Ensley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Ensley in 2025? Explore comprehensive Airbnb analytics for Ensley, Florida, United States to uncover income potential. This 2025 STR market report for Ensley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 71 active listings.
Whether you're considering an Airbnb investment in Ensley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ensley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ensley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ensley (2025)
Understanding the monthly revenue variations for Airbnb listings in Ensley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ensley is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ensley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,083+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,126 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,087 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,108, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ensley
Ensley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ensley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ensley:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ensley
Average Daily Rate (ADR) Airbnb Trends in Ensley (2025)
Effective short term rental pricing strategy in Ensley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ensley typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Ensley
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Airbnb Seasonality Analysis & Trends in Ensley (2025)
Peak Season (July, June, May)
- Revenue averages $3,263 per month
- Occupancy rates average 58.8%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,028 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $140
Low Season (January, March, October)
- Revenue drops to average $1,699 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $140
Seasonality Insights for Ensley
- The Airbnb seasonality in Ensley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ensley's highest earning potential, with monthly revenues capable of climbing to $3,505, occupancy reaching a high of 68.9%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,633, occupancy could drop to 38.3%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ensley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ensley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ensley (2025)
Exploring the top neighborhoods for short-term rentals in Ensley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Ensley | A quiet neighborhood with a mix of residential and local business areas. Attractive for those seeking a suburban feel close to natural parks and recreational areas. | Ensley Park, Northeast Lake, Oaks Park, local shops and eateries |
| Ensley Highlands | A family-friendly area with spacious homes and parks. Ideal for families visiting the area or those looking to enjoy outdoor activities in a relaxed environment. | Holly Hill Cemetery, Ensley Plaza, local schools and playgrounds |
| Ensley West | Known for its strong community vibes and proximity to local dining options and grocery stores. It's great for longer-term rentals and family stays. | local restaurants, grocery stores, community parks |
| Ensley Estates | A well-established neighborhood with larger properties and a suburban feel. Attracts visitors looking for a peaceful stay away from the hustle and bustle. | local malls, community events, nearby golf courses |
| Ensley Main Street | Offers a more urban feel with easy access to public transport and major roadways. Great for travelers looking for accessibility to nearby cities. | shopping centers, dining options, public transport access |
| Ensley Woods | A quieter, serene neighborhood with wooded areas and parks. Ideal for nature enthusiasts and those seeking a peaceful retreat. | various parks, natural reserves, walking trails |
| Ensley South | A growing neighborhood that combines affordability with proximity to recreational facilities, making it popular among budget-conscious travelers. | local parks, affordable dining, shopping areas |
| Ensley Creek | Known for its natural beauty and outdoor activities, it's perfect for guests who enjoy kayaking and hiking in nearby areas. | Creekside trails, fishing spots, picnic areas |
Understanding Airbnb License Requirements & STR Laws in Ensley (2025)
While Ensley, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ensley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ensley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ensleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Pickleball Court w/ Pool & Hot Tub
Entire Place • 4 bedrooms
Dog-Friendly Winter Retreat+Backyard | Firepit
Entire Place • 4 bedrooms
Pensacola Haven with Pool, Quiet Area - The Pearl
Entire Place • 3 bedrooms
New Townhome! near Downtown and Pensacola Beach
Entire Place • 3 bedrooms
Lovely Town-home in Pensacola
Entire Place • 3 bedrooms
Charming & Secluded - Whole home to yourself
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ensley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ensley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Malika | 6 | $90,762 | 361 | 4.97/5.0 |
| Bailee | 1 | $88,400 | 48 | 4.94/5.0 |
| Safiri | 1 | $66,632 | 70 | 4.97/5.0 |
| Nightly | 1 | $52,836 | 50 | 4.98/5.0 |
| Tracy | 2 | $46,345 | 37 | 4.92/5.0 |
| Host #495439249 | 4 | $45,426 | 6 | 1.20/5.0 |
| Janusz | 3 | $43,148 | 25 | 4.69/5.0 |
| Juan | 1 | $40,677 | 138 | 4.80/5.0 |
| Valentina | 1 | $37,668 | 22 | 4.68/5.0 |
| Valerie | 1 | $34,952 | 27 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ensley.
Dive Deeper: Advanced Ensley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ensley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEnsley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ensley
- The Ensley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ensley, House properties are the most common (87.3%), reflecting the local real estate landscape.
- Houses represent a significant 87.3% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.4%) offer potential for unique stay experiences.
Ensley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ensley
- The dominant room capacity in Ensley is 3 bedrooms listings, making up 54.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.4% of the active Airbnb listings in Ensley, indicating a high concentration in these sizes.
- A significant 67.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ensley.
Ensley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ensley
- The most common guest capacity trend in Ensley vacation rentals is listings accommodating 6 guests (49.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Ensley STR market, accounting for 67.6% of listings.
- 71.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ensley.
- On average, properties in Ensley are equipped to host 5.6 guests.
Ensley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ensley
- The most common availability pattern in Ensley falls within the 181-270 days range, representing 35.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ensley (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ensley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
20.6% of total
2 Nights
23 listings
33.8% of total
3 Nights
10 listings
14.7% of total
4-6 Nights
4 listings
5.9% of total
7-29 Nights
5 listings
7.4% of total
30+ Nights
12 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ensley is 2 Nights, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Ensley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.8% of Ensley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ensley.
Ensley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
32.8% of total
Moderate
15 listings
24.6% of total
Firm
7 listings
11.5% of total
Strict
19 listings
31.1% of total
Cancellation Policy Insights for Ensley
- The prevailing Airbnb cancellation policy trend in Ensley is Flexible, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.4%) and stricter (42.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.8% market standard in Ensley.
- With 31.1% using Strict terms, this is a viable option in Ensley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ensley.
Ensley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ensley
- The overall average booking lead time for vacation rentals in Ensley is 31 days.
- Guests book furthest in advance for stays during July (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Ensley.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Ensley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ensley (2025)
Amenity Prevalence
Amenity Insights for Ensley
- Essential amenities in Ensley that guests expect include: Free parking on premises, Wifi, Air conditioning, Smoke alarm, TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Washer, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ensley: Free parking on premises, Wifi, Air conditioning, Smoke alarm, TV, Kitchen, Heating.
- Prioritize adding missing essentials: TV, Kitchen, Heating.
- Consider adding popular differentiators like Refrigerator or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ensley to stay competitive.
Ensley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ensley
- The typical guest profile for Airbnb in Ensley consists of primarily domestic travelers (98%), often arriving from nearby Pensacola, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Germany (0.4%).
- Top languages spoken are English (76.6%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pensacola and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ensley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seaside | 573 | $5,021 | $671.62 | 34% |
| Inlet Beach | 70 | $4,987 | $460.71 | 40% |
| Seacrest Beach | 357 | $4,820 | $516.77 | 38% |
| Rosemary Beach | 517 | $4,381 | $546.77 | 36% |
| Watersound | 83 | $4,268 | $395.68 | 39% |
| Santa Rosa Beach | 2,727 | $3,917 | $439.95 | 38% |
| Walton County | 90 | $3,424 | $466.88 | 35% |
| Destin | 3,669 | $3,180 | $354.74 | 37% |
| Pensacola Beach | 827 | $3,147 | $361.87 | 38% |
| Fairhope | 192 | $3,123 | $269.21 | 42% |