Gunnison Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gunnison in 2025? Explore comprehensive Airbnb analytics for Gunnison, Colorado, United States to uncover income potential. This 2025 STR market report for Gunnison, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.

Whether you're considering an Airbnb investment in Gunnison, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gunnison Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gunnison Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$214
The average rental revenue earned for an occupied room per day in Gunnison.
Occupancy Rate(?)
51.7%
High demand. Good booking frequency.
Median Annual Revenue(?)
$36,130
Typical annual income for an Airbnb listing in Gunnison. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
21.2%
Strong growth (21.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Gunnison.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Gunnison.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
91
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gunnison (2025)

Understanding the monthly revenue variations for Airbnb listings in Gunnison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gunnison is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gunnison across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,618+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,891 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,243 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,827, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gunnison

Gunnison Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gunnison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gunnison:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gunnison

Average Daily Rate (ADR) Airbnb Trends in Gunnison (2025)

Effective short term rental pricing strategy in Gunnison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gunnison typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
  • Typical properties (Median) charge around $189 per night.
  • Entry-level properties (Bottom 25%) earn around $117 per night.

Average Daily Rate (ADR) Trend by Month in Gunnison

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Airbnb Seasonality Analysis & Trends in Gunnison (2025)

Peak Season (July, June, August)
  • Revenue averages $5,121 per month
  • Occupancy rates average 69.2%
  • Daily rates average $200
Shoulder Season
  • Revenue averages $3,437 per month
  • Occupancy maintains around 47.9%
  • Daily rates hold near $191
Low Season (January, February, March)
  • Revenue drops to average $2,309 per month
  • Occupancy decreases to average 36.6%
  • Daily rates adjust to average $197

Seasonality Insights for Gunnison

  • The Airbnb seasonality in Gunnison shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gunnison's highest earning potential, with monthly revenues capable of climbing to $5,652, occupancy reaching a high of 77.8%, and ADRs peaking at $205.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,214, occupancy could drop to 34.6%, and ADRs may adjust down to $181.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gunnison.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gunnison seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gunnison (2025)

Exploring the top neighborhoods for short-term rentals in Gunnison? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gunnison Lake
A beautiful natural area with stunning views and opportunities for kayaking and fishing. It's ideal for guests looking for outdoor adventures and a scenic retreat.
Gunnison Lake, Whitewater Park, Lake San Cristobal, Gunnison National Forest, Elk Creek
Crested Butte
A popular ski resort town known for its vibrant arts scene, outdoor recreation, and historic charm. Attracts both winter sports enthusiasts and summer visitors.
Gothic Mountain, Crested Butte Mountain Resort, Slate River, Crested Butte Arts Festival, Downtown Crested Butte
Downtown Gunnison
The downtown area offers a mix of shopping, dining, and cultural experiences. It's convenient for visitors who want to explore local amenities.
Western State Colorado University, Gunnison Pioneer Museum, Gunnison Farmers Market, Crested Butte Community School, Local breweries and coffee shops
Gunnison National Forest
A vast area of protected wilderness, perfect for outdoor enthusiasts who enjoy hiking, camping, and wildlife watching. A great spot for nature lovers.
Campsites, Hiking trails, Wildlife viewing, Fishing spots, Scenic drives
Blue Mesa Reservoir
Famous for boating and fishing, this reservoir is a popular spot for both relaxation and outdoor activities. Ideal for families and travelers looking for a lake getaway.
Boating activities, Fishing opportunities, Hiking trails, Blue Mesa Dam, Hot Springs nearby
Lake San Cristobal
A picturesque lake surrounded by mountains, offering opportunities for fishing, hiking, and photography. Great for visitors seeking tranquility and natural beauty.
Lake access, Boating, Hiking trails, Wildlife spotting, Picnic areas
Almont
A small community that serves as a gateway for outdoor exploration, known for its proximity to rivers and mountains. Attracts those seeking adventure and a peaceful stay.
Taylor River, Scenic views, Biking trails, Access to hiking, Local eateries
Ohio Pass
Known for its scenic beauty and access to outdoor activities, Ohio Pass attracts nature lovers and those looking to escape the busy city life.
Scenic drives, Wildflower viewing, Hiking access, Peace and quiet, Fishing spots

Understanding Airbnb License Requirements & STR Laws in Gunnison (2025)

While Gunnison, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gunnison to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Gunnison (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gunnisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spacious Gunnison Home: Ski, Hike, Bike & Fish!

Spacious Gunnison Home: Ski, Hike, Bike & Fish!

Entire Place • 4 bedrooms

$93,061
Revenue
63.0%
Occupancy
$354.44
Daily Rate
Sawtooth Mountain Lodge

Sawtooth Mountain Lodge

Entire Place • 4 bedrooms

$83,751
Revenue
65.1%
Occupancy
$410.92
Daily Rate
Riverfront Home w/ BBQ: 2 Mi to Downtown Gunnison!

Riverfront Home w/ BBQ: 2 Mi to Downtown Gunnison!

Entire Place • 3 bedrooms

$83,331
Revenue
49.2%
Occupancy
$445.94
Daily Rate
Newly Built House in Gunnison/Crested Butte!

Newly Built House in Gunnison/Crested Butte!

Entire Place • 4 bedrooms

$80,948
Revenue
73.0%
Occupancy
$267.89
Daily Rate
West Elk Wilderness Lodge

West Elk Wilderness Lodge

Entire Place • 4 bedrooms

$70,403
Revenue
50.5%
Occupancy
$368.16
Daily Rate
Gunnison Single Family In-Town Quiet Private Yard

Gunnison Single Family In-Town Quiet Private Yard

Entire Place • 4 bedrooms

$68,296
Revenue
45.2%
Occupancy
$313.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gunnison (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gunnison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
BHHS Today Realty & Associates13$564,4263964.81/5.0
Evolve5$294,3012704.57/5.0
Alain3$183,8191954.88/5.0
Whitney2$121,6421365.00/5.0
Amy3$90,5362204.99/5.0
Misty1$83,75155.00/5.0
Francois & Anik1$80,948205.00/5.0
Janet2$76,343464.93/5.0
Cara2$71,6051004.99/5.0
Duke1$68,296454.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gunnison.

Dive Deeper: Advanced Gunnison STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gunnison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gunnison Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gunnison

  • The Gunnison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 91 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gunnison, House properties are the most common (58.2%), reflecting the local real estate landscape.
  • Houses represent a significant 58.2% portion, catering likely to families or larger groups.
  • The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 2.2%) offer potential for unique stay experiences.

Gunnison Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gunnison

  • The dominant room capacity in Gunnison is 1 bedroom listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 51.7% of the active Airbnb listings in Gunnison, indicating a high concentration in these sizes.
  • A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gunnison.

Gunnison Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gunnison

  • The most common guest capacity trend in Gunnison vacation rentals is listings accommodating 4 guests (24.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Gunnison STR market, accounting for 45.1% of listings.
  • 42.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gunnison.
  • On average, properties in Gunnison are equipped to host 4.7 guests.

Gunnison Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gunnison

  • The most common availability pattern in Gunnison falls within the 181-270 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Gunnison (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 45.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gunnison Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.2%)

1 Night

15 listings

17.2% of total

2 Nights (48.3%)

2 Nights

42 listings

48.3% of total

3 Nights (21.8%)

3 Nights

19 listings

21.8% of total

4-6 Nights (3.4%)

4-6 Nights

3 listings

3.4% of total

30+ Nights (9.2%)

30+ Nights

8 listings

9.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Gunnison is 2 Nights, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.5%) of the Gunnison Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 48.3% of Gunnison hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.2% currently do.
  • A 2-night minimum appears standard (48.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gunnison.

Gunnison Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

3.5% of total

Flexible

4 listings

4.7% of total

Moderate (19.8%)

Moderate

17 listings

19.8% of total

Firm (46.5%)

Firm

40 listings

46.5% of total

Strict (25.6%)

Strict

22 listings

25.6% of total

Cancellation Policy Insights for Gunnison

  • The prevailing Airbnb cancellation policy trend in Gunnison is Firm, used by 46.5% of listings.
  • A majority (72.1%) of hosts in Gunnison utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 46.5% market standard in Gunnison.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gunnison.

Gunnison STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gunnison

  • The overall average booking lead time for vacation rentals in Gunnison is 59 days.
  • Guests book furthest in advance for stays during July (average 121 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Gunnison.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
  • Monitor your own booking lead times against these Gunnison averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gunnison (2025)

Amenity Prevalence

Amenity Insights for Gunnison

  • Essential amenities in Gunnison that guests expect include: Wifi, Carbon monoxide alarm, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Gunnison: Wifi, Carbon monoxide alarm, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Carbon monoxide alarm, Smoke alarm.
  • Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gunnison to stay competitive.

Gunnison Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gunnison

  • The typical guest profile for Airbnb in Gunnison consists of primarily domestic travelers (98%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include United States (97.9%) and DC (0.4%).
  • Top languages spoken are English (77.6%) followed by Spanish (11.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Denver and Colorado Springs.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gunnison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Aspen Park10$7,088$438.3955%
Aspen547$7,044$1057.5037%
Blue River197$6,903$523.8748%
El Jebel30$6,432$433.3552%
Snowmass17$6,424$664.2443%
Mountain Village337$5,942$959.3332%
Clear Creek County11$5,644$343.7553%
Black Hawk120$5,331$299.7757%
Crested Butte235$5,141$504.3043%
Indian Hills11$5,056$349.4252%

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