Melbourne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Melbourne in 2025? Explore comprehensive Airbnb analytics for Melbourne, Florida, United States to uncover income potential. This 2025 STR market report for Melbourne, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 526 active listings.
Whether you're considering an Airbnb investment in Melbourne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melbourne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melbourne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melbourne (2025)
Understanding the monthly revenue variations for Airbnb listings in Melbourne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melbourne is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melbourne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,852 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,434 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,183, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melbourne
Melbourne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melbourne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melbourne:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melbourne
Average Daily Rate (ADR) Airbnb Trends in Melbourne (2025)
Effective short term rental pricing strategy in Melbourne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melbourne typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Melbourne
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Airbnb Seasonality Analysis & Trends in Melbourne (2025)
Peak Season (June, February, July)
- Revenue averages $3,685 per month
- Occupancy rates average 58.9%
- Daily rates average $182
Shoulder Season
- Revenue averages $3,049 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $178
Low Season (August, September, October)
- Revenue drops to average $2,226 per month
- Occupancy decreases to average 45.2%
- Daily rates adjust to average $168
Seasonality Insights for Melbourne
- The Airbnb seasonality in Melbourne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melbourne's highest earning potential, with monthly revenues capable of climbing to $3,816, occupancy reaching a high of 64.9%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,030, occupancy could drop to 43.1%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melbourne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melbourne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melbourne (2025)
Exploring the top neighborhoods for short-term rentals in Melbourne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Melbourne Beach | A tranquil beach town known for its beautiful shores and family-friendly atmosphere. Ideal for those looking for a peaceful coastal getaway with direct access to sandy beaches. | Melbourne Beach Pier, Spessard Holland Park, Indialantic Boardwalk, Brevard Zoo, Satellite Beach |
| Historic Downtown Melbourne | Charming downtown area with a mix of shops, restaurants, and cultural spots. Draws visitors interested in the local arts scene and vibrant community events. | Henegar Center for the Arts, Melbourne Arts District, Cocoa Riverfront Park, Old Eau Gallie Post Office, Historic Downtown Melbourne shopping |
| Indialantic | A small, picturesque beach town popular with both residents and tourists looking for a laid-back beach lifestyle. Great for surf enthusiasts and families looking for beach access. | Indialantic Beach, Heather K Center, Cocoa Beach, Canova Beach Park, Waterman Beach |
| Satellite Beach | Known for its beautiful beaches and family-friendly environment, it's a great location for short-term rentals, attracting families and beach lovers year-round. | Satellite Beach Community Center, Pelican Beach Park, Satellite Beach Nature Preserve, Flieger Lighthouse, Seacoast Bank |
| Cocoa Beach | Just a short drive from Melbourne, Cocoa Beach is a world-famous surfing destination and attracts tourists from all over, making it ideal for short-term rentals. | Cocoa Beach Pier, Ron Jon Surf Shop, Lori Wilson Park, Canova Beach Park, Cocoa Beach Skate Park |
| Troy Oaks | A suburban area close to Melbourne that offers a mix of residential living and local amenities. Great for visitors who are looking for a quieter locale with easy access to city attractions. | Troy Oaks Park, Melbourne Square Mall, Melbourne Community Center, Erna Nixon Park, Golf courses |
| Viera | A planned community in Melbourne that offers modern amenities and a family-friendly environment. Attracts visitors looking for suburban comfort combined with access to nearby attractions. | Viera East Golf Club, Viera Wetlands, Duran Golf Club, The Avenue Viera Shopping, Space Coast Stadium |
| Palm Bay | A nearby city to Melbourne, Palm Bay offers affordable housing options and a growing community. It is suitable for those looking for Airbnb investments in a developing area. | Turkey Creek Sanctuary, Palm Bay Regional Park, Palm Bay Marina, Feather Pine Park, St. John's Heritage Parkway |
Understanding Airbnb License Requirements & STR Laws in Melbourne (2025)
While Melbourne, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melbourne to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Melbourne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melbournebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Melbourne Waterfront Mansion - Sleeps up to 36!
Entire Place • 11 bedrooms
Noi Nest ~ Home + Suites + Pool
Entire Place • 6 bedrooms
3 Units, Sleeps 17, Pool, Pickleball, Beaches
Entire Place • 8 bedrooms
Hidden River Estate on the Eau Gallie River!
Entire Place • 4 bedrooms
6BR, beach home w/ Private Pool & Game Room
Entire Place • 6 bedrooms
"Seascape"-Oceanfront Luxury Home w/ Private Beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melbourne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melbourne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kc | 18 | $1,081,555 | 1785 | 4.89/5.0 |
| East Coast Living LLC | 12 | $455,289 | 179 | 4.84/5.0 |
| Mark | 11 | $424,703 | 1921 | 4.97/5.0 |
| David | 10 | $353,696 | 439 | 4.88/5.0 |
| Michael & Phoenix | 9 | $333,581 | 336 | 4.92/5.0 |
| Pedro | 15 | $298,794 | 981 | 4.89/5.0 |
| Crystal | 4 | $289,464 | 69 | 4.60/5.0 |
| Eau Gallie Inn LLC | 4 | $277,336 | 158 | 4.84/5.0 |
| Beth | 7 | $234,038 | 706 | 4.88/5.0 |
| Craig | 2 | $218,696 | 128 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melbourne.
Dive Deeper: Advanced Melbourne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melbourne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelbourne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melbourne
- The Melbourne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.1% of the 526 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melbourne, House properties are the most common (66%), reflecting the local real estate landscape.
- Houses represent a significant 66% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.9%) offer potential for unique stay experiences.
Melbourne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melbourne
- The dominant room capacity in Melbourne is 1 bedroom listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.1% of the active Airbnb listings in Melbourne, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melbourne.
Melbourne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melbourne
- The most common guest capacity trend in Melbourne vacation rentals is listings accommodating 8+ guests (24%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Melbourne STR market, accounting for 44.3% of listings.
- 44.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melbourne.
- On average, properties in Melbourne are equipped to host 4.5 guests.
Melbourne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melbourne
- The most common availability pattern in Melbourne falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Melbourne (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melbourne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
146 listings
30% of total
2 Nights
113 listings
23.3% of total
3 Nights
86 listings
17.7% of total
4-6 Nights
46 listings
9.5% of total
7-29 Nights
27 listings
5.6% of total
30+ Nights
68 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Melbourne is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14%) caters to monthly stays (30+ nights) in Melbourne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Melbourne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melbourne.
Melbourne Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.6% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
103 listings
21.8% of total
Moderate
82 listings
17.4% of total
Firm
134 listings
28.4% of total
Strict
149 listings
31.6% of total
Cancellation Policy Insights for Melbourne
- The prevailing Airbnb cancellation policy trend in Melbourne is Strict, used by 31.6% of listings.
- A majority (60.0%) of hosts in Melbourne utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.6% market standard in Melbourne.
- With 31.6% using Strict terms, this is a viable option in Melbourne, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Melbourne.
Melbourne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melbourne
- The overall average booking lead time for vacation rentals in Melbourne is 50 days.
- Guests book furthest in advance for stays during February (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (67 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Melbourne.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Melbourne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melbourne (2025)
Amenity Prevalence
Amenity Insights for Melbourne
- Essential amenities in Melbourne that guests expect include: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melbourne: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melbourne to stay competitive.
Melbourne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melbourne
- The typical guest profile for Airbnb in Melbourne consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.4% of guests.
- Key international markets include United States (93.4%) and Canada (1.6%).
- Top languages spoken are English (71.5%) followed by Spanish (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Orlando.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melbourne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Melbourne Beach | 221 | $4,864 | $415.14 | 42% |
| Indialantic | 61 | $3,711 | $336.82 | 43% |
| Cocoa Beach | 918 | $3,459 | $273.17 | 47% |
| Groveland | 17 | $3,428 | $211.09 | 51% |
| North River Shores | 17 | $3,395 | $289.19 | 50% |
| Indian Harbour Beach | 127 | $3,363 | $266.96 | 49% |