Merritt Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Merritt Island in 2025? Explore comprehensive Airbnb analytics for Merritt Island, Florida, United States to uncover income potential. This 2025 STR market report for Merritt Island, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 218 active listings.
Whether you're considering an Airbnb investment in Merritt Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merritt Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merritt Island Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merritt Island (2025)
Understanding the monthly revenue variations for Airbnb listings in Merritt Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merritt Island is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merritt Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,293+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,952 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,125 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,695, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merritt Island
Merritt Island Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merritt Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merritt Island:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merritt Island
Average Daily Rate (ADR) Airbnb Trends in Merritt Island (2025)
Effective short term rental pricing strategy in Merritt Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merritt Island typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $393+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Merritt Island
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Airbnb Seasonality Analysis & Trends in Merritt Island (2025)
Peak Season (June, July, March)
- Revenue averages $4,895 per month
- Occupancy rates average 56.8%
- Daily rates average $249
Shoulder Season
- Revenue averages $4,094 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $240
Low Season (September, October, November)
- Revenue drops to average $2,657 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $226
Seasonality Insights for Merritt Island
- The Airbnb seasonality in Merritt Island shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merritt Island's highest earning potential, with monthly revenues capable of climbing to $5,086, occupancy reaching a high of 61.3%, and ADRs peaking at $264.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,373, occupancy could drop to 38.5%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merritt Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merritt Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merritt Island (2025)
Exploring the top neighborhoods for short-term rentals in Merritt Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cocoa Beach | Famous for its beautiful beaches and close proximity to the Cocoa Beach Pier. A great spot for families and surfers alike, making it a popular destination year-round. | Cocoa Beach Pier, Ron Jon Surf Shop, Cocoa Beach, Lori Wilson Park, Shepard Park |
| Port Canaveral | A bustling cruise ship port that attracts travelers heading to the Caribbean and beyond. Ideal for short-term stays before/after cruises. | Port Canaveral, Cruise Ships, Jetty Park, Cape Canaveral Lighthouse, Air Force Space & Missile Museum |
| Titusville | Rich in space history and close to Kennedy Space Center. A unique spot for tourists interested in space exploration and nature. | Kennedy Space Center, Cape Canaveral National Seashore, Merritt Island National Wildlife Refuge, Historic Downtown Titusville, American Space Museum |
| Merritt Island | Offers a suburban feel with access to natural parks and the Indian River. A growing area with local attractions catering to nature lovers. | Merritt Island National Wildlife Refuge, Space Coast Birding Trail, Black Point Wildlife Drive, Cape Canaveral National Seashore, Local Shopping Areas |
| Satellite Beach | A quiet beach town that is perfect for families and those looking to relax by the ocean. Great for surf, sun, and sand. | Satellite Beach, DeSoto Park, Pelican Park, Sea Urchins Dive Shop, Local Restaurants |
| Indian Harbour Beach | A small beach community known for its family-friendly atmosphere and beach access. An appealing choice for both tourists and long-term rentals. | Indian Harbour Beach, Paddleboard Rentals, Local Parks, Restaurants, Crystal Lake |
| Cape Canaveral | Home to the Space Coast's launch sites and tourist attractions related to space, offering a unique stay for science enthusiasts. | Kennedy Space Center Visitors Complex, Cape Canaveral Lighthouse, Rocket Launch Viewing Areas, Local Dining |
| Melbourne Beach | A laid-back beach town with a beautiful shoreline and a small-town charm, perfect for relaxing getaways. | Melbourne Beach, State Park, Local Shops and Cafes, Nature Trails, Beach Access |
Understanding Airbnb License Requirements & STR Laws in Merritt Island (2025)
While Merritt Island, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merritt Island to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merritt Island (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merritt Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Heated Pool, Sleeps 21, Near Beach, Serene Oasis
Entire Place • 8 bedrooms
Heated Pool, Sleeps 15, Near Beach, Private Dock
Entire Place • 7 bedrooms
Eagle Harbour
Entire Place • 3 bedrooms
Tropical Riverfront Paradise with Heated Pool
Entire Place • 6 bedrooms
Waterfront Family Compound
Entire Place • 8 bedrooms
Casa Espacio: Pool, Hot Tub & Game Room Retreat
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merritt Island (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merritt Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 19 | $751,587 | 562 | 4.81/5.0 |
| Tim | 2 | $486,847 | 253 | 4.97/5.0 |
| Beachside Vacation Rentals | 21 | $453,739 | 421 | 4.54/5.0 |
| StayLuxe | 2 | $201,373 | 36 | 4.82/5.0 |
| Ben | 2 | $184,101 | 209 | 4.96/5.0 |
| William | 2 | $183,339 | 89 | 4.97/5.0 |
| Cape Crossing | 10 | $173,258 | 816 | 4.79/5.0 |
| Eric | 1 | $168,622 | 17 | 5.00/5.0 |
| Andrea | 1 | $127,072 | 4 | 5.00/5.0 |
| Tony And Kathy | 5 | $120,498 | 169 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merritt Island.
Dive Deeper: Advanced Merritt Island STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merritt Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerritt Island Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merritt Island
- The Merritt Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 218 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merritt Island, House properties are the most common (77.5%), reflecting the local real estate landscape.
- Houses represent a significant 77.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 11.1%) offer potential for unique stay experiences.
Merritt Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merritt Island
- The dominant room capacity in Merritt Island is 3 bedrooms listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 65.6% of the active Airbnb listings in Merritt Island, indicating a high concentration in these sizes.
- A significant 68.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merritt Island.
Merritt Island Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merritt Island
- The most common guest capacity trend in Merritt Island vacation rentals is listings accommodating 8+ guests (47.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Merritt Island STR market, accounting for 67.0% of listings.
- 71.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merritt Island.
- On average, properties in Merritt Island are equipped to host 6.0 guests.
Merritt Island Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merritt Island
- The most common availability pattern in Merritt Island falls within the 271-366 days range, representing 33.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Merritt Island (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merritt Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
21.1% of total
2 Nights
48 listings
25.3% of total
3 Nights
35 listings
18.4% of total
4-6 Nights
12 listings
6.3% of total
7-29 Nights
9 listings
4.7% of total
30+ Nights
46 listings
24.2% of total
Key Insights
- The most prevalent minimum stay requirement in Merritt Island is 2 Nights, adopted by 25.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.2%) caters to monthly stays (30+ nights) in Merritt Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.3% of Merritt Island hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merritt Island.
Merritt Island Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1% of total
Super Strict 30 Days
3 listings
1.6% of total
Flexible
32 listings
16.7% of total
Moderate
41 listings
21.4% of total
Firm
36 listings
18.8% of total
Strict
78 listings
40.6% of total
Cancellation Policy Insights for Merritt Island
- The prevailing Airbnb cancellation policy trend in Merritt Island is Strict, used by 40.6% of listings.
- A majority (59.4%) of hosts in Merritt Island utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.6% market standard in Merritt Island.
- With 40.6% using Strict terms, this is a viable option in Merritt Island, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Merritt Island.
Merritt Island STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merritt Island
- The overall average booking lead time for vacation rentals in Merritt Island is 53 days.
- Guests book furthest in advance for stays during February (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (63 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Merritt Island.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Merritt Island averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merritt Island (2025)
Amenity Prevalence
Amenity Insights for Merritt Island
- Essential amenities in Merritt Island that guests expect include: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merritt Island: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merritt Island to stay competitive.
Merritt Island Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merritt Island
- The typical guest profile for Airbnb in Merritt Island consists of primarily domestic travelers (91%), often arriving from nearby Orlando, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.1% of guests.
- Key international markets include United States (91.1%) and Canada (2.6%).
- Top languages spoken are English (70.3%) followed by Spanish (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Orlando and Miami.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merritt Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Melbourne Beach | 221 | $4,864 | $415.14 | 42% |
| Indialantic | 61 | $3,711 | $336.82 | 43% |
| Cocoa Beach | 918 | $3,459 | $273.17 | 47% |
| Groveland | 17 | $3,428 | $211.09 | 51% |
| North River Shores | 17 | $3,395 | $289.19 | 50% |
| Indian Harbour Beach | 127 | $3,363 | $266.96 | 49% |