Laurel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Laurel in 2025? Explore comprehensive Airbnb analytics for Laurel, Florida, United States to uncover income potential. This 2025 STR market report for Laurel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 162 active listings.
Whether you're considering an Airbnb investment in Laurel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laurel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laurel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laurel (2025)
Understanding the monthly revenue variations for Airbnb listings in Laurel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laurel is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laurel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,917+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,924 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,438 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,222, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laurel
Laurel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laurel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laurel:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laurel
Average Daily Rate (ADR) Airbnb Trends in Laurel (2025)
Effective short term rental pricing strategy in Laurel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laurel typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Laurel
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Airbnb Seasonality Analysis & Trends in Laurel (2025)
Peak Season (February, March, January)
- Revenue averages $4,086 per month
- Occupancy rates average 55.8%
- Daily rates average $219
Shoulder Season
- Revenue averages $2,915 per month
- Occupancy maintains around 43.2%
- Daily rates hold near $189
Low Season (August, September, October)
- Revenue drops to average $1,550 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $178
Seasonality Insights for Laurel
- The Airbnb seasonality in Laurel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laurel's highest earning potential, with monthly revenues capable of climbing to $4,537, occupancy reaching a high of 64.7%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,187, occupancy could drop to 27.7%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laurel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laurel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laurel (2025)
Exploring the top neighborhoods for short-term rentals in Laurel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laurel Park | A charming neighborhood known for its historic homes and proximity to local parks. Ideal for visitors seeking a quaint, peaceful environment with easy access to nature. | Laurel Park Historic District, Local parks, Laurel Civic Center, Nearby shopping areas |
| West Laurel | A suburban area with family-friendly amenities and community-oriented developments. Great for families or those looking for a quieter stay while still being close to attractions. | Laurel Town Center, Montpelier Mansion, Local parks and playgrounds, Nearby restaurants |
| Laurel Lakes | An area known for its lakes and natural beauty, suitable for outdoor enthusiasts. Perfect for guests looking to enjoy recreational activities and water sports. | Laurel Lakes Park, Fishing and boating opportunities, Picnic areas, Nature trails |
| Downtown Laurel | The heart of the city with a vibrant mix of shops, eateries, and local events. Attracts visitors looking for a lively urban experience with local culture and dining. | Laurel Museum, Historic Laurel Main Street, Shopping and boutiques, Restaurants and cafes |
| South Laurel | A diverse neighborhood with a strong community feel, offers various cuisines and local attractions. Attractive for guests looking to experience regional lifestyles. | South Laurel Park, Culinary diversity, Local markets, Cultural events |
| Laurel Highlands | Scenic area known for its beautiful landscapes and outdoor activities. Visitors looking for adventure and relaxation can find it here. | Trail systems for hiking and biking, Local vineyards and wineries, Scenic views, Nature retreats |
| North Laurel | A growing area with new developments and family-friendly features. Great for visitors looking to explore the suburban lifestyle. | New parks and recreation centers, Family-friendly events, Local shopping centers, Nearby schools and community centers |
| Montpelier Estates | An attractive suburban neighborhood that appeals to families and those looking for a residential feel, comes with great amenities and neighborhood activities. | Local parks, Community events, Shopping centers, Residential areas with beautiful landscaping |
Understanding Airbnb License Requirements & STR Laws in Laurel (2025)
While Laurel, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laurel to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Laurel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laurelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mdrn 3bd in Nokomis w/ pool, putting, & pickleball
Entire Place • 3 bedrooms
Tropical Pool Paradise - Minutes from the Beach!
Entire Place • 3 bedrooms
La Niña 5 minutes to Nokomis Beach Fenced In Yard
Entire Place • 3 bedrooms
Flamingo Bay by Nokomis Beach
Entire Place • 3 bedrooms
Family Getaway/Entire House/Heated Pool/Near Beach
Entire Place • 3 bedrooms
Nokomis Beach Getaway with Heated Pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laurel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laurel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rich And Marianne | 8 | $244,995 | 424 | 4.88/5.0 |
| Ty | 2 | $126,807 | 122 | 4.97/5.0 |
| Jackie | 2 | $119,309 | 22 | 4.90/5.0 |
| Mariya | 2 | $110,763 | 53 | 4.94/5.0 |
| Attila | 3 | $102,352 | 36 | 4.92/5.0 |
| PMI Sarasota | 4 | $97,269 | 12 | 2.32/5.0 |
| Christopher And Michelle | 4 | $94,192 | 331 | 4.92/5.0 |
| Alex | 1 | $79,338 | 36 | 5.00/5.0 |
| Carolyn Miller | 1 | $77,434 | 51 | 4.94/5.0 |
| Martin | 2 | $74,701 | 127 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laurel.
Dive Deeper: Advanced Laurel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laurel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaurel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laurel
- The Laurel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 162 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laurel, House properties are the most common (77.2%), reflecting the local real estate landscape.
- Houses represent a significant 77.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 9.3%) offer potential for unique stay experiences.
Laurel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laurel
- The dominant room capacity in Laurel is 2 bedrooms listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 71.6% of the active Airbnb listings in Laurel, indicating a high concentration in these sizes.
- A significant 34.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laurel.
Laurel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laurel
- The most common guest capacity trend in Laurel vacation rentals is listings accommodating 6 guests (27.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Laurel STR market, accounting for 52.5% of listings.
- 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laurel.
- On average, properties in Laurel are equipped to host 5.0 guests.
Laurel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laurel
- The most common availability pattern in Laurel falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Laurel (26.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laurel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
12.7% of total
2 Nights
17 listings
10.8% of total
3 Nights
22 listings
13.9% of total
4-6 Nights
21 listings
13.3% of total
7-29 Nights
46 listings
29.1% of total
30+ Nights
32 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Laurel is 7-29 Nights, adopted by 29.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Laurel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 29.1% of Laurel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laurel.
Laurel Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.7% of total
Flexible
24 listings
16.8% of total
Moderate
17 listings
11.9% of total
Firm
56 listings
39.2% of total
Strict
45 listings
31.5% of total
Cancellation Policy Insights for Laurel
- The prevailing Airbnb cancellation policy trend in Laurel is Firm, used by 39.2% of listings.
- A majority (70.7%) of hosts in Laurel utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.2% market standard in Laurel.
- With 31.5% using Strict terms, this is a viable option in Laurel, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Laurel.
Laurel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laurel
- The overall average booking lead time for vacation rentals in Laurel is 74 days.
- Guests book furthest in advance for stays during February (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (96 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Laurel.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Laurel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laurel (2025)
Amenity Prevalence
Amenity Insights for Laurel
- Essential amenities in Laurel that guests expect include: TV, Air conditioning, Kitchen, Free parking on premises, Wifi, Washer, Dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laurel: TV, Air conditioning, Kitchen, Free parking on premises, Wifi, Washer, Dryer.
- Prioritize adding missing essentials: TV, Air conditioning, Kitchen, Free parking on premises, Wifi, Washer, Dryer.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laurel to stay competitive.
Laurel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laurel
- The typical guest profile for Airbnb in Laurel consists of primarily domestic travelers (94%), often arriving from nearby Orlando, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (1.5%).
- Top languages spoken are English (70.2%) followed by Spanish (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Orlando and Miami.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laurel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Boca Grande | 39 | $5,107 | $642.49 | 40% |
| Captiva | 262 | $4,629 | $702.25 | 34% |
| Indian Rocks Beach | 860 | $4,471 | $363.85 | 47% |
| Siesta Key | 1,110 | $4,041 | $450.55 | 43% |
| Seminole | 497 | $3,889 | $269.37 | 54% |
| Kenneth City | 17 | $3,825 | $233.62 | 55% |
| Belleair Beach | 117 | $3,664 | $278.87 | 50% |