Airbnb Market Analytics, Statistics and Data in Gainesville, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gainesville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gainesville:
How much do Airbnb hosts make on average per month in Gainesville?
The short-term rental market in Gainesville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,027 per month
- Strong performing properties (top 25%) make $3,663 or more
- Best-in-class properties (top 10%) achieve $6,104+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,073
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gainesville
The market in Gainesville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gainesville
Daily rates in Gainesville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $223 or more
- Best-in-class properties (top 10%) pull in $349+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in Gainesville
Peak Season (October, November, August)
- Revenue peaks at $3919.29 per month
- Occupancy rates reach 50.98%
- Daily rates average $248.22
Shoulder Season
- Revenue averages $2975.94 per month
- Occupancy maintains 44.62%
- Daily rates hold at $194.46
Low Season (December, July, January)
- Revenue drops to $2272.90 per month
- Occupancy decreases to 37.68%
- Daily rates adjust to $169.05
Is it still profitable to do Airbnb in Gainesville in 2025?
Yes! Gainesville demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $2976 and As a mature market with 836 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gainesville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| University of Florida | Home to the University of Florida, this area attracts students, families, and visitors, ensuring a steady stream of guests year-round. It features various cultural and recreational attractions. | University of Florida Campus, Florida Museum of Natural History, Harn Museum of Art, Ben Hill Griffin Stadium, Kayaking on Lake Alice |
| Downtown Gainesville | The heart of the city with a vibrant atmosphere, restaurants, and nightlife. It's ideal for visitors wanting to experience local culture and events. | Depot Park, Gainesville Farmers Market, Broadway at the Box, Cade Museum for Creativity and Invention, local dining and nightlife |
| Gainesville Historic District | A charming area known for its historic homes and picturesque streets. This attracts those interested in history and architecture, often seeking a quaint stay. | Thomas Center, Hippodrome Theatre, Historic homes, Local boutiques, Cafes and restaurants |
| Haile Plantation | A suburban area that offers a peaceful retreat with easy access to urban amenities. It's great for families and those looking for a quieter stay. | Haile Plantation Village Center, Nature trails, Parks, Local dining and shops |
| Tioga Town Center | A newer development that combines residential living with shopping and entertainment. Attracts families and professionals looking for convenience and comfort. | Tioga Town Center Shopping, Community events, Parks, Outdoor activities |
| Melrose | Located near Lake Santa Fe, it's a great spot for those interested in outdoor activities, including fishing and boating, appealing to nature lovers. | Lake Santa Fe, Fishing and boating, State parks, Local restaurants |
| Newberry | A nearby city with a suburban feel, offering access to nature and a variety of community events. Suitable for families and those seeking more space. | Newberry's parks, Local festivals, Community events, Outdoor activities |
| Alachua | A quaint town just north of Gainesville, known for its small-town charm and access to natural areas, appealing to guests who prefer a more rural experience. | Alachua Historic District, Natural springs, Parks, Local shops and cafes |
Do you need a license for Airbnb in Gainesville?
We recommend checking directly with Gainesville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gainesville
Spacious Pool Home 3 miles to UF campus!
Entire Place • 5 bedrooms
Game Day + Grads I Walk to Stadium I 3BR | Parking
Entire Place • 3 bedrooms
Coaches House - 1.5 mile from Ben Griffin Stadium
Entire Place • 5 bedrooms
Restored Historic Home Adjacent to UF
Entire Place • 2 bedrooms
Gator Grove – Gothic Revival – Brand New Build!
Entire Place • 3 bedrooms
University House - 8 Bedrooms Walk to UF / Stadium
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Gainesville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria | 38 | $1,598,493 | 1640 | 4.54/5.0 |
| Nicholas | 10 | $1,398,863 | 909 | 4.83/5.0 |
| StayGainesville | 36 | $991,160 | 641 | 4.54/5.0 |
| Giri | 19 | $918,816 | 2040 | 4.44/5.0 |
| Elliot And Amber | 6 | $392,340 | 443 | 4.98/5.0 |
| Jarred | 5 | $390,416 | 558 | 4.93/5.0 |
| Evolve | 12 | $354,359 | 232 | 4.35/5.0 |
| John | 6 | $311,724 | 522 | 4.88/5.0 |
| Kathleen | 5 | $272,543 | 485 | 4.90/5.0 |
| Lisa | 3 | $271,232 | 181 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gainesville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.9%), with house and apartment & condo properties comprising 87.2% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.9% combined)
Room Capacity Distribution
Analysis of 836 properties in Gainesville shows that 1 bedroom properties are most prevalent, making up 26.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 52.8% of all listings.
Key Insights
- Most common: 1 bedroom (26.7%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 52.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 836 properties in Gainesville reveals that 8+ guests properties dominate the market, representing 23.1% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 42.8% of the market.
Key Insights
- Most common capacity: 8+ guests (23.1% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 42.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 836 properties in Gainesville, the most common availability pattern is 181-270 days (32.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.3% of properties).
Key Insights
- Most common availability window: 181-270 days (32.5%)
- Most common booking duration: 91-180 days (32.3%)
- Properties with high availability (180+ days): 59.9%
- Properties with long-term bookings (180+ days): 42.1%
Minimum Stay Distributions
1 Night
289 listings
38.1% of total
2 Nights
307 listings
40.4% of total
3 Nights
43 listings
5.7% of total
4-6 Nights
36 listings
4.7% of total
7-29 Nights
35 listings
4.6% of total
30+ Nights
49 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.5%
- Mid-length stays (4-6 nights) represent 4.7% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 84.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
126 listings
16.6% of total
Moderate
200 listings
26.4% of total
Firm
215 listings
28.3% of total
Strict
218 listings
28.7% of total
Key Insights
- Strict is the preferred policy at 28.7% of listings
- The market shows a balanced distribution between guest-friendly (43.0%) and strict (57.0%) policies
- Flexible policies are least common at 16.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Nov, averaging 64 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 35 days
- Spring shows the longest average booking window at 57 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Gainesville
Below is the distribution of amenities across listings in Gainesville:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.4%)
- English is the top language at 73.6%, followed by Spanish (19%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Gainesville and Miami markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gainesville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Ponte Vedra Beach | 184 | $5,315 | $425.94 | 43% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Fruit Cove | 21 | $4,207 | $217.99 | 55% |
| Jacksonville Beach | 764 | $3,778 | $277.86 | 50% |
| Hernando Beach | 87 | $3,606 | $260.90 | 51% |
| Hammock Beach | 188 | $3,423 | $356.82 | 38% |
| Saint Augustine | 1,889 | $3,419 | $246.94 | 47% |
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