Airbnb Market Analytics, Statistics and Data in Brandon, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brandon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brandon:
How much do Airbnb hosts make on average per month in Brandon?
The short-term rental market in Brandon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,235 per month
- Strong performing properties (top 25%) make $4,289 or more
- Best-in-class properties (top 10%) achieve $6,517+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,132
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brandon
The market in Brandon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brandon
Daily rates in Brandon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $203 or more
- Best-in-class properties (top 10%) pull in $304+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
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Seasonality patterns in Brandon
Peak Season (March, February, June)
- Revenue peaks at $3872.25 per month
- Occupancy rates reach 62.94%
- Daily rates average $166.75
Shoulder Season
- Revenue averages $3020.10 per month
- Occupancy maintains 52.40%
- Daily rates hold at $158.86
Low Season (January, August, September)
- Revenue drops to $1853.57 per month
- Occupancy decreases to 41.17%
- Daily rates adjust to $149.76
Is it still profitable to do Airbnb in Brandon in 2025?
Yes! Brandon demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $3020 and With 374 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brandon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| West Brandon | A family-friendly area with a suburban feel, West Brandon offers easy access to major highways and shopping venues, making it attractive for families and business travelers alike. | Brandon Town Center, Bobby Hicks Park, E.G. Simmons Regional Park, Brandon Regional Hospital, Westfield Brandon Mall |
| Brandon Parkway | This area includes various restaurants, shops, and entertainment options. It’s lively with plenty of amenities that attract visitors and short-term renters. | Brandon North Park, Cinemark Movies 8, LA Fitness, Brandon Area Library, Big Cat Rescue |
| Lake Brandon | Home to beautiful lake views and outdoor activities, Lake Brandon is great for those looking to enjoy nature while still being close to the city’s amenities. | Lake Brandon, Canoe and Kayak Rentals, Nature Trails, Brandon Community Center, Dog Parks |
| Cortez | Known for its scenic views and quieter lifestyle, this area appeals to retirees and those looking for a peaceful retreat while being near shopping and dining options. | Cortez Park, Florida State Fairgrounds, Parks and Recreation Facilities, Local Golf Courses, Wildlife Viewing Areas |
| North Brandon | An upcoming area with newer developments and infrastructure, attracting young professionals and families looking for affordable housing near urban amenities. | Shopping Plazas, Cafes and Restaurants, Local Markets, Parks for Kids, Fitness Centers |
| Brandon Ridge | A residential area with a tight-knit community feel, ideal for longer-term rentals with families and professionals seeking stability and comfort. | Community Events, Schools and Playgrounds, Outdoor Sports Facilities, Brandon Ridge Parks, Local Dine-In Restaurants |
| Valrico | Just outside of Brandon, Valrico offers spacious homes and a suburban feel, ideal for families and visitors looking for a peaceful stay but close to city attractions. | Valrico Community Center, Nature Parks, Local Shops, Dining Options, Family-Friendly Activities |
| Bloomingdale | A well-established neighborhood with a mix of families and young professionals, Bloomingdale provides access to good schools and recreational areas, making it popular for family stays. | Bloomingdale Park, Golf Courses, Local Shopping Areas, Parks and Recreational Spaces, Community Events |
Do you need a license for Airbnb in Brandon?
We recommend checking directly with Brandon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brandon
Beautiful Waterfront Home -(Pool with Jacuzzi)
Entire Place • 8 bedrooms
Exciting Valrico Villa w/ Private Pool & Game Room
Entire Place • 6 bedrooms
All-Encompassing Retreat w/ Pool & Game Room!
Entire Place • 6 bedrooms
Luxe Brandon Oasis w/ Private Pool & Hot Tub!
Entire Place • 5 bedrooms
Rustic Farmhouse w/ Pool/Game Rm/ Master w/ K Bed
Entire Place • 4 bedrooms
Grand Valrico Home w/ Deck, Fire Pit & Yard!
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Brandon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 22 | $985,798 | 607 | 4.36/5.0 |
| Mark From Emperor Rentals | 6 | $414,470 | 244 | 4.92/5.0 |
| Sid | 2 | $270,737 | 148 | 4.92/5.0 |
| Jessica | 2 | $192,172 | 110 | 4.91/5.0 |
| Cody | 12 | $126,968 | 210 | 4.54/5.0 |
| Trish | 2 | $109,412 | 65 | 4.98/5.0 |
| Mickey | 2 | $104,552 | 374 | 4.84/5.0 |
| Garland | 1 | $103,570 | 50 | 4.74/5.0 |
| On Vacation | 1 | $100,067 | 138 | 4.82/5.0 |
| Carlos | 2 | $97,732 | 68 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brandon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.9%), with house and apartment & condo properties comprising 88.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (11.5% combined)
Room Capacity Distribution
Analysis of 374 properties in Brandon shows that 1 bedroom properties are most prevalent, making up 28.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 48.7% of all listings.
Key Insights
- Most common: 1 bedroom (28.3%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 48.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 374 properties in Brandon reveals that 8+ guests properties dominate the market, representing 30.5% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 46.5% of the market.
Key Insights
- Most common capacity: 8+ guests (30.5% of market)
- Least common capacity: 1 guest (3.2% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 46.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 374 properties in Brandon, the most common availability pattern is 271-366 days (29.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.8% of properties).
Key Insights
- Most common availability window: 271-366 days (29.9%)
- Most common booking duration: 181-270 days (27.8%)
- Properties with high availability (180+ days): 54.5%
- Properties with long-term bookings (180+ days): 46.3%
Minimum Stay Distributions
1 Night
78 listings
24.5% of total
2 Nights
116 listings
36.4% of total
3 Nights
56 listings
17.6% of total
4-6 Nights
32 listings
10% of total
7-29 Nights
17 listings
5.3% of total
30+ Nights
20 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.9%
- Mid-length stays (4-6 nights) represent 10% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 78.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Super Strict 60 Days
2 listings
0.7% of total
Flexible
64 listings
21.1% of total
Moderate
64 listings
21.1% of total
Firm
65 listings
21.5% of total
Strict
107 listings
35.3% of total
Key Insights
- Strict is the preferred policy at 35.3% of listings
- The market shows a balanced distribution between guest-friendly (42.2%) and strict (56.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Jan, averaging 53 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 26 days
- Winter shows the longest average booking window at 49 days, while Fall has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Brandon
Every property in Brandon comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.6%) and Puerto Rico (0.7%)
- English is the top language at 74.2%, followed by Spanish (19.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Tampa and Miami markets
- Develop localized content for Canada and Puerto Rico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brandon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Boca Grande | 39 | $5,444 | $599.97 | 42% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
| Captiva | 265 | $4,541 | $653.86 | 34% |
| Siesta Key | 1,147 | $4,189 | $426.73 | 43% |
| Kenneth City | 17 | $4,019 | $236.51 | 51% |
| Seminole | 500 | $3,995 | $264.53 | 54% |
| Apollo Beach | 115 | $3,711 | $297.29 | 48% |
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