Wilmington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Delaware, United States
Is Airbnb profitable in Wilmington in 2025? Explore comprehensive Airbnb analytics for Wilmington, Delaware, United States to uncover income potential. This 2025 STR market report for Wilmington, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 253 active listings.
Whether you're considering an Airbnb investment in Wilmington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wilmington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wilmington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wilmington (2025)
Understanding the monthly revenue variations for Airbnb listings in Wilmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilmington is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilmington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,361+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,740 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,653 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $957, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilmington
Wilmington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wilmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilmington:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilmington
Average Daily Rate (ADR) Airbnb Trends in Wilmington (2025)
Effective short term rental pricing strategy in Wilmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilmington typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Wilmington
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Airbnb Seasonality Analysis & Trends in Wilmington (2025)
Peak Season (June, May, April)
- Revenue averages $2,794 per month
- Occupancy rates average 53.0%
- Daily rates average $121
Shoulder Season
- Revenue averages $2,236 per month
- Occupancy maintains around 56.4%
- Daily rates hold near $121
Low Season (January, February, March)
- Revenue drops to average $1,471 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $119
Seasonality Insights for Wilmington
- The Airbnb seasonality in Wilmington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilmington's highest earning potential, with monthly revenues capable of climbing to $2,926, occupancy reaching a high of 60.6%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,395, occupancy could drop to 38.2%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilmington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wilmington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wilmington (2025)
Exploring the top neighborhoods for short-term rentals in Wilmington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wilmington | The heart of Wilmington offering business opportunities and quick access to various cultural institutions, this area is ideal for both business and leisure travelers. | The Grand Opera House, Delaware Art Museum, Riverwalk, Brandywine Zoo, Wilmington Children's Museum |
| North Wilmington | A suburban area with family-oriented attractions and a relaxed atmosphere, perfect for family stays and longer-term rentals. | Brandywine Park, Rockford Park, Mid-County Shopping Center, Limestone Hills, Hockessin Athletic Club |
| Wilmington Riverfront | A beautiful waterfront area with restaurants, parks, and entertainment venues, making it a popular choice for tourists and locals alike. | Riverwalk, Frawley Stadium, Delaware Children's Museum, Tubman-Garrett Riverfront Park, The Queen Theatre |
| Trolley Square | A historic neighborhood with a vibrant social scene, Trolley Square is favored for its walkable nature, unique shops, and lively restaurants. | Trolley Square shops, The Stone Balloon, The Green Room, Kooma, Mamma Mia |
| South Wilmington | Known for its historical significance and close-knit community, this area attracts those looking to experience a more authentic Wilmington stay. | Fort Christina National Historic Landmark, Old Swedes Church, Brandywine Park, Wilmington Blue Rocks (minor league baseball) |
| Hockessin | Sun-filled suburban charm with beautiful parks and great schools, Hockessin is ideal for family vacations and weekend getaways. | Ashland Nature Center, Hockessin Athletics, Lantana Square, Hockessin Memorial Hall |
| Greenville | An upscale neighborhood known for its affluence, excellent schools, and proximity to nature trails and parks—a serene option for high-end travelers. | Brandywine Creek State Park, Greenville Park, The Delaware Museum of Natural History, Duncan Park, Hagley Museum and Library |
| Newark | A vibrant college town and home to the University of Delaware, making it a bustling area filled with students, entertainment, and culture. | University of Delaware, Newark Reservoir, Main Street attractions, The Bob Carpenter Center, White Clay Creek State Park |
Understanding Airbnb License Requirements & STR Laws in Wilmington (2025)
While Wilmington, Delaware, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wilmington to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Wilmington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Wilmington Parkview Home
Entire Place • 3 bedrooms
Charming 4BR in Historic District
Entire Place • 4 bedrooms
Charming townhouse in historic Wilmington
Entire Place • 3 bedrooms
Pike Creek Palace 6 Bed 5.5 bath Villa in Wilmingt
Entire Place • 6 bedrooms
Relaxing 5BR Family Home w/ Fire Pit & Pool Table
Entire Place • 5 bedrooms
Entire duplex, ideal for 2-family or large groups
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wilmington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wilmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Travis & Gabrielle | 14 | $376,219 | 614 | 4.91/5.0 |
| Luke | 12 | $353,074 | 1264 | 4.93/5.0 |
| Nikhil | 4 | $194,158 | 578 | 4.95/5.0 |
| David Martin | 2 | $146,818 | 14 | 5.00/5.0 |
| Courtney | 2 | $121,626 | 79 | 4.83/5.0 |
| Nikoo | 1 | $108,211 | 56 | 4.98/5.0 |
| Evette | 9 | $102,725 | 142 | 3.55/5.0 |
| Regina | 5 | $96,709 | 195 | 4.80/5.0 |
| Quarkmetal | 2 | $91,624 | 45 | 4.75/5.0 |
| Marisa | 2 | $91,516 | 55 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilmington.
Dive Deeper: Advanced Wilmington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilmington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilmington
- The Wilmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.4% of the 253 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wilmington, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Wilmington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilmington
- The dominant room capacity in Wilmington is 1 bedroom listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.5% of the active Airbnb listings in Wilmington, indicating a high concentration in these sizes.
Wilmington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilmington
- The most common guest capacity trend in Wilmington vacation rentals is listings accommodating 2 guests (18.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wilmington STR market, accounting for 36.8% of listings.
- 19.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilmington.
- On average, properties in Wilmington are equipped to host 2.9 guests.
Wilmington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilmington
- The most common availability pattern in Wilmington falls within the 91-180 days range, representing 32.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wilmington (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wilmington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
23.3% of total
2 Nights
46 listings
19.5% of total
3 Nights
27 listings
11.4% of total
4-6 Nights
19 listings
8.1% of total
7-29 Nights
53 listings
22.5% of total
30+ Nights
36 listings
15.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wilmington is 1 Night, adopted by 23.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.3%) caters to monthly stays (30+ nights) in Wilmington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.3% of Wilmington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilmington.
Wilmington Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.5% of total
Flexible
56 listings
26.5% of total
Moderate
46 listings
21.8% of total
Firm
41 listings
19.4% of total
Strict
67 listings
31.8% of total
Cancellation Policy Insights for Wilmington
- The prevailing Airbnb cancellation policy trend in Wilmington is Strict, used by 31.8% of listings.
- A majority (51.2%) of hosts in Wilmington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.8% market standard in Wilmington.
- With 31.8% using Strict terms, this is a viable option in Wilmington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilmington.
Wilmington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilmington
- The overall average booking lead time for vacation rentals in Wilmington is 37 days.
- Guests book furthest in advance for stays during June (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Wilmington.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Wilmington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wilmington (2025)
Amenity Prevalence
Amenity Insights for Wilmington
- Essential amenities in Wilmington that guests expect include: Smoke alarm, Wifi, Air conditioning, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilmington: Smoke alarm, Wifi, Air conditioning, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Air conditioning, Kitchen, Heating.
- Consider adding popular differentiators like TV or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilmington to stay competitive.
Wilmington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wilmington
- The typical guest profile for Airbnb in Wilmington consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.0% of guests.
- Key international markets include United States (91%) and DC (3%).
- Top languages spoken are English (63.8%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Wilmington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wilmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Polk Township | 16 | $5,273 | $422.25 | 37% |