Airbnb Market Analytics, Statistics and Data in East Naples, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in East Naples? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in East Naples:
How much do Airbnb hosts make on average per month in East Naples?
The short-term rental market in East Naples shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,296 per month
- Strong performing properties (top 25%) make $5,416 or more
- Best-in-class properties (top 10%) achieve $7,814+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,636
Revenue Variations by Month
Occupancy Rates Throughout the Year in East Naples
The market in East Naples shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in East Naples
Daily rates in East Naples vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $216 per night
- Strong performing properties (top 25%) secure $306 or more
- Best-in-class properties (top 10%) pull in $412+ per night
- Entry-level properties (bottom 25%) earn around $144
Daily Rate Variations by Month
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Seasonality patterns in East Naples
Peak Season (March, February, December)
- Revenue peaks at $6281.95 per month
- Occupancy rates reach 64.61%
- Daily rates average $308.22
Shoulder Season
- Revenue averages $3935.44 per month
- Occupancy maintains 45.80%
- Daily rates hold at $246.95
Low Season (October, August, September)
- Revenue drops to $2104.46 per month
- Occupancy decreases to 33.57%
- Daily rates adjust to $219.22
Is it still profitable to do Airbnb in East Naples in 2025?
Yes! East Naples demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3935 and With 338 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in East Naples
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| East Naples Beach | A beautiful coastal area known for its sandy beaches and family-friendly atmosphere. It attracts beach lovers and families looking for a relaxing getaway with plenty of water activities. | Naples Pier, Lowdermilk Park, Clam Pass Park, Vanderbilt Beach, Tigertail Beach |
| Naples Bay Resort | A luxury resort area that offers access to Naples Bay and upscale amenities. Ideal for travelers seeking a more refined experience with boating and beautiful waterfront views. | Naples Bay, Waterfront dining, Boat rentals, Naples Botanical Garden |
| Marco Island | A short drive from East Naples, Marco Island is known for its stunning beaches and rich nature. It attracts tourists who are looking for adventure and relaxation in a tropical paradise. | Marco Island Beach, Tigertail Beach, Everglades National Park, Snorkeling and island tours |
| Royal Harbor | A waterfront community featuring beautiful homes and close proximity to the Gulf. Attractive for those seeking peace and luxury, with opportunities for boating. | Royal Harbor Marina, Shopping and dining nearby, Gulf access for boating |
| Old Naples | The historic heart of Naples with charming streets, upscale shopping, and fine dining. It attracts visitors who enjoy a blend of culture and coastal living. | 5th Avenue South, Naples Historic District, Naples Museum of Art, Beaches nearby |
| Fleischmann Park | A residential area with a local park that includes recreational facilities. It's perfect for families and anyone looking for community-oriented activities. | Fleischmann Park, Local sports facilities, Walking and biking paths |
| East Naples Community Park | A central park in the area offering various facilities and activities. A great spot for outdoor events and family-oriented visits. | Playgrounds, Sports courts, Outdoor events, Walking trails |
| Aqualane Shores | An upscale waterfront community known for its luxurious homes and access to boating. It attracts affluent travelers and those seeking high-end vacations. | Anclote Key, Gulf access, High-end dining, Scenic views |
Do you need a license for Airbnb in East Naples?
We recommend checking directly with East Naples's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in East Naples
All 4 Apartments Heated Pool/Spa Up to 24 Guests
Entire Place • 8 bedrooms
6 Bedroom Two Villas, Heated Pool 2mil to Downtown
Entire Place • 6 bedrooms
The Artisan •Sleeps 20•Pool•near 5th Ave & Beaches
Entire Place • 6 bedrooms
Villa Tropicana* luxury pool home. Gated community
Entire Place • 4 bedrooms
The TERRA-NOVA Heated POOL 10 Min to 5th Ave/Beach
Entire Place • 3 bedrooms
Luxe Coastal King Suite w/ pool
Entire Place • 3 bedrooms
Top Performing Professional Hosts in East Naples
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Neno | 8 | $525,677 | 611 | 4.96/5.0 |
| Meto | 6 | $402,702 | 228 | 4.94/5.0 |
| Jesse | 5 | $396,329 | 431 | 4.94/5.0 |
| Karrie | 5 | $386,478 | 299 | 4.90/5.0 |
| Nicki | 4 | $331,572 | 116 | 4.93/5.0 |
| Dan | 5 | $288,354 | 82 | 3.90/5.0 |
| Reggie And Melanie | 3 | $283,298 | 115 | 4.91/5.0 |
| Alex & Sally | 4 | $248,020 | 331 | 4.93/5.0 |
| Garland | 2 | $211,714 | 145 | 4.85/5.0 |
| My Top Rentals | 9 | $192,797 | 278 | 4.36/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in East Naples
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with house and apartment & condo properties comprising 93.5% of inventory
- Untapped potential in others, boutique & hotels segments (6.6% combined)
Room Capacity Distribution
Analysis of 338 properties in East Naples shows that 3 bedrooms properties are most prevalent, making up 41.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 68.0% of all listings.
Key Insights
- Most common: 3 bedrooms (41.7%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 68.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 338 properties in East Naples reveals that 6 guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 57.1% of the market.
Key Insights
- Most common capacity: 6 guests (29.9% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 57.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 338 properties in East Naples, the most common availability pattern is 271-366 days (39.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.2% of properties).
Key Insights
- Most common availability window: 271-366 days (39.3%)
- Most common booking duration: 91-180 days (27.2%)
- Properties with high availability (180+ days): 67.5%
- Properties with long-term bookings (180+ days): 34.6%
Minimum Stay Distributions
1 Night
48 listings
15.3% of total
2 Nights
69 listings
22% of total
3 Nights
47 listings
15% of total
4-6 Nights
59 listings
18.8% of total
7-29 Nights
54 listings
17.3% of total
30+ Nights
36 listings
11.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.3%
- Mid-length stays (4-6 nights) represent 18.8% of listings
- Monthly+ stays (11.5%) suggest a stable extended-stay market
- High market flexibility with 52.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.4% of total
Super Strict 60 Days
5 listings
1.7% of total
Flexible
20 listings
6.8% of total
Moderate
58 listings
19.9% of total
Firm
87 listings
29.8% of total
Strict
118 listings
40.4% of total
Key Insights
- Strict is the preferred policy at 40.4% of listings
- Stricter policies (Firm & Strict) dominate at 70.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.4% of listings
Recommendations
- The market supports stricter policies, with 70.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Mar, averaging 87 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 40 days
- Winter shows the longest average booking window at 83 days, while Summer has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 83 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in East Naples
Every property in East Naples comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.6%) and United Kingdom (2%)
- English is the top language at 64.5%, followed by Spanish (25%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Miami and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding East Naples. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Bal Harbour Village | 33 | $11,004 | $798.77 | 45% |
| Lake Clarke Shores | 27 | $6,443 | $424.96 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| North Bay Village | 110 | $6,084 | $513.61 | 49% |
| Pinecrest | 12 | $5,686 | $576.32 | 45% |
| Boca Grande | 39 | $5,444 | $599.97 | 42% |
| Lighthouse Point | 79 | $5,009 | $391.01 | 46% |
| Key Biscayne | 118 | $4,902 | $419.58 | 49% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
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