Louisville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Louisville in 2025? Explore comprehensive Airbnb analytics for Louisville, Colorado, United States to uncover income potential. This 2025 STR market report for Louisville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in Louisville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Louisville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Louisville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$281
The average rental revenue earned for an occupied room per day in Louisville.
Occupancy Rate(?)
56.4%
High demand. Good booking frequency.
Median Annual Revenue(?)
$37,226
Typical annual income for an Airbnb listing in Louisville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.0%
Positive growth (6.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Louisville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Louisville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Louisville (2025)

Understanding the monthly revenue variations for Airbnb listings in Louisville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Louisville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Louisville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,681+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,950 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,379 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,943, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Louisville

Louisville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Louisville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Louisville:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 58%.
  • Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Louisville

Average Daily Rate (ADR) Airbnb Trends in Louisville (2025)

Effective short term rental pricing strategy in Louisville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Louisville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
  • Typical properties (Median) charge around $186 per night.
  • Entry-level properties (Bottom 25%) earn around $103 per night.

Average Daily Rate (ADR) Trend by Month in Louisville

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Airbnb Seasonality Analysis & Trends in Louisville (2025)

Peak Season (July, June, August)
  • Revenue averages $5,269 per month
  • Occupancy rates average 68.7%
  • Daily rates average $226
Shoulder Season
  • Revenue averages $3,955 per month
  • Occupancy maintains around 55.6%
  • Daily rates hold near $233
Low Season (January, February, March)
  • Revenue drops to average $2,119 per month
  • Occupancy decreases to average 38.6%
  • Daily rates adjust to average $253

Seasonality Insights for Louisville

  • The Airbnb seasonality in Louisville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Louisville's highest earning potential, with monthly revenues capable of climbing to $5,576, occupancy reaching a high of 70.2%, and ADRs peaking at $261.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,843, occupancy could drop to 38.0%, and ADRs may adjust down to $214.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Louisville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Louisville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Louisville (2025)

Exploring the top neighborhoods for short-term rentals in Louisville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Louisville
The heart of the city featuring a vibrant atmosphere with shopping, dining, and entertainment options. This area attracts both tourists and business travelers looking for local culture and convenience.
Louisville Historical Museum, Coal Creek Golf Course, Main Street shops and restaurants, The Louisville Center, Louisville Farmers Market
The Village at the Peaks
A modern shopping and dining area that offers a mix of retail and restaurants, along with entertainment options. Ideal for visitors who prefer a more suburban yet vibrant atmosphere.
The Peaks Ice Arena, Flatirons Mall nearby, Outdoor concerts and events, Various dining options, Recreation with nearby parks
Coal Creek Golf Course
Not just for golfers, this area offers beautiful scenery and recreational spaces, attracting both sports enthusiasts and families looking to enjoy nature while being close to the city.
Coal Creek Golf Course, Nearby hiking trails, Golfing events, Community parks, Scenic views of the Front Range
Public Road
A lively area known for its dining spots and local shops, drawing in both locals and visitors. Perfect for short-term rentals as it's close to amenities and community activities.
Local cafes and eateries, Art galleries, Louisville Recreation and Senior Center, Various seasonal events, Community engagement opportunities
Avista Hospital Area
A quieter area suitable for families and patients visiting the hospital, combining convenience with a true sense of community. This area appeals to those seeking a peaceful stay near medical facilities.
Avista Adventist Hospital, Local parks and walking paths, Ease of access to major roadways, Proximity to residential neighborhoods, Family-friendly environment
Moutain Ridge
A beautiful suburban neighborhood with stunning mountain views, appealing to those looking for a scenic retreat close to outdoor activities and city amenities.
Access to hiking and biking trails, Scenic parks, Community events, Nearby recreational areas, Family-friendly activities
Sierra Vista
A unique community close to nature with several parks and trails, popular among those seeking an outdoor lifestyle while being close to the city conveniences.
Sierra Vista Park, Hiking and biking trails, Community gardens, Year-round outdoor activities, Local wildlife watching
Northwest Louisville
This area offers a mix of residential charm and suburban convenience, attracting families and long-term visitors who enjoy a close-knit neighborhood feel and local attractions.
Community events, Parks and playgrounds, Local shops and services, Proximity to schools, Family-friendly neighborhoods, Short commuting times to the city center

Understanding Airbnb License Requirements & STR Laws in Louisville (2025)

While Louisville, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Louisville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Louisville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Louisvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spacious home near Boulder

Spacious home near Boulder

Entire Place • 5 bedrooms

$95,677
Revenue
70.9%
Occupancy
$802.07
Daily Rate
Luxury Custom Home/New Superhost listing

Luxury Custom Home/New Superhost listing

Entire Place • 4 bedrooms

$87,185
Revenue
42.1%
Occupancy
$848.69
Daily Rate
⭐️Historic Main St Home:  Just Minutes to Boulder

⭐️Historic Main St Home: Just Minutes to Boulder

Entire Place • 5 bedrooms

$73,722
Revenue
36.0%
Occupancy
$950.42
Daily Rate
Historical Joey House Sleeps 6 Walk to Restaurants

Historical Joey House Sleeps 6 Walk to Restaurants

Entire Place • 2 bedrooms

$65,659
Revenue
68.9%
Occupancy
$245.13
Daily Rate
Charming, Historic Home in Old Town Louisville

Charming, Historic Home in Old Town Louisville

Entire Place • 3 bedrooms

$63,143
Revenue
66.3%
Occupancy
$252.61
Daily Rate
Designer Home with Small-Town Charm near Boulder

Designer Home with Small-Town Charm near Boulder

Entire Place • 3 bedrooms

$62,043
Revenue
43.7%
Occupancy
$452.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Louisville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Louisville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jonah And Ruthie4$156,1313394.96/5.0
Petra2$115,6701634.91/5.0
Ross5$99,652101.90/5.0
Kevin1$95,677754.99/5.0
Drayton2$85,275224.94/5.0
Char1$73,7221244.98/5.0
Tif1$65,659884.93/5.0
JoAnna1$63,1431694.98/5.0
Suzi1$62,043694.97/5.0
Brian1$58,916904.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Louisville.

Dive Deeper: Advanced Louisville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Louisville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Louisville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Louisville

  • The Louisville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Louisville, House properties are the most common (81.6%), reflecting the local real estate landscape.
  • Houses represent a significant 81.6% portion, catering likely to families or larger groups.
  • The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 4.1%) offer potential for unique stay experiences.

Louisville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Louisville

  • The dominant room capacity in Louisville is 2 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 55.1% of the active Airbnb listings in Louisville, indicating a high concentration in these sizes.
  • A significant 44.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Louisville.

Louisville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Louisville

  • The most common guest capacity trend in Louisville vacation rentals is listings accommodating 6 guests (22.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Louisville STR market, accounting for 44.8% of listings.
  • 44.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Louisville.
  • On average, properties in Louisville are equipped to host 4.8 guests.

Louisville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Louisville

  • The most common availability pattern in Louisville falls within the 91-180 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 47.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Louisville (51%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 55.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Louisville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.2%)

1 Night

7 listings

15.2% of total

2 Nights (26.1%)

2 Nights

12 listings

26.1% of total

3 Nights (17.4%)

3 Nights

8 listings

17.4% of total

4-6 Nights (13%)

4-6 Nights

6 listings

13% of total

7-29 Nights (6.5%)

7-29 Nights

3 listings

6.5% of total

30+ Nights (21.7%)

30+ Nights

10 listings

21.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Louisville is 2 Nights, adopted by 26.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (21.7%) caters to monthly stays (30+ nights) in Louisville, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 26.1% of Louisville hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Louisville.

Louisville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.9%)

Flexible

5 listings

10.9% of total

Moderate (21.7%)

Moderate

10 listings

21.7% of total

Firm (30.4%)

Firm

14 listings

30.4% of total

Strict (37%)

Strict

17 listings

37% of total

Cancellation Policy Insights for Louisville

  • The prevailing Airbnb cancellation policy trend in Louisville is Strict, used by 37% of listings.
  • A majority (67.4%) of hosts in Louisville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37% market standard in Louisville.
  • With 37% using Strict terms, this is a viable option in Louisville, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Louisville.

Louisville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Louisville

  • The overall average booking lead time for vacation rentals in Louisville is 60 days.
  • Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Louisville.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
  • Monitor your own booking lead times against these Louisville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Louisville (2025)

Amenity Prevalence

Amenity Insights for Louisville

  • Essential amenities in Louisville that guests expect include: Smoke alarm, Wifi, Air conditioning, Heating, Carbon monoxide alarm, Hot water, TV, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Louisville: Smoke alarm, Wifi, Air conditioning, Heating, Carbon monoxide alarm, Hot water, TV, Fire extinguisher.
  • Prioritize adding missing essentials: Air conditioning, Heating, Carbon monoxide alarm, Hot water, TV, Fire extinguisher.
  • Consider adding popular differentiators like Coffee maker or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Louisville to stay competitive.

Louisville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Louisville

  • The typical guest profile for Airbnb in Louisville consists of primarily domestic travelers (92%), often arriving from nearby Boulder, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.3% of guests.
  • Key international markets include United States (92.3%) and Canada (1.2%).
  • Top languages spoken are English (68.5%) followed by Spanish (11.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boulder and Louisville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Louisville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Aspen Park10$7,088$438.3955%
Aspen547$7,044$1057.5037%
Blue River197$6,903$523.8748%
Snowmass17$6,424$664.2443%
Grand County11$5,754$516.5348%
Clear Creek County11$5,644$343.7553%
Black Hawk120$5,331$299.7757%
Crested Butte235$5,141$504.3043%
Indian Hills11$5,056$349.4252%
Alma94$4,679$307.6852%

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