Airbnb Market Analytics, Statistics and Data in Marathon, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marathon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marathon:
How much do Airbnb hosts make on average per month in Marathon?
The short-term rental market in Marathon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,105 per month
- Strong performing properties (top 25%) make $8,696 or more
- Best-in-class properties (top 10%) achieve $13,290+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,720
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marathon
The market in Marathon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marathon
Daily rates in Marathon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $356 per night
- Strong performing properties (top 25%) secure $546 or more
- Best-in-class properties (top 10%) pull in $846+ per night
- Entry-level properties (bottom 25%) earn around $245
Daily Rate Variations by Month
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Seasonality patterns in Marathon
Peak Season (March, February, June)
- Revenue peaks at $9567.54 per month
- Occupancy rates reach 58.32%
- Daily rates average $507.57
Shoulder Season
- Revenue averages $6562.61 per month
- Occupancy maintains 43.07%
- Daily rates hold at $456.02
Low Season (November, October, September)
- Revenue drops to $3655.18 per month
- Occupancy decreases to 29.76%
- Daily rates adjust to $411.48
Is it still profitable to do Airbnb in Marathon in 2025?
Yes! Marathon demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $6563 and As a mature market with 931 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marathon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marathon Key | A central location in the Florida Keys, Marathon Key offers beautiful beaches, fishing, and a laid-back atmosphere. It's popular among families and tourists looking for waterfront activities and relaxation. | Sombrero Beach, Coco Plum Beach, The Turtle Hospital, Seven Mile Bridge, Marathon Wildlife Refuge, Crane Point Museum and Nature Center |
| Coco Plum Beach | A quieter, family-friendly area with beautiful sandy beaches. Perfect for those looking to unwind and enjoy the serene beauty of the Keys. | Coco Plum Beach, Nature trails, Bird watching, Fishing spots, Kayaking opportunities |
| Seven Mile Bridge | A stunning bridge that connects the islands in the Florida Keys, offering scenic views and easy access to various attractions. Great for those looking to explore the area. | Seven Mile Bridge, Scenic drives, Boating, Fishing, Photography spots |
| Sombrero Beach | A popular beach spot known for its lovely sand and clear water, ideal for swimming and sunbathing. Attracts tourists looking for beach relaxation. | Sombrero Beach, Snorkeling, Sunbathing, BBQ areas, Playground |
| Marathon Fishing | Known as a fishing capital, Marathon attracts many fishing enthusiasts and offers various charters and deep-sea fishing experiences. | Fishing charters, Florida Keys National Marine Sanctuary, Tackle shops, Grocery stores for supplies, Local seafood restaurants |
| Pigeon Key | A historic island accessible by boat or in-line skate path, offering unique historical tours and access to nature. Popular for day trips and educational tours. | Pigeon Key Historic Museum, Scenic views, Wildlife observation, Historical tours, Fishing from the docks |
| Shark Key | A private, residential area with beautiful natural surroundings and stunning views of the waters. Great for those seeking exclusive and tranquil experiences. | Private beaches, Waterfront dining, Scenic spots, Wildlife viewing, Kayak rentals |
| Boot Key Harbor | A popular anchorage spot for boaters with access to various amenities. Great for travelers with boats who seek adventure and exploration in the Keys. | Boot Key Harbor, Marina facilities, Water sports, Fishing, Dining options nearby |
Do you need a license for Airbnb in Marathon?
We recommend checking directly with Marathon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marathon
Luxury Seaside Escape ~ Pool ~ Dock ~ Scenic Views
Entire Place • 5 bedrooms
Luxury Villa-60 ft Pool-Jacuzzi-Endless Amenities-
Entire Place • 6 bedrooms
Your Own Private island , Kayak, Boat, Pool
Entire Place • 3 bedrooms
The Bent Coconut
Entire Place • 5 bedrooms
Luxury Boating Paradise+Pool+Steps to Snorkeling
Entire Place • 4 bedrooms
New Estate home amazing amenities
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Marathon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacation Rentals Of The Fla Ke | 114 | $5,396,294 | 1493 | 4.10/5.0 |
| Coco Plum | 57 | $3,254,510 | 435 | 3.67/5.0 |
| Leslie | 44 | $2,443,063 | 463 | 4.41/5.0 |
| Michel | 5 | $908,099 | 74 | 4.99/5.0 |
| Ruth | 6 | $895,197 | 68 | 5.00/5.0 |
| RoomPicks By Victoria | 30 | $763,585 | 95 | 1.01/5.0 |
| Sandy Palms | 6 | $683,617 | 45 | 4.05/5.0 |
| Bert | 10 | $678,995 | 106 | 3.48/5.0 |
| Gulf View Waterfront Resort | 9 | $536,393 | 1002 | 4.61/5.0 |
| Jack | 7 | $479,496 | 237 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marathon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.2%), with house and apartment & condo properties comprising 92.5% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 931 properties in Marathon shows that 3 bedrooms properties are most prevalent, making up 28.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 56.8% of all listings.
Key Insights
- Most common: 3 bedrooms (28.8%)
- Least common: 5+ bedrooms (7.4%)
- Market concentration: 56.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 931 properties in Marathon reveals that 8+ guests properties dominate the market, representing 47.3% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 73.0% of the market.
Key Insights
- Most common capacity: 8+ guests (47.3% of market)
- Least common capacity: 3 guests (0.6% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 73.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 931 properties in Marathon, the most common availability pattern is 271-366 days (44.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.6% of properties).
Key Insights
- Most common availability window: 271-366 days (44.3%)
- Most common booking duration: 91-180 days (30.6%)
- Properties with high availability (180+ days): 74.0%
- Properties with long-term bookings (180+ days): 27.1%
Minimum Stay Distributions
1 Night
76 listings
8.9% of total
2 Nights
29 listings
3.4% of total
3 Nights
32 listings
3.7% of total
4-6 Nights
34 listings
4% of total
7-29 Nights
627 listings
73.1% of total
30+ Nights
60 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 12.3%
- Mid-length stays (4-6 nights) represent 4% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 16.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
4 listings
0.5% of total
Non-refundable
3 listings
0.4% of total
Super Strict 60 Days
216 listings
28.5% of total
Super Strict 30 Days
51 listings
6.7% of total
Flexible
40 listings
5.3% of total
Moderate
77 listings
10.2% of total
Firm
155 listings
20.5% of total
Strict
211 listings
27.9% of total
Key Insights
- Super Strict 60 Days is the preferred policy at 28.5% of listings
- The market shows a balanced distribution between guest-friendly (15.5%) and strict (48.4%) policies
- Strong market consensus around Super Strict 60 Days policies
- Non-refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 60 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Jan, averaging 106 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 69 days
- Winter shows the longest average booking window at 97 days, while Fall has the shortest at 75 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 97 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Marathon
Below is the distribution of amenities across listings in Marathon:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.8%) and United Kingdom (1.7%)
- English is the top language at 78.8%, followed by Spanish (13.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Miami and Jacksonville markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marathon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bal Harbour Village | 33 | $11,004 | $798.77 | 45% |
| Stock Island | 99 | $7,584 | $572.82 | 43% |
| Key West | 1,100 | $6,401 | $547.56 | 46% |
| North Bay Village | 110 | $6,084 | $513.61 | 49% |
| Pinecrest | 12 | $5,686 | $576.32 | 45% |
| Duck Key | 67 | $5,190 | $450.78 | 43% |
| Key Biscayne | 118 | $4,902 | $419.58 | 49% |
| Cutler Bay | 71 | $4,608 | $273.75 | 52% |
| Aventura | 286 | $4,303 | $333.81 | 48% |
| Miami Shores | 84 | $4,194 | $342.85 | 50% |
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