Airbnb Market Analytics, Statistics and Data in Jacksonville, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jacksonville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jacksonville:
How much do Airbnb hosts make on average per month in Jacksonville?
The short-term rental market in Jacksonville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,938 per month
- Strong performing properties (top 25%) make $3,164 or more
- Best-in-class properties (top 10%) achieve $4,838+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,010
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jacksonville
The market in Jacksonville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jacksonville
Daily rates in Jacksonville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $169 or more
- Best-in-class properties (top 10%) pull in $251+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Jacksonville
Peak Season (June, March, May)
- Revenue peaks at $2892.93 per month
- Occupancy rates reach 55.30%
- Daily rates average $159.57
Shoulder Season
- Revenue averages $2435.61 per month
- Occupancy maintains 48.17%
- Daily rates hold at $153.05
Low Season (August, September, January)
- Revenue drops to $1823.69 per month
- Occupancy decreases to 41.26%
- Daily rates adjust to $147.96
Is it still profitable to do Airbnb in Jacksonville in 2025?
Yes! Jacksonville demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2436 and As a mature market with 2095 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jacksonville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Jacksonville | A bustling urban center with business, entertainment, and cultural attractions. Ideal for guests looking for convenience and access to events and nightlife. | Jacksonville Landing, Cummer Museum of Art and Gardens, Daily's Place, TIAA Bank Field, Museum of Science and History |
| San Marco | A quaint neighborhood known for its historic architecture and vibrant arts scene. This area offers a mix of local boutiques, restaurants, and scenic views by the St. Johns River. | San Marco Theatre, Basilica of the Immaculate Conception, Five Points, The San Marco Square, Friendship Fountain |
| Riverside/Avondale | A historic district with charming streets and a bohemian vibe, favored by young professionals and families. It boasts trendy shops and a rich arts community. | Cummer Museum of Art, Riverside Park, historic homes, Brooklyn's Riverside Arts Market, Shoppes of Avondale |
| Jacksonville Beach | A popular coastal destination known for its beautiful beaches and vibrant nightlife. Ideal for guests looking for sun and surf, with plenty of beach activities. | Jacksonville Beach Pier, Boardwalk, beaches, local restaurants and bars, Adventure Landing |
| St. Augustine | Although not in Jacksonville proper, this nearby historic city offers rich history, stunning architecture, and beautiful beaches, attracting many visitors. | Castillo de San Marcos, St. George Street, Flagler College, Lightner Museum, St. Augustine Aquarium |
| Southside | A suburban area with a range of shopping, dining, and entertainment options. Convenient for families and business travelers alike. | St. Johns Town Center, Chets Creek Park, The Avenues, local golf courses, Mayo Clinic |
| Ortega | A picturesque residential neighborhood, known for its waterfront views and historic homes, appealing to those looking for a peaceful retreat. | Timucuan Ecological and Historic Preserve, Ortega River, jogging and cycling paths, local parks, golf courses |
| Fernandina Beach | Another nearby coastal destination, rich in history and natural beauty, perfect for those seeking a quiet beach getaway away from the city. | Amelia Island Museum of History, Fort Clinch State Park, Fernandina Beach Historic District, local seafood restaurants, beaches |
Do you need a license for Airbnb in Jacksonville?
We recommend checking directly with Jacksonville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jacksonville
"Waterfront Paradise" Dock, Pool, Boathouse
Entire Place • 7 bedrooms
Country villa pool hot tub game rm pond 2.5 acres
Entire Place • 5 bedrooms
Paradise Retreat with Pool in Jacksonville
Entire Place • 4 bedrooms
~Summer Recess_Sleeps 12_Beaches~
Entire Place • 3 bedrooms
Impeccable Property with Pool
Entire Place • 6 bedrooms
Huge Designer HOME-Dock,Beach,FISH,Kayak,Dolphins,
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Jacksonville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric | 80 | $2,152,700 | 3453 | 4.43/5.0 |
| Andrew | 54 | $2,065,147 | 1205 | 4.69/5.0 |
| Andrew & Melody | 48 | $1,118,797 | 2231 | 4.61/5.0 |
| Mark | 39 | $1,070,627 | 1476 | 4.56/5.0 |
| Jennifer | 14 | $851,204 | 573 | 4.83/5.0 |
| Konti | 25 | $472,269 | 767 | 4.61/5.0 |
| Jax Digital Media | 7 | $435,617 | 350 | 4.15/5.0 |
| Bailey | 6 | $407,454 | 221 | 4.74/5.0 |
| Casey | 15 | $392,135 | 500 | 4.86/5.0 |
| Morgan | 19 | $374,468 | 643 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jacksonville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.9%), with house and apartment & condo properties comprising 90.5% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.8% combined)
Room Capacity Distribution
Analysis of 2,095 properties in Jacksonville shows that 1 bedroom properties are most prevalent, making up 28.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 51.7% of all listings.
Key Insights
- Most common: 1 bedroom (28.3%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 51.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,095 properties in Jacksonville reveals that 8+ guests properties dominate the market, representing 21% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 39.5% of the market.
Key Insights
- Most common capacity: 8+ guests (21% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 39.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,095 properties in Jacksonville, the most common availability pattern is 181-270 days (30.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.3% of properties).
Key Insights
- Most common availability window: 181-270 days (30.3%)
- Most common booking duration: 91-180 days (30.3%)
- Properties with high availability (180+ days): 60.2%
- Properties with long-term bookings (180+ days): 41.4%
Minimum Stay Distributions
1 Night
506 listings
28.4% of total
2 Nights
692 listings
38.8% of total
3 Nights
226 listings
12.7% of total
4-6 Nights
98 listings
5.5% of total
7-29 Nights
140 listings
7.9% of total
30+ Nights
120 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.2%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 79.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.2% of total
Super Strict 30 Days
32 listings
1.9% of total
Flexible
405 listings
23.5% of total
Moderate
526 listings
30.5% of total
Firm
418 listings
24.2% of total
Strict
341 listings
19.8% of total
Key Insights
- Moderate is the preferred policy at 30.5% of listings
- The market shows a balanced distribution between guest-friendly (54.0%) and strict (44.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jul, Mar, averaging 40 days
- Shortest booking windows are in Jan, Aug, Sep, averaging 28 days
- Spring shows the longest average booking window at 36 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 36 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Sep when lead times are shortest
Popular Airbnb Amenities in Jacksonville
Below is the distribution of amenities across listings in Jacksonville:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.9%) and Germany (0.4%)
- English is the top language at 78.6%, followed by Spanish (16%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Jacksonville and Orlando markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jacksonville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Ponte Vedra Beach | 184 | $5,315 | $425.94 | 43% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Fruit Cove | 21 | $4,207 | $217.99 | 55% |
| Jacksonville Beach | 764 | $3,778 | $277.86 | 50% |
| Hammock Beach | 188 | $3,423 | $356.82 | 38% |
| Saint Augustine | 1,889 | $3,419 | $246.94 | 47% |
| Isle of Hope | 39 | $3,414 | $250.05 | 45% |
| Saint Simons | 945 | $3,334 | $330.12 | 40% |
| Saint Augustine South | 43 | $3,274 | $190.88 | 53% |
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