Airbnb Market Analytics, Statistics and Data in Merritt Island, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Merritt Island? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Merritt Island:
How much do Airbnb hosts make on average per month in Merritt Island?
The short-term rental market in Merritt Island shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,200 per month
- Strong performing properties (top 25%) make $4,973 or more
- Best-in-class properties (top 10%) achieve $7,404+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,772
Revenue Variations by Month
Occupancy Rates Throughout the Year in Merritt Island
The market in Merritt Island shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Merritt Island
Daily rates in Merritt Island vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $188 per night
- Strong performing properties (top 25%) secure $262 or more
- Best-in-class properties (top 10%) pull in $389+ per night
- Entry-level properties (bottom 25%) earn around $133
Daily Rate Variations by Month
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Seasonality patterns in Merritt Island
Peak Season (March, June, February)
- Revenue peaks at $6066.95 per month
- Occupancy rates reach 69.18%
- Daily rates average $244.90
Shoulder Season
- Revenue averages $4032.15 per month
- Occupancy maintains 50.57%
- Daily rates hold at $234.66
Low Season (November, October, September)
- Revenue drops to $2518.44 per month
- Occupancy decreases to 38.64%
- Daily rates adjust to $224.54
Is it still profitable to do Airbnb in Merritt Island in 2025?
Yes! Merritt Island demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $4032 and With 219 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Merritt Island
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cocoa Beach | Famous for its beautiful beaches and surf culture, Cocoa Beach attracts tourists looking for sun, sand, and relaxation. It's also close to the Cocoa Beach Pier and Ron Jon Surf Shop. | Cocoa Beach Pier, Ron Jon Surf Shop, Kayaking and Fishing, Cocoa Beach, Launch from Cape Canaveral |
| Port Canaveral | A busy cruise port and tourist destination, Port Canaveral draws many travelers going on cruises, making it a great spot for short-term rentals and hospitality businesses. | Port Canaveral Cruises, Victory Casino Cruises, Jetty Park, The Cove |
| Satellite Beach | A quieter residential beach community near Merritt Island, popular with families and tourists looking for a laid-back atmosphere and pristine beaches. | Satellite Beach, Pelican Beach Park, Sea Turtle Preservation Society, Pineapple Park |
| Melbourne Beach | Known for its quaint charm and natural beauty, Melbourne Beach attracts visitors to its serene beaches and proximity to nature reserves. | Melbourne Beach, Spessard Holland Park, Ryckman Park, Canova Beach |
| Merritt Island National Wildlife Refuge | A unique location known for its diverse wildlife and outdoor activities, attracting nature lovers and eco-tourists. | Merritt Island National Wildlife Refuge, Black Point Wildlife Drive, Cape Canaveral National Seashore |
| Brevard Zoo | An engaging family-oriented destination that attracts visitors looking for wildlife experiences and education. Ideal for families vacationing in the area. | Brevard Zoo, Wildlife Encounter, Kayak Tours, Paddle Boarding |
| Historic Cocoa Village | A charming, historic area filled with shops, restaurants, and art galleries. It's a unique spot for tourists who enjoy local culture and cuisine. | Cocoa Village Playhouse, Shops and Boutiques, Local Art Galleries, Riverfront Park |
| Cape Canaveral | Besides being known for its space launch facilities, Cape Canaveral offers beautiful beaches and attractions related to space exploration, appealing to tourists and space enthusiasts. | Cape Canaveral Space Force Station, KSC Visitor Complex, Jetty Park, Explore Space Coast Tours |
Do you need a license for Airbnb in Merritt Island?
We recommend checking directly with Merritt Island's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Merritt Island
Heated Pool, Sleeps 21, Near Beach, Serene Oasis
Entire Place • 8 bedrooms
Waterfront Family Compound
Entire Place • 8 bedrooms
Heated Pool, Sleeps 15, Near Beach, Private Dock
Entire Place • 7 bedrooms
Eagle Harbour
Entire Place • 3 bedrooms
Tropical Riverfront Paradise with Heated Pool
Entire Place • 6 bedrooms
Luxury Villa, Pool, Spa, Dock
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Merritt Island
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 19 | $870,572 | 562 | 4.81/5.0 |
| Beachside Vacation Rentals | 20 | $538,404 | 418 | 4.53/5.0 |
| Tim | 2 | $477,057 | 253 | 4.97/5.0 |
| Andrea | 1 | $231,967 | 4 | 5.00/5.0 |
| Cape Crossing | 10 | $225,516 | 816 | 4.79/5.0 |
| Ben | 2 | $192,526 | 209 | 4.96/5.0 |
| StayLuxe | 2 | $182,787 | 36 | 4.82/5.0 |
| William | 2 | $176,060 | 89 | 4.97/5.0 |
| Eric | 1 | $162,494 | 17 | 5.00/5.0 |
| Jeanne | 3 | $139,529 | 143 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Merritt Island
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.2%), with house and apartment & condo properties comprising 89.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (10.2% combined)
Room Capacity Distribution
Analysis of 219 properties in Merritt Island shows that 3 bedrooms properties are most prevalent, making up 50.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 64.4% of all listings.
Key Insights
- Most common: 3 bedrooms (50.2%)
- Least common: 5+ bedrooms (6.4%)
- Market concentration: 64.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 219 properties in Merritt Island reveals that 8+ guests properties dominate the market, representing 47.9% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 67.1% of the market.
Key Insights
- Most common capacity: 8+ guests (47.9% of market)
- Least common capacity: 5 guests (0.9% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 67.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 219 properties in Merritt Island, the most common availability pattern is 91-180 days (32.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.4% of properties).
Key Insights
- Most common availability window: 91-180 days (32.9%)
- Most common booking duration: 181-270 days (32.4%)
- Properties with high availability (180+ days): 58.9%
- Properties with long-term bookings (180+ days): 42.5%
Minimum Stay Distributions
1 Night
51 listings
27% of total
2 Nights
55 listings
29.1% of total
3 Nights
37 listings
19.6% of total
4-6 Nights
16 listings
8.5% of total
7-29 Nights
11 listings
5.8% of total
30+ Nights
19 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.1%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 75.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1.5% of total
Super Strict 60 Days
2 listings
1% of total
Flexible
32 listings
16.5% of total
Moderate
41 listings
21.1% of total
Firm
37 listings
19.1% of total
Strict
79 listings
40.7% of total
Key Insights
- Strict is the preferred policy at 40.7% of listings
- The market shows a balanced distribution between guest-friendly (37.6%) and strict (59.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Jan, averaging 75 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 38 days
- Winter shows the longest average booking window at 65 days, while Fall has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 65 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Merritt Island
Every property in Merritt Island comes standard with Wifi, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3%) and Germany (1.4%)
- English is the top language at 76.6%, followed by Spanish (14.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Orlando and Miami markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Merritt Island. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Melbourne Beach | 227 | $5,145 | $400.40 | 44% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Indialantic | 66 | $3,611 | $318.94 | 45% |
| North River Shores | 13 | $3,554 | $301.76 | 47% |
| Cocoa Beach | 915 | $3,504 | $259.86 | 48% |
| Indian Harbour Beach | 126 | $3,487 | $261.55 | 49% |
| Hammock Beach | 188 | $3,423 | $356.82 | 38% |
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