Brandon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Brandon in 2025? Explore comprehensive Airbnb analytics for Brandon, Florida, United States to uncover income potential. This 2025 STR market report for Brandon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 368 active listings.

Whether you're considering an Airbnb investment in Brandon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brandon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Brandon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$163
The average rental revenue earned for an occupied room per day in Brandon.
Occupancy Rate(?)
51.6%
High demand. Good booking frequency.
Median Annual Revenue(?)
$26,720
Typical annual income for an Airbnb listing in Brandon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.6%
Strong growth (20.6%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Brandon.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Brandon.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
368
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Brandon (2025)

Understanding the monthly revenue variations for Airbnb listings in Brandon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brandon is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brandon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,543+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,235 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,207 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,127, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Brandon

Brandon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Brandon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brandon:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 56%.
  • Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Brandon

Average Daily Rate (ADR) Airbnb Trends in Brandon (2025)

Effective short term rental pricing strategy in Brandon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brandon typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
  • Typical properties (Median) charge around $119 per night.
  • Entry-level properties (Bottom 25%) earn around $67 per night.

Average Daily Rate (ADR) Trend by Month in Brandon

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Airbnb Seasonality Analysis & Trends in Brandon (2025)

Peak Season (March, February, June)
  • Revenue averages $3,410 per month
  • Occupancy rates average 57.3%
  • Daily rates average $170
Shoulder Season
  • Revenue averages $3,195 per month
  • Occupancy maintains around 55.2%
  • Daily rates hold near $163
Low Season (July, August, September)
  • Revenue drops to average $2,314 per month
  • Occupancy decreases to average 47.4%
  • Daily rates adjust to average $157

Seasonality Insights for Brandon

  • The Airbnb seasonality in Brandon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Brandon's highest earning potential, with monthly revenues capable of climbing to $3,434, occupancy reaching a high of 66.6%, and ADRs peaking at $177.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,724, occupancy could drop to 40.9%, and ADRs may adjust down to $154.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brandon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Brandon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Brandon (2025)

Exploring the top neighborhoods for short-term rentals in Brandon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Brandon Town Center
A major shopping destination with a busy mall and numerous restaurants, making it appealing for shoppers and families.
Brandon Town Center Mall, Regal Cinemas, Brandon Skate Park, Topgolf, Kursk Park
Lithia
A suburb near Nature's Classroom and the beautiful Alafia River, popular for outdoor activities and a quieter lifestyle.
Alafia River State Park, Mosaic Park, Lithia Springs Park, Nature's Classroom, Serenoa Golf Club
Westfield Brandon
Features a mix of retail, dining, and entertainment options, drawing a diverse crowd for shopping and leisure activities.
Westfield Brandon, Cheesecake Factory, Buffalo Wild Wings, Dave & Buster's, IT'Z Family Food & Fun
Valrico
A family-friendly community with a suburban feel and various parks, making it appealing for longer stays.
Bloomingdale Golfers Club, Valrico Village, Buckhorn Springs Park, Lithia Pinecrest Park, Brandon Regional Hospital
Crosstown Expressway
Provides easy access to downtown Tampa and surrounding areas, making it convenient for travelers heading to the city.
Crosstown Expressway, Access to Channelside Bay Plaza, Tampa Riverwalk, Amalie Arena, Florida Aquarium
Lakeview Village
A picturesque neighborhood with homes near lakes and parks, attracting tourists who want a scenic stay.
Lakeview Village Park, Brandon Regional Library, Cypress Creek Preserve, Nature Trails, Fishing Spots
FishHawk Ranch
A planned community known for its family-oriented environment, with great schools and recreational opportunities.
FishHawk Ranch Park, FishHawk Preserve, The Landing Cafe, Community Events, Swimming Pools
Brandon Historic District
Rich in history and charm, this district attracts those interested in culture and heritage, with antique shops and local eateries.
Brandon Historical Society, Old Brandon City Hall, Local Art Galleries, Antique Shops, Community Festivals

Understanding Airbnb License Requirements & STR Laws in Brandon (2025)

While Brandon, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brandon to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Brandon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Brandonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful Waterfront  Home -(Pool with Jacuzzi)

Beautiful Waterfront Home -(Pool with Jacuzzi)

Entire Place • 8 bedrooms

$227,265
Revenue
41.6%
Occupancy
$1501.54
Daily Rate
Exciting Valrico Villa w/ Private Pool & Game Room

Exciting Valrico Villa w/ Private Pool & Game Room

Entire Place • 6 bedrooms

$139,087
Revenue
69.7%
Occupancy
$484.93
Daily Rate
All-Encompassing Retreat w/ Pool & Game Room!

All-Encompassing Retreat w/ Pool & Game Room!

Entire Place • 6 bedrooms

$117,586
Revenue
51.5%
Occupancy
$601.07
Daily Rate
Luxury-Modern 5Bed/3Bath Home Theater & Pool

Luxury-Modern 5Bed/3Bath Home Theater & Pool

Entire Place • 5 bedrooms

$106,290
Revenue
59.5%
Occupancy
$492.27
Daily Rate
Luxe Brandon Oasis w/ Private Pool & Hot Tub!

Luxe Brandon Oasis w/ Private Pool & Hot Tub!

Entire Place • 5 bedrooms

$102,868
Revenue
53.3%
Occupancy
$534.65
Daily Rate
Grand Valrico Home w/ Deck, Fire Pit & Yard!

Grand Valrico Home w/ Deck, Fire Pit & Yard!

Entire Place • 7 bedrooms

$100,894
Revenue
53.9%
Occupancy
$486.81
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Brandon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Brandon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve20$894,3705564.34/5.0
Mark From Emperor Rentals6$430,2552444.92/5.0
Sid2$258,3841484.92/5.0
Jessica2$182,6351104.91/5.0
Trish2$129,116654.98/5.0
ITrip Lakes Of Central Florida2$110,874434.91/5.0
Cody12$106,5592104.54/5.0
On Vacation1$106,2901384.82/5.0
Carlos2$100,369684.75/5.0
Mickey2$99,1453744.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brandon.

Dive Deeper: Advanced Brandon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brandon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Brandon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Brandon

  • The Brandon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 368 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Brandon, House properties are the most common (73.4%), reflecting the local real estate landscape.
  • Houses represent a significant 73.4% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 10.8%) offer potential for unique stay experiences.

Brandon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Brandon

  • The dominant room capacity in Brandon is 1 bedroom listings, making up 27.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 48.4% of the active Airbnb listings in Brandon, indicating a high concentration in these sizes.
  • A significant 43.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brandon.

Brandon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Brandon

  • The most common guest capacity trend in Brandon vacation rentals is listings accommodating 8+ guests (30.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Brandon STR market, accounting for 45.6% of listings.
  • 49.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brandon.
  • On average, properties in Brandon are equipped to host 4.7 guests.

Brandon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Brandon

  • The most common availability pattern in Brandon falls within the 91-180 days range, representing 30.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 54.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Brandon (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 46.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Brandon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.4%)

1 Night

76 listings

23.4% of total

2 Nights (35.1%)

2 Nights

114 listings

35.1% of total

3 Nights (14.8%)

3 Nights

48 listings

14.8% of total

4-6 Nights (9.5%)

4-6 Nights

31 listings

9.5% of total

7-29 Nights (5.2%)

7-29 Nights

17 listings

5.2% of total

30+ Nights (12%)

30+ Nights

39 listings

12% of total

Key Insights

  • The most prevalent minimum stay requirement in Brandon is 2 Nights, adopted by 35.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (12%) caters to monthly stays (30+ nights) in Brandon, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 35.1% of Brandon hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brandon.

Brandon Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.3% of total

Super Strict 60 Days

2 listings

0.7% of total

Flexible (21.7%)

Flexible

66 listings

21.7% of total

Moderate (21.4%)

Moderate

65 listings

21.4% of total

Firm (20.7%)

Firm

63 listings

20.7% of total

Strict (35.2%)

Strict

107 listings

35.2% of total

Cancellation Policy Insights for Brandon

  • The prevailing Airbnb cancellation policy trend in Brandon is Strict, used by 35.2% of listings.
  • A majority (55.9%) of hosts in Brandon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.2% market standard in Brandon.
  • With 35.2% using Strict terms, this is a viable option in Brandon, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Brandon.

Brandon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Brandon

  • The overall average booking lead time for vacation rentals in Brandon is 33 days.
  • Guests book furthest in advance for stays during February (average 54 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (47 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Brandon.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Brandon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Brandon (2025)

Amenity Prevalence

Amenity Insights for Brandon

  • Essential amenities in Brandon that guests expect include: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Brandon: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm.
  • Prioritize adding missing essentials: Air conditioning, TV, Free parking on premises, Smoke alarm.
  • Consider adding popular differentiators like Hot water or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Brandon to stay competitive.

Brandon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Brandon

  • The typical guest profile for Airbnb in Brandon consists of primarily domestic travelers (94%), often arriving from nearby Tampa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.0% of guests.
  • Key international markets include United States (94%) and Canada (1.3%).
  • Top languages spoken are English (68.5%) followed by Spanish (18%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Tampa and Miami.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Brandon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Reunion11$7,012$541.3544%
Anna Maria island602$5,813$699.6241%
Thonotosassa14$5,393$332.8151%
Boca Grande39$5,107$642.4940%
Captiva262$4,629$702.2534%
Indian Rocks Beach860$4,471$363.8547%
Siesta Key1,110$4,041$450.5543%
Seminole497$3,889$269.3754%
Kenneth City17$3,825$233.6255%
Belleair Beach117$3,664$278.8750%

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