Airbnb Market Analytics, Statistics and Data in Lakeland, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lakeland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lakeland:
How much do Airbnb hosts make on average per month in Lakeland?
The short-term rental market in Lakeland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,954 per month
- Strong performing properties (top 25%) make $3,010 or more
- Best-in-class properties (top 10%) achieve $4,315+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,071
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lakeland
The market in Lakeland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lakeland
Daily rates in Lakeland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $153 or more
- Best-in-class properties (top 10%) pull in $221+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Lakeland
Peak Season (March, June, February)
- Revenue peaks at $2947.23 per month
- Occupancy rates reach 60.85%
- Daily rates average $131.62
Shoulder Season
- Revenue averages $2281.32 per month
- Occupancy maintains 52.33%
- Daily rates hold at $126.34
Low Season (July, August, September)
- Revenue drops to $1481.00 per month
- Occupancy decreases to 42.98%
- Daily rates adjust to $119.65
Is it still profitable to do Airbnb in Lakeland in 2025?
Yes! Lakeland demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and solid monthly revenue averaging $2281 and With 456 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lakeland
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Morton | A historic neighborhood known for its beautiful homes and proximity to scenic Lake Morton. This area attracts those looking for a peaceful retreat within walking distance to parks and attractions. | Lake Morton, Munn Park, Florida Southern College, Historical homes, Lakeland Public Library |
| Downtown Lakeland | The vibrant heart of Lakeland with trendy shops, restaurants, and nightlife options. A great spot for hosting guests who want to explore local culture and dining. | Munn Park, The RP Funding Center, Lakeland Downtown Farmers Curb Market, Restaurants and cafes, Lake Mirror |
| South Lakeland | A family-friendly area known for its spacious homes and parks, attracting families looking for a comfortable stay. | Common Ground Park, Lake Hollingsworth, Cleveland Heights Golf Course, Shopping centers, Local schools |
| North Lakeland | A quieter suburban area that appeals to visitors seeking a relaxing environment, while still being close to major highways for easy access. | Hollis Garden, Lake Parker Park, Local dining options, Shopping centers, Recreational trails |
| Cleveland Heights | A desirable neighborhood with access to natural parks and lakes, perfect for outdoor enthusiasts looking for a tranquil place to stay. | Cleveland Heights Golf Course, Lake Hollingsworth, Recreation areas, Nature trails, Parks |
| Polk Theatre Historic District | Offers a unique stay in Lakeland with historic charm and proximity to entertainment, perfect for travelers looking for culture and history. | Polk Theatre, Munn Park, Historic district architecture, Art events, Local dining |
| Edgewood | A developing area that offers modern amenities and is conveniently located near major roads, popular with business travelers and families. | Lakeside Village, Edgewood Park, Shopping and dining, Nearby schools, Community events |
| Bonnet Springs Park | A newly developed area featuring a large public park that appeals to visitors seeking outdoor activities and family-friendly environments. | Bonnet Springs Park, Nature trails, Water features, Playgrounds, Event spaces |
Do you need a license for Airbnb in Lakeland?
We recommend checking directly with Lakeland's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lakeland
Pet-Friendly LUX Paradise with Heated Salt Pool
Entire Place • 5 bedrooms
Tropical Fenced Paradise, Hot Tub, & Home Theater
Entire Place • 2 bedrooms
Mansion on 20 Acres
Entire Place • 5 bedrooms
Family Lake House Get Away With a Pool!
Entire Place • 6 bedrooms
Large House, Fireside Hot Tub, King Bed Suite
Entire Place • 4 bedrooms
Paradise Palms Tropical Oasis
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lakeland
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 17 | $426,589 | 748 | 4.89/5.0 |
| Evolve | 14 | $354,055 | 272 | 4.67/5.0 |
| Edgar | 16 | $278,602 | 732 | 4.56/5.0 |
| Stephen | 5 | $201,574 | 575 | 4.95/5.0 |
| Edward | 5 | $192,885 | 140 | 4.92/5.0 |
| ITrip Lakes Of Central Florida | 2 | $173,064 | 46 | 4.84/5.0 |
| Samuel | 6 | $170,044 | 233 | 4.74/5.0 |
| Steve | 2 | $169,194 | 29 | 4.95/5.0 |
| Mariana | 7 | $167,386 | 1234 | 4.92/5.0 |
| Marlana | 3 | $164,714 | 148 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lakeland
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.4%), with house and apartment & condo properties comprising 87.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.6% combined)
Room Capacity Distribution
Analysis of 456 properties in Lakeland shows that 1 bedroom properties are most prevalent, making up 27.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 55.7% of all listings.
Key Insights
- Most common: 1 bedroom (27.9%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 55.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 456 properties in Lakeland reveals that 6 guests properties dominate the market, representing 18.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 35.7% of the market.
Key Insights
- Most common capacity: 6 guests (18.2% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 35.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 456 properties in Lakeland, the most common availability pattern is 91-180 days (31.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.9% of properties).
Key Insights
- Most common availability window: 91-180 days (31.8%)
- Most common booking duration: 181-270 days (32.9%)
- Properties with high availability (180+ days): 53.1%
- Properties with long-term bookings (180+ days): 48.9%
Minimum Stay Distributions
1 Night
114 listings
28.1% of total
2 Nights
156 listings
38.4% of total
3 Nights
52 listings
12.8% of total
4-6 Nights
34 listings
8.4% of total
7-29 Nights
24 listings
5.9% of total
30+ Nights
26 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.5%
- Mid-length stays (4-6 nights) represent 8.4% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 79.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.5% of total
Super Strict 60 Days
5 listings
1.3% of total
Flexible
88 listings
22.4% of total
Moderate
98 listings
25% of total
Firm
98 listings
25% of total
Strict
101 listings
25.8% of total
Key Insights
- Strict is the preferred policy at 25.8% of listings
- The market shows a balanced distribution between guest-friendly (47.4%) and strict (50.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Feb, Mar, averaging 65 days
- Shortest booking windows are in Jul, Oct, Sep, averaging 26 days
- Spring shows the longest average booking window at 60 days, while Fall has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 60 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Lakeland
Below is the distribution of amenities across listings in Lakeland:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.3%) and Puerto Rico (0.6%)
- English is the top language at 77.1%, followed by Spanish (17.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Lakeland and Jacksonville markets
- Develop localized content for Canada and Puerto Rico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lakeland. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Melbourne Beach | 227 | $5,145 | $400.40 | 44% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
| Siesta Key | 1,147 | $4,189 | $426.73 | 43% |
| Kenneth City | 17 | $4,019 | $236.51 | 51% |
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