Sterling Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States
Is Airbnb profitable in Sterling in 2025? Explore comprehensive Airbnb analytics for Sterling, Colorado, United States to uncover income potential. This 2025 STR market report for Sterling, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Sterling, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sterling Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sterling Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sterling (2025)
Understanding the monthly revenue variations for Airbnb listings in Sterling is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sterling is typically November, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sterling across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,933+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,456 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $652 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $289, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sterling
Sterling Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sterling STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sterling:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sterling
Average Daily Rate (ADR) Airbnb Trends in Sterling (2025)
Effective short term rental pricing strategy in Sterling involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sterling typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $104+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $81 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Sterling
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Airbnb Seasonality Analysis & Trends in Sterling (2025)
Peak Season (November, September, May)
- Revenue averages $1,619 per month
- Occupancy rates average 46.9%
- Daily rates average $83
Shoulder Season
- Revenue averages $1,104 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $84
Low Season (January, July, December)
- Revenue drops to average $793 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $86
Seasonality Insights for Sterling
- The Airbnb seasonality in Sterling shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sterling's highest earning potential, with monthly revenues capable of climbing to $1,883, occupancy reaching a high of 51.5%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $686, occupancy could drop to 23.0%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sterling.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sterling seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sterling (2025)
Exploring the top neighborhoods for short-term rentals in Sterling? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sterling | The heart of Sterling, offering a mix of local shops, restaurants, and historical sites. Attractive to both business travelers and tourists for its central location and amenities. | Northeast Colorado Heritage Center, Sterling Community Pool, Riverside Park, Local dining options, Annual events and festivals |
| South Sterling | A quieter area with residential charm, appealing to families and longer-term stays. Close to parks and local attractions, it's a great option for those looking for a peaceful environment. | Sterling High School, Overland Trail Park, Railroad Depot Museum, Local playgrounds, Community events |
| Sterling Industrial Park | Primarily an industrial area, but attracts business travelers due to proximity to various companies and facilities. Ideal for those visiting for work-related purposes. | Local businesses, Easy access to transportation, Nearby amenities, Proximity to highways |
| East Sterling | A growing area with new developments and access to outdoor activities. Great for families looking to escape the city bustle while remaining close enough to enjoy local attractions. | Riverside Park, Parks with recreational activities, Community events, Local farmers markets |
| North Sterling | This area is near the reservoir and offers outdoor recreational opportunities. It's perfect for travelers looking for adventure and nature experiences. | North Sterling State Park, Fishing and boating, Hiking trails, Wildlife viewing opportunities |
| Sterling's Historic Downtown | Rich in history and charm, with beautifully preserved buildings and local shops. Attracts tourists interested in cultural experiences and local history. | Historic downtown buildings, Local boutiques, Cafes and restaurants, Cultural events, Art exhibitions |
| Sterling's Riverfront | Adjacent to the South Platte River, this area offers beautiful scenic views and outdoor activities. Perfect for nature lovers and those seeking relaxation by the water. | Parks along the river, Fishing spots, Walking and biking trails, Picnic areas, Scenic views |
| West Sterling | A suburban area that's family-friendly and close to schools and parks. Appeals to guests who prioritize comfort and community during their stay. | Community parks, Local sports fields, Playgrounds, Family-friendly events, Local dining |
Understanding Airbnb License Requirements & STR Laws in Sterling (2025)
While Sterling, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sterling to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sterling (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sterlingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Your Home Away From Home.
Entire Place • 2 bedrooms
The Perfect Landing
Entire Place • 4 bedrooms
Adorable one bedroom apartment.
Entire Place • 1 bedroom
Gorgeous Remodeled Studios! # 11
Entire Place • N/A
Cozy Private Apartment in Sterling
Entire Place • 1 bedroom
Cozy Two Bedroom Apartment in Sterling
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sterling (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sterling based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mariyah | 1 | $39,689 | 23 | 5.00/5.0 |
| Lindsey | 1 | $27,700 | 66 | 4.79/5.0 |
| Precision Homes | 12 | $24,492 | 95 | 3.99/5.0 |
| Sue | 2 | $14,395 | 68 | 4.89/5.0 |
| Host #141745700 | 1 | $10,177 | 9 | 4.89/5.0 |
| Karen | 3 | $9,074 | 40 | 4.87/5.0 |
| Craig | 2 | $4,522 | 4 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sterling.
Dive Deeper: Advanced Sterling STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sterling. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSterling Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sterling
- The Sterling Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sterling, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
Sterling Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sterling
- The dominant room capacity in Sterling is 4 bedrooms listings, making up 18.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 31.8% of the active Airbnb listings in Sterling, indicating a high concentration in these sizes.
Sterling Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sterling
- The most common guest capacity trend in Sterling vacation rentals is listings accommodating 2 guests (63.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sterling STR market, accounting for 77.2% of listings.
- A significant 63.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Sterling.
- On average, properties in Sterling are equipped to host 2.5 guests.
Sterling Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sterling
- The most common availability pattern in Sterling falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sterling (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sterling Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
2 listings
10.5% of total
3 Nights
12 listings
63.2% of total
4-6 Nights
2 listings
10.5% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sterling is 3 Nights, adopted by 63.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Sterling, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 63.2% of Sterling hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sterling.
Sterling Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
35% of total
Moderate
12 listings
60% of total
Firm
1 listings
5% of total
Cancellation Policy Insights for Sterling
- The prevailing Airbnb cancellation policy trend in Sterling is Moderate, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 95.0% of listings offering Flexible or Moderate policies. This suggests guests in Sterling may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 60% market standard in Sterling.
- Regularly review your cancellation policy against competitors and market demand shifts in Sterling.
Sterling STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sterling
- The overall average booking lead time for vacation rentals in Sterling is 20 days.
- Guests book furthest in advance for stays during April (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (33 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Sterling.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Sterling averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sterling (2025)
Amenity Prevalence
Amenity Insights for Sterling
- Essential amenities in Sterling that guests expect include: Free parking on premises, Kitchen, Wifi, Air conditioning, Carbon monoxide alarm, Heating, Washer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sterling: Free parking on premises, Kitchen, Wifi, Air conditioning, Carbon monoxide alarm, Heating, Washer, Smoke alarm.
- Prioritize adding missing essentials: Carbon monoxide alarm, Heating, Washer, Smoke alarm.
- Consider adding popular differentiators like Dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sterling to stay competitive.
Sterling Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sterling
- The typical guest profile for Airbnb in Sterling consists of primarily domestic travelers (98%), often arriving from nearby Colorado Springs, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and Canada (1.9%).
- Top languages spoken are English (87%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Colorado Springs and Sterling.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sterling Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Woodmoor | 46 | $4,233 | $311.06 | 47% |
| Gleneagle | 29 | $3,978 | $342.42 | 48% |
| Palmer Lake | 41 | $3,739 | $272.22 | 54% |
| Monument | 92 | $3,575 | $305.48 | 44% |
| Holly Hills | 31 | $3,448 | $232.05 | 52% |
| Centennial | 187 | $3,186 | $194.08 | 56% |
| Larkspur | 36 | $2,766 | $226.77 | 44% |
| Windsor | 72 | $2,673 | $186.52 | 54% |
| Castle Rock | 93 | $2,649 | $242.39 | 51% |
| Western Hills | 162 | $2,633 | $178.92 | 53% |