Airbnb Market Analytics, Statistics and Data in Laurel, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Laurel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Laurel:
How much do Airbnb hosts make on average per month in Laurel?
The short-term rental market in Laurel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,361 per month
- Strong performing properties (top 25%) make $3,886 or more
- Best-in-class properties (top 10%) achieve $5,667+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,302
Revenue Variations by Month
Occupancy Rates Throughout the Year in Laurel
The market in Laurel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Laurel
Daily rates in Laurel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $157 per night
- Strong performing properties (top 25%) secure $227 or more
- Best-in-class properties (top 10%) pull in $310+ per night
- Entry-level properties (bottom 25%) earn around $120
Daily Rate Variations by Month
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Seasonality patterns in Laurel
Peak Season (March, February, April)
- Revenue peaks at $4661.98 per month
- Occupancy rates reach 66.91%
- Daily rates average $210.72
Shoulder Season
- Revenue averages $2850.65 per month
- Occupancy maintains 43.91%
- Daily rates hold at $186.34
Low Season (October, August, September)
- Revenue drops to $1269.94 per month
- Occupancy decreases to 27.67%
- Daily rates adjust to $170.85
Is it still profitable to do Airbnb in Laurel in 2025?
Yes! Laurel demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $2851 and The market's 167 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Laurel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Citrus Springs | A quiet, residential neighborhood with beautiful natural scenery, perfect for families and nature lovers. Close to several parks and natural springs, making it an ideal getaway for outdoor activities. | Citrus Springs Golf and Country Club, Homosassa Springs Wildlife State Park, Crystal River National Wildlife Refuge, Citrus Springs Community Center |
| Inverness | Located near the Tsala Apopka chain of lakes, Inverness offers a charming small-town atmosphere with access to outdoor recreation, making it appealing for families and travelers seeking tranquility. | Hernando Historical Museum, Lake Henderson, Citrus County Historical Society, Inverness Trail |
| Homosassa | Famous for its manatee population and natural springs, Homosassa is a popular spot for travelers interested in eco-tourism and wildlife, attracting nature enthusiasts and adventure seekers. | Homosassa Springs Wildlife State Park, Scallop Capital of the World, Homosassa River, Homosassa Blue Water Kayak Tours |
| Lecanto | A rural community surrounded by nature, ideal for those looking for peace and quiet. Close to many natural attractions and outdoor activities, making it a favorite for eco-friendly tourists. | Croom Wildlife Management Area, Lecanto Wildlife Management Area, Withlacoochee State Forest |
| Spring Hill | This suburban area offers affordable housing and is close to the Gulf Coast, appealing to families and retirees looking for a comfortable living environment. | Weeki Wachee Springs State Park, Nature Coast Botanical Gardens, Pine Island Beach Park, Botanical Gardens |
| Brooksville | Rich in history, this small city offers a unique glimpse into Florida's past. It attracts history buffs and those looking for a quaint getaway with easy access to nearby attractions. | Brooksville Historic District, Withlacoochee State Trail, Florida Classic Park |
| Dunnellon | Famous for the Rainbow River, Dunnellon is a great location for those who love water sports and outdoor fun, attracting a younger and adventurous crowd. | Rainbow Springs State Park, Swampy’s on the Rainbow River, Dunnellon Historical Village |
| Tarpon Springs | Known for its sponge docks and rich Greek heritage, Tarpon Springs offers unique cultural experiences and is close to the coast, making it attractive to tourists. | Tarpon Springs Sponge Docks, Fred Howard Park, Tarpon Springs Aquarium, Historic Downtown Tarpon Springs |
Do you need a license for Airbnb in Laurel?
We recommend checking directly with Laurel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Laurel
Mdrn 3bd in Nokomis w/ pool, putting, & pickleball
Entire Place • 3 bedrooms
Tropical Pool Paradise - Minutes from the Beach!
Entire Place • 3 bedrooms
3 Bed Penthouse w/ Waterview!
Entire Place • 3 bedrooms
Family Getaway/Entire House/Heated Pool/Near Beach
Entire Place • 3 bedrooms
La Niña 5 minutes to Nokomis Beach Fenced In Yard
Entire Place • 3 bedrooms
Flamingo Bay by Nokomis Beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Laurel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rich And Marianne | 8 | $279,459 | 424 | 4.88/5.0 |
| Jackie | 2 | $110,733 | 22 | 4.90/5.0 |
| Ty | 2 | $109,509 | 122 | 4.97/5.0 |
| Zane | 2 | $103,825 | 39 | 4.83/5.0 |
| Christopher And Michelle | 4 | $102,107 | 331 | 4.92/5.0 |
| Alex | 1 | $91,697 | 36 | 5.00/5.0 |
| Mariya | 2 | $80,890 | 53 | 4.94/5.0 |
| Martin | 2 | $75,109 | 127 | 4.94/5.0 |
| Carolyn Miller | 1 | $74,829 | 51 | 4.94/5.0 |
| Attila | 3 | $73,165 | 36 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Laurel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.6%), with house and apartment & condo properties comprising 91.6% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (8.4% combined)
Room Capacity Distribution
Analysis of 167 properties in Laurel shows that 2 bedrooms properties are most prevalent, making up 36.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 71.3% of all listings.
Key Insights
- Most common: 2 bedrooms (36.5%)
- Least common: 4 bedrooms (2.4%)
- Market concentration: 71.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 167 properties in Laurel reveals that 6 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 52.1% of the market.
Key Insights
- Most common capacity: 6 guests (28.1% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 52.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 167 properties in Laurel, the most common availability pattern is 271-366 days (42.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (42.5%)
- Most common booking duration: 91-180 days (28.7%)
- Properties with high availability (180+ days): 71.3%
- Properties with long-term bookings (180+ days): 29.9%
Minimum Stay Distributions
1 Night
18 listings
11.5% of total
2 Nights
24 listings
15.4% of total
3 Nights
33 listings
21.2% of total
4-6 Nights
22 listings
14.1% of total
7-29 Nights
39 listings
25% of total
30+ Nights
20 listings
12.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 26.9%
- Mid-length stays (4-6 nights) represent 14.1% of listings
- Monthly+ stays (12.8%) suggest a stable extended-stay market
- High market flexibility with 48.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.4% of total
Flexible
24 listings
16.7% of total
Moderate
17 listings
11.8% of total
Firm
57 listings
39.6% of total
Strict
44 listings
30.6% of total
Key Insights
- Firm is the preferred policy at 39.6% of listings
- Stricter policies (Firm & Strict) dominate at 70.2% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.4% of listings
Recommendations
- The market supports stricter policies, with 70.2% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Jan, averaging 106 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 39 days
- Winter shows the longest average booking window at 93 days, while Fall has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 93 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Laurel
Below is the distribution of amenities across listings in Laurel:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.5%) and Germany (1.1%)
- English is the top language at 73.8%, followed by Spanish (18.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Orlando and Miami markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Laurel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Boca Grande | 39 | $5,444 | $599.97 | 42% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
| Captiva | 265 | $4,541 | $653.86 | 34% |
| Siesta Key | 1,147 | $4,189 | $426.73 | 43% |
| Kenneth City | 17 | $4,019 | $236.51 | 51% |
| Seminole | 500 | $3,995 | $264.53 | 54% |
| Apollo Beach | 115 | $3,711 | $297.29 | 48% |
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