Airbnb Market Analytics, Statistics and Data in Marco Island, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marco Island? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marco Island:
How much do Airbnb hosts make on average per month in Marco Island?
The short-term rental market in Marco Island shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,243 per month
- Strong performing properties (top 25%) make $7,291 or more
- Best-in-class properties (top 10%) achieve $11,006+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,045
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marco Island
The market in Marco Island shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marco Island
Daily rates in Marco Island vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $322 per night
- Strong performing properties (top 25%) secure $455 or more
- Best-in-class properties (top 10%) pull in $652+ per night
- Entry-level properties (bottom 25%) earn around $219
Daily Rate Variations by Month
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Seasonality patterns in Marco Island
Peak Season (March, February, January)
- Revenue peaks at $8706.44 per month
- Occupancy rates reach 56.61%
- Daily rates average $474.46
Shoulder Season
- Revenue averages $5369.00 per month
- Occupancy maintains 40.56%
- Daily rates hold at $383.55
Low Season (October, August, September)
- Revenue drops to $2672.28 per month
- Occupancy decreases to 26.52%
- Daily rates adjust to $345.04
Is it still profitable to do Airbnb in Marco Island in 2025?
Yes! Marco Island demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $5369 and As a mature market with 1356 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marco Island
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marco Island South Beach | A picturesque beach area known for its soft white sand and sunny skies. Attracts vacationers seeking relaxation and beachfront activities. | South Marco Beach, Tigertail Beach, Marco Island Watersports, Marco Island Historical Society, Caxambas Pass |
| Hideaway Beach | An exclusive private community offering a serene and luxurious vacation experience. Ideal for guests looking for privacy and upscale amenities. | Hideaway Beach Club, Golf and Tennis, Private Beaches, Nature Trails, Exclusive Dining Options |
| Old Marco | Charming historic district filled with shops, restaurants, and local culture. Great for guests seeking an authentic local experience. | Marco Island Historical Museum, Old Marco Lodge Nature Park, Dining and shopping options, Fishing and boating activities, Art galleries |
| Isle of Capri | A peaceful island escape with a laid-back vibe. Perfect for families and couples looking for a quiet getaway. | Capri Waterway, Kice Island, Nature trails and wildlife viewing, Local dining, Kayaking and paddleboarding |
| Marco Beach | A family-friendly beach area popular with tourists for its amenities and soft sands. Great for family vacations and beach lovers. | Marco Beach, Mackle Park, Family-friendly restaurants, Beachfront activities, Sunset viewing spots |
| Caxambas Park | A beautiful park featuring boating and fishing opportunities. Ideal for outdoor enthusiasts and those seeking adventure. | Caxambas Park Marina, Fishing spots, Kayaking, Wildlife viewing, Scenic picnic areas |
| The Esplanade | A waterfront shopping and dining district with a vibrant atmosphere. Attractive for those who enjoy nightlife and good food. | The Esplanade shops, Dining establishments, Sunset views, Boat slips, Live music events |
| Tiger Tail Beach | A tranquil beach known for its natural beauty and wildlife. Attracts nature lovers and those looking for a less crowded beach experience. | Tiger Tail Beach, Wildlife viewing, Shelling opportunities, Picnic areas, Kayaking |
Do you need a license for Airbnb in Marco Island?
We recommend checking directly with Marco Island's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marco Island
Huge Estate, Water View, Heated Pool, Sleeps 20
Entire Place • 6 bedrooms
5 Bedroom Marco Island Vacation Home
Entire Place • 5 bedrooms
Waterfront home w/ pool, spa & kayaks/paddleboards
Entire Place • 4 bedrooms
Modern 2023 built home steps to beach/shops/dining
Entire Place • 5 bedrooms
Luxurious Resort-like Lanai ~Pool/Spa, WiFi & More
Entire Place • 4 bedrooms
Luxury canal home w/ heated pool & spa!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Marco Island
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco Island Vacation Properti | 174 | $4,369,054 | 800 | 3.02/5.0 |
| Mark | 52 | $2,766,523 | 880 | 4.27/5.0 |
| Paul | 114 | $2,682,506 | 973 | 3.51/5.0 |
| Stephen | 67 | $1,701,357 | 482 | 3.29/5.0 |
| Evolve | 26 | $1,116,317 | 578 | 4.48/5.0 |
| Hannah | 12 | $780,766 | 93 | 4.12/5.0 |
| Sarah | 18 | $778,710 | 91 | 2.45/5.0 |
| ReMax Affinity Plus Rentals | 69 | $763,083 | 32 | 0.14/5.0 |
| Thomas | 10 | $563,890 | 113 | 3.44/5.0 |
| Ken & Natalia | 5 | $533,671 | 511 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marco Island
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.5%), with house and apartment & condo properties comprising 98.6% of inventory
- Untapped potential in boutique & hotels, others segments (1.4% combined)
Room Capacity Distribution
Analysis of 1,356 properties in Marco Island shows that 2 bedrooms properties are most prevalent, making up 33.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 63.8% of all listings.
Key Insights
- Most common: 2 bedrooms (33.2%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 63.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,356 properties in Marco Island reveals that 6 guests properties dominate the market, representing 32.7% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 63.3% of the market.
Key Insights
- Most common capacity: 6 guests (32.7% of market)
- Least common capacity: 3 guests (0.8% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 63.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,356 properties in Marco Island, the most common availability pattern is 271-366 days (56% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (56%)
- Most common booking duration: 31-90 days (30.3%)
- Properties with high availability (180+ days): 81.9%
- Properties with long-term bookings (180+ days): 18.7%
Minimum Stay Distributions
1 Night
220 listings
17.5% of total
2 Nights
102 listings
8.1% of total
3 Nights
128 listings
10.2% of total
4-6 Nights
317 listings
25.2% of total
7-29 Nights
328 listings
26% of total
30+ Nights
165 listings
13.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 25.6%
- Mid-length stays (4-6 nights) represent 25.2% of listings
- Monthly+ stays (13.1%) suggest a stable extended-stay market
- High market flexibility with 35.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
158 listings
15% of total
Super Strict 60 Days
209 listings
19.9% of total
Flexible
47 listings
4.5% of total
Moderate
131 listings
12.5% of total
Firm
228 listings
21.7% of total
Strict
278 listings
26.5% of total
Key Insights
- Strict is the preferred policy at 26.5% of listings
- The market shows a balanced distribution between guest-friendly (17.0%) and strict (48.2%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 4.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jan, Feb, averaging 108 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 62 days
- Spring shows the longest average booking window at 102 days, while Summer has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 102 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Marco Island
Every property in Marco Island comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.6%) and United Kingdom (1.2%)
- English is the top language at 70.6%, followed by Spanish (22.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Miami and Chicago markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marco Island. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bal Harbour Village | 33 | $11,004 | $798.77 | 45% |
| Stock Island | 99 | $7,584 | $572.82 | 43% |
| Lake Clarke Shores | 27 | $6,443 | $424.96 | 48% |
| Key West | 1,100 | $6,401 | $547.56 | 46% |
| North Bay Village | 110 | $6,084 | $513.61 | 49% |
| Pinecrest | 12 | $5,686 | $576.32 | 45% |
| Boca Grande | 39 | $5,444 | $599.97 | 42% |
| Duck Key | 67 | $5,190 | $450.78 | 43% |
| Lighthouse Point | 79 | $5,009 | $391.01 | 46% |
| Key Biscayne | 118 | $4,902 | $419.58 | 49% |
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