Telluride Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States
Is Airbnb profitable in Telluride in 2025? Explore comprehensive Airbnb analytics for Telluride, Colorado, United States to uncover income potential. This 2025 STR market report for Telluride, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 586 active listings.
Whether you're considering an Airbnb investment in Telluride, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Telluride Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Telluride Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Telluride (2025)
Understanding the monthly revenue variations for Airbnb listings in Telluride is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Telluride is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Telluride across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,698+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,042 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,258 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,702, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Telluride
Telluride Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Telluride STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Telluride:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Telluride
Average Daily Rate (ADR) Airbnb Trends in Telluride (2025)
Effective short term rental pricing strategy in Telluride involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Telluride typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,448+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $821 or more.
- Typical properties (Median) charge around $501 per night.
- Entry-level properties (Bottom 25%) earn around $331 per night.
Average Daily Rate (ADR) Trend by Month in Telluride
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Airbnb Seasonality Analysis & Trends in Telluride (2025)
Peak Season (February, July, August)
- Revenue averages $9,846 per month
- Occupancy rates average 51.3%
- Daily rates average $765
Shoulder Season
- Revenue averages $7,073 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $725
Low Season (April, October, November)
- Revenue drops to average $4,392 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $644
Seasonality Insights for Telluride
- The Airbnb seasonality in Telluride shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Telluride's highest earning potential, with monthly revenues capable of climbing to $10,325, occupancy reaching a high of 54.0%, and ADRs peaking at $775.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,508, occupancy could drop to 27.5%, and ADRs may adjust down to $531.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Telluride.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Telluride seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Telluride (2025)
Exploring the top neighborhoods for short-term rentals in Telluride? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mountain Village | Upscale resort area with luxury accommodations and breathtaking mountain views. Perfect for winter sports enthusiasts and summer hikers, offering year-round activities and high-end dining. | Telluride Ski Resort, Mountain Village Gondola, The Peaks Resort & Spa, Mountain Village Market, Sunshine Express Lift |
| Telluride Historic District | Charming historic area with 19th-century buildings, vibrant nightlife, and a rich cultural scene. Ideal for visitors looking for a unique blend of history and modern amenities. | Telluride Historical Museum, Main Street, The Sheridan Opera House, Town Park, Telluride Festival of Cars and Colors |
| Bear Creek | Scenic area known for its stunning views and access to outdoor activities. Perfect for nature lovers and those seeking a peaceful retreat with hiking and fishing opportunities. | Bear Creek Trail, Bear Creek Falls, San Juan National Forest, Telluride Brewing Company |
| Columbia Street | A residential area popular with families and those looking for a quieter stay. Close to the slopes and local amenities, offering a unique mountain living experience. | Columbia Street Park, Local shops and restaurants, Access to hiking trails, Community events |
| River Trail | A beautiful area along the creek, perfect for outdoor enthusiasts and those looking for a picturesque setting. Well-suited for summer activities like walking and biking. | Telluride River Trail, The Telluride Art Walk, Fishing spots, Scenic picnic areas |
| Alta Lakes | Remote and scenic area known for its stunning alpine lakes. Ideal for those seeking a tranquil getaway and access to nature's beauty, with opportunities for camping and fishing. | Alta Lakes, Mount Wilson, Fishing, Hiking, Stargazing |
| The Loop | A popular area with locals and tourists, known for its hiking trails and outdoor activities. Offers easy access to nature while being close to town attractions. | The Loop Trail, Scenic vistas, Outdoor recreation areas, Dog parks |
| Telluride Ski Resort Area | Famous for its world-class skiing and snowboarding, this area is a dream destination for winter sports lovers and summer adventure seekers. | Ski lifts, Ski schools, Summer concerts, Telluride Film Festival |
Understanding Airbnb License Requirements & STR Laws in Telluride (2025)
While Telluride, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Telluride to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Telluride (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Telluridebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
TruLux Penthouse: A Premier Telluride Experience
Entire Place • 4 bedrooms
A Rare Gem at Telluride Lodge
Entire Place • 6 bedrooms
Splendid Home in the Heart of Telluride Town.
Entire Place • 4 bedrooms
Architectural Masterpiece | Best View in Telluride
Entire Place • 3 bedrooms
The Alley Haus BL#018994 @telluridealleyhaus
Entire Place • 3 bedrooms
Slopestyle: Steps to Mountains & Main Street
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Telluride (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Telluride based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AvantStay | 55 | $3,723,241 | 1150 | 4.63/5.0 |
| Luke | 36 | $3,701,980 | 1575 | 4.74/5.0 |
| Lodging In Telluride | 50 | $2,489,475 | 1098 | 4.31/5.0 |
| Alpine Lodging Telluride | 89 | $1,897,336 | 127 | 0.90/5.0 |
| Stacy | 17 | $1,608,510 | 1705 | 4.90/5.0 |
| Exceptional Stays | 18 | $1,347,714 | 55 | 2.19/5.0 |
| SilverStar | 17 | $1,203,322 | 259 | 4.20/5.0 |
| Accommodations In Telluride | 37 | $1,054,463 | 188 | 3.49/5.0 |
| Levi | 10 | $832,463 | 160 | 3.88/5.0 |
| InvitedHome | 8 | $746,713 | 12 | 1.21/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Telluride.
Dive Deeper: Advanced Telluride STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Telluride. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTelluride Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Telluride
- The Telluride Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 586 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Telluride, Apartment/Condo properties are the most common (73.4%), reflecting the local real estate landscape.
- Houses represent a significant 24.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Telluride Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Telluride
- The dominant room capacity in Telluride is 1 bedroom listings, making up 37.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.6% of the active Airbnb listings in Telluride, indicating a high concentration in these sizes.
- A significant 30.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Telluride.
Telluride Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Telluride
- The most common guest capacity trend in Telluride vacation rentals is listings accommodating 4 guests (24.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Telluride STR market, accounting for 47.3% of listings.
- 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Telluride.
- On average, properties in Telluride are equipped to host 5.0 guests.
Telluride Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Telluride
- The most common availability pattern in Telluride falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Telluride (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Telluride Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
7.2% of total
2 Nights
89 listings
16% of total
3 Nights
83 listings
14.9% of total
4-6 Nights
48 listings
8.6% of total
7-29 Nights
14 listings
2.5% of total
30+ Nights
283 listings
50.8% of total
Key Insights
- The most prevalent minimum stay requirement in Telluride is 30+ Nights, adopted by 50.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50.8%) caters to monthly stays (30+ nights) in Telluride, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.8% of Telluride hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Telluride.
Telluride Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
73 listings
16.3% of total
Super Strict 60 Days
102 listings
22.8% of total
Flexible
5 listings
1.1% of total
Moderate
13 listings
2.9% of total
Firm
112 listings
25.1% of total
Strict
142 listings
31.8% of total
Cancellation Policy Insights for Telluride
- The prevailing Airbnb cancellation policy trend in Telluride is Strict, used by 31.8% of listings.
- A majority (56.9%) of hosts in Telluride utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.8% market standard in Telluride.
- With 31.8% using Strict terms, this is a viable option in Telluride, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Telluride.
Telluride STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Telluride
- The overall average booking lead time for vacation rentals in Telluride is 76 days.
- Guests book furthest in advance for stays during June (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Fall (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Telluride.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Telluride averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Telluride (2025)
Amenity Prevalence
Amenity Insights for Telluride
- Essential amenities in Telluride that guests expect include: Wifi, Heating, Smoke alarm, TV, Coffee maker, Carbon monoxide alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Refrigerator, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Telluride: Wifi, Heating, Smoke alarm, TV, Coffee maker, Carbon monoxide alarm, Essentials.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, TV, Coffee maker, Carbon monoxide alarm, Essentials.
- Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Telluride to stay competitive.
Telluride Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Telluride
- The typical guest profile for Airbnb in Telluride consists of primarily domestic travelers (97%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and DC (0.5%).
- Top languages spoken are English (73.5%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Telluride Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mountain Village | 337 | $5,942 | $959.33 | 32% |
| Crested Butte | 235 | $5,141 | $504.30 | 43% |
| Placerville | 17 | $4,206 | $544.44 | 36% |
| Ouray | 163 | $4,120 | $324.03 | 49% |
| Crested Butte South | 42 | $3,934 | $352.94 | 46% |
| Hesperus | 17 | $3,886 | $367.83 | 46% |
| Poncha Springs | 41 | $3,873 | $277.27 | 48% |
| Nathrop | 59 | $3,698 | $342.03 | 41% |
| Ridgway | 113 | $3,498 | $288.61 | 49% |
| Buena Vista | 346 | $3,314 | $245.32 | 48% |