Key West Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Key West in 2025? Explore comprehensive Airbnb analytics for Key West, Florida, United States to uncover income potential. This 2025 STR market report for Key West, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,077 active listings.
Whether you're considering an Airbnb investment in Key West, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Key West Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Key West Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Key West (2025)
Understanding the monthly revenue variations for Airbnb listings in Key West is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Key West is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Key West across different performance tiers:
- Best-in-class properties (Top 10%) achieve $19,547+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $12,260 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $7,368 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,597, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Key West
Key West Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Key West STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Key West:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Key West
Average Daily Rate (ADR) Airbnb Trends in Key West (2025)
Effective short term rental pricing strategy in Key West involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Key West typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,083+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $638 or more.
- Typical properties (Median) charge around $438 per night.
- Entry-level properties (Bottom 25%) earn around $302 per night.
Average Daily Rate (ADR) Trend by Month in Key West
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Airbnb Seasonality Analysis & Trends in Key West (2025)
Peak Season (February, January, December)
- Revenue averages $12,658 per month
- Occupancy rates average 57.1%
- Daily rates average $670
Shoulder Season
- Revenue averages $9,654 per month
- Occupancy maintains around 48.9%
- Daily rates hold near $559
Low Season (August, September, October)
- Revenue drops to average $6,311 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $481
Seasonality Insights for Key West
- The Airbnb seasonality in Key West shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Key West's highest earning potential, with monthly revenues capable of climbing to $13,645, occupancy reaching a high of 60.9%, and ADRs peaking at $706.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,389, occupancy could drop to 40.7%, and ADRs may adjust down to $455.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Key West.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Key West seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Key West (2025)
Exploring the top neighborhoods for short-term rentals in Key West? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Duval Street | The heart of Key West, filled with vibrant nightlife, bars, restaurants, and shops. It's a prime location for tourists looking to experience the lively atmosphere of the island. | Ernest Hemingway Home and Museum, Key West Butterfly and Nature Conservatory, Sloppy Joe's Bar, Mallory Square, Southernmost Point Buoy |
| Old Town | Historic district known for its charming architecture and rich history. A popular area for visitors seeking a more laid-back experience with easy access to attractions and the beach. | Historic Seaport, Key West Old Jail, Audubon House & Tropical Gardens, Ripley's Believe It or Not!, Key West Museum of Art & History |
| Mallory Square | Famous for its sunset celebrations, this waterfront area attracts tourists looking for entertainment and views. A great place to host guests who want to enjoy vibrant outdoor events. | Sunset Celebration, Tropical Plaza, Live street performers, Margaritaville Cafe, Key West Shipwreck Museum |
| Sunset Harbor | A quieter residential area located along the waterfront, ideal for those seeking a relaxing vacation while still being close to the main attractions of Key West. | Sunset Pier, Waterfront dining, Fishing charters, Snorkeling tours, Kayaking |
| Key West Bight | This historic waterfront area offers a glimpse into the local maritime culture with shops and restaurants. It's perfect for guests wanting to be close to the marina and local seafood. | Fisherman's Wharf, Tours of historical tall ships, Shopping and dining, Boat rentals, Sunset cruises |
| Higgs Beach | A family-friendly beach area with plenty of outdoor activities. It's ideal for guests wanting a beach experience without the crowds of more commercial areas. | Higgs Memorial Beach Park, Snorkeling spots, Sunbathing, Connection to the White Street Pier, Nearby food trucks |
| Fort Zachary Taylor State Park | A beautiful state park with a beach and historic fort. Great for outdoor enthusiasts and those wanting to explore nature and history. | Fort Zachary Taylor Historic State Park, Beaches, Picnic areas, Nature trails, Fishing |
| East Martello Museum | An arts and history museum located slightly away from the bustle of the tourist areas. Good for guests interested in Key West's history and culture. | East Martello Fort, Local art, Historical exhibits, Cultural events, Beautiful gardens |
Understanding Airbnb License Requirements & STR Laws in Key West (2025)
While Key West, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Key West to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Key West (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Key Westbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Balcony, & Pool, Near Duval - Bananas Foster
Entire Place • 7 bedrooms
Takeover at the Grand Maloney
Entire Place • 6 bedrooms
Grand Maison ~ Large home on Duval St with Pool
Entire Place • 4 bedrooms
Knowles House/Free onsite parking/Close to Duval
Entire Place • 7 bedrooms
Four Suites on Duval Street w free parking and hea
Entire Place • 4 bedrooms
Parking, Pet Friendly, Pool - Windrose House
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Key West (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Key West based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brightwild | 107 | $13,186,031 | 7412 | 4.45/5.0 |
| Rent Key West / Key West Hidea | 66 | $6,808,520 | 1904 | 3.97/5.0 |
| Last Key | 58 | $6,042,041 | 1168 | 4.23/5.0 |
| Historic Key West Vacation Ren | 33 | $4,274,538 | 443 | 4.17/5.0 |
| Javier | 23 | $3,654,782 | 210 | 4.77/5.0 |
| Jennifer | 10 | $2,987,475 | 1545 | 4.88/5.0 |
| AvantStay | 36 | $2,867,340 | 623 | 3.97/5.0 |
| Julia | 24 | $2,832,226 | 1453 | 4.34/5.0 |
| Key West Hideaways | 25 | $2,784,691 | 1793 | 4.17/5.0 |
| Magen | 11 | $2,413,449 | 612 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Key West.
Dive Deeper: Advanced Key West STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Key West. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKey West Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Key West
- The Key West Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 1,077 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Key West, Apartment/Condo properties are the most common (46.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.2% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 2.3%) offer potential for unique stay experiences.
Key West Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Key West
- The dominant room capacity in Key West is 2 bedrooms listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.0% of the active Airbnb listings in Key West, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Key West.
Key West Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Key West
- The most common guest capacity trend in Key West vacation rentals is listings accommodating 6 guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Key West STR market, accounting for 55.9% of listings.
- 49.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Key West.
- On average, properties in Key West are equipped to host 4.9 guests.
Key West Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Key West
- The most common availability pattern in Key West falls within the 271-366 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Key West (25%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Key West Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
301 listings
30% of total
2 Nights
67 listings
6.7% of total
3 Nights
64 listings
6.4% of total
4-6 Nights
118 listings
11.8% of total
7-29 Nights
238 listings
23.7% of total
30+ Nights
215 listings
21.4% of total
Key Insights
- The most prevalent minimum stay requirement in Key West is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.4%) caters to monthly stays (30+ nights) in Key West, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Key West hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Key West.
Key West Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
139 listings
16.2% of total
Super Strict 30 Days
128 listings
14.9% of total
Flexible
19 listings
2.2% of total
Moderate
207 listings
24.1% of total
Firm
126 listings
14.7% of total
Strict
241 listings
28% of total
Cancellation Policy Insights for Key West
- The prevailing Airbnb cancellation policy trend in Key West is Strict, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (26.3%) and stricter (42.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28% market standard in Key West.
- Regularly review your cancellation policy against competitors and market demand shifts in Key West.
Key West STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Key West
- The overall average booking lead time for vacation rentals in Key West is 82 days.
- Guests book furthest in advance for stays during February (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 55 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (101 days avg.) sees the longest lead times, while Summer (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Key West.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Key West averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Key West (2025)
Amenity Prevalence
Amenity Insights for Key West
- Essential amenities in Key West that guests expect include: Air conditioning, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Key West: Air conditioning, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Kitchen or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Key West to stay competitive.
Key West Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Key West
- The typical guest profile for Airbnb in Key West consists of primarily domestic travelers (93%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Canada (1.4%).
- Top languages spoken are English (70.1%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Key West Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bal Harbour Village | 34 | $10,239 | $815.40 | 41% |
| Stock Island | 97 | $7,957 | $604.45 | 45% |
| North Bay Village | 110 | $5,989 | $519.58 | 47% |
| Pinecrest | 12 | $5,369 | $626.95 | 45% |
| Duck Key | 67 | $5,186 | $468.32 | 41% |
| Cutler Bay | 69 | $4,680 | $288.60 | 53% |
| Key Biscayne | 122 | $4,529 | $417.05 | 47% |
| Marathon | 935 | $4,375 | $479.55 | 40% |
| Miami Shores | 81 | $4,203 | $336.81 | 51% |
| Aventura | 288 | $4,070 | $338.14 | 47% |