Airbnb Market Analytics, Statistics and Data in Norwalk, Connecticut, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Norwalk? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Norwalk:
How much do Airbnb hosts make on average per month in Norwalk?
The short-term rental market in Norwalk shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,411 per month
- Strong performing properties (top 25%) make $4,668 or more
- Best-in-class properties (top 10%) achieve $7,799+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,234
Revenue Variations by Month
Occupancy Rates Throughout the Year in Norwalk
The market in Norwalk shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Norwalk
Daily rates in Norwalk vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $158 per night
- Strong performing properties (top 25%) secure $330 or more
- Best-in-class properties (top 10%) pull in $623+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
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Seasonality patterns in Norwalk
Peak Season (August, July, June)
- Revenue peaks at $4757.72 per month
- Occupancy rates reach 57.02%
- Daily rates average $268.07
Shoulder Season
- Revenue averages $3676.82 per month
- Occupancy maintains 45.32%
- Daily rates hold at $257.34
Low Season (February, December, January)
- Revenue drops to $1927.36 per month
- Occupancy decreases to 31.51%
- Daily rates adjust to $248.15
Is it still profitable to do Airbnb in Norwalk in 2025?
Yes! Norwalk demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3677 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Norwalk
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| East Norwalk | A charming coastal neighborhood with easy access to beaches and parks. Popular among families and those seeking a quiet, suburban feel while still being close to city amenities. | Calf Pasture Beach, East Norwalk Historic District, Maritime Aquarium, Norwalk Beach, Shady Beach, Taylor Farm Park |
| Norwalk City Center | The vibrant downtown area of Norwalk that offers a mix of dining, shopping, and nightlife. Ideal for visitors looking to experience the urban culture of Norwalk. | Oyster Bar, Norwalk Community Theatre, Wall Street Theatre, Norwalk River, Mathews Park |
| West Norwalk | A suburban setting known for its larger homes and quiet streets, making it appealing for families and long-term visitors seeking relaxation away from the bustling city. | Cranbury Park, West Norwalk Shopping Center, Norwalk Community College, Parks and recreational areas |
| Marvin Beach | A peaceful beach community that attracts those looking to enjoy a more laid-back, seaside atmosphere; perfect for summer vacations and weekend getaways. | Marvin Beach, Long Island Sound, Boat ramps, Waterfront parks |
| Sonny's Place | An entertainment center that features a variety of activities from mini-golf to go-kart racing. Great for families and groups looking for fun activities. | Sonny's Place amusement center, Mini-golf, Go-karts, Arcade games |
| Norwalk Islands | A unique getaway featuring beautiful islands that provide stunning views and outdoor adventures, appealing to nature lovers and those seeking a retreat. | Sheffield Island Lighthouse, Island hopping tours, Fishing and kayaking opportunities, Scenic views |
| Rowayton | A picturesque village known for its charming main street and scenic waterfront. It attracts visitors looking for upscale dining and boutique shopping. | Rowayton Beach, Pinkney Park, The Rowayton Market, Wine bars and restaurants |
| Great Island | A secluded area ideal for those seeking privacy and nature, with opportunities for hiking and exploration, attract nature enthusiasts and those looking for tranquility. | Great Island Nature Preserve, Hiking trails, Natural wildlife, Scenic views |
Do you need a license for Airbnb in Norwalk?
We recommend checking directly with Norwalk's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Norwalk
Hollow Spring Retreat
Entire Place • 5 bedrooms
The Boathouse on Five Mile River
Entire Place • 4 bedrooms
The Pond House 3 bed 2 bath hot tub sauna and more
Entire Place • 3 bedrooms
Van Zant Townhouse Unit #2
Entire Place • 2 bedrooms
Chic Historic Home w/Water View
Entire Place • 3 bedrooms
Seaside Serenity: 2B 1B, Patio,Near Beach
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Norwalk
Additional analytics on vacation rental, real estate, short term rental data in Norwalk
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.3%), with house and apartment & condo properties comprising 83.2% of inventory
Room Capacity Distribution
Analysis of 101 properties in Norwalk shows that 1 bedroom properties are most prevalent, making up 32.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 48.5% of all listings.
Key Insights
- Most common: 1 bedroom (32.7%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 48.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Norwalk reveals that 2 guests properties dominate the market, representing 25.7% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 6 guests make up 39.6% of the market.
Key Insights
- Most common capacity: 2 guests (25.7% of market)
- Least common capacity: 1 guest (3% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 39.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Norwalk, the most common availability pattern is 271-366 days (46.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.7% of properties).
Key Insights
- Most common availability window: 271-366 days (46.5%)
- Most common booking duration: 91-180 days (27.7%)
- Properties with high availability (180+ days): 69.3%
- Properties with long-term bookings (180+ days): 30.7%
Minimum Stay Distributions
1 Night
33 listings
37.9% of total
2 Nights
23 listings
26.4% of total
3 Nights
12 listings
13.8% of total
4-6 Nights
10 listings
11.5% of total
7-29 Nights
4 listings
4.6% of total
30+ Nights
5 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.3%
- Mid-length stays (4-6 nights) represent 11.5% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 78.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
20 listings
24.1% of total
Moderate
23 listings
27.7% of total
Firm
17 listings
20.5% of total
Strict
23 listings
27.7% of total
Key Insights
- Moderate is the preferred policy at 27.7% of listings
- The market shows a balanced distribution between guest-friendly (51.8%) and strict (48.2%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 20.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 60 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 29 days
- Summer shows the longest average booking window at 53 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Norwalk
Every property in Norwalk comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.1% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.3%) and United Kingdom (1.4%)
- English is the top language at 68.8%, followed by Spanish (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.5%
Recommendations
- Target marketing campaigns for New York and Norwalk markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Norwalk. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Kingston | 11 | $8,281 | $500.11 | 49% |
| Frankford Township | 10 | $7,076 | $504.38 | 44% |
| Town of Stuyvesant | 11 | $6,822 | $515.82 | 41% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Town of Niskayuna | 11 | $6,323 | $506.30 | 47% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Town of Monroe | 24 | $6,190 | $693.85 | 36% |
| Town of Southampton | 1,323 | $6,085 | $961.78 | 36% |
| Town of Thompson | 70 | $5,836 | $534.64 | 39% |
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