Grand Junction Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States
Is Airbnb profitable in Grand Junction in 2025? Explore comprehensive Airbnb analytics for Grand Junction, Colorado, United States to uncover income potential. This 2025 STR market report for Grand Junction, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 416 active listings.
Whether you're considering an Airbnb investment in Grand Junction, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grand Junction Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grand Junction Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grand Junction (2025)
Understanding the monthly revenue variations for Airbnb listings in Grand Junction is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grand Junction is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grand Junction across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,746+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,358 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,291 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,325, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grand Junction
Grand Junction Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grand Junction STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grand Junction:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grand Junction
Average Daily Rate (ADR) Airbnb Trends in Grand Junction (2025)
Effective short term rental pricing strategy in Grand Junction involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grand Junction typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Grand Junction
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Airbnb Seasonality Analysis & Trends in Grand Junction (2025)
Peak Season (May, June, April)
- Revenue averages $3,384 per month
- Occupancy rates average 58.9%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,674 per month
- Occupancy maintains around 55.1%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $1,706 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $141
Seasonality Insights for Grand Junction
- The Airbnb seasonality in Grand Junction shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grand Junction's highest earning potential, with monthly revenues capable of climbing to $3,591, occupancy reaching a high of 63.4%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,598, occupancy could drop to 36.2%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grand Junction.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grand Junction seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grand Junction (2025)
Exploring the top neighborhoods for short-term rentals in Grand Junction? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Grand Junction | The cultural and economic hub of Grand Junction with a vibrant arts scene, dining, and nightlife. Close to amenities and attractions suitable for all types of travelers. | Grand Junction Art Center, Lincoln Park,, Downtown Farmers Market, Historic Avalon Theatre, Grand Mesa |
| Redlands | A suburban area known for its beautiful views and access to outdoor activities. Ideal for families and travelers seeking a quieter, nature-oriented experience. | Colorado National Monument, Redlands Mesa Golf Club, Turtle Lake, Horsethief Canyon, Little Bookcliff Wild Area |
| Clifton | A small community located near Grand Junction, offering affordable lodging options. Perfect for budget-conscious travelers looking for access to the city. | Two Rivers Winery, Clifton Community Park, Grand Valley Canal, Cameo Shooting and Education Complex, Whitewater Hill Vineyards |
| Fruita | A trendy town located just a short drive from Grand Junction, known for its outdoor recreation and vibrant arts community. Attracts adventure seekers. | Colorado National Monument, Fruita Bike Park, Downtown Fruita, Fruita Historical Museum, Western Slope Food Trail |
| Mesa County | A broader area encompassing Grand Junction, offering various opportunities for Airbnb with access to parks and recreational areas. | Grand Mesa, Glenwood Springs, Riverfront Trail, orvis Hot Springs, Black Canyon of the Gunnison |
| Palacios | A relatively quieter area that appeals to those seeking peaceful retreats with family-friendly activities nearby. | Walker Field Airport, Canyon View Park, James M. Robb – Colorado River State Park, Grand Junction Motor Speedway, Local eateries |
| GJ Downtown Historic District | The historic district of Grand Junction, rich in history and charming architecture. It offers unique lodging experiences for visitors. | Museum of the West, Grand Junction Historic District, Public art installations, Shops and cafes, Outdoor events and festivals |
| Lakewood | A nearby suburban area providing a balance between rural charm and city accessibility. Good for those wanting to escape the bustle while still being close to Grand Junction. | Lakewood Park, Nature trails, Meadowood Shopping Center, Local farms, Murray’s Natural Foods |
Understanding Airbnb License Requirements & STR Laws in Grand Junction (2025)
While Grand Junction, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grand Junction to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Grand Junction (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grand Junctionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bookcliff Retreat Barn House and Farmhouse
Entire Place • 5 bedrooms
Pool, hot tub, views and close to everything
Entire Place • 5 bedrooms
The Beatrice Estate
Entire Place • 7 bedrooms
2 Houses on 1 property, Downtown Oasis!
Entire Place • 5 bedrooms
The Whole Enchilada w/4 townhomes, Hot Tub
Entire Place • 8 bedrooms
Stunning Grand Junction Home Near Downtown!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grand Junction (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grand Junction based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 24 | $629,619 | 764 | 4.79/5.0 |
| Brandon And Rebecca | 14 | $621,068 | 1672 | 4.92/5.0 |
| Anna | 12 | $419,740 | 1114 | 4.88/5.0 |
| SkyRun | 10 | $363,605 | 173 | 4.90/5.0 |
| Kevin | 9 | $325,645 | 2208 | 4.91/5.0 |
| Kristy And Mike | 12 | $315,603 | 166 | 3.69/5.0 |
| Stan | 4 | $292,282 | 127 | 4.99/5.0 |
| Front Desk At The Eddy | 19 | $236,376 | 131 | 3.28/5.0 |
| Connie | 5 | $224,746 | 209 | 4.95/5.0 |
| Clara | 2 | $141,861 | 23 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grand Junction.
Dive Deeper: Advanced Grand Junction STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grand Junction. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrand Junction Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grand Junction
- The Grand Junction Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 416 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grand Junction, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 5.5%) offer potential for unique stay experiences.
Grand Junction Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grand Junction
- The dominant room capacity in Grand Junction is 1 bedroom listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Grand Junction, indicating a high concentration in these sizes.
- A significant 34.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grand Junction.
Grand Junction Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grand Junction
- The most common guest capacity trend in Grand Junction vacation rentals is listings accommodating 4 guests (21.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Grand Junction STR market, accounting for 42.6% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grand Junction.
- On average, properties in Grand Junction are equipped to host 4.6 guests.
Grand Junction Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grand Junction
- The most common availability pattern in Grand Junction falls within the 91-180 days range, representing 39.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Grand Junction (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grand Junction Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
152 listings
38.3% of total
2 Nights
143 listings
36% of total
3 Nights
33 listings
8.3% of total
4-6 Nights
4 listings
1% of total
7-29 Nights
7 listings
1.8% of total
30+ Nights
58 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Grand Junction is 1 Night, adopted by 38.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.3%) of the Grand Junction Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Grand Junction, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.3% of Grand Junction hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grand Junction.
Grand Junction Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.3% of total
Super Strict 60 Days
19 listings
5% of total
Flexible
97 listings
25.3% of total
Moderate
121 listings
31.6% of total
Firm
75 listings
19.6% of total
Strict
70 listings
18.3% of total
Cancellation Policy Insights for Grand Junction
- The prevailing Airbnb cancellation policy trend in Grand Junction is Moderate, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (56.9%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in Grand Junction.
- Regularly review your cancellation policy against competitors and market demand shifts in Grand Junction.
Grand Junction STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grand Junction
- The overall average booking lead time for vacation rentals in Grand Junction is 41 days.
- Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Grand Junction.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Grand Junction averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grand Junction (2025)
Amenity Prevalence
Amenity Insights for Grand Junction
- Essential amenities in Grand Junction that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grand Junction: Wifi, Smoke alarm, Free parking on premises, Heating, Carbon monoxide alarm, Hot water.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Free parking on premises, Heating, Carbon monoxide alarm, Hot water.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grand Junction to stay competitive.
Grand Junction Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grand Junction
- The typical guest profile for Airbnb in Grand Junction consists of primarily domestic travelers (96%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and Canada (0.7%).
- Top languages spoken are English (75.6%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Colorado Springs.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grand Junction Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Jebel | 30 | $6,432 | $433.35 | 52% |
| Glenwood Springs | 224 | $4,864 | $323.69 | 52% |
| Basalt | 88 | $4,535 | $389.65 | 48% |
| Carbondale | 141 | $4,355 | $340.70 | 48% |
| Spanish Valley | 101 | $4,168 | $310.58 | 45% |
| Ouray | 163 | $4,120 | $324.03 | 49% |
| Moab | 914 | $3,854 | $299.80 | 46% |
| Ridgway | 113 | $3,498 | $288.61 | 49% |
| Mesa | 28 | $3,086 | $290.23 | 38% |
| Marble | 31 | $3,084 | $340.81 | 45% |