Estero Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Estero in 2025? Explore comprehensive Airbnb analytics for Estero, Florida, United States to uncover income potential. This 2025 STR market report for Estero, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Estero, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Estero Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Estero Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Estero (2025)
Understanding the monthly revenue variations for Airbnb listings in Estero is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Estero is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Estero across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,097 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,815 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $822, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Estero
Estero Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Estero STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Estero:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Estero
Average Daily Rate (ADR) Airbnb Trends in Estero (2025)
Effective short term rental pricing strategy in Estero involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Estero typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Estero
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Airbnb Seasonality Analysis & Trends in Estero (2025)
Peak Season (February, January, April)
- Revenue averages $3,359 per month
- Occupancy rates average 47.0%
- Daily rates average $201
Shoulder Season
- Revenue averages $2,335 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $191
Low Season (July, August, September)
- Revenue drops to average $1,499 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $180
Seasonality Insights for Estero
- The Airbnb seasonality in Estero shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Estero's highest earning potential, with monthly revenues capable of climbing to $3,677, occupancy reaching a high of 58.8%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,256, occupancy could drop to 15.9%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Estero.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Estero seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Estero (2025)
Exploring the top neighborhoods for short-term rentals in Estero? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Coconut Point | A premier shopping and dining destination with picturesque outdoor spaces, Coconut Point attracts both tourists and locals. It offers convenient access to excellent retail, dining, and entertainment options. | Coconut Point Mall, Regal Coconut Point Stadium 16, The Promenade at Coconut Point, Koreshan State Historic Site, Gulf Coast Town Center |
| Estero Bay Preserve State Park | A natural paradise for nature lovers and outdoor enthusiasts, the Estero Bay Preserve offers kayaking, hiking, and wildlife watching opportunities. A unique draw for travelers seeking tranquility and adventure. | Estero Bay, Kayaking and canoeing, Wildlife watching, Hiking trails, Picnic areas |
| Gulf Coast Town Center | A vibrant open-air shopping center that is ideal for travelers looking to enjoy shopping, dining, and entertainment all in one place. This area draws visitors for its variety of activities and accessibility. | Gulf Coast Town Center, Bowl America, Dave & Buster's, SuperTarget, Whole Foods Market |
| Koreshan State Park | A historic site that offers a glimpse into the life of a utopian community. Visitors enjoy cultural history combined with beautiful natural scenery, making it perfect for both relaxation and education. | Historic Koreshan Settlement, Nature trails, Kayaking, Estero River, Picnic areas |
| The Miromar Outlets | A popular outlet shopping center offering a variety of brands at discounted prices. It's a great spot for bargain shoppers and those looking to enjoy a day out. | Miromar Outlets, Dining options, Mini golf, Children's play area, Seasonal events |
| Estero Community Park | A family-friendly park that offers sports fields, playgrounds, and picnic areas. It's a great place for families to gather, making it attractive for those traveling with children. | Playgrounds, Sports fields, Walking trails, Picnic pavilions, Community events |
| Pelican Landing | An upscale community with beautiful homes and direct access to the beach. It appeals to travelers seeking a luxurious, relaxing stay near the coast and nearby amenities. | Beach access, Pelican Nest Golf Club, Shopping and dining nearby, Lakes and nature trails, Water sports activities |
| Village of Estero | The central hub of Estero that offers a mix of residential, commercial, and recreational areas. It provides easy access to various local attractions and neighborhood amenities, making it a desirable location for visitors. | Estero Park, Restaurants and retailers, Local art and culture, Community events, Proximity to major highways |
Understanding Airbnb License Requirements & STR Laws in Estero (2025)
While Estero, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Estero to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Estero (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Esterobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The W at Park Place-Heated Pool & Spa
Entire Place • 3 bedrooms
Luxurious central POOL home, KID&PET friendly
Entire Place • 4 bedrooms
Gulf coast home in a golf community!
Entire Place • 3 bedrooms
SERENE & ATTRACTIVE 3BR HEATED POOL/SPA HOME
Entire Place • 3 bedrooms
Adorable Cottage with Heated Pool -Jaccuzi - Sauna
Entire Place • 1 bedroom
Guest Room Two Queen with Sofa Beds
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Estero (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Estero based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew | 1 | $73,293 | 24 | 4.75/5.0 |
| Stephanie | 1 | $64,821 | 10 | 5.00/5.0 |
| Hyatt Place Coconut Point | 2 | $29,181 | 18 | 4.62/5.0 |
| Brigette | 1 | $25,357 | 5 | 5.00/5.0 |
| Lis & Tim | 1 | $23,311 | 98 | 4.89/5.0 |
| Manny/Elena | 1 | $18,834 | 42 | 4.93/5.0 |
| Ashley | 1 | $17,414 | 7 | 4.29/5.0 |
| Host #111308613 | 1 | $16,006 | 10 | 4.90/5.0 |
| Helga | 1 | $14,773 | 9 | 5.00/5.0 |
| Paul | 1 | $13,881 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Estero.
Dive Deeper: Advanced Estero STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Estero. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEstero Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Estero
- The Estero Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Estero, House properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 56.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Estero Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Estero
- The dominant room capacity in Estero is 3 bedrooms listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Estero, indicating a high concentration in these sizes.
- A significant 46.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Estero.
Estero Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Estero
- The most common guest capacity trend in Estero vacation rentals is listings accommodating 6 guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Estero STR market, accounting for 65.6% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Estero.
- On average, properties in Estero are equipped to host 5.2 guests.
Estero Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Estero
- The most common availability pattern in Estero falls within the 271-366 days range, representing 65.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Estero (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Estero Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
16.1% of total
2 Nights
1 listings
3.2% of total
3 Nights
2 listings
6.5% of total
7-29 Nights
8 listings
25.8% of total
30+ Nights
15 listings
48.4% of total
Key Insights
- The most prevalent minimum stay requirement in Estero is 30+ Nights, adopted by 48.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (48.4%) caters to monthly stays (30+ nights) in Estero, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.4% of Estero hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Estero.
Estero Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
21.7% of total
Moderate
2 listings
8.7% of total
Firm
6 listings
26.1% of total
Strict
10 listings
43.5% of total
Cancellation Policy Insights for Estero
- The prevailing Airbnb cancellation policy trend in Estero is Strict, used by 43.5% of listings.
- A majority (69.6%) of hosts in Estero utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.5% market standard in Estero.
- With 43.5% using Strict terms, this is a viable option in Estero, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Estero.
Estero STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Estero
- The overall average booking lead time for vacation rentals in Estero is 87 days.
- Guests book furthest in advance for stays during February (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (108 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Estero.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Estero averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Estero (2025)
Amenity Prevalence
Amenity Insights for Estero
- Essential amenities in Estero that guests expect include: Wifi, Smoke alarm, Dryer, Air conditioning, TV, Heating, Essentials, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Estero: Wifi, Smoke alarm, Dryer, Air conditioning, TV, Heating, Essentials, Free parking on premises.
- Prioritize adding missing essentials: TV, Heating, Essentials, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Estero to stay competitive.
Estero Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Estero
- The typical guest profile for Airbnb in Estero consists of primarily domestic travelers (87%), often arriving from nearby Tampa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.1% of guests.
- Key international markets include United States (87.1%) and Germany (4.8%).
- Top languages spoken are English (58%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tampa and Alpharetta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Estero Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Bal Harbour Village | 34 | $10,239 | $815.40 | 41% |
| Lake Clarke Shores | 28 | $6,493 | $448.22 | 50% |
| North Bay Village | 110 | $5,989 | $519.58 | 47% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Pinecrest | 12 | $5,369 | $626.95 | 45% |
| Lighthouse Point | 79 | $5,115 | $410.38 | 47% |
| Boca Grande | 39 | $5,107 | $642.49 | 40% |
| Cutler Bay | 69 | $4,680 | $288.60 | 53% |
| Captiva | 262 | $4,629 | $702.25 | 34% |