Airbnb Market Analytics, Statistics and Data in Telluride, Colorado, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Telluride? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Telluride:
How much do Airbnb hosts make on average per month in Telluride?
The short-term rental market in Telluride shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,264 per month
- Strong performing properties (top 25%) make $8,773 or more
- Best-in-class properties (top 10%) achieve $14,578+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,973
Revenue Variations by Month
Occupancy Rates Throughout the Year in Telluride
The market in Telluride shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Telluride
Daily rates in Telluride vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $474 per night
- Strong performing properties (top 25%) secure $782 or more
- Best-in-class properties (top 10%) pull in $1,424+ per night
- Entry-level properties (bottom 25%) earn around $312
Daily Rate Variations by Month
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Seasonality patterns in Telluride
Peak Season (February, March, July)
- Revenue peaks at $10538.52 per month
- Occupancy rates reach 54.14%
- Daily rates average $770.30
Shoulder Season
- Revenue averages $7087.50 per month
- Occupancy maintains 39.42%
- Daily rates hold at $690.64
Low Season (May, April, November)
- Revenue drops to $3949.15 per month
- Occupancy decreases to 27.37%
- Daily rates adjust to $585.29
Is it still profitable to do Airbnb in Telluride in 2025?
Yes! Telluride demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $7088 and As a mature market with 620 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Telluride
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mountain Village | Upscale resort community adjacent to Telluride offering luxury accommodations and stunning mountain views. It attracts skiers and hiking enthusiasts year-round due to its proximity to the gondola and slopes. | Telluride Ski Resort, Mountain Village Gondola, The Telluride Golf Club, The Peaks Resort & Spa, Village Core Shopping |
| Telluride Historic District | Quaint and charming area with a rich history and a vibrant arts scene. Guests love the historic buildings, cultural events, and easy access to skiing and festivals. | Telluride Theatre, Sheridan Opera House, Main Street shopping, Telluride Historical Museum, Festivals (Film, Blues, etc.) |
| River Trail | Scenic area popular for its beautiful river views and access to hiking and biking trails. Ideal for nature lovers and outdoor enthusiasts looking for a tranquil retreat. | Bear Creek Trail, Jud Wiebe Trail, Telluride River Trail, Mountain biking trails, Scenic picnic spots |
| Telluride Ski Resort | World-renowned ski area that draws winter sports enthusiasts from around the globe. Hosting an Airbnb here ensures easy access to skiing, snowboarding, and après-ski activities. | Lift-accessed skiing, Ski racing events, Snowshoeing tours, The Village at Telluride, Dining and nightlife |
| Columbia Street | A residential area that offers a mix of local charm and accessibility to the ski lifts and cafes. Perfect for families or groups seeking a laid-back atmosphere. | Local restaurants, Proximity to ski lifts, Family-friendly parks, Community events, Nearby scenic spots |
| Elk Avenue | Trendy street bustling with cafes, shops, and nightlife. Ideal for guests who want to immerse themselves in the local lifestyle and enjoy dining and entertainment options. | Local boutiques, Fine dining establishments, Art galleries, Live music venues, Annual festivals |
| Bear Creek | Remote yet accessible area ideal for nature lovers who want a quiet getaway. Close to hiking and breathtaking natural scenery, making it perfect for relaxation and adventure. | Bear Creek Falls, Hiking trails, Wildflower viewing, Photography spots, Peaceful surroundings |
| The Box Canyon | Unique geological feature offering stunning views and opportunities for outdoor activities. Popular for visitors looking for adventure and natural beauty. | Box Canyon Falls, Ice climbing, Hiking trails, Scenic viewpoints, Wildlife watching |
Do you need a license for Airbnb in Telluride?
We recommend checking directly with Telluride's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Telluride
TruLux Penthouse: A Premier Telluride Experience
Entire Place • 4 bedrooms
Splendid Home in the Heart of Telluride Town.
Entire Place • 4 bedrooms
Architectural Masterpiece | Best View in Telluride
Entire Place • 3 bedrooms
Rivercrown 2: best Telluride views
Entire Place • 4 bedrooms
Nirvana: Luxury Telluride Penthouse with Stunning
Entire Place • 5 bedrooms
The Tucker Inn - Serene and Private & Close to the
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Telluride
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AvantStay | 58 | $3,940,100 | 1177 | 4.63/5.0 |
| Luke | 36 | $3,293,631 | 1575 | 4.74/5.0 |
| Lodging In Telluride | 52 | $2,529,355 | 1102 | 4.24/5.0 |
| Alpine Lodging Telluride | 90 | $1,918,026 | 127 | 0.89/5.0 |
| Exceptional Stays | 27 | $1,907,316 | 69 | 1.64/5.0 |
| Stacy | 17 | $1,333,095 | 1798 | 4.91/5.0 |
| SilverStar | 16 | $1,193,058 | 259 | 4.46/5.0 |
| Accommodations In Telluride | 39 | $1,169,904 | 190 | 3.31/5.0 |
| Vacasa Colorado | 34 | $815,758 | 792 | 4.42/5.0 |
| InvitedHome | 10 | $673,035 | 18 | 1.42/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Telluride
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.2%), with apartment & condo and house properties comprising 98.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (1.7% combined)
Room Capacity Distribution
Analysis of 620 properties in Telluride shows that 1 bedroom properties are most prevalent, making up 36.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.5% of all listings.
Key Insights
- Most common: 1 bedroom (36.8%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 63.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 620 properties in Telluride reveals that 4 guests properties dominate the market, representing 24.2% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 46.9% of the market.
Key Insights
- Most common capacity: 4 guests (24.2% of market)
- Least common capacity: 5 guests (4.4% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 46.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 620 properties in Telluride, the most common availability pattern is 271-366 days (52.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.2% of properties).
Key Insights
- Most common availability window: 271-366 days (52.7%)
- Most common booking duration: 31-90 days (34.2%)
- Properties with high availability (180+ days): 81.3%
- Properties with long-term bookings (180+ days): 19.5%
Minimum Stay Distributions
1 Night
47 listings
8.5% of total
2 Nights
175 listings
31.5% of total
3 Nights
141 listings
25.4% of total
4-6 Nights
93 listings
16.7% of total
7-29 Nights
11 listings
2% of total
30+ Nights
89 listings
16% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.0%
- Mid-length stays (4-6 nights) represent 16.7% of listings
- Monthly+ stays (16%) suggest a stable extended-stay market
- High market flexibility with 65.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
115 listings
24.1% of total
Super Strict 30 Days
84 listings
17.6% of total
Flexible
6 listings
1.3% of total
Moderate
13 listings
2.7% of total
Firm
112 listings
23.4% of total
Strict
148 listings
31% of total
Key Insights
- Strict is the preferred policy at 31.0% of listings
- The market shows a balanced distribution between guest-friendly (4.0%) and strict (54.4%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Aug, Mar, averaging 105 days
- Shortest booking windows are in Oct, Apr, Nov, averaging 57 days
- Summer shows the longest average booking window at 105 days, while Fall has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 105 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Telluride
Below is the distribution of amenities across listings in Telluride:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.2% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.9%) and Canada (0.5%)
- English is the top language at 77.9%, followed by Spanish (14.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Denver and New York markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Telluride. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mountain Village | 358 | $5,448 | $924.77 | 32% |
| Crested Butte | 229 | $5,139 | $498.68 | 43% |
| Ouray | 166 | $4,098 | $312.76 | 49% |
| Placerville | 14 | $4,040 | $435.85 | 41% |
| Hesperus | 18 | $3,855 | $361.41 | 46% |
| Poncha Springs | 41 | $3,832 | $266.05 | 49% |
| Crested Butte South | 42 | $3,829 | $342.63 | 43% |
| Nathrop | 59 | $3,728 | $342.77 | 41% |
| Ridgway | 109 | $3,426 | $275.81 | 49% |
| Buena Vista | 351 | $3,366 | $240.31 | 49% |
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