Airbnb Market Analytics, Statistics and Data in Montrose, Colorado, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Montrose? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Montrose:
How much do Airbnb hosts make on average per month in Montrose?
The short-term rental market in Montrose shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,348 per month
- Strong performing properties (top 25%) make $3,797 or more
- Best-in-class properties (top 10%) achieve $5,152+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,345
Revenue Variations by Month
Occupancy Rates Throughout the Year in Montrose
The market in Montrose shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Montrose
Daily rates in Montrose vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $148 per night
- Strong performing properties (top 25%) secure $207 or more
- Best-in-class properties (top 10%) pull in $278+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Montrose
Peak Season (July, June, August)
- Revenue peaks at $4359.02 per month
- Occupancy rates reach 73.00%
- Daily rates average $190.31
Shoulder Season
- Revenue averages $2830.05 per month
- Occupancy maintains 48.12%
- Daily rates hold at $177.54
Low Season (November, December, January)
- Revenue drops to $1527.74 per month
- Occupancy decreases to 29.10%
- Daily rates adjust to $167.06
Is it still profitable to do Airbnb in Montrose in 2025?
Yes! Montrose demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2830 and With 238 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Montrose
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Montrose | The heart of the city, known for its vibrant community, local shops, and restaurants. It's an attractive spot for visitors looking to explore Montrose's culture. | Montrose Center for the Arts, Montrose County Historical Museum, City Park, local eateries, shopping boutiques |
| River Valley Park | A picturesque neighborhood adjacent to the Uncompahgre River, ideal for outdoor enthusiasts. Offers beautiful views and tranquility, making it popular for families. | Uncompahgre River, River Valley Park, walking trails, picnic areas, fishing spots |
| Black Canyon of the Gunnison National Park | A popular destination for nature lovers and adventurers, known for its stunning canyon views and outdoor activities. Attracts tourists looking to hike and explore the natural beauty. | Black Canyon viewpoints, hiking trails, wildlife viewing, camping, photography opportunities |
| Historic Main Street | Full of charm and history, this area features unique local businesses and eateries. It's perfect for visitors wanting to experience Montrose's local flavor. | historic buildings, local shops, restaurants, art galleries, annual festivals |
| Columbine Park | A family-friendly area known for its parks and recreational facilities. Attracts families and visitors seeking a laid-back, community feel with great outdoor spaces. | Columbine Park, playground, sports fields, walking trails, picnic areas |
| Sunrise Creek | A peaceful suburban neighborhood that offers a quiet retreat close to nature. It's ideal for guests looking for a relaxing stay away from the hustle and bustle. | local parks, walking trails, nature views, community events, close to wildlife |
| East Main Street | An area that showcases local businesses and eateries. It's popular for its accessibility and is close to key services and attractions in Montrose. | local cafes, shops, grocery stores, food trucks, community events |
| Telluride | Although slightly further, Telluride is renowned for its ski resorts and outdoor activities. It attracts tourists year-round, making it a popular investment adjacent to Montrose. | Telluride Ski Resort, festivals, hiking trails, scenic views, arts and culture events |
Do you need a license for Airbnb in Montrose?
We recommend checking directly with Montrose's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Montrose
The Old School Lodge || Elegant 10 Bedroom Home
Entire Place • 10 bedrooms
Charming Mountain Chalet with Stunning Views
Entire Place • 4 bedrooms
Stunning Family Casa Telluride near NP,Hot-Tub
Entire Place • 7 bedrooms
Comfy gathering place for friends or family!
Entire Place • 4 bedrooms
Woodgate Mountain Retreat
Entire Place • 4 bedrooms
Hermosa Haven
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Montrose
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Krys | 9 | $363,835 | 282 | 4.89/5.0 |
| Evolve | 13 | $353,783 | 357 | 4.70/5.0 |
| Meadows Of San Juan RV | 9 | $292,717 | 514 | 4.77/5.0 |
| Daniel | 4 | $187,727 | 331 | 4.91/5.0 |
| Gregory | 6 | $147,358 | 797 | 4.95/5.0 |
| Rhonda And Todd | 4 | $143,509 | 183 | 3.72/5.0 |
| Nick | 13 | $131,067 | 343 | 4.24/5.0 |
| Allie | 5 | $122,924 | 321 | 4.93/5.0 |
| SkyRun | 3 | $121,392 | 47 | 4.90/5.0 |
| Brittni | 3 | $109,677 | 261 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Montrose
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.9%), with house and boutique & hotels properties comprising 76.0% of inventory
- Strong specialty sector (20.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 238 properties in Montrose shows that 1 bedroom properties are most prevalent, making up 30.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 55.5% of all listings.
Key Insights
- Most common: 1 bedroom (30.3%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 55.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 238 properties in Montrose reveals that 4 guests properties dominate the market, representing 29% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 45.8% of the market.
Key Insights
- Most common capacity: 4 guests (29% of market)
- Least common capacity: 7 guests (2.5% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 45.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 238 properties in Montrose, the most common availability pattern is 181-270 days (33.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.8% of properties).
Key Insights
- Most common availability window: 181-270 days (33.2%)
- Most common booking duration: 91-180 days (32.8%)
- Properties with high availability (180+ days): 63.9%
- Properties with long-term bookings (180+ days): 37.4%
Minimum Stay Distributions
1 Night
90 listings
42.3% of total
2 Nights
95 listings
44.6% of total
3 Nights
15 listings
7% of total
4-6 Nights
3 listings
1.4% of total
30+ Nights
10 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.9%
- Mid-length stays (4-6 nights) represent 1.4% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 93.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Flexible
28 listings
13.2% of total
Moderate
83 listings
39.2% of total
Firm
50 listings
23.6% of total
Strict
50 listings
23.6% of total
Key Insights
- Moderate is the preferred policy at 39.2% of listings
- The market shows a balanced distribution between guest-friendly (52.4%) and strict (47.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 80 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 34 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Montrose
Every property in Montrose comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.8% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (0.8%) and Canada (0.6%)
- English is the top language at 79.4%, followed by Spanish (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Denver and Colorado Springs markets
- Develop localized content for Germany and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Montrose. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Aspen | 551 | $7,064 | $1002.81 | 37% |
| Blue River | 203 | $6,534 | $501.46 | 48% |
| El Jebel | 31 | $6,230 | $423.34 | 52% |
| Mountain Village | 358 | $5,448 | $924.77 | 32% |
| Crested Butte | 229 | $5,139 | $498.68 | 43% |
| Snowmass | 17 | $5,022 | $597.66 | 37% |
| Glenwood Springs | 227 | $4,844 | $319.63 | 51% |
| Telluride | 620 | $4,725 | $637.54 | 38% |
| Alma | 93 | $4,617 | $294.14 | 51% |
| Snowmass Village | 658 | $4,525 | $666.28 | 36% |
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