Airbnb Market Analytics, Statistics and Data in Wilmington, Delaware, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wilmington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wilmington:
How much do Airbnb hosts make on average per month in Wilmington?
The short-term rental market in Wilmington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,741 per month
- Strong performing properties (top 25%) make $2,841 or more
- Best-in-class properties (top 10%) achieve $4,556+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,018
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wilmington
The market in Wilmington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wilmington
Daily rates in Wilmington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $91 per night
- Strong performing properties (top 25%) secure $139 or more
- Best-in-class properties (top 10%) pull in $213+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Wilmington
Peak Season (June, October, March)
- Revenue peaks at $2919.78 per month
- Occupancy rates reach 59.53%
- Daily rates average $125.84
Shoulder Season
- Revenue averages $2302.99 per month
- Occupancy maintains 52.63%
- Daily rates hold at $119.28
Low Season (February, December, January)
- Revenue drops to $1433.06 per month
- Occupancy decreases to 37.62%
- Daily rates adjust to $109.93
Is it still profitable to do Airbnb in Wilmington in 2025?
Yes! Wilmington demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and solid monthly revenue averaging $2303 and With 247 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wilmington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Wilmington | The heart of Wilmington's business and cultural scene. Popular for its vibrant nightlife, proximity to major corporations, and easy access to public transportation, making it ideal for both business travelers and tourists. | Riverwalk, Wilmington Riverfront, The Grand Opera House, Delaware Art Museum, Brandywine Zoo |
| Little Italy | A culturally rich neighborhood known for its authentic Italian restaurants and close-knit community. Attracts food lovers and families looking for a cozy and unique experience. | Italian Festival, St. Anthony of Padua Church, N. Market St cafes, Little Italy's annual events |
| Christina Riverfront | Scenic area by the Christina River with a mix of outdoor activities, dining, and entertainment. Great for tourists who enjoy riverside walks and local dining options. | Christina Park, The Wharf, Frawley Stadium, Talen Energy Stadium, local breweries |
| Wilmington's Historic District | A charming area filled with historic homes, museums, and galleries. Perfect for history buffs and those interested in the rich heritage of Wilmington. | Delaware Historical Society, Old Swedes Church, The Hagley Museum, New Castle Historic District, Local artisanal shops |
| Brandywine Valley | A picturesque area known for its beautiful landscapes, parks, and gardens. Attracts nature lovers and couples looking for romantic getaways. | Brandywine Zoo, Hagley Museum and Library, Winterthur Museum, First State National Historical Park, Brandywine Creek State Park |
| Highland | A residential neighborhood with a strong sense of community and local events. Offers a more suburban feel while still being close to city amenities. | Local parks, Community events, Highland Heights shopping, Close proximity to downtown Wilmington |
| Southbridge | An up-and-coming area with affordable housing and convenient access to downtown. Ideal for budget-conscious travelers and longer stays. | Riverfront access, Community parks, Local shops and cafes, Access to public transportation |
| North Wilmington | A suburban neighborhood that offers peaceful residential living with access to shopping, dining, and outdoor recreation. Great for families and longer-term stays. | Brandywine Park, Rockford Park, Shopping centers, Local schools, Green spaces |
Do you need a license for Airbnb in Wilmington?
We recommend checking directly with Wilmington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wilmington
Charming 4BR in Historic District
Entire Place • 4 bedrooms
Pike Creek Palace 6 Bed 5.5 bath Villa in Wilmingt
Entire Place • 6 bedrooms
Luxury Wilmington Parkview Home
Entire Place • 3 bedrooms
Relaxing 5BR Family Home w/ Fire Pit & Pool Table
Entire Place • 5 bedrooms
Charming townhouse in historic Wilmington
Entire Place • 3 bedrooms
A Home Away From Home
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Wilmington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Travis & Gabrielle | 14 | $403,606 | 614 | 4.91/5.0 |
| Luke | 12 | $391,230 | 1264 | 4.93/5.0 |
| Nikhil | 4 | $199,922 | 578 | 4.95/5.0 |
| David Martin | 2 | $139,653 | 14 | 5.00/5.0 |
| Courtney | 2 | $130,813 | 79 | 4.83/5.0 |
| 267272601 | 1 | $111,895 | 15 | 4.87/5.0 |
| Nikoo | 1 | $111,339 | 56 | 4.98/5.0 |
| Quarkmetal | 2 | $104,336 | 45 | 4.75/5.0 |
| Regina | 5 | $102,134 | 195 | 4.80/5.0 |
| Marisa | 2 | $101,667 | 55 | 4.53/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wilmington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (64.4%), with house and apartment & condo properties comprising 96.4% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (3.6% combined)
Room Capacity Distribution
Analysis of 247 properties in Wilmington shows that 1 bedroom properties are most prevalent, making up 32% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.3% of all listings.
Key Insights
- Most common: 1 bedroom (32%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 54.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 247 properties in Wilmington reveals that 4 guests properties dominate the market, representing 18.2% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 36.0% of the market.
Key Insights
- Most common capacity: 4 guests (18.2% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 36.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 247 properties in Wilmington, the most common availability pattern is 91-180 days (36% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.2% of properties).
Key Insights
- Most common availability window: 91-180 days (36%)
- Most common booking duration: 181-270 days (35.2%)
- Properties with high availability (180+ days): 53.0%
- Properties with long-term bookings (180+ days): 49.0%
Minimum Stay Distributions
1 Night
72 listings
31.6% of total
2 Nights
49 listings
21.5% of total
3 Nights
30 listings
13.2% of total
4-6 Nights
19 listings
8.3% of total
7-29 Nights
43 listings
18.9% of total
30+ Nights
15 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.1%
- Mid-length stays (4-6 nights) represent 8.3% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 66.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.5% of total
Flexible
54 listings
26.2% of total
Moderate
45 listings
21.8% of total
Firm
41 listings
19.9% of total
Strict
65 listings
31.6% of total
Key Insights
- Strict is the preferred policy at 31.6% of listings
- The market shows a balanced distribution between guest-friendly (48.0%) and strict (51.5%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 54 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 30 days
- Summer shows the longest average booking window at 49 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Wilmington
Below is the distribution of amenities across listings in Wilmington:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.8% of total guests, indicating a dominant local market share.
- Primary international markets: DC (3.3%) and United Kingdom (0.9%)
- English is the top language at 74.1%, followed by Spanish (14.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for New York and Wilmington markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wilmington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $7,494 | $523.22 | 48% |
| Mayo | 13 | $6,087 | $438.91 | 52% |
| West Donegal Township | 13 | $6,040 | $465.52 | 41% |
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Lower Windsor Township | 12 | $5,880 | $350.59 | 44% |
| Chester | 18 | $5,821 | $494.88 | 42% |
| Arundel on the Bay | 24 | $5,741 | $527.94 | 40% |
| Piney Point | 15 | $5,727 | $387.92 | 43% |
| Polk Township | 16 | $5,656 | $439.77 | 36% |
| Stevensville | 68 | $5,542 | $505.75 | 42% |
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