Melbourne Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Melbourne Beach in 2025? Explore comprehensive Airbnb analytics for Melbourne Beach, Florida, United States to uncover income potential. This 2025 STR market report for Melbourne Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 221 active listings.
Whether you're considering an Airbnb investment in Melbourne Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melbourne Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melbourne Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melbourne Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Melbourne Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melbourne Beach is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melbourne Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,595+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,447 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,326 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,377, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melbourne Beach
Melbourne Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melbourne Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melbourne Beach:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melbourne Beach
Average Daily Rate (ADR) Airbnb Trends in Melbourne Beach (2025)
Effective short term rental pricing strategy in Melbourne Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melbourne Beach typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $743+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $547 or more.
- Typical properties (Median) charge around $365 per night.
- Entry-level properties (Bottom 25%) earn around $209 per night.
Average Daily Rate (ADR) Trend by Month in Melbourne Beach
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Airbnb Seasonality Analysis & Trends in Melbourne Beach (2025)
Peak Season (June, March, July)
- Revenue averages $8,309 per month
- Occupancy rates average 51.8%
- Daily rates average $430
Shoulder Season
- Revenue averages $6,648 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $425
Low Season (September, October, November)
- Revenue drops to average $4,398 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $370
Seasonality Insights for Melbourne Beach
- The Airbnb seasonality in Melbourne Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melbourne Beach's highest earning potential, with monthly revenues capable of climbing to $8,746, occupancy reaching a high of 58.0%, and ADRs peaking at $523.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,552, occupancy could drop to 32.8%, and ADRs may adjust down to $350.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melbourne Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melbourne Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melbourne Beach (2025)
Exploring the top neighborhoods for short-term rentals in Melbourne Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Melbourne Beach | A serene and beautiful coastal town known for its pristine beaches and family-friendly atmosphere. Ideal for those looking to escape the hustle and bustle while enjoying sun, surf, and nature. | Melbourne Beach Ocean Park, Spessard Holland Park, Canova Beach Park, Pelican Beach Park, Harris Village Beach, Sebastian Inlet State Park |
| Indialantic | A charming beachside community with a relaxed vibe, perfect for beach lovers and families. A popular destination for water sports, dining, and shopping. | Indialantic Beach, Nance Park, Lori Wilson Park, The Olde Cocoa Village, Ocean Avenue, Indialantic Boardwalk and Club |
| Satellite Beach | A friendly beach town that offers a laid-back atmosphere. It attracts those looking for outdoor activities and beach access, making it a great location for vacation rentals. | Satellite Beach, Pelican Beach Park, Hightower Beach Park, Eau Gallie Arts District, Satellite Beach Skate Park, Riverside Park |
| Cocoa Beach | A well-known beach destination famous for its surfing and the Cocoa Beach Pier. Draws tourists from around the country, providing high rental demand. | Cocoa Beach Pier, Ron Jon Surf Shop, Cocoa Beach, Lori Wilson Park, Alan Shepherd Park, Port Canaveral |
| Patrick Air Force Base | Home to military personnel and their families, this area provides unique rental opportunities catering to military visitors and personnel. | Patrick Space Force Base, Cocoa Beach, Explore the nearby Space Coast, Beach rentals, Local military events |
| Cape Canaveral | A bustling area known for its space-related attractions and beaches. It attracts both tourists and residents interested in space exploration and marine activities. | Kennedy Space Center, Cape Canaveral National Seashore, Cocoa Beach, Port Canaveral, Exploration Tower |
| Titusville | Steeped in space history and close to the Kennedy Space Center, this area attracts tourists and nature enthusiasts looking to explore the Space Coast. | Kennedy Space Center, Titusville Downtown Historic District, Sand Point Park, Max Brewer Causeway, Enchanted Forest Sanctuary |
| Viera | An upscale residential area with shopping and family-friendly parks, perfect for those seeking a suburban experience close to the beach. | The Avenue Viera, Viera Regional Park, Duran Golf Club, Space Coast Stadium, Viera Wetlands |
Understanding Airbnb License Requirements & STR Laws in Melbourne Beach (2025)
While Melbourne Beach, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melbourne Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Melbourne Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melbourne Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront 4BR Modern Villa w/ private heated pool
Entire Place • 4 bedrooms
Oceanfront, two-story home with heated pool
Entire Place • 5 bedrooms
NEW Luxury Modern Beachfront Villa w/ Heated Pool
Entire Place • 4 bedrooms
Beach Front Home - 6 BR - Private Beach Access
Entire Place • 6 bedrooms
BRAND NEW Private BEACH HOME !
Entire Place • 4 bedrooms
~Steps2Beach ~5 BR 5 BA ~Heated Pool ~2King ~Bunk
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melbourne Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melbourne Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Villatel | 36 | $2,785,733 | 317 | 4.00/5.0 |
| Stay Orlando | 8 | $751,899 | 246 | 4.80/5.0 |
| Lindsey | 4 | $473,607 | 75 | 4.96/5.0 |
| Miriam | 1 | $278,269 | 61 | 4.95/5.0 |
| Mark | 4 | $270,030 | 900 | 4.99/5.0 |
| Bill | 3 | $240,292 | 18 | 3.01/5.0 |
| Kerry | 2 | $231,698 | 121 | 4.92/5.0 |
| Daniel | 1 | $226,312 | 38 | 5.00/5.0 |
| Tim | 2 | $216,504 | 20 | 5.00/5.0 |
| Alberto | 6 | $201,213 | 27 | 2.32/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melbourne Beach.
Dive Deeper: Advanced Melbourne Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melbourne Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelbourne Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melbourne Beach
- The Melbourne Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 221 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melbourne Beach, House properties are the most common (71.9%), reflecting the local real estate landscape.
- Houses represent a significant 71.9% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Melbourne Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melbourne Beach
- The dominant room capacity in Melbourne Beach is 5+ bedrooms listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 50.2% of the active Airbnb listings in Melbourne Beach, indicating a high concentration in these sizes.
- A significant 63.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melbourne Beach.
Melbourne Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melbourne Beach
- The most common guest capacity trend in Melbourne Beach vacation rentals is listings accommodating 8+ guests (46.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Melbourne Beach STR market, accounting for 69.3% of listings.
- 70.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melbourne Beach.
- On average, properties in Melbourne Beach are equipped to host 6.2 guests.
Melbourne Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melbourne Beach
- The most common availability pattern in Melbourne Beach falls within the 181-270 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Melbourne Beach (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melbourne Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
8.4% of total
2 Nights
21 listings
10.3% of total
3 Nights
50 listings
24.6% of total
4-6 Nights
38 listings
18.7% of total
7-29 Nights
20 listings
9.9% of total
30+ Nights
57 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Melbourne Beach is 30+ Nights, adopted by 28.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Melbourne Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.1% of Melbourne Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melbourne Beach.
Melbourne Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
2.1% of total
Flexible
23 listings
12.2% of total
Moderate
28 listings
14.9% of total
Firm
66 listings
35.1% of total
Strict
67 listings
35.6% of total
Cancellation Policy Insights for Melbourne Beach
- The prevailing Airbnb cancellation policy trend in Melbourne Beach is Strict, used by 35.6% of listings.
- A majority (70.7%) of hosts in Melbourne Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.6% market standard in Melbourne Beach.
- With 35.6% using Strict terms, this is a viable option in Melbourne Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Melbourne Beach.
Melbourne Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melbourne Beach
- The overall average booking lead time for vacation rentals in Melbourne Beach is 68 days.
- Guests book furthest in advance for stays during February (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (84 days avg.) sees the longest lead times, while Fall (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Melbourne Beach.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Melbourne Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melbourne Beach (2025)
Amenity Prevalence
Amenity Insights for Melbourne Beach
- Essential amenities in Melbourne Beach that guests expect include: Wifi, Free parking on premises, Air conditioning, Kitchen, Smoke alarm, TV, Essentials, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melbourne Beach: Wifi, Free parking on premises, Air conditioning, Kitchen, Smoke alarm, TV, Essentials, Hot water, Heating.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Kitchen, Smoke alarm, TV, Essentials, Hot water, Heating.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melbourne Beach to stay competitive.
Melbourne Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melbourne Beach
- The typical guest profile for Airbnb in Melbourne Beach consists of primarily domestic travelers (96%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and Canada (1.6%).
- Top languages spoken are English (70.4%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and Orlando.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melbourne Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Indialantic | 61 | $3,711 | $336.82 | 43% |
| Cocoa Beach | 918 | $3,459 | $273.17 | 47% |
| Groveland | 17 | $3,428 | $211.09 | 51% |
| North River Shores | 17 | $3,395 | $289.19 | 50% |
| Indian Harbour Beach | 127 | $3,363 | $266.96 | 49% |
| Saint Augustine | 1,865 | $3,312 | $253.95 | 46% |