Iona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Iona in 2025? Explore comprehensive Airbnb analytics for Iona, Florida, United States to uncover income potential. This 2025 STR market report for Iona, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 217 active listings.
Whether you're considering an Airbnb investment in Iona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iona Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Iona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Iona (2025)
Understanding the monthly revenue variations for Airbnb listings in Iona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iona is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,659+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,320 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iona
Iona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Iona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iona:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iona
Average Daily Rate (ADR) Airbnb Trends in Iona (2025)
Effective short term rental pricing strategy in Iona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iona typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Iona
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Airbnb Seasonality Analysis & Trends in Iona (2025)
Peak Season (February, March, January)
- Revenue averages $4,074 per month
- Occupancy rates average 58.8%
- Daily rates average $204
Shoulder Season
- Revenue averages $2,714 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $162
Low Season (August, September, October)
- Revenue drops to average $1,481 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $148
Seasonality Insights for Iona
- The Airbnb seasonality in Iona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Iona's highest earning potential, with monthly revenues capable of climbing to $4,476, occupancy reaching a high of 64.2%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,163, occupancy could drop to 28.7%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Iona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Iona (2025)
Exploring the top neighborhoods for short-term rentals in Iona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Iona | A quiet and scenic neighborhood known for its proximity to beaches and natural attractions. Iona offers a relaxed atmosphere and is a great retreat for vacationers seeking peace away from the busier tourist spots. | Sanibel Island, Fort Myers Beach, Lovers Key State Park, Six Mile Cypress Slough Preserve, Iona Natural Park |
| Fort Myers Beach | A popular tourist destination known for its beautiful beaches and vibrant nightlife. This area attracts families and party-goers alike, making it ideal for short-term rentals. | Fort Myers Beach Boardwalk, Times Square, Lover's Key State Park, Mound House, Estero Island |
| Sanibel Island | Famous for its stunning beaches and natural beauty, Sanibel Island is a sought-after location for vacationers, especially those interested in shelling and nature. | Bowman's Beach, J.N. ''Ding'' Darling National Wildlife Refuge, Sanibel Lighthouse, Captiva Island, Tarpon Bay |
| Captiva Island | Known for its pristine beaches and upscale vacation homes, Captiva Island offers a tranquil and luxurious retreat, appealing to families and couples. | Captiva Beach, Blind Pass Beach, North Captiva Island, McCarthy's Marina, Captiva Village |
| Estero | A growing residential community with access to shopping, dining, and outdoor activities. Estero is appealing to families and retirees, offering a suburban feel with convenient amenities. | Coconut Point Mall, Estero Bay Preserve State Park, Koreshan State Park, Gulf Coast Town Center, Estero Community Park |
| Lehigh Acres | This is an affordable option with a growing population, making it an attractive market for short-term rentals as more visitors seek budget-friendly accommodations near Fort Myers. | Lehigh Acres Community Park, Harns Marsh Preserve, Lehigh Acres Greenbriar Park, Lehigh Farmers Market, Bishop Park |
| North Fort Myers | An up-and-coming area with natural attractions and a peaceful environment. It appeals to travelers looking for a quieter experience near the bustling Fort Myers area. | Edison Ford Winter Estates, Six Mile Cypress Slough Preserve, Suncoast Estates, North Fort Myers Community Park, Calusa Nature Center and Planetarium |
| Bokeelia | A small, laid-back community on Pine Island, Bokeelia offers unique island experiences and access to water activities. Ideal for travelers looking for a more rustic stay. | Bokeelia Fishing Pier, Pine Island, Pine Island Sound, Four Winds Marina, Islander Watersports |
Understanding Airbnb License Requirements & STR Laws in Iona (2025)
While Iona, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iona to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Iona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ionabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Home w/ Pool. Minutes to Sanibel
Entire Place • 3 bedrooms
Iona Palms Retreat Heated Pool by Sanibel and FMB
Entire Place • 4 bedrooms
5 Bdrms! Waterview! 10 minutes to Fort Myers Beach
Entire Place • 5 bedrooms
Coco Cabana Villa -5 miles to beach- heated pool
Entire Place • 4 bedrooms
Sunset Cove Luxury Villa
Entire Place • 4 bedrooms
5-Star! Heated Pool & Spa 4BR/3BA Fenced yard!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Iona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Iona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 4 | $221,052 | 52 | 5.00/5.0 |
| Jake | 3 | $176,912 | 81 | 4.82/5.0 |
| Dan | 4 | $130,242 | 611 | 4.88/5.0 |
| Judd | 2 | $119,028 | 22 | 4.94/5.0 |
| Coastal Cabana | 1 | $104,506 | 92 | 4.95/5.0 |
| Evolve | 7 | $95,164 | 22 | 2.02/5.0 |
| John | 1 | $91,397 | 50 | 4.98/5.0 |
| Jesse | 1 | $86,222 | 44 | 4.98/5.0 |
| Jesse | 1 | $81,748 | 37 | 4.97/5.0 |
| Anna And George | 3 | $77,692 | 1454 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iona.
Dive Deeper: Advanced Iona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iona
- The Iona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 217 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Iona, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 6.0%) offer potential for unique stay experiences.
Iona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iona
- The dominant room capacity in Iona is 2 bedrooms listings, making up 45.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.2% of the active Airbnb listings in Iona, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Iona.
Iona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iona
- The most common guest capacity trend in Iona vacation rentals is listings accommodating 4 guests (32.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Iona STR market, accounting for 56.7% of listings.
- 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iona.
- On average, properties in Iona are equipped to host 4.8 guests.
Iona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iona
- The most common availability pattern in Iona falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Iona (25.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Iona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
22.4% of total
2 Nights
21 listings
10.4% of total
3 Nights
20 listings
10% of total
4-6 Nights
15 listings
7.5% of total
7-29 Nights
53 listings
26.4% of total
30+ Nights
47 listings
23.4% of total
Key Insights
- The most prevalent minimum stay requirement in Iona is 7-29 Nights, adopted by 26.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.4%) caters to monthly stays (30+ nights) in Iona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 26.4% of Iona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iona.
Iona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Super Strict 30 Days
3 listings
1.8% of total
Flexible
25 listings
15.3% of total
Moderate
51 listings
31.3% of total
Firm
46 listings
28.2% of total
Strict
37 listings
22.7% of total
Cancellation Policy Insights for Iona
- The prevailing Airbnb cancellation policy trend in Iona is Moderate, used by 31.3% of listings.
- A majority (50.9%) of hosts in Iona utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.3% market standard in Iona.
- Regularly review your cancellation policy against competitors and market demand shifts in Iona.
Iona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Iona
- The overall average booking lead time for vacation rentals in Iona is 67 days.
- Guests book furthest in advance for stays during February (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (83 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Iona.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Iona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Iona (2025)
Amenity Prevalence
Amenity Insights for Iona
- Essential amenities in Iona that guests expect include: Air conditioning, TV, Wifi, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Iona: Air conditioning, TV, Wifi, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iona to stay competitive.
Iona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Iona
- The typical guest profile for Airbnb in Iona consists of primarily domestic travelers (90%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.5% of guests.
- Key international markets include United States (89.5%) and Canada (2.2%).
- Top languages spoken are English (69%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and Fort Myers.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Iona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Bal Harbour Village | 34 | $10,239 | $815.40 | 41% |
| Lake Clarke Shores | 28 | $6,493 | $448.22 | 50% |
| North Bay Village | 110 | $5,989 | $519.58 | 47% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Pinecrest | 12 | $5,369 | $626.95 | 45% |
| Lighthouse Point | 79 | $5,115 | $410.38 | 47% |
| Boca Grande | 39 | $5,107 | $642.49 | 40% |
| Cutler Bay | 69 | $4,680 | $288.60 | 53% |
| Captiva | 262 | $4,629 | $702.25 | 34% |