Airbnb Market Analytics, Statistics and Data in Melbourne Beach, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Melbourne Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Melbourne Beach:
How much do Airbnb hosts make on average per month in Melbourne Beach?
The short-term rental market in Melbourne Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,669 per month
- Strong performing properties (top 25%) make $9,914 or more
- Best-in-class properties (top 10%) achieve $14,297+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,638
Revenue Variations by Month
Occupancy Rates Throughout the Year in Melbourne Beach
The market in Melbourne Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Melbourne Beach
Daily rates in Melbourne Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $345 per night
- Strong performing properties (top 25%) secure $523 or more
- Best-in-class properties (top 10%) pull in $717+ per night
- Entry-level properties (bottom 25%) earn around $200
Daily Rate Variations by Month
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Seasonality patterns in Melbourne Beach
Peak Season (March, June, February)
- Revenue peaks at $10063.35 per month
- Occupancy rates reach 65.40%
- Daily rates average $442.37
Shoulder Season
- Revenue averages $6862.27 per month
- Occupancy maintains 46.78%
- Daily rates hold at $392.46
Low Season (August, January, September)
- Revenue drops to $3816.58 per month
- Occupancy decreases to 33.00%
- Daily rates adjust to $358.66
Is it still profitable to do Airbnb in Melbourne Beach in 2025?
Yes! Melbourne Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $6862 and With 227 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Melbourne Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ocean Avenue | Ocean Avenue is the heart of Melbourne Beach, featuring charming shops, restaurants, and direct access to the beautiful beaches. It's a prime location for tourists looking for a laid-back beach vibe. | Melbourne Beach Pier, Spessard Holland Park, Indialantic Boardwalk, local shops, oceanfront restaurants |
| Indialantic | Indialantic is a small coastal town just south of Melbourne Beach, known for its relaxed beach atmosphere and friendly community. It attracts families and beach lovers looking for a quieter getaway. | Indialantic Beach, Canova Beach Park, The Beachside Grill, local surf schools, fishing spots |
| Pelican Beach | Pelican Beach is a less commercialized area with a strong local flavor and good access to nature. This area is appealing for families and nature enthusiasts. | Pelican Beach Park, Cocoa Beach Pier nearby, nature trails, shallow swimming areas, relaxing ambiance |
| South Melbourne Beach | This area is known for its tranquil beaches and proximity to the Indian River Lagoon, offering beautiful views and outdoor activities. | South Melbourne Beach Park, Indian River Lagoon, wildlife viewing, kayaking opportunities, quiet beach spots |
| Shuttle Landing | Shuttle Landing offers unique waterfront properties with direct access to the Banana River, attracting those interested in boating and water sports. | Banana River, Boating facilities, waterfront restaurants, fishing spots, scenic views |
| Melbourne Village | A quaint and historic area known for its charming homes and close-knit community. It attracts visitors interested in local arts and culture. | Melbourne Village Historical Society, local art galleries, community parks, farmer's markets, small town events |
| Cocoa Beach | Nearby Cocoa Beach is a popular tourist destination known for its surfing and vibrant atmosphere, making it a perfect extension for visitors of Melbourne Beach. | Cocoa Beach Pier, Ron Jon Surf Shop, beachfront dining, surf classes, nightlife |
| Royal Palm Point | An upcoming area with new developments, Royal Palm Point is ideal for travelers looking for modern conveniences close to the beach and shopping areas. | shopping plazas, restaurants, Proximity to the beaches, community events, scenic walking paths |
Do you need a license for Airbnb in Melbourne Beach?
We recommend checking directly with Melbourne Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Melbourne Beach
Oceanfront 4BR Modern Villa w/ private heated pool
Entire Place • 4 bedrooms
Oceanfront, two-story home with heated pool
Entire Place • 5 bedrooms
NEW Luxury Modern Beachfront Villa w/ Heated Pool
Entire Place • 4 bedrooms
The Fanta Sea | New Dream Beach House on the Ocean
Entire Place • 4 bedrooms
~Steps2Beach ~5 BR 5 BA ~Heated Pool ~2King ~Bunk
Entire Place • 5 bedrooms
Beach Front Home - 6 BR - Private Beach Access
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Melbourne Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Villatel | 36 | $2,793,322 | 317 | 4.00/5.0 |
| Stay Orlando | 8 | $777,229 | 246 | 4.80/5.0 |
| Lindsey | 4 | $403,747 | 75 | 4.96/5.0 |
| Kerry | 2 | $303,472 | 98 | 4.92/5.0 |
| Mark | 4 | $282,712 | 900 | 4.99/5.0 |
| Tim | 2 | $270,216 | 20 | 5.00/5.0 |
| Miriam | 1 | $268,365 | 61 | 4.95/5.0 |
| Daniel | 1 | $245,148 | 38 | 5.00/5.0 |
| Kelen | 2 | $227,297 | 76 | 4.96/5.0 |
| Jamie | 1 | $219,970 | 38 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Melbourne Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.2%), with house and apartment & condo properties comprising 96.5% of inventory
- Untapped potential in outdoor & mobile, others segments (3.6% combined)
Room Capacity Distribution
Analysis of 227 properties in Melbourne Beach shows that 5+ bedrooms properties are most prevalent, making up 25.6% of the market. The market tends to favor larger properties, with 5+ bedrooms and 3 bedrooms together representing 50.7% of all listings.
Key Insights
- Most common: 5+ bedrooms (25.6%)
- Least common: 4 bedrooms (13.7%)
- Market concentration: 50.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 227 properties in Melbourne Beach reveals that 8+ guests properties dominate the market, representing 46.7% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 69.6% of the market.
Key Insights
- Most common capacity: 8+ guests (46.7% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 69.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 227 properties in Melbourne Beach, the most common availability pattern is 181-270 days (32.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).
Key Insights
- Most common availability window: 181-270 days (32.6%)
- Most common booking duration: 91-180 days (33.9%)
- Properties with high availability (180+ days): 64.3%
- Properties with long-term bookings (180+ days): 36.1%
Minimum Stay Distributions
1 Night
18 listings
9% of total
2 Nights
28 listings
13.9% of total
3 Nights
50 listings
24.9% of total
4-6 Nights
61 listings
30.3% of total
7-29 Nights
21 listings
10.4% of total
30+ Nights
23 listings
11.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 22.9%
- Mid-length stays (4-6 nights) represent 30.3% of listings
- Monthly+ stays (11.4%) suggest a stable extended-stay market
- High market flexibility with 47.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
2.1% of total
Flexible
22 listings
11.5% of total
Moderate
30 listings
15.7% of total
Firm
68 listings
35.6% of total
Strict
67 listings
35.1% of total
Key Insights
- Firm is the preferred policy at 35.6% of listings
- Stricter policies (Firm & Strict) dominate at 70.7% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 2.1% of listings
Recommendations
- The market supports stricter policies, with 70.7% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Jan, averaging 93 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 53 days
- Winter shows the longest average booking window at 83 days, while Fall has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 83 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Melbourne Beach
Every property in Melbourne Beach comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.1%) and United Kingdom (0.6%)
- English is the top language at 76.2%, followed by Spanish (17.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Miami and Orlando markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Melbourne Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Indialantic | 66 | $3,611 | $318.94 | 45% |
| North River Shores | 13 | $3,554 | $301.76 | 47% |
| Cocoa Beach | 915 | $3,504 | $259.86 | 48% |
| Indian Harbour Beach | 126 | $3,487 | $261.55 | 49% |
| Hammock Beach | 188 | $3,423 | $356.82 | 38% |
| Saint Augustine | 1,889 | $3,419 | $246.94 | 47% |
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