Millsboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Delaware, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Millsboro in 2025? Explore comprehensive Airbnb analytics for Millsboro, Delaware, United States to uncover income potential. This 2025 STR market report for Millsboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Millsboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millsboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Millsboro Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$262
The average rental revenue earned for an occupied room per day in Millsboro.
Occupancy Rate(?)
37.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,042
Typical annual income for an Airbnb listing in Millsboro. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.8%
Strong growth (16.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Millsboro.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Millsboro.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Millsboro (2025)

Understanding the monthly revenue variations for Airbnb listings in Millsboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millsboro is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millsboro across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,534+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,083 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,790 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,028, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Millsboro

Millsboro Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Millsboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millsboro:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Millsboro

Average Daily Rate (ADR) Airbnb Trends in Millsboro (2025)

Effective short term rental pricing strategy in Millsboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millsboro typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $442+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $298 or more.
  • Typical properties (Median) charge around $201 per night.
  • Entry-level properties (Bottom 25%) earn around $143 per night.

Average Daily Rate (ADR) Trend by Month in Millsboro

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Airbnb Seasonality Analysis & Trends in Millsboro (2025)

Peak Season (July, August, May)
  • Revenue averages $4,249 per month
  • Occupancy rates average 46.5%
  • Daily rates average $241
Shoulder Season
  • Revenue averages $2,422 per month
  • Occupancy maintains around 27.8%
  • Daily rates hold near $239
Low Season (January, February, March)
  • Revenue drops to average $833 per month
  • Occupancy decreases to average 19.6%
  • Daily rates adjust to average $247

Seasonality Insights for Millsboro

  • The Airbnb seasonality in Millsboro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Millsboro's highest earning potential, with monthly revenues capable of climbing to $5,309, occupancy reaching a high of 60.0%, and ADRs peaking at $250.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $701, occupancy could drop to 10.9%, and ADRs may adjust down to $231.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millsboro.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Millsboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Millsboro (2025)

Exploring the top neighborhoods for short-term rentals in Millsboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Millsboro Town Center
A historic area with charming shops and restaurants, popular with both locals and visitors. It serves as a hub for community events and leisure activities.
Millsboro Town Park, Local shops and restaurants, Nearby Indian River, Millsboro Museum, Beaches at Delaware Seashore State Park
Indian River Bay
A serene location featuring beautiful waterfront views and outdoor activities. Ideal for those seeking a relaxing getaway, it attracts nature lovers and water sports enthusiasts.
Indian River Bay, Boat rentals, Fishing charters, Crabbing, Scenic hiking trails
Sandy Cove
A peaceful coastal area with beach access, perfect for family vacations. Offers a quiet atmosphere while still being close to the vibrant attractions of Rehoboth Beach.
Sandy Cove Beach, Nearby Rehoboth Beach attractions, Biking trails, Fishing spots, Delaware Seashore State Park
Long Neck
Known for its proximity to the bay and nature preserves, Long Neck is ideal for those interested in wildlife viewing and water activities. It offers a relaxed lifestyle close to nature.
Holts Landing State Park, Love Creek, Nearby beaches, Biking and hiking trails, Kayaking opportunities
Dagsboro
A small town with a friendly atmosphere and a mix of rural charm and local events, attracting visitors looking for a quieter, authentically Delaware experience.
Dagsboro Park, Local farmers markets, Events and festivals, Nearby state parks, Charming local shops
Ocean View
Located just a short drive to the beaches while offering a more suburban atmosphere. Ideal for families and those who want to enjoy beach life without the crowd.
Ocean View Beach, Local parks, Shopping and dining options, Nearby golf courses, Community events
Bethany Beach
A popular beach town offering a classic beach resort experience, known for its family-friendly atmosphere and charming boardwalk. It attracts tourists looking for sun and sand.
Bethany Beach Boardwalk, Bethany Beach State Park, Shopping and dining, Water sports, Beachfront activities
Rehoboth Beach
A well-known tourist destination with a lively boardwalk and numerous entertainment options, it draws visitors from all over for its vibrant nightlife and shopping.
Rehoboth Beach Boardwalk, Restaurants and bars, Shopping outlets, Funland Amusement Park, Annual events and festivals

Understanding Airbnb License Requirements & STR Laws in Millsboro (2025)

While Millsboro, Delaware, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millsboro to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Millsboro (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Millsborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charming 4 BR|King|Linens Inc|Pool|Golf|Peninsula

Charming 4 BR|King|Linens Inc|Pool|Golf|Peninsula

Entire Place • 4 bedrooms

$73,771
Revenue
15.1%
Occupancy
$349.34
Daily Rate
The Lodge. Waterfront. Mid-Century Modern Estate

The Lodge. Waterfront. Mid-Century Modern Estate

Entire Place • 7 bedrooms

$66,506
Revenue
31.7%
Occupancy
$907.13
Daily Rate
Three stories on waterfront; 20 min from beaches!

Three stories on waterfront; 20 min from beaches!

Entire Place • 5 bedrooms

$51,662
Revenue
47.0%
Occupancy
$440.92
Daily Rate
Cozy Home on River- dock access

Cozy Home on River- dock access

Entire Place • 3 bedrooms

$39,583
Revenue
60.0%
Occupancy
$245.83
Daily Rate
Cozy Coastal Condo 2BD, 2.5BR

Cozy Coastal Condo 2BD, 2.5BR

Entire Place • 3 bedrooms

$33,702
Revenue
41.0%
Occupancy
$167.27
Daily Rate
Private Townhouse Near the Delaware Beaches!

Private Townhouse Near the Delaware Beaches!

Entire Place • 3 bedrooms

$29,469
Revenue
43.3%
Occupancy
$230.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Millsboro (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Millsboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #2208543793$94,7201574.72/5.0
Mara1$73,771135.00/5.0
Vacasa Delaware4$65,49841.25/5.0
Criztal3$58,940203.31/5.0
Anthony1$51,66295.00/5.0
Maggie1$39,583285.00/5.0
Maria1$29,469324.81/5.0
Courtney1$25,242584.97/5.0
MaryAlexa1$23,54694.33/5.0
Phillip1$19,869254.44/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millsboro.

Dive Deeper: Advanced Millsboro STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millsboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Millsboro Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Millsboro

  • The Millsboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Millsboro, House properties are the most common (87.9%), reflecting the local real estate landscape.
  • Houses represent a significant 87.9% portion, catering likely to families or larger groups.
  • The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Millsboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Millsboro

  • The dominant room capacity in Millsboro is 3 bedrooms listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 48.5% of the active Airbnb listings in Millsboro, indicating a high concentration in these sizes.
  • A significant 60.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Millsboro.

Millsboro Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Millsboro

  • The most common guest capacity trend in Millsboro vacation rentals is listings accommodating 8+ guests (42.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Millsboro STR market, accounting for 63.6% of listings.
  • 69.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millsboro.
  • On average, properties in Millsboro are equipped to host 5.9 guests.

Millsboro Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Millsboro

  • The most common availability pattern in Millsboro falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Millsboro (60.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Millsboro Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25%)

1 Night

7 listings

25% of total

2 Nights (17.9%)

2 Nights

5 listings

17.9% of total

3 Nights (28.6%)

3 Nights

8 listings

28.6% of total

4-6 Nights (10.7%)

4-6 Nights

3 listings

10.7% of total

7-29 Nights (10.7%)

7-29 Nights

3 listings

10.7% of total

30+ Nights (7.1%)

30+ Nights

2 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Millsboro is 3 Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 28.6% of Millsboro hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millsboro.

Millsboro Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

3.8% of total

Flexible (15.4%)

Flexible

4 listings

15.4% of total

Moderate (46.2%)

Moderate

12 listings

46.2% of total

Firm (23.1%)

Firm

6 listings

23.1% of total

Strict (11.5%)

Strict

3 listings

11.5% of total

Cancellation Policy Insights for Millsboro

  • The prevailing Airbnb cancellation policy trend in Millsboro is Moderate, used by 46.2% of listings.
  • There's a relatively balanced mix between guest-friendly (61.6%) and stricter (34.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 46.2% market standard in Millsboro.
  • Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Millsboro.

Millsboro STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Millsboro

  • The overall average booking lead time for vacation rentals in Millsboro is 46 days.
  • Guests book furthest in advance for stays during April (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Millsboro.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Millsboro averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Millsboro (2025)

Amenity Prevalence

Amenity Insights for Millsboro

  • Essential amenities in Millsboro that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, Kitchen, TV, Wifi, Washer, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Millsboro: Air conditioning, Smoke alarm, Free parking on premises, Kitchen, TV, Wifi, Washer, Hot water.
  • Prioritize adding missing essentials: Wifi, Washer, Hot water.
  • Consider adding popular differentiators like Dishes and silverware or Dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Millsboro to stay competitive.

Millsboro Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Millsboro

  • The typical guest profile for Airbnb in Millsboro consists of primarily domestic travelers (93%), often arriving from nearby Philadelphia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.6% of guests.
  • Key international markets include United States (92.6%) and DC (2.7%).
  • Top languages spoken are English (81.7%) followed by Spanish (9.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Philadelphia and Baltimore.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Millsboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Centreville15$6,205$510.7747%
Mayo13$5,786$439.1552%
Stone Harbor34$5,711$639.1745%
Stevensville70$5,476$499.4643%
Harvey Cedars23$5,311$775.0640%
Chester17$5,299$437.7243%
Arundel on the Bay25$5,285$509.3739%
Middletown Township10$5,208$392.8353%
Lower Windsor Township15$5,190$348.5145%
Cape May Point25$5,145$509.5948%

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