East Naples Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in East Naples in 2025? Explore comprehensive Airbnb analytics for East Naples, Florida, United States to uncover income potential. This 2025 STR market report for East Naples, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 330 active listings.
Whether you're considering an Airbnb investment in East Naples, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Naples Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Naples Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Naples (2025)
Understanding the monthly revenue variations for Airbnb listings in East Naples is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Naples is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Naples across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,932+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,546 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,350 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,617, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Naples
East Naples Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Naples STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Naples:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Naples
Average Daily Rate (ADR) Airbnb Trends in East Naples (2025)
Effective short term rental pricing strategy in East Naples involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Naples typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $326 or more.
- Typical properties (Median) charge around $229 per night.
- Entry-level properties (Bottom 25%) earn around $155 per night.
Average Daily Rate (ADR) Trend by Month in East Naples
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Airbnb Seasonality Analysis & Trends in East Naples (2025)
Peak Season (February, March, December)
- Revenue averages $5,807 per month
- Occupancy rates average 57.2%
- Daily rates average $317
Shoulder Season
- Revenue averages $3,942 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $253
Low Season (August, September, October)
- Revenue drops to average $2,298 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $221
Seasonality Insights for East Naples
- The Airbnb seasonality in East Naples shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Naples's highest earning potential, with monthly revenues capable of climbing to $6,566, occupancy reaching a high of 66.8%, and ADRs peaking at $330.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,927, occupancy could drop to 33.3%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Naples.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Naples seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Naples (2025)
Exploring the top neighborhoods for short-term rentals in East Naples? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Naples Beach | Beautiful beachfront area offering serene views and access to outdoor activities. Attracts families and vacationers looking for a relaxing beach getaway. | Tigertail Beach, Riverside Park, Naples Botanical Garden, East Naples Community Park, Moorings Beach Park, Naples Golf Club |
| Lely Resort | A well-planned community featuring resort-style amenities and golf courses. Popular among tourists seeking a laid-back atmosphere with plenty of recreational activities. | Lely Resort Golf Club, Eagle Lakes Community Park, Treviso Bay Clubhouse, Lely Cultural Center, Florida Everglades |
| Royal Wood | A modest but charming community known for its golf courses and friendly atmosphere. Appeals to those looking for affordability and good access to Naples attractions. | Royal Wood Golf Club, Wyndham Resorts, Naples Players Theater, Nearby shopping and dining, Eagle Lakes Park |
| Oyster Bay | A serene neighborhood on the water, perfect for boating enthusiasts and those looking for a peaceful retreat while still being close to downtown Naples. | Oyster Bay Golf Club, Bayfront, Naples Zoo at Caribbean Gardens, Naples Bay Resort, Freedom Park |
| Pine Ridge | A residential area surrounded by nature preserves, known for its spacious homes and quiet ambiance. Ideal for guests looking for a comfortable and relaxing stay. | Pine Ridge Park, Vanderbilt Beach, Naples Grande Beach Resort, Artis—Naples, The Waterside Shops |
| Lighthouse Bay | A gated community offering stunning views and a range of amenities. Appeals to travelers looking for luxury and exclusivity in their vacation rentals. | Lighthouse Bay clubhouse, Hammock Bay Golf & Country Club, Fifth Avenue South, Coastland Center Mall, Clam Pass Park |
| Naples Heritage | A golf community known for its lush landscapes and premium golf courses. Attracts guests interested in sporting activities, especially golf. | Naples Heritage Golf Club, Forest Glen Preserve, Shark Valley, The Naples players, Vanderbilt Beach |
| Waldorf | A charming and affordable option, close to various shopping and dining locations. Perfect for guests who want convenience without breaking the bank. | Nearby shopping plazas, Parks and recreational areas, Naples Botanical Garden, Naples State Park, Coastland Center |
Understanding Airbnb License Requirements & STR Laws in East Naples (2025)
While East Naples, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Naples to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in East Naples (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Naplesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6 Bedroom Two Villas, Heated Pool 2mil to Downtown
Entire Place • 6 bedrooms
All 4 Apartments Heated Pool/Spa Up to 24 Guests
Entire Place • 8 bedrooms
Luxurious Oasis: heated Pool, 5Mins to 5th & Beach
Entire Place • 5 bedrooms
Villa Tropicana* luxury pool home. Gated community
Entire Place • 4 bedrooms
The Artisan •Sleeps 20•Pool•near 5th Ave & Beaches
Entire Place • 6 bedrooms
4 Pools, lazy river, walk to 5th ave restaurants!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Naples (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Naples based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Neno | 8 | $570,091 | 611 | 4.96/5.0 |
| Jesse | 5 | $419,109 | 431 | 4.94/5.0 |
| Meto | 6 | $416,586 | 228 | 4.94/5.0 |
| Karrie | 5 | $405,771 | 299 | 4.90/5.0 |
| Nicki | 4 | $313,818 | 116 | 4.93/5.0 |
| Dan | 4 | $263,668 | 81 | 4.88/5.0 |
| Reggie And Melanie | 3 | $244,675 | 115 | 4.91/5.0 |
| Alex & Sally | 4 | $231,145 | 331 | 4.93/5.0 |
| My Top Rentals | 8 | $218,631 | 277 | 4.91/5.0 |
| Anthony | 2 | $209,566 | 37 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Naples.
Dive Deeper: Advanced East Naples STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Naples. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Naples Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Naples
- The East Naples Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 330 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Naples, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 6.6%) offer potential for unique stay experiences.
East Naples Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Naples
- The dominant room capacity in East Naples is 3 bedrooms listings, making up 41.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.9% of the active Airbnb listings in East Naples, indicating a high concentration in these sizes.
- A significant 57.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Naples.
East Naples Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Naples
- The most common guest capacity trend in East Naples vacation rentals is listings accommodating 6 guests (30.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the East Naples STR market, accounting for 57.3% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Naples.
- On average, properties in East Naples are equipped to host 5.5 guests.
East Naples Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Naples
- The most common availability pattern in East Naples falls within the 271-366 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in East Naples (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Naples Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
14.3% of total
2 Nights
58 listings
18.5% of total
3 Nights
39 listings
12.4% of total
4-6 Nights
55 listings
17.5% of total
7-29 Nights
53 listings
16.9% of total
30+ Nights
64 listings
20.4% of total
Key Insights
- The most prevalent minimum stay requirement in East Naples is 30+ Nights, adopted by 20.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.4%) caters to monthly stays (30+ nights) in East Naples, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 20.4% of East Naples hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Naples.
East Naples Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1.4% of total
Super Strict 30 Days
5 listings
1.7% of total
Flexible
20 listings
6.9% of total
Moderate
58 listings
20.1% of total
Firm
85 listings
29.5% of total
Strict
116 listings
40.3% of total
Cancellation Policy Insights for East Naples
- The prevailing Airbnb cancellation policy trend in East Naples is Strict, used by 40.3% of listings.
- A majority (69.8%) of hosts in East Naples utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.3% market standard in East Naples.
- With 40.3% using Strict terms, this is a viable option in East Naples, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in East Naples.
East Naples STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Naples
- The overall average booking lead time for vacation rentals in East Naples is 64 days.
- Guests book furthest in advance for stays during February (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (86 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in East Naples.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these East Naples averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Naples (2025)
Amenity Prevalence
Amenity Insights for East Naples
- Essential amenities in East Naples that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Naples: Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Wifi, TV, Free parking on premises, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Washer or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Naples to stay competitive.
East Naples Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Naples
- The typical guest profile for Airbnb in East Naples consists of primarily domestic travelers (88%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.9% of guests.
- Key international markets include United States (87.9%) and Canada (2.2%).
- Top languages spoken are English (59.3%) followed by Spanish (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Naples Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Bal Harbour Village | 34 | $10,239 | $815.40 | 41% |
| Lake Clarke Shores | 28 | $6,493 | $448.22 | 50% |
| North Bay Village | 110 | $5,989 | $519.58 | 47% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Pinecrest | 12 | $5,369 | $626.95 | 45% |
| Lighthouse Point | 79 | $5,115 | $410.38 | 47% |
| Boca Grande | 39 | $5,107 | $642.49 | 40% |
| Cutler Bay | 69 | $4,680 | $288.60 | 53% |
| Captiva | 262 | $4,629 | $702.25 | 34% |