Hesperus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hesperus in 2025? Explore comprehensive Airbnb analytics for Hesperus, Colorado, United States to uncover income potential. This 2025 STR market report for Hesperus, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Hesperus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hesperus Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hesperus Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$368
The average rental revenue earned for an occupied room per day in Hesperus.
Occupancy Rate(?)
45.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$46,637
Typical annual income for an Airbnb listing in Hesperus. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
57.0%
Strong growth (57.0%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Hesperus.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Hesperus.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hesperus (2025)

Understanding the monthly revenue variations for Airbnb listings in Hesperus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hesperus is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hesperus across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,774+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,421 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,177 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,082, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hesperus

Hesperus Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hesperus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hesperus:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hesperus

Average Daily Rate (ADR) Airbnb Trends in Hesperus (2025)

Effective short term rental pricing strategy in Hesperus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hesperus typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $693+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $409 or more.
  • Typical properties (Median) charge around $247 per night.
  • Entry-level properties (Bottom 25%) earn around $138 per night.

Average Daily Rate (ADR) Trend by Month in Hesperus

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Airbnb Seasonality Analysis & Trends in Hesperus (2025)

Peak Season (June, July, December)
  • Revenue averages $8,580 per month
  • Occupancy rates average 61.4%
  • Daily rates average $336
Shoulder Season
  • Revenue averages $4,027 per month
  • Occupancy maintains around 42.9%
  • Daily rates hold near $305
Low Season (January, February, October)
  • Revenue drops to average $2,222 per month
  • Occupancy decreases to average 30.5%
  • Daily rates adjust to average $319

Seasonality Insights for Hesperus

  • The Airbnb seasonality in Hesperus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hesperus's highest earning potential, with monthly revenues capable of climbing to $9,005, occupancy reaching a high of 71.8%, and ADRs peaking at $395.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,030, occupancy could drop to 22.8%, and ADRs may adjust down to $270.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hesperus.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hesperus seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hesperus (2025)

Exploring the top neighborhoods for short-term rentals in Hesperus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Hesperus Village
A charming small town setting with access to nature and outdoor activities. Perfect for those looking to get away from the hustle and bustle of city life and enjoy tranquility.
San Juan National Forest, Hesperus Ski Area, Animas River, Durango & Silverton Narrow Gauge Railroad, Purgatory Resort
Durango Downtown
Durango offers a vibrant downtown area with shops, restaurants, and cultural activities. Great for guests who want to experience local art and history.
Durango Arts Center, Animas River Trail, Historic Main Avenue, Durango & Silverton Narrow Gauge Railroad, Ski Resort nearby
La Plata Canyon
Beautiful scenic views and outdoor recreational opportunities like hiking and biking. Ideal for nature lovers and adventure seekers.
La Plata Canyon Road, Mountain biking trails, Fishing spots, Hiking trails, Camping sites
Vallecito Lake
A picturesque lake area known for fishing, boating, and camping. Appeals to families and outdoor enthusiasts.
Vallecito Lake, Boating and fishing activities, Hiking trails, Scenic picnic areas, Wildlife watching
Hermosa
A quiet neighborhood with easy access to both Durango and outdoor activities. A serene setting for guests looking to relax.
Hermosa Creek, Scenic hiking trails, Mountain views, Proximity to Durango, Local restaurants
Bayfield
A small town offering a friendly atmosphere and community feel. Close to outdoor adventures and local events.
Bayfield Park, Pine River, Local shops, Fishing spots, Cultural festivals
Silverton
A historic mining town with stunning mountain views and outdoor activities. Attracts visitors interested in history and nature.
Silverton Historic District, Red Mountain Pass, Off-roading trails, Local museums, Scenic train rides
Mancos
Known for its art community and proximity to Mesa Verde National Park. Perfect for those interested in culture and history.
Mesa Verde National Park, Mancos State Park, Local art galleries, Historic buildings, Yearly art festivals

Understanding Airbnb License Requirements & STR Laws in Hesperus (2025)

While Hesperus, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hesperus to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Hesperus (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hesperusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Historic Renovated Home and Cabin on 300 Acres - H

Historic Renovated Home and Cabin on 300 Acres - H

Entire Place • 6 bedrooms

$148,299
Revenue
42.2%
Occupancy
$1036.65
Daily Rate
Perfect Country Getaway Sleeps 33 Near Durango/Ski

Perfect Country Getaway Sleeps 33 Near Durango/Ski

Entire Place • 7 bedrooms

$120,603
Revenue
41.3%
Occupancy
$713.68
Daily Rate
Historic Renovated Home on 300 Acre Ranch  - Hot T

Historic Renovated Home on 300 Acre Ranch - Hot T

Entire Place • 4 bedrooms

$77,757
Revenue
29.5%
Occupancy
$664.09
Daily Rate
La Plata Canyon Cabin - Outdoor Lovers Paradise

La Plata Canyon Cabin - Outdoor Lovers Paradise

Entire Place • 3 bedrooms

$60,268
Revenue
69.7%
Occupancy
$440.22
Daily Rate
Salt of the Earth Ranch

Salt of the Earth Ranch

Entire Place • 3 bedrooms

$52,692
Revenue
54.0%
Occupancy
$269.88
Daily Rate
Colorado Cabin on Acreage - Great Views - River Ne

Colorado Cabin on Acreage - Great Views - River Ne

Entire Place • 5 bedrooms

$47,890
Revenue
26.2%
Occupancy
$686.02
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hesperus (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hesperus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vacation Rental Collective5$327,201273.94/5.0
Connie1$120,603984.92/5.0
Shelley1$60,268615.00/5.0
Bethany2$59,7095284.97/5.0
Chelsea1$52,692185.00/5.0
Ryan1$39,837304.93/5.0
Katherine1$34,37355.00/5.0
Amy1$23,460445.00/5.0
Kirk1$21,040644.88/5.0
Evolve1$20,242104.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hesperus.

Dive Deeper: Advanced Hesperus STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hesperus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hesperus Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hesperus

  • The Hesperus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hesperus, House properties are the most common (64.7%), reflecting the local real estate landscape.
  • Houses represent a significant 64.7% portion, catering likely to families or larger groups.

Hesperus Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hesperus

  • The dominant room capacity in Hesperus is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 52.9% of the active Airbnb listings in Hesperus, indicating a high concentration in these sizes.
  • A significant 58.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hesperus.

Hesperus Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hesperus

  • The most common guest capacity trend in Hesperus vacation rentals is listings accommodating 8+ guests (41.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Hesperus STR market, accounting for 64.7% of listings.
  • 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hesperus.
  • On average, properties in Hesperus are equipped to host 6.1 guests.

Hesperus Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hesperus

  • The most common availability pattern in Hesperus falls within the 181-270 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Hesperus (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hesperus Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29.4%)

1 Night

5 listings

29.4% of total

2 Nights (47.1%)

2 Nights

8 listings

47.1% of total

3 Nights (11.8%)

3 Nights

2 listings

11.8% of total

30+ Nights (11.8%)

30+ Nights

2 listings

11.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Hesperus is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.5%) of the Hesperus Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.8%) caters to monthly stays (30+ nights) in Hesperus, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47.1% of Hesperus hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hesperus.

Hesperus Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (18.8%)

Super Strict 30 Days

3 listings

18.8% of total

Flexible (6.3%)

Flexible

1 listings

6.3% of total

Moderate (31.3%)

Moderate

5 listings

31.3% of total

Firm (18.8%)

Firm

3 listings

18.8% of total

Strict (25%)

Strict

4 listings

25% of total

Cancellation Policy Insights for Hesperus

  • The prevailing Airbnb cancellation policy trend in Hesperus is Moderate, used by 31.3% of listings.
  • There's a relatively balanced mix between guest-friendly (37.6%) and stricter (43.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.3% market standard in Hesperus.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hesperus.

Hesperus STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hesperus

  • The overall average booking lead time for vacation rentals in Hesperus is 54 days.
  • Guests book furthest in advance for stays during June (average 104 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (79 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Hesperus.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Hesperus averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hesperus (2025)

Amenity Prevalence

Amenity Insights for Hesperus

  • Essential amenities in Hesperus that guests expect include: Refrigerator, Essentials, Kitchen, Heating, Smoke alarm, TV, Fire extinguisher, Coffee maker, Hair dryer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hesperus: Refrigerator, Essentials, Kitchen, Heating, Smoke alarm, TV, Fire extinguisher, Coffee maker, Hair dryer.
  • Consider adding popular differentiators like Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hesperus to stay competitive.

Hesperus Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hesperus

  • The typical guest profile for Airbnb in Hesperus consists of primarily domestic travelers (96%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.4% of guests.
  • Key international markets include United States (96.4%) and United Kingdom (0.9%).
  • Top languages spoken are English (74.6%) followed by Spanish (16.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Denver and Albuquerque.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hesperus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mountain Village337$5,942$959.3332%
Telluride586$4,908$616.6138%
Placerville17$4,206$544.4436%
Spanish Valley101$4,168$310.5845%
Ouray163$4,120$324.0349%
Moab914$3,854$299.8046%
Ridgway113$3,498$288.6149%
Silverton76$3,209$273.6944%
Durango1,116$2,914$342.7638%
Bluff16$2,716$237.8643%

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