Airbnb Market Analytics, Statistics and Data in Melbourne, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Melbourne? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Melbourne:
How much do Airbnb hosts make on average per month in Melbourne?
The short-term rental market in Melbourne shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,401 per month
- Strong performing properties (top 25%) make $3,834 or more
- Best-in-class properties (top 10%) achieve $5,905+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,236
Revenue Variations by Month
Occupancy Rates Throughout the Year in Melbourne
The market in Melbourne shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Melbourne
Daily rates in Melbourne vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $295+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in Melbourne
Peak Season (March, June, February)
- Revenue peaks at $4197.49 per month
- Occupancy rates reach 67.04%
- Daily rates average $181.10
Shoulder Season
- Revenue averages $3002.23 per month
- Occupancy maintains 50.88%
- Daily rates hold at $172.17
Low Season (November, August, September)
- Revenue drops to $2107.20 per month
- Occupancy decreases to 42.95%
- Daily rates adjust to $160.10
Is it still profitable to do Airbnb in Melbourne in 2025?
Yes! Melbourne demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $3002 and As a mature market with 530 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Melbourne
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cocoa Beach | Famous for its beautiful beaches and proximity to the Kennedy Space Center, Cocoa Beach is a popular destination for tourists seeking sun, surf, and space exploration. | Cocoa Beach Pier, Ron Jon Surf Shop, Kennedy Space Center, Cocoa Village, Port Canaveral |
| Melbourne Beach | A serene beach community known for its picturesque shoreline and laid-back lifestyle. Attracts visitors looking for a peaceful getaway. | Atlantic Ocean beaches, Spessard Holland Park, Sebastian Inlet State Park, Historic Downtown Melbourne |
| Indialantic | Quaint beach town offering a small-town vibe with easy beach access. A great option for families and those seeking a relaxing atmosphere. | Indialantic Beach, The Lagoon House, Indialantic Boardwalk, Third Avenue Park |
| Eau Gallie Arts District | A vibrant arts district characterized by galleries, studios, and eateries, this area attracts art lovers and those interested in cultural experiences. | Foosaner Art Museum, Eau Gallie River, Local art galleries, Restaurants and cafes |
| Downtown Melbourne | The heart of the city featuring shops, restaurants, and entertainment. Great for those looking for convenience and local culture. | Melbourne Square Mall, Brevard Zoo, The Historic Melbourne Square, Civic Theatre |
| Palm Bay | A growing urban area close to natural parks and beaches, it's ideal for those looking for affordability and access to outdoor activities. | Turkey Creek Sanctuary, Palm Bay Regional Park, Crystal Lake Park |
| Cape Canaveral | Home to iconic space launches and beautiful beaches, this area attracts space enthusiasts and beachgoers alike. | Cape Canaveral Space Force Station, Cherie Down Park, Jetty Park |
| Satellite Beach | Known for its quiet beaches and family-friendly atmosphere, Satellite Beach is perfect for those looking for a coastal retreat. | Satellite Beach Park, Pineapple Park, Patriot's Park |
Do you need a license for Airbnb in Melbourne?
We recommend checking directly with Melbourne's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Melbourne
Melbourne Waterfront Mansion - Sleeps up to 36!
Entire Place • 11 bedrooms
Noi Nest ~ Home + Suites + Pool
Entire Place • 6 bedrooms
Hidden River Estate on the Eau Gallie River!
Entire Place • 4 bedrooms
3 Units, Sleeps 17, Pool, Pickleball, Beaches
Entire Place • 8 bedrooms
6BR, beach home w/ Private Pool & Game Room
Entire Place • 6 bedrooms
The Ocean Oasis | Airy, Luxe Villa Steps to Beach
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Melbourne
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kc | 19 | $1,132,896 | 1858 | 4.90/5.0 |
| East Coast Living LLC | 12 | $459,189 | 179 | 4.84/5.0 |
| Mark | 11 | $420,831 | 1921 | 4.97/5.0 |
| Michael & Phoenix | 9 | $377,894 | 336 | 4.92/5.0 |
| David | 9 | $309,589 | 400 | 4.87/5.0 |
| Pedro | 14 | $304,885 | 854 | 4.89/5.0 |
| Crystal | 4 | $287,469 | 69 | 4.60/5.0 |
| Jennifer | 4 | $268,921 | 158 | 4.84/5.0 |
| Matt | 10 | $230,376 | 602 | 4.76/5.0 |
| Beth | 7 | $228,129 | 706 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Melbourne
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.6%), with house and apartment & condo properties comprising 93.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.8% combined)
Room Capacity Distribution
Analysis of 530 properties in Melbourne shows that 1 bedroom properties are most prevalent, making up 27.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 51.3% of all listings.
Key Insights
- Most common: 1 bedroom (27.4%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 51.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 530 properties in Melbourne reveals that 8+ guests properties dominate the market, representing 24.3% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 44.9% of the market.
Key Insights
- Most common capacity: 8+ guests (24.3% of market)
- Least common capacity: 7 guests (2.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 44.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 530 properties in Melbourne, the most common availability pattern is 181-270 days (31.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).
Key Insights
- Most common availability window: 181-270 days (31.9%)
- Most common booking duration: 91-180 days (32.1%)
- Properties with high availability (180+ days): 55.8%
- Properties with long-term bookings (180+ days): 45.7%
Minimum Stay Distributions
1 Night
148 listings
30.9% of total
2 Nights
128 listings
26.7% of total
3 Nights
95 listings
19.8% of total
4-6 Nights
55 listings
11.5% of total
7-29 Nights
25 listings
5.2% of total
30+ Nights
28 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.6%
- Mid-length stays (4-6 nights) represent 11.5% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 77.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
0.8% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
103 listings
21.8% of total
Moderate
80 listings
16.9% of total
Firm
135 listings
28.6% of total
Strict
149 listings
31.6% of total
Key Insights
- Strict is the preferred policy at 31.6% of listings
- Stricter policies (Firm & Strict) dominate at 60.2% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 60.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Jan, averaging 74 days
- Shortest booking windows are in Nov, Sep, Aug, averaging 35 days
- Winter shows the longest average booking window at 65 days, while Fall has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 65 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Aug when lead times are shortest
Popular Airbnb Amenities in Melbourne
Below is the distribution of amenities across listings in Melbourne:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.9%) and United Kingdom (1.1%)
- English is the top language at 76.5%, followed by Spanish (16.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Melbourne and Orlando markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Melbourne. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Melbourne Beach | 227 | $5,145 | $400.40 | 44% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Indialantic | 66 | $3,611 | $318.94 | 45% |
| North River Shores | 13 | $3,554 | $301.76 | 47% |
| Cocoa Beach | 915 | $3,504 | $259.86 | 48% |
| Indian Harbour Beach | 126 | $3,487 | $261.55 | 49% |
| Hammock Beach | 188 | $3,423 | $356.82 | 38% |
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