Airbnb Market Analytics, Statistics and Data in Miramar Beach, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Miramar Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Miramar Beach:
How much do Airbnb hosts make on average per month in Miramar Beach?
The short-term rental market in Miramar Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,548 per month
- Strong performing properties (top 25%) make $6,060 or more
- Best-in-class properties (top 10%) achieve $9,790+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,776
Revenue Variations by Month
Occupancy Rates Throughout the Year in Miramar Beach
The market in Miramar Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Miramar Beach
Daily rates in Miramar Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $297 per night
- Strong performing properties (top 25%) secure $390 or more
- Best-in-class properties (top 10%) pull in $541+ per night
- Entry-level properties (bottom 25%) earn around $219
Daily Rate Variations by Month
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Seasonality patterns in Miramar Beach
Peak Season (June, July, May)
- Revenue peaks at $8440.38 per month
- Occupancy rates reach 57.56%
- Daily rates average $412.62
Shoulder Season
- Revenue averages $4754.96 per month
- Occupancy maintains 37.04%
- Daily rates hold at $341.62
Low Season (November, December, January)
- Revenue drops to $1979.63 per month
- Occupancy decreases to 21.66%
- Daily rates adjust to $283.96
Is it still profitable to do Airbnb in Miramar Beach in 2025?
Yes! Miramar Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $4755 and As a mature market with 4696 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Miramar Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Miramar Beach | A beautiful beach destination known for its stunning white sand beaches and family-friendly atmosphere. Popular among vacationers looking for a relaxing getaway by the Gulf of Mexico. | Miramar Beach, Destin Commons, Henderson Beach State Park, Silver Sands Premium Outlets, Gulfarium Marine Adventure Park |
| Sandestin | An upscale resort community that offers a variety of amenities and attractions. Known for its golf courses, marina, and proximity to the beach, making it a desirable location for vacation rentals. | Sandestin Golf and Beach Resort, Baytowne Wharf, The Village of Baytowne Wharf, Emerald Coast Conference Center, Miramar Beach |
| Destin | Known as the 'Emerald Coast', Destin offers stunning beaches and a plethora of recreational activities including fishing, boating, and shopping. A top choice for tourists seeking adventure and leisure. | Big Kahuna's Water Park, Destin Harbor Boardwalk, Henderson Beach State Park, Destin Commons, Destin Fishing Charters |
| Seaside | A charming beach community famous for its pastel-colored houses and New Urbanism design. Ideal for those looking for idyllic beachside living with a quaint atmosphere. | Seaside Beach, Seaside Central Square, The Red Bar, Airstream Row, Seaside Farmers Market |
| WaterColor | A picturesque community adjacent to Seaside, known for its stunning coastal scenery and outdoor activities. Perfect for families and nature lovers. | WaterColor Beach, Western Lake, WaterColor Inn, Camp WaterColor, Nature Trails |
| Santa Rosa Beach | A serene coastal town that offers beautiful beaches and a laid-back lifestyle. Great for attracting visitors looking for tranquility and scenic views. | Grayton Beach State Park, Santa Rosa Beach, Eastern Lake, Point Washington State Forest, Shop at Gulf Place |
| Fort Walton Beach | A family-oriented destination with beautiful beaches and various activities for all ages. A great option for hosting families on vacation. | Okaloosa Island, Gulfarium Marine Adventure Park, Fort Walton Beach Landing Park, Emerald Coast Science Center, Indian Temple Mound |
| Old Florida Beach | A quieter beach area known for its natural beauty and family-friendly vibe. It provides a more peaceful and less commercialized vacation experience. | Old Florida Beach, Scenic Highway 30A, Grayton Beach, Point Washington State Forest, Local shops and cafes |
Do you need a license for Airbnb in Miramar Beach?
We recommend checking directly with Miramar Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Miramar Beach
Soggy Dollar - Steps From The Private Beach
Entire Place • 10 bedrooms
Summer Sunset | Beachfront | Free Excursions
Entire Place • 5 bedrooms
16 Sunsets - Beachfront - Pool - Free Excursions
Entire Place • 6 bedrooms
Private Pool/Spa, Golf Cart,2 Min to Private Beach
Entire Place • 8 bedrooms
Entire Beach Resort! Sleeps 28! Pool/Spa! Golf!
Entire Place • 9 bedrooms
Private Pool/Spa Free Golf Cart 4 Min to Beach
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Miramar Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandestin Golf And Beach Resor | 911 | $13,965,374 | 134 | 0.05/5.0 |
| RealJoy | 289 | $13,135,393 | 7324 | 4.55/5.0 |
| Love Rentals | 45 | $5,099,999 | 1163 | 4.65/5.0 |
| Newman-Dailey | 112 | $5,072,316 | 805 | 4.19/5.0 |
| Alex | 24 | $3,952,093 | 889 | 4.99/5.0 |
| Chris And Jamie | 21 | $3,273,423 | 599 | 4.61/5.0 |
| AvantStay | 24 | $3,207,436 | 439 | 4.15/5.0 |
| Seascape | 109 | $3,143,244 | 143 | 0.79/5.0 |
| Stanton | 29 | $2,957,928 | 1802 | 4.97/5.0 |
| My Vacation Haven | 173 | $2,951,374 | 398 | 1.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Miramar Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.5%), with apartment & condo and house properties comprising 99.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (0.6% combined)
Room Capacity Distribution
Analysis of 4,696 properties in Miramar Beach shows that 2 bedrooms properties are most prevalent, making up 33.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.3% of all listings.
Key Insights
- Most common: 2 bedrooms (33.9%)
- Least common: 5+ bedrooms (6.7%)
- Market concentration: 62.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,696 properties in Miramar Beach reveals that 8+ guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 6.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 67.0% of the market.
Key Insights
- Most common capacity: 8+ guests (36.4% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 6.1 guests per property
- Market concentration: 67.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,696 properties in Miramar Beach, the most common availability pattern is 271-366 days (57.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.4% of properties).
Key Insights
- Most common availability window: 271-366 days (57.9%)
- Most common booking duration: 31-90 days (39.4%)
- Properties with high availability (180+ days): 83.7%
- Properties with long-term bookings (180+ days): 17.5%
Minimum Stay Distributions
1 Night
1295 listings
29.9% of total
2 Nights
925 listings
21.3% of total
3 Nights
1133 listings
26.1% of total
4-6 Nights
189 listings
4.4% of total
7-29 Nights
116 listings
2.7% of total
30+ Nights
677 listings
15.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.2%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (15.6%) suggest a stable extended-stay market
- High market flexibility with 77.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0% of total
Super Strict 60 Days
306 listings
10.3% of total
Super Strict 30 Days
352 listings
11.8% of total
Flexible
72 listings
2.4% of total
Moderate
585 listings
19.6% of total
Firm
1034 listings
34.7% of total
Strict
632 listings
21.2% of total
Key Insights
- Firm is the preferred policy at 34.7% of listings
- The market shows a balanced distribution between guest-friendly (22.0%) and strict (55.9%) policies
- Strong market consensus around Firm policies
- Non-refundable policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Feb, Nov, averaging 85 days
- Shortest booking windows are in Dec, Sep, Aug, averaging 51 days
- Spring shows the longest average booking window at 81 days, while Fall has the shortest at 64 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 81 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Aug when lead times are shortest
Popular Airbnb Amenities in Miramar Beach
Below is the distribution of amenities across listings in Miramar Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.1%)
- English is the top language at 80.3%, followed by Spanish (16.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Atlanta and Houston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Miramar Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Inlet Beach | 73 | $5,404 | $458.66 | 41% |
| Alys Beach | 445 | $5,320 | $605.90 | 39% |
| Seaside | 597 | $5,193 | $701.47 | 35% |
| Seacrest Beach | 354 | $5,170 | $527.64 | 40% |
| Watersound | 83 | $4,738 | $411.58 | 40% |
| Rosemary Beach | 520 | $4,704 | $565.99 | 37% |
| Gulf County | 11 | $4,340 | $412.00 | 35% |
| Santa Rosa Beach | 2,768 | $4,183 | $453.34 | 39% |
| Port St. Joe | 568 | $4,122 | $450.38 | 38% |
| Cape San Blas | 87 | $4,014 | $464.72 | 37% |
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