Montrose Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States
Is Airbnb profitable in Montrose in 2025? Explore comprehensive Airbnb analytics for Montrose, Colorado, United States to uncover income potential. This 2025 STR market report for Montrose, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 237 active listings.
Whether you're considering an Airbnb investment in Montrose, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montrose Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montrose Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montrose (2025)
Understanding the monthly revenue variations for Airbnb listings in Montrose is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montrose is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montrose across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,962+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,649 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,360 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,352, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montrose
Montrose Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montrose STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montrose:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montrose
Average Daily Rate (ADR) Airbnb Trends in Montrose (2025)
Effective short term rental pricing strategy in Montrose involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montrose typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Montrose
Get Live Montrose Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Montrose (2025)
Peak Season (July, June, August)
- Revenue averages $4,122 per month
- Occupancy rates average 64.7%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,691 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $1,562 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $176
Seasonality Insights for Montrose
- The Airbnb seasonality in Montrose shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montrose's highest earning potential, with monthly revenues capable of climbing to $4,538, occupancy reaching a high of 73.1%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,454, occupancy could drop to 31.5%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montrose.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montrose seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montrose (2025)
Exploring the top neighborhoods for short-term rentals in Montrose? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Montrose | Charming downtown area with a variety of shops, restaurants, and local culture. Ideal for visitors looking to explore local art and history. | Montrose County Historical Museum, Main Street shops, local art galleries, Montrose Farmers Market, Uncompahgre Riverwalk |
| Black Canyon of the Gunnison National Park | A stunning natural park featuring dramatic cliffs and river canyons. Attracts outdoor enthusiasts and photographers seeking adventure and natural beauty. | Black Canyon North Rim, Black Canyon South Rim, hiking trails, stargazing opportunities, wildlife viewing |
| Crested Butte | A world-renowned ski resort town about an hour from Montrose, known for skiing in winter and wildflowers in summer. Great for both winter sports and summer activities. | Crested Butte Mountain Resort, skiing and snowboarding, mountain biking, hiking trails, wildflower festivals |
| Telluride | Famous for its picturesque mountain scenery and high-profile film festival. Draws tourists year-round for both winter sports and summer events. | Telluride Ski Resort, Telluride Film Festival, Main Street shopping and dining, hiking trails, scenic gondola ride |
| Ridgway State Park | Offers beautiful landscapes and recreational activities including swimming, fishing, and hiking. Attracts families and nature lovers looking for outdoor fun. | Ridgway Reservoir, hiking and biking trails, fishing spots, picnic areas, wildlife viewing |
| Ouray | Known as the 'Switzerland of America' for its stunning mountain scenery and hot springs. A popular destination for relaxation and outdoor adventures. | Ouray Hot Springs, Box Canyon Falls, hiking trails, scenic drives, off-road trails |
| Uncompahgre Plateau | Offers breathtaking views and outdoor activities like hiking and mountain biking. Great for those who want to connect with nature. | hiking trails, mountain biking routes, camping areas, wildlife viewing, scenic overlooks |
| Lake City | A quaint mountain town known for its historic charm and access to the surrounding wilderness. Appeals to visitors interested in history and outdoor activities. | Lake San Cristobal, historic buildings, 4WD trails, fishing spots, local events and festivals |
Understanding Airbnb License Requirements & STR Laws in Montrose (2025)
While Montrose, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montrose to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Montrose (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montrosebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old School Lodge || Elegant 10 Bedroom Home
Entire Place • 10 bedrooms
Charming Mountain Chalet with Stunning Views
Entire Place • 4 bedrooms
Stunning Family Casa Telluride near NP,Hot-Tub
Entire Place • 7 bedrooms
Comfy gathering place for friends or family!
Entire Place • 4 bedrooms
Woodgate Mountain Retreat
Entire Place • 4 bedrooms
Updated Vacation House with Fenced Yard
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montrose (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montrose based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Krys | 9 | $375,261 | 282 | 4.89/5.0 |
| Evolve | 11 | $355,910 | 346 | 4.82/5.0 |
| Meadows Of San Juan RV | 9 | $262,465 | 514 | 4.77/5.0 |
| Daniel | 4 | $172,862 | 331 | 4.91/5.0 |
| Rhonda And Todd | 4 | $145,057 | 183 | 3.72/5.0 |
| Nick | 13 | $143,039 | 343 | 4.24/5.0 |
| Gregory | 6 | $135,514 | 797 | 4.95/5.0 |
| Allie | 5 | $127,944 | 321 | 4.93/5.0 |
| Brittni | 3 | $122,630 | 261 | 4.97/5.0 |
| Scott And Mark | 5 | $110,372 | 372 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montrose.
Dive Deeper: Advanced Montrose STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montrose. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontrose Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montrose
- The Montrose Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.4% of the 237 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montrose, House properties are the most common (64.6%), reflecting the local real estate landscape.
- Houses represent a significant 64.6% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Montrose Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montrose
- The dominant room capacity in Montrose is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.3% of the active Airbnb listings in Montrose, indicating a high concentration in these sizes.
- A significant 32.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montrose.
Montrose Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montrose
- The most common guest capacity trend in Montrose vacation rentals is listings accommodating 4 guests (28.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Montrose STR market, accounting for 45.6% of listings.
- 33.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montrose.
- On average, properties in Montrose are equipped to host 4.4 guests.
Montrose Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montrose
- The most common availability pattern in Montrose falls within the 181-270 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montrose (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montrose Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
90 listings
41.7% of total
2 Nights
93 listings
43.1% of total
3 Nights
14 listings
6.5% of total
4-6 Nights
2 listings
0.9% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
15 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Montrose is 2 Nights, adopted by 43.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.8%) of the Montrose Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.1% of Montrose hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montrose.
Montrose Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
28 listings
13.2% of total
Moderate
84 listings
39.6% of total
Firm
50 listings
23.6% of total
Strict
49 listings
23.1% of total
Cancellation Policy Insights for Montrose
- The prevailing Airbnb cancellation policy trend in Montrose is Moderate, used by 39.6% of listings.
- There's a relatively balanced mix between guest-friendly (52.8%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.6% market standard in Montrose.
- Regularly review your cancellation policy against competitors and market demand shifts in Montrose.
Montrose STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montrose
- The overall average booking lead time for vacation rentals in Montrose is 50 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Montrose.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Montrose averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montrose (2025)
Amenity Prevalence
Amenity Insights for Montrose
- Essential amenities in Montrose that guests expect include: Wifi, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montrose: Wifi, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montrose to stay competitive.
Montrose Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montrose
- The typical guest profile for Airbnb in Montrose consists of primarily domestic travelers (96%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.9% of guests.
- Key international markets include United States (95.9%) and Germany (0.8%).
- Top languages spoken are English (72.5%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Colorado Springs.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montrose Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aspen | 547 | $7,044 | $1057.50 | 37% |
| Blue River | 197 | $6,903 | $523.87 | 48% |
| El Jebel | 30 | $6,432 | $433.35 | 52% |
| Snowmass | 17 | $6,424 | $664.24 | 43% |
| Mountain Village | 337 | $5,942 | $959.33 | 32% |
| Crested Butte | 235 | $5,141 | $504.30 | 43% |
| Telluride | 586 | $4,908 | $616.61 | 38% |
| Glenwood Springs | 224 | $4,864 | $323.69 | 52% |
| Alma | 94 | $4,679 | $307.68 | 52% |
| Breckenridge | 2,916 | $4,679 | $461.80 | 41% |