Airbnb Market Analytics, Statistics and Data in Ouray, Colorado, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ouray? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ouray:
How much do Airbnb hosts make on average per month in Ouray?
The short-term rental market in Ouray shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,933 per month
- Strong performing properties (top 25%) make $6,208 or more
- Best-in-class properties (top 10%) achieve $9,317+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,593
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ouray
The market in Ouray shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ouray
Daily rates in Ouray vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $281 per night
- Strong performing properties (top 25%) secure $377 or more
- Best-in-class properties (top 10%) pull in $500+ per night
- Entry-level properties (bottom 25%) earn around $190
Daily Rate Variations by Month
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Seasonality patterns in Ouray
Peak Season (July, August, September)
- Revenue peaks at $9387.01 per month
- Occupancy rates reach 79.15%
- Daily rates average $367.33
Shoulder Season
- Revenue averages $4913.94 per month
- Occupancy maintains 46.83%
- Daily rates hold at $314.10
Low Season (December, April, November)
- Revenue drops to $2205.79 per month
- Occupancy decreases to 26.79%
- Daily rates adjust to $266.03
Is it still profitable to do Airbnb in Ouray in 2025?
Yes! Ouray demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $4914 and The market's 166 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ouray
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Main Street | The heart of Ouray, featuring historic buildings and charming shops. A bustling area popular with visitors seeking local culture and community vibes, nearly all attractions are within walking distance. | Ouray County Courthouse, Ouray Alchemist Museum, Shopping in local boutiques, Dining at local restaurants, Ouray Hot Springs |
| Ouray Hot Springs | Famous for its natural mineral hot springs, this area attracts tourists looking for relaxation and wellness activities. Close proximity to the main street and a key destination for Airbnb guests. | Ouray Hot Springs Pool, Box Canyon Falls, Riverwalk Trail, Picnic areas by the river, Spa facilities |
| Camp Bird Road | Known for scenic views and proximity to outdoor activities, this area is perfect for nature lovers and adventure seekers. It's a great spot for hosting groups or families looking for a getaway. | Access to hiking trails, Scenic views of the mountains, Jeeping tours, Fishing spots |
| Sneffels Range | A stunning backdrop for outdoor enthusiasts and photographers, nestled near the San Juan Mountains. Investors can cater to tourists seeking adventure and natural beauty often found in rental cabins and lodges. | Mount Sneffels, Hiking trails, Wildlife viewing, Photography spots |
| Yankee Boy Basin | A remote and picturesque area known for its incredible views and outdoor activities. Ideal for guests looking for solitude and adventure in the Rockies, often attracting adventurous travelers. | Jeep trails, Wildflower viewing, Photography, Access to 14ers |
| Silverton | Just a short drive from Ouray, Silverton offers a historic mining town experience. A great base for those visiting the area, with a charming downtown and natural scenery. | Silverton Historical Society, Durango & Silverton Narrow Gauge Railroad, Scenic views, Outdoor activities |
| Telluride | A nearby ski resort town known for its luxury accommodations and year-round outdoor activities. A top destination that can attract visitors seeking high-end Airbnb options close to nature and activities. | Telluride Ski Resort, Music Festivals, Telluride Town Park, Lake Telluride |
| Red Mountain Pass | Renowned for its beautiful landscapes and hiking trails. This area is popular for those looking to escape to nature, making it a desirable spot for certain types of Airbnb listings. | Scenic overlooks, Hiking trails, Photography opportunities |
Do you need a license for Airbnb in Ouray?
We recommend checking directly with Ouray's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ouray
Camp Bird Retreat STR2023-083
Entire Place • 6 bedrooms
Lavish Ouray Downtown Getaway
Entire Place • 4 bedrooms
New Luxury Home in Heart of Ouray
Entire Place • 3 bedrooms
Ultra Modern Home- Close to Downtown- Hot Tub
Entire Place • 3 bedrooms
1890 Historic Ouray Manor
Entire Place • 7 bedrooms
Camp Bird 4-Bedroom Seasonal Rental
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ouray
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacation Rental Collective | 45 | $2,064,705 | 961 | 4.47/5.0 |
| Laura | 12 | $988,045 | 529 | 4.89/5.0 |
| Amber | 24 | $893,696 | 2051 | 4.30/5.0 |
| Evolve | 14 | $768,804 | 563 | 4.36/5.0 |
| Amber | 8 | $310,731 | 1432 | 4.71/5.0 |
| Alison | 4 | $293,465 | 153 | 4.79/5.0 |
| Jargal At ALPN Vacation | 4 | $239,783 | 263 | 4.85/5.0 |
| Jennifer | 7 | $238,677 | 1913 | 4.86/5.0 |
| Liza | 4 | $236,471 | 157 | 4.96/5.0 |
| Rhonda And Todd | 3 | $224,429 | 150 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ouray
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.4%), with house and apartment & condo properties comprising 71.7% of inventory
- Strong specialty sector (25.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.4% combined)
Room Capacity Distribution
Analysis of 166 properties in Ouray shows that 2 bedrooms properties are most prevalent, making up 31.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 60.2% of all listings.
Key Insights
- Most common: 2 bedrooms (31.3%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 60.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 166 properties in Ouray reveals that 4 guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.6% of the market.
Key Insights
- Most common capacity: 4 guests (27.7% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 53.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 166 properties in Ouray, the most common availability pattern is 181-270 days (48.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (47% of properties).
Key Insights
- Most common availability window: 181-270 days (48.2%)
- Most common booking duration: 91-180 days (47%)
- Properties with high availability (180+ days): 68.7%
- Properties with long-term bookings (180+ days): 33.1%
Minimum Stay Distributions
1 Night
21 listings
13.3% of total
2 Nights
79 listings
50% of total
3 Nights
27 listings
17.1% of total
4-6 Nights
9 listings
5.7% of total
30+ Nights
22 listings
13.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.3%
- Mid-length stays (4-6 nights) represent 5.7% of listings
- Monthly+ stays (13.9%) suggest a stable extended-stay market
- High market flexibility with 80.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
51 listings
33.1% of total
Flexible
11 listings
7.1% of total
Moderate
18 listings
11.7% of total
Firm
28 listings
18.2% of total
Strict
46 listings
29.9% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 33.1% of listings
- The market shows a balanced distribution between guest-friendly (18.8%) and strict (48.1%) policies
- Strong market consensus around Super Strict 30 Days policies
- Flexible policies are least common at 7.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 103 days
- Shortest booking windows are in Feb, Dec, Mar, averaging 46 days
- Summer shows the longest average booking window at 103 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 103 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Ouray
Below is the distribution of amenities across listings in Ouray:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.5%) and Canada (0.4%)
- English is the top language at 81.6%, followed by Spanish (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Denver and Colorado Springs markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ouray. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Aspen | 551 | $7,064 | $1002.81 | 37% |
| Blue River | 203 | $6,534 | $501.46 | 48% |
| El Jebel | 31 | $6,230 | $423.34 | 52% |
| Mountain Village | 358 | $5,448 | $924.77 | 32% |
| Crested Butte | 229 | $5,139 | $498.68 | 43% |
| Snowmass | 17 | $5,022 | $597.66 | 37% |
| Glenwood Springs | 227 | $4,844 | $319.63 | 51% |
| Telluride | 620 | $4,725 | $637.54 | 38% |
| Alma | 93 | $4,617 | $294.14 | 51% |
| Snowmass Village | 658 | $4,525 | $666.28 | 36% |
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