Durango Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Durango in 2025? Explore comprehensive Airbnb analytics for Durango, Colorado, United States to uncover income potential. This 2025 STR market report for Durango, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,116 active listings.

Whether you're considering an Airbnb investment in Durango, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Durango Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Durango Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$343
The average rental revenue earned for an occupied room per day in Durango.
Occupancy Rate(?)
38.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$34,964
Typical annual income for an Airbnb listing in Durango. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.0%
Positive growth (4.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Durango.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Durango.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
1,116
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Durango (2025)

Understanding the monthly revenue variations for Airbnb listings in Durango is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Durango is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Durango across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,737+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,327 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,997 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,495, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Durango

Durango Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Durango STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Durango:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Durango

Average Daily Rate (ADR) Airbnb Trends in Durango (2025)

Effective short term rental pricing strategy in Durango involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Durango typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $640+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $415 or more.
  • Typical properties (Median) charge around $253 per night.
  • Entry-level properties (Bottom 25%) earn around $167 per night.

Average Daily Rate (ADR) Trend by Month in Durango

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Airbnb Seasonality Analysis & Trends in Durango (2025)

Peak Season (July, June, December)
  • Revenue averages $5,150 per month
  • Occupancy rates average 46.0%
  • Daily rates average $340
Shoulder Season
  • Revenue averages $3,989 per month
  • Occupancy maintains around 39.7%
  • Daily rates hold near $345
Low Season (April, October, November)
  • Revenue drops to average $3,064 per month
  • Occupancy decreases to average 33.8%
  • Daily rates adjust to average $287

Seasonality Insights for Durango

  • The Airbnb seasonality in Durango shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Durango's highest earning potential, with monthly revenues capable of climbing to $5,586, occupancy reaching a high of 54.7%, and ADRs peaking at $432.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,782, occupancy could drop to 30.6%, and ADRs may adjust down to $274.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Durango.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Durango seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Durango (2025)

Exploring the top neighborhoods for short-term rentals in Durango? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown Durango
Charming historic district with rich culture and vibrant local shops. A favorite for visitors looking to explore Durango's heritage, dining, and arts scene.
Durango & Silverton Narrow Gauge Railroad, Animas River Trail, Durango Arts Center, Local shops and eateries, Historic walking tours
Animas Valley
Scenic area known for its picturesque views of the Animas River and surrounding mountains, ideal for outdoor enthusiasts and families seeking recreational activities.
Animas River, Purgatory Resort, Hiking and biking trails, Fishing spots, Scenic views
North Main Avenue
Lively area with a mix of restaurants, bars, and boutique shops. Popular with visitors looking for a fun night out or local cuisine.
Local breweries, Restaurants, Shops, Live music venues, Art galleries
Durango Mountain Resort
Popular destination for skiing and winter sports enthusiasts. Attracts visitors year-round for outdoor activities, making it a lucrative rental option.
Skiing and snowboarding, Mountain biking, Hiking trails, Scenic chairlift rides, Gondola rides
Three Springs
Newly developed area with modern amenities and a family-friendly atmosphere. An attractive option for those looking for a more suburban feel close to Durango.
Parks, Walking trails, Community events, Proximity to schools and shops, Family-friendly activities
Trimble Hot Springs
Relaxing destination famous for its natural hot springs. Appeals to visitors seeking wellness and relaxation, making it a great niche market.
Hot springs spa, Massage services, Hiking trails, Scenic relaxation spots, Local wildlife
Collegiate Peaks
Beautiful mountainous region ideal for nature lovers and adventure seekers. Offers access to stunning landscapes and outdoor activities, great for travelers looking to explore the outdoors.
Hiking and camping, Photography spots, Nature reserves, Wildlife, Star gazing
Lake Nighthorse
Serene lake area perfect for water sports and outdoor recreation. A popular spot for those interested in kayaking, paddle boarding, and fishing.
Kayaking, Fishing, Picnic areas, Nature trails, Scenic views

Understanding Airbnb License Requirements & STR Laws in Durango (2025)

While Durango, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Durango to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Durango (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Durangobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Flawless Durango Home w/ Theater + Pool Table

Flawless Durango Home w/ Theater + Pool Table

Entire Place • 3 bedrooms

$246,690
Revenue
74.4%
Occupancy
$886.14
Daily Rate
SKYHOUSE BASECAMP modern+views+explore+adventure

SKYHOUSE BASECAMP modern+views+explore+adventure

Entire Place • 5 bedrooms

$208,909
Revenue
74.5%
Occupancy
$733.86
Daily Rate
5BR House, 4 Kings Hot Tub, Pool Table & BBQ Grill

5BR House, 4 Kings Hot Tub, Pool Table & BBQ Grill

Entire Place • 5 bedrooms

$188,325
Revenue
71.4%
Occupancy
$670.45
Daily Rate
Main Street Retreat Downtown (entire house)

Main Street Retreat Downtown (entire house)

Entire Place • 4 bedrooms

$187,176
Revenue
74.0%
Occupancy
$655.32
Daily Rate
Valley Retreat, Hot Tub, 25 Minutes to Skiing!

Valley Retreat, Hot Tub, 25 Minutes to Skiing!

Entire Place • 4 bedrooms

$185,828
Revenue
63.8%
Occupancy
$697.57
Daily Rate
Full Mountain Retreat with Views and Hot Tub

Full Mountain Retreat with Views and Hot Tub

Entire Place • 7 bedrooms

$168,871
Revenue
56.9%
Occupancy
$645.75
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Durango (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Durango based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vacation Rental Collective261$7,979,99724513.84/5.0
Durango Colorado61$3,529,66111664.50/5.0
Host #455961490121$2,597,287110.00/5.0
Durango Red Cliff34$1,404,9011923.40/5.0
Evolve13$775,9503964.85/5.0
Kris11$431,0016184.84/5.0
Ross9$374,0913834.87/5.0
Trent3$356,3509924.93/5.0
Holly11$335,7159144.82/5.0
Elizabeth2$322,3633474.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Durango.

Dive Deeper: Advanced Durango STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Durango. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Durango Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Durango

  • The Durango Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 1,116 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Durango, House properties are the most common (48.8%), reflecting the local real estate landscape.
  • Houses represent a significant 48.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, unique stays (combined 8.5%) offer potential for unique stay experiences.

Durango Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Durango

  • The dominant room capacity in Durango is 1 bedroom listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 54.4% of the active Airbnb listings in Durango, indicating a high concentration in these sizes.
  • A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Durango.

Durango Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Durango

  • The most common guest capacity trend in Durango vacation rentals is listings accommodating 8+ guests (32.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Durango STR market, accounting for 56.1% of listings.
  • 57.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Durango.
  • On average, properties in Durango are equipped to host 5.5 guests.

Durango Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Durango

  • The most common availability pattern in Durango falls within the 271-366 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Durango (37%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Durango Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.3%)

1 Night

164 listings

15.3% of total

2 Nights (28.1%)

2 Nights

302 listings

28.1% of total

3 Nights (11.3%)

3 Nights

122 listings

11.3% of total

4-6 Nights (2.6%)

4-6 Nights

28 listings

2.6% of total

7-29 Nights (1.8%)

7-29 Nights

19 listings

1.8% of total

30+ Nights (40.9%)

30+ Nights

440 listings

40.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Durango is 30+ Nights, adopted by 40.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (40.9%) caters to monthly stays (30+ nights) in Durango, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 40.9% of Durango hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 40.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Durango.

Durango Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (28.2%)

Super Strict 30 Days

242 listings

28.2% of total

Non-refundable

2 listings

0.2% of total

Refundable

2 listings

0.2% of total

Flexible (7.9%)

Flexible

68 listings

7.9% of total

Moderate (18.1%)

Moderate

155 listings

18.1% of total

Firm (18.3%)

Firm

157 listings

18.3% of total

Strict (27%)

Strict

232 listings

27% of total

Cancellation Policy Insights for Durango

  • The prevailing Airbnb cancellation policy trend in Durango is Super Strict 30 Days, used by 28.2% of listings.
  • There's a relatively balanced mix between guest-friendly (26.0%) and stricter (45.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 30 Days policy to align with the 28.2% market standard in Durango.
  • Regularly review your cancellation policy against competitors and market demand shifts in Durango.

Durango STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Durango

  • The overall average booking lead time for vacation rentals in Durango is 60 days.
  • Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 52 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (75 days avg.) sees the longest lead times, while Fall (54 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Durango.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
  • Monitor your own booking lead times against these Durango averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Durango (2025)

Amenity Prevalence

Amenity Insights for Durango

  • Essential amenities in Durango that guests expect include: Wifi, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Durango: Wifi, Smoke alarm, Heating, TV.
  • Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, TV.
  • Consider adding popular differentiators like Coffee maker or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Durango to stay competitive.

Durango Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Durango

  • The typical guest profile for Airbnb in Durango consists of primarily domestic travelers (97%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.0% of guests.
  • Key international markets include United States (97%) and Canada (0.5%).
  • Top languages spoken are English (74.7%) followed by Spanish (12.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Albuquerque and Denver.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Durango Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mountain Village337$5,942$959.3332%
Crested Butte235$5,141$504.3043%
Telluride586$4,908$616.6138%
Placerville17$4,206$544.4436%
Ouray163$4,120$324.0349%
Crested Butte South42$3,934$352.9446%
Hesperus17$3,886$367.8346%
Poncha Springs41$3,873$277.2748%
Nathrop59$3,698$342.0341%
Ridgway113$3,498$288.6149%

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