Airbnb Market Analytics, Statistics and Data in DeLand, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in DeLand? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in DeLand:
How much do Airbnb hosts make on average per month in DeLand?
The short-term rental market in DeLand shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,970 per month
- Strong performing properties (top 25%) make $3,178 or more
- Best-in-class properties (top 10%) achieve $4,537+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,106
Revenue Variations by Month
Occupancy Rates Throughout the Year in DeLand
The market in DeLand shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in DeLand
Daily rates in DeLand vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $174 or more
- Best-in-class properties (top 10%) pull in $246+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in DeLand
Peak Season (March, February, April)
- Revenue peaks at $3211.36 per month
- Occupancy rates reach 62.22%
- Daily rates average $144.21
Shoulder Season
- Revenue averages $2402.54 per month
- Occupancy maintains 50.17%
- Daily rates hold at $138.15
Low Season (January, July, August)
- Revenue drops to $1883.69 per month
- Occupancy decreases to 43.27%
- Daily rates adjust to $132.79
Is it still profitable to do Airbnb in DeLand in 2025?
Yes! DeLand demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2403 and The market's 133 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in DeLand
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown DeLand | Charming area with preserved historic architecture and lively cultural scene. It's a prime location for visitors interested in history, shopping, and dining. | DeLand City Hall, Athens Theatre, Museum of Florida Art, DeLand Historical Society & Museum, Stetson University |
| DeLand's Artisan Alley | A vibrant street known for local art, craft shops, and cafes. Great for tourists who enjoy artsy environments and local culture. | Artisan Alley, local galleries, upscale coffee shops, street festivals during weekends |
| Blue Springs State Park | Nearby natural attraction famous for its clear springs and manatees. Perfect for nature lovers and visitors seeking outdoor activities. | Blue Spring State Park, manatee viewing, kayaking, hiking trails |
| Lake Woodruff National Wildlife Refuge | Scenic area ideal for outdoor enthusiasts and birdwatchers looking to experience Florida's natural beauty. | wildlife viewing, hiking, picnicking, nature trails |
| East DeLand | Residential area with a suburban feel, featuring family-friendly activities and parks. Appeals to families visiting the area. | local parks, family-friendly restaurants, DeLand Sports Complex |
| DeLand's Downtown Historical District | Cultural heart of DeLand with shops, restaurants, and art galleries. Great for guests looking for a true town experience. | local boutiques, antique stores, dining experiences, DeLand Craft Beer Festival |
| Stetson University | Campus area that attracts students and university visitors. A vibrant environment with events and sports activities. | basketball games, campus tours, university events, the Hand Art Center |
| Cypress House Ranch | Unique stay option close to nature with ranch-style accommodations. Great for those who want an unconventional and relaxing getaway. | Cypress House Ranch activities, horseback riding, nature trails, rustic accommodations |
Do you need a license for Airbnb in DeLand?
We recommend checking directly with DeLand's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in DeLand
Riverfront DeLand Home w/ Pool, Near Daytona!
Entire Place • 3 bedrooms
1912 Historic 3 Story, Just steps from Downtown!
Entire Place • 5 bedrooms
*Heated pool and hot tub- 4Bed/4Bath Home
Entire Place • 4 bedrooms
Walk to Stetson University & Downtown DeLand
Entire Place • 3 bedrooms
Great location and newly renovated!
Entire Place • 4 bedrooms
Historic Downtown Hideaway
Entire Place • 6 bedrooms
Top Performing Professional Hosts in DeLand
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 5 | $226,904 | 1086 | 4.90/5.0 |
| Evolve | 4 | $217,069 | 120 | 4.88/5.0 |
| Michelle | 7 | $195,358 | 476 | 4.83/5.0 |
| Melissa | 3 | $113,055 | 130 | 3.26/5.0 |
| Jenny | 1 | $64,406 | 43 | 4.98/5.0 |
| Heather | 1 | $60,039 | 109 | 4.97/5.0 |
| Courtney | 2 | $57,948 | 141 | 4.92/5.0 |
| Christie | 3 | $54,050 | 1010 | 4.85/5.0 |
| Kelly | 1 | $52,559 | 93 | 4.97/5.0 |
| Darcy | 1 | $51,273 | 141 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in DeLand
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.7%), with house and apartment & condo properties comprising 81.9% of inventory
- Strong specialty sector (15.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.5% combined)
Room Capacity Distribution
Analysis of 133 properties in DeLand shows that 2 bedrooms properties are most prevalent, making up 26.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 51.9% of all listings.
Key Insights
- Most common: 2 bedrooms (26.3%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 51.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 133 properties in DeLand reveals that 4 guests properties dominate the market, representing 22.6% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 43.6% of the market.
Key Insights
- Most common capacity: 4 guests (22.6% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 43.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 133 properties in DeLand, the most common availability pattern is 181-270 days (35.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.6% of properties).
Key Insights
- Most common availability window: 181-270 days (35.3%)
- Most common booking duration: 91-180 days (34.6%)
- Properties with high availability (180+ days): 65.4%
- Properties with long-term bookings (180+ days): 36.1%
Minimum Stay Distributions
1 Night
42 listings
36.8% of total
2 Nights
33 listings
28.9% of total
3 Nights
24 listings
21.1% of total
4-6 Nights
2 listings
1.8% of total
7-29 Nights
6 listings
5.3% of total
30+ Nights
7 listings
6.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.7%
- Mid-length stays (4-6 nights) represent 1.8% of listings
- Monthly+ stays (6.1%) suggest a stable extended-stay market
- High market flexibility with 86.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
21 listings
19.1% of total
Moderate
41 listings
37.3% of total
Firm
23 listings
20.9% of total
Strict
25 listings
22.7% of total
Key Insights
- Moderate is the preferred policy at 37.3% of listings
- The market shows a balanced distribution between guest-friendly (56.4%) and strict (43.6%) policies
- Flexible policies are least common at 19.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, May, averaging 73 days
- Shortest booking windows are in Aug, Jun, Jul, averaging 31 days
- Spring shows the longest average booking window at 63 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 63 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jul when lead times are shortest
Popular Airbnb Amenities in DeLand
Below is the distribution of amenities across listings in DeLand:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.1%) and Canada (0.6%)
- English is the top language at 74.1%, followed by Spanish (19.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Miami and DeLand markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding DeLand. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Ponte Vedra Beach | 184 | $5,315 | $425.94 | 43% |
| Melbourne Beach | 227 | $5,145 | $400.40 | 44% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Fruit Cove | 21 | $4,207 | $217.99 | 55% |
| Jacksonville Beach | 764 | $3,778 | $277.86 | 50% |
| Indialantic | 66 | $3,611 | $318.94 | 45% |
| Hernando Beach | 87 | $3,606 | $260.90 | 51% |
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