Airbnb Market Analytics, Statistics and Data in Fort Myers, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fort Myers? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fort Myers:
How much do Airbnb hosts make on average per month in Fort Myers?
The short-term rental market in Fort Myers shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,944 per month
- Strong performing properties (top 25%) make $3,209 or more
- Best-in-class properties (top 10%) achieve $5,216+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,064
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fort Myers
The market in Fort Myers shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fort Myers
Daily rates in Fort Myers vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $135 per night
- Strong performing properties (top 25%) secure $201 or more
- Best-in-class properties (top 10%) pull in $302+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
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Seasonality patterns in Fort Myers
Peak Season (February, March, January)
- Revenue peaks at $4013.74 per month
- Occupancy rates reach 68.13%
- Daily rates average $202.29
Shoulder Season
- Revenue averages $2699.18 per month
- Occupancy maintains 43.35%
- Daily rates hold at $176.16
Low Season (July, August, September)
- Revenue drops to $1633.10 per month
- Occupancy decreases to 32.05%
- Daily rates adjust to $165.57
Is it still profitable to do Airbnb in Fort Myers in 2025?
Yes! Fort Myers demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $2699 and With 431 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fort Myers
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Fort Myers Beach | A popular destination for beach lovers with its stunning sandy shores and vibrant atmosphere. Great for guests looking to relax, enjoy water activities, and partake in local dining and nightlife. | Times Square, Lovers Key State Park, Mound House, Fort Myers Beach Pier, Big Carlos Pass, Matanzas Pass Preserve |
| Downtown Fort Myers | The revitalized urban core of Fort Myers featuring historic architecture, fresh dining options, and cultural venues. Ideal for guests wanting to explore local history and enjoy waterfront views. | River District, Fort Myers Historical Museum, Cultural Park Theater, Harborside Events Center, Dixon-Yacht Club |
| Gateway | A suburban area with easy access to the airport and major roads. Perfect for families and business travelers, featuring parks, and close proximity to shopping centers. | JetBlue Park, Gulf Coast Town Center, Cypress Lake Country Club, Gateway Commons, Six Mile Cypress Slough Preserve |
| Sanibel Island | Known for its pristine beaches and shell collecting, this island is a dream for those looking for a tranquil getaway. Attracts nature lovers and beach enthusiasts. | Sanibel Lighthouse, J.N. "Ding" Darling National Wildlife Refuge, Bowman’s Beach, Blind Pass Beach, Sanibel Historical Museum and Village |
| Captiva Island | A secluded island nearby offering extensive beaches and a relaxing atmosphere. Great for vacationers seeking peace and romantic getaways. | Captiva Beach, Bubble Room, Sunset Grille, Blind Pass Beach, Captiva Island Golf Club |
| Cypress Lake | A tranquil residential area with waterfront properties near golf courses and parks. Suitable for families and retirees looking for a peaceful stay. | Cypress Lake Park, Cypress Lake Country Club, The Shell Factory, Fleamasters Fleamarket, Riverdale Park |
| Estero | A growing suburban area close to shopping, dining, and beaches. Attractive for visitors looking for convenience and a mix of leisure and urban living. | Coconut Point Mall, Koreshan State Park, Estero River Scrub, Gulf Coast Village, Alico Family Golf |
| Bayshore on the Lake | An up-and-coming neighborhood with a charming atmosphere, offering lakeside views and a community feel. Attracts visitors looking for a local experience. | Bayshore Park, Caloosahatchee River, Edison Mall, Veterans Park, Bayshore Lake |
Do you need a license for Airbnb in Fort Myers?
We recommend checking directly with Fort Myers's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fort Myers
Waterfront - 5k sqft, pool, spa, pier, boat lift
Entire Place • 6 bedrooms
Grand 4250 Sq Ft Canal Access
Entire Place • 5 bedrooms
Luxurious retreat for 18 - Pool| Jacuzzi|BBQ|Lanai
Entire Place • 7 bedrooms
Ocean/Lakefront Heated Pool-Jacuzzi/Private Dock
Entire Place • 4 bedrooms
Exotic Water Front Getaway! Sleeps 14
Entire Place • 4 bedrooms
Downtown Retreat
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Fort Myers
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Audrey | 1 | $368,855 | 65 | 4.71/5.0 |
| Elite | 5 | $353,211 | 140 | 3.94/5.0 |
| Once Upon A Stay | 4 | $275,572 | 23 | 4.59/5.0 |
| Dan | 6 | $201,847 | 223 | 4.06/5.0 |
| Evolve | 4 | $134,549 | 36 | 3.58/5.0 |
| Loree | 2 | $131,513 | 181 | 4.99/5.0 |
| Cleo | 7 | $114,755 | 592 | 4.96/5.0 |
| Susan | 1 | $114,374 | 24 | 5.00/5.0 |
| Palmer | 5 | $114,275 | 38 | 4.55/5.0 |
| Ricard | 1 | $112,791 | 65 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Fort Myers
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.3%), with house and apartment & condo properties comprising 85.6% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (6.5% combined)
Room Capacity Distribution
Analysis of 431 properties in Fort Myers shows that 3 bedrooms properties are most prevalent, making up 29.2% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 56.1% of all listings.
Key Insights
- Most common: 3 bedrooms (29.2%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 56.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 431 properties in Fort Myers reveals that 6 guests properties dominate the market, representing 23% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 45.5% of the market.
Key Insights
- Most common capacity: 6 guests (23% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 45.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 431 properties in Fort Myers, the most common availability pattern is 271-366 days (50.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.5% of properties).
Key Insights
- Most common availability window: 271-366 days (50.1%)
- Most common booking duration: 31-90 days (29.5%)
- Properties with high availability (180+ days): 77.7%
- Properties with long-term bookings (180+ days): 23.4%
Minimum Stay Distributions
1 Night
62 listings
16.4% of total
2 Nights
57 listings
15% of total
3 Nights
59 listings
15.6% of total
4-6 Nights
33 listings
8.7% of total
7-29 Nights
92 listings
24.3% of total
30+ Nights
76 listings
20.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.4%
- Mid-length stays (4-6 nights) represent 8.7% of listings
- Monthly+ stays (20.1%) suggest a stable extended-stay market
- High market flexibility with 47.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
1.8% of total
Super Strict 60 Days
6 listings
1.8% of total
Flexible
67 listings
20.2% of total
Moderate
77 listings
23.2% of total
Firm
78 listings
23.5% of total
Strict
98 listings
29.5% of total
Key Insights
- Strict is the preferred policy at 29.5% of listings
- The market shows a balanced distribution between guest-friendly (43.4%) and strict (53.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Jan, averaging 85 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 30 days
- Winter shows the longest average booking window at 73 days, while Summer has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 73 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Fort Myers
Below is the distribution of amenities across listings in Fort Myers:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.4%) and Germany (1.9%)
- English is the top language at 70.3%, followed by Spanish (18.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Fort Myers and Miami markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fort Myers. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Bal Harbour Village | 33 | $11,004 | $798.77 | 45% |
| Lake Clarke Shores | 27 | $6,443 | $424.96 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| North Bay Village | 110 | $6,084 | $513.61 | 49% |
| Pinecrest | 12 | $5,686 | $576.32 | 45% |
| Boca Grande | 39 | $5,444 | $599.97 | 42% |
| Lighthouse Point | 79 | $5,009 | $391.01 | 46% |
| Key Biscayne | 118 | $4,902 | $419.58 | 49% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
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