Lake Wales Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Lake Wales in 2025? Explore comprehensive Airbnb analytics for Lake Wales, Florida, United States to uncover income potential. This 2025 STR market report for Lake Wales, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.

Whether you're considering an Airbnb investment in Lake Wales, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lake Wales Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lake Wales Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$187
The average rental revenue earned for an occupied room per day in Lake Wales.
Occupancy Rate(?)
39.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,997
Typical annual income for an Airbnb listing in Lake Wales. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
88.2%
Strong growth (88.2%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Lake Wales.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Lake Wales.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
81
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lake Wales (2025)

Understanding the monthly revenue variations for Airbnb listings in Lake Wales is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lake Wales is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lake Wales across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,474+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,622 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,207 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,037, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lake Wales

Lake Wales Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lake Wales STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lake Wales:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lake Wales

Average Daily Rate (ADR) Airbnb Trends in Lake Wales (2025)

Effective short term rental pricing strategy in Lake Wales involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lake Wales typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
  • Typical properties (Median) charge around $148 per night.
  • Entry-level properties (Bottom 25%) earn around $111 per night.

Average Daily Rate (ADR) Trend by Month in Lake Wales

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Airbnb Seasonality Analysis & Trends in Lake Wales (2025)

Peak Season (June, May, April)
  • Revenue averages $3,459 per month
  • Occupancy rates average 44.1%
  • Daily rates average $169
Shoulder Season
  • Revenue averages $2,687 per month
  • Occupancy maintains around 45.2%
  • Daily rates hold near $187
Low Season (August, September, October)
  • Revenue drops to average $1,750 per month
  • Occupancy decreases to average 31.4%
  • Daily rates adjust to average $167

Seasonality Insights for Lake Wales

  • The Airbnb seasonality in Lake Wales shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lake Wales's highest earning potential, with monthly revenues capable of climbing to $3,498, occupancy reaching a high of 53.8%, and ADRs peaking at $191.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,401, occupancy could drop to 26.2%, and ADRs may adjust down to $167.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lake Wales.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lake Wales seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lake Wales (2025)

Exploring the top neighborhoods for short-term rentals in Lake Wales? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Wales Historic District
Charming area with historic homes and buildings, attracting visitors interested in the history and culture of Florida.
Lake Wales Museum, Bok Tower Gardens, Historic downtown shopping, Lake Wailes Park, Train Depot
Bok Tower Gardens
A stunning botanical garden and a sanctuary for birds and wildlife, attracting tourists seeking natural beauty and tranquility.
Bok Tower, Camellia Collection, Bird Sanctuary, Nature Trails, Historic Carillon Tower
Lake Wales Ridge State Forest
A natural area ideal for outdoor activities such as hiking and wildlife observation, catering to nature enthusiasts and adventurers.
Hiking Trails, Wildlife Viewing, Scenic Overlooks, Picnic Areas
Cypress Gardens
The former site of an iconic theme park, now a picturesque area with scenic views, ideal for families and nature lovers.
Scenic Boat Tours, Gardens, Walking Trails, Historical Landmarks
Lake Kissimmee State Park
Close proximity to Lake Kissimmee, perfect for fishing, hiking, and camping, appealing to outdoor lovers and families.
Fishing, Camping Sites, Wildlife Viewing, Hiking Trails
South Lake Wales
A growing residential area with potential for tourism and local amenities, appealing to guests looking for a suburban experience.
Local Restaurants, Parks, Community Events
Pinewood Estates
A family-friendly neighborhood with great parks and schools, suitable for visitors traveling with children or for longer stays.
Pinewood Park, Family-friendly amenities
Chain of Lakes
Known for its beautiful chain of lakes, perfect for water sports and relaxation, attracting visitors who enjoy water activities.
Lake Wailes, Rowing, Kayaking, Fishing

Understanding Airbnb License Requirements & STR Laws in Lake Wales (2025)

While Lake Wales, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lake Wales to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lake Wales (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lake Walesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Reel Simple

Reel Simple

Entire Place • 3 bedrooms

$91,404
Revenue
54.8%
Occupancy
$296.68
Daily Rate
River Ranch glamping vacation w/ golf cart!

River Ranch glamping vacation w/ golf cart!

Entire Place • 2 bedrooms

$82,098
Revenue
67.5%
Occupancy
$296.20
Daily Rate
Tranquility with Resort Access.

Tranquility with Resort Access.

Entire Place • 3 bedrooms

$80,167
Revenue
62.3%
Occupancy
$299.97
Daily Rate
Lake Retreat w/Pool & Hot Tub near Bok tower

Lake Retreat w/Pool & Hot Tub near Bok tower

Entire Place • 4 bedrooms

$77,918
Revenue
71.4%
Occupancy
$325.68
Daily Rate
Adorable and Cozy RV/Camper and Campsite.

Adorable and Cozy RV/Camper and Campsite.

Entire Place • 3 bedrooms

$54,585
Revenue
34.2%
Occupancy
$352.14
Daily Rate
Lakefront Retreat - Perfect for Fishing & Boating!

Lakefront Retreat - Perfect for Fishing & Boating!

Entire Place • 3 bedrooms

$52,061
Revenue
57.9%
Occupancy
$201.57
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lake Wales (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lake Wales based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve8$223,6781764.32/5.0
Kristy2$129,560854.96/5.0
Michelle9$126,021282.51/5.0
Colette5$123,835112.87/5.0
Heidi1$91,40465.00/5.0
Jaimee1$82,098344.91/5.0
Randall1$80,167174.88/5.0
Andrews2$76,2991544.83/5.0
Niurka1$54,585554.98/5.0
Robert And Nicole1$52,061714.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lake Wales.

Dive Deeper: Advanced Lake Wales STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lake Wales. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lake Wales Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lake Wales

  • The Lake Wales Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 81 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lake Wales, House properties are the most common (56.8%), reflecting the local real estate landscape.
  • Houses represent a significant 56.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo, others (combined 12.3%) offer potential for unique stay experiences.

Lake Wales Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lake Wales

  • The dominant room capacity in Lake Wales is 1 bedroom listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 59.3% of the active Airbnb listings in Lake Wales, indicating a high concentration in these sizes.
  • A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lake Wales.

Lake Wales Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lake Wales

  • The most common guest capacity trend in Lake Wales vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Lake Wales STR market, accounting for 55.5% of listings.
  • 61.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lake Wales.
  • On average, properties in Lake Wales are equipped to host 5.3 guests.

Lake Wales Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lake Wales

  • The most common availability pattern in Lake Wales falls within the 271-366 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 67.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Lake Wales (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lake Wales Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.3%)

1 Night

16 listings

21.3% of total

2 Nights (42.7%)

2 Nights

32 listings

42.7% of total

3 Nights (13.3%)

3 Nights

10 listings

13.3% of total

4-6 Nights (6.7%)

4-6 Nights

5 listings

6.7% of total

7-29 Nights (1.3%)

7-29 Nights

1 listings

1.3% of total

30+ Nights (14.7%)

30+ Nights

11 listings

14.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Lake Wales is 2 Nights, adopted by 42.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.0%) of the Lake Wales Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (14.7%) caters to monthly stays (30+ nights) in Lake Wales, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.7% of Lake Wales hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lake Wales.

Lake Wales Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (23.1%)

Flexible

15 listings

23.1% of total

Moderate (20%)

Moderate

13 listings

20% of total

Firm (27.7%)

Firm

18 listings

27.7% of total

Strict (29.2%)

Strict

19 listings

29.2% of total

Cancellation Policy Insights for Lake Wales

  • The prevailing Airbnb cancellation policy trend in Lake Wales is Strict, used by 29.2% of listings.
  • A majority (56.9%) of hosts in Lake Wales utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 29.2% market standard in Lake Wales.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lake Wales.

Lake Wales STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lake Wales

  • The overall average booking lead time for vacation rentals in Lake Wales is 52 days.
  • Guests book furthest in advance for stays during February (average 65 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (59 days avg.) sees the longest lead times, while Summer (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Lake Wales.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
  • Monitor your own booking lead times against these Lake Wales averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lake Wales (2025)

Amenity Prevalence

Amenity Insights for Lake Wales

  • Popular amenities like TV, Air conditioning, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like TV or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lake Wales to stay competitive.

Lake Wales Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lake Wales

  • The typical guest profile for Airbnb in Lake Wales consists of primarily domestic travelers (97%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.2% of guests.
  • Key international markets include United States (97.2%) and Canada (0.7%).
  • Top languages spoken are English (70.9%) followed by Spanish (22%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Miami and Tampa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lake Wales Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sailfish Point21$21,390$1469.5361%
Reunion11$7,012$541.3544%
Lake Clarke Shores28$6,493$448.2250%
Anna Maria island602$5,813$699.6241%
Thonotosassa14$5,393$332.8151%
Lighthouse Point79$5,115$410.3847%
Boca Grande39$5,107$642.4940%
Melbourne Beach221$4,864$415.1442%
Captiva262$4,629$702.2534%
Indian Rocks Beach860$4,471$363.8547%

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