Milton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Milton in 2025? Explore comprehensive Airbnb analytics for Milton, Florida, United States to uncover income potential. This 2025 STR market report for Milton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 123 active listings.
Whether you're considering an Airbnb investment in Milton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Milton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Milton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Milton (2025)
Understanding the monthly revenue variations for Airbnb listings in Milton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Milton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Milton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,395+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,991 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,712 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $792, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Milton
Milton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Milton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Milton:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Milton
Average Daily Rate (ADR) Airbnb Trends in Milton (2025)
Effective short term rental pricing strategy in Milton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Milton typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Milton
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Airbnb Seasonality Analysis & Trends in Milton (2025)
Peak Season (July, June, May)
- Revenue averages $3,214 per month
- Occupancy rates average 49.6%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,017 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $158
Low Season (February, September, November)
- Revenue drops to average $1,612 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $155
Seasonality Insights for Milton
- The Airbnb seasonality in Milton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Milton's highest earning potential, with monthly revenues capable of climbing to $3,302, occupancy reaching a high of 57.6%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,473, occupancy could drop to 32.7%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Milton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Milton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Milton (2025)
Exploring the top neighborhoods for short-term rentals in Milton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Blackwater River State Park | A beautiful natural area offering camping, swimming, and kayaking opportunities. Perfect for nature lovers and outdoor enthusiasts. | Blackwater River, Camping Facilities, Kayaking, Hiking Trails, Wildlife Viewing |
| Historic Milton | Known for its charming historic buildings and the scenic waterfront. It attracts visitors interested in history, art, and culture. | Milton Historic District, Santa Rosa County Archives, Milton Riverwalk, Art Galleries, Local Festivals |
| Whiting Field | Home to a naval aviation training facility, Whiting Field attracts military personnel and their families, as well as aviation enthusiasts. | Naval Aviation Museum, Flight Programs, Military Events, Outdoor Recreation, Community Activities |
| Milton Fishing Pier | An ideal spot for fishing and water sports, drawing locals and tourists alike. Great potential for short-term rentals. | Fishing, Picnicking, Scenic Views, Water Sports, Biking Trails |
| Pine Forest | A peaceful, wooded community perfect for those looking for a retreat. Close to nature and parks. | Nature Parks, Walking Trails, Family-friendly Environment, Community Events, Quiet Neighborhoods |
| Bagdad | A quaint historical community known for its scenic river views and quiet atmosphere, ideal for relaxation. | Bagdad Mill Site Park, Historic Sites, Nature Trails, River Activities, Community Events |
| East Milton | A growing area close to major highways and amenities, suitable for families and business travelers. | Shopping Centers, Dining Options, Family Activities, Parks, Community Recreation |
| Thelma Johnson | An up-and-coming area with affordable housing and proximity to downtown Milton, attracting younger renters. | Downtown Access, Local Shops, Restaurants, Community Parks, Events |
Understanding Airbnb License Requirements & STR Laws in Milton (2025)
While Milton, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Milton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Milton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Miltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blackwater Bay Hideaway by AvantStay | Waterfront!
Entire Place • 5 bedrooms
Coastal Retreat - Blackwater Bay
Entire Place • 6 bedrooms
The Bayshore Retreat
Entire Place • 4 bedrooms
Cooper Basin - River Paradise
Entire Place • 3 bedrooms
Two charming 3-bed, 2-bath houses side by side
Entire Place • 6 bedrooms
Charming Lakefront Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Milton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Milton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| KeyStays | 11 | $308,302 | 259 | 4.01/5.0 |
| Kimberly | 5 | $159,291 | 459 | 4.93/5.0 |
| AvantStay | 1 | $139,021 | 10 | 4.80/5.0 |
| Robert | 5 | $135,986 | 128 | 4.86/5.0 |
| Evolve | 3 | $94,011 | 105 | 3.26/5.0 |
| Krystal | 2 | $61,707 | 284 | 4.82/5.0 |
| April | 1 | $52,049 | 15 | 5.00/5.0 |
| Laura | 1 | $45,789 | 15 | 4.80/5.0 |
| Amanda | 8 | $44,391 | 244 | 4.97/5.0 |
| Brooke | 1 | $44,095 | 111 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Milton.
Dive Deeper: Advanced Milton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Milton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMilton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Milton
- The Milton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 123 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Milton, House properties are the most common (74.8%), reflecting the local real estate landscape.
- Houses represent a significant 74.8% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, unique stays (combined 7.3%) offer potential for unique stay experiences.
Milton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Milton
- The dominant room capacity in Milton is 3 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.6% of the active Airbnb listings in Milton, indicating a high concentration in these sizes.
- A significant 41.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Milton.
Milton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Milton
- The most common guest capacity trend in Milton vacation rentals is listings accommodating 8+ guests (25.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Milton STR market, accounting for 49.6% of listings.
- 50.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Milton.
- On average, properties in Milton are equipped to host 5.0 guests.
Milton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Milton
- The most common availability pattern in Milton falls within the 271-366 days range, representing 36.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Milton (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Milton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
42.3% of total
2 Nights
26 listings
23.4% of total
3 Nights
21 listings
18.9% of total
4-6 Nights
4 listings
3.6% of total
7-29 Nights
3 listings
2.7% of total
30+ Nights
10 listings
9% of total
Key Insights
- The most prevalent minimum stay requirement in Milton is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.7%) of the Milton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.3% of Milton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Milton.
Milton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
24% of total
Moderate
48 listings
46.2% of total
Firm
12 listings
11.5% of total
Strict
19 listings
18.3% of total
Cancellation Policy Insights for Milton
- The prevailing Airbnb cancellation policy trend in Milton is Moderate, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 70.2% of listings offering Flexible or Moderate policies. This suggests guests in Milton may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.2% market standard in Milton.
- Regularly review your cancellation policy against competitors and market demand shifts in Milton.
Milton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Milton
- The overall average booking lead time for vacation rentals in Milton is 36 days.
- Guests book furthest in advance for stays during January (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Milton.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Milton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Milton (2025)
Amenity Prevalence
Amenity Insights for Milton
- Essential amenities in Milton that guests expect include: Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Milton: Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Milton to stay competitive.
Milton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Milton
- The typical guest profile for Airbnb in Milton consists of primarily domestic travelers (97%), often arriving from nearby Pensacola, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Germany (0.8%).
- Top languages spoken are English (77%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pensacola and Milton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Milton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seaside | 573 | $5,021 | $671.62 | 34% |
| Inlet Beach | 70 | $4,987 | $460.71 | 40% |
| Seacrest Beach | 357 | $4,820 | $516.77 | 38% |
| Rosemary Beach | 517 | $4,381 | $546.77 | 36% |
| Watersound | 83 | $4,268 | $395.68 | 39% |
| Santa Rosa Beach | 2,727 | $3,917 | $439.95 | 38% |
| Walton County | 90 | $3,424 | $466.88 | 35% |
| Destin | 3,669 | $3,180 | $354.74 | 37% |
| Pensacola Beach | 827 | $3,147 | $361.87 | 38% |
| Fairhope | 192 | $3,123 | $269.21 | 42% |