Airbnb Market Analytics, Statistics and Data in Denver, Colorado, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Denver? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Denver:
How much do Airbnb hosts make on average per month in Denver?
The short-term rental market in Denver shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,750 per month
- Strong performing properties (top 25%) make $4,490 or more
- Best-in-class properties (top 10%) achieve $7,104+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,548
Revenue Variations by Month
Occupancy Rates Throughout the Year in Denver
The market in Denver shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Denver
Daily rates in Denver vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $138 per night
- Strong performing properties (top 25%) secure $215 or more
- Best-in-class properties (top 10%) pull in $334+ per night
- Entry-level properties (bottom 25%) earn around $94
Daily Rate Variations by Month
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Seasonality patterns in Denver
Peak Season (June, July, August)
- Revenue peaks at $4483.41 per month
- Occupancy rates reach 67.99%
- Daily rates average $198.52
Shoulder Season
- Revenue averages $3524.77 per month
- Occupancy maintains 54.21%
- Daily rates hold at $184.86
Low Season (February, December, January)
- Revenue drops to $2205.91 per month
- Occupancy decreases to 38.41%
- Daily rates adjust to $173.77
Is it still profitable to do Airbnb in Denver in 2025?
Yes! Denver demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $3525 and As a mature market with 3712 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Denver
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| LoDo (Lower Downtown) | Historic district bustling with nightlife, restaurants, and cultural attractions. Perfect for young adults and travelers wanting to experience Denver's vibrant social scene. | Union Station, Coors Field, Denver Performing Arts Complex, The Museum of Contemporary Art, 16th Street Mall |
| Capitol Hill | Eclectic neighborhood known for its historic homes, diverse culture, and proximity to downtown. Popular among students and young professionals. | Colorado State Capitol, Civic Center Park, History Colorado Center, Denver Art Museum, Multiple bars and cafes |
| Highlands | Charming area with stunning views of the city and the mountains. Offers a mix of trendy boutiques, restaurants, and parks, attracting families and young professionals. | Highlands Square, Sloan's Lake Park, Little Man Ice Cream, Coors Field, Art galleries |
| Cherry Creek | Upscale neighborhood known for luxury shopping, dining, and arts. Attracts affluent travelers and those looking for a more refined experience. | Cherry Creek Shopping Center, Cherry Creek State Park, Art galleries, Restaurants, Cherry Creek Trail |
| South Denver (Platt Park / Washington Park) | Family-friendly residential areas with parks and a strong community vibe. Ideal for longer stays and guests looking for a quieter environment. | Washington Park, Platt Park, South Pearl Street, Local farmers' market, Family-friendly restaurants |
| North Capitol Hill | Diverse area with a mix of historic buildings and modern developments. Close to cultural sites and provides a great urban experience. | Denver Botanic Gardens, Molly Brown House Museum, Restaurants and bars, Bicycle paths, Cultural events |
| Aurora | A growing suburb with affordable options and diverse attractions. Great for families and business travelers looking for budget-friendly options with easy access to Denver. | Aurora Reservoir, Cherry Creek State Park, Shopping areas, Local restaurants, Cultural festivals |
| Southeast Denver (DTC) | Business district with a suburban feel, appealing to corporate travelers and those attending events in the area. Offers convenience and modern amenities. | Denver Tech Center, Parks, Shopping areas, Dining options, Corporate hubs |
Do you need a license for Airbnb in Denver?
Yes, Denver requires a license for operating an Airbnb. Current market data shows 64% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Denver
The Curtis Park Club, The Ultimate Group Retreat
Entire Place • 9 bedrooms
DEN Winter LUXE Stay | Hot Tub | Sauna | Family
Entire Place • 3 bedrooms
New build house with heated pool!
Entire Place • 6 bedrooms
Biggest Mansion in denver downtown. 5069 feet
Entire Place • 7 bedrooms
![Hotel Residential of Denver [Suite #2]](https://a0.muscache.com/im/pictures/prohost-api/Hosting-17624530/original/61ad27a2-0b6f-4613-bc6f-72df45a88b38.jpeg)
Hotel Residential of Denver [Suite #2]
Entire Place • 5 bedrooms
![Hotel Residential of Denver [Suite #1]](https://a0.muscache.com/im/pictures/prohost-api/Hosting-7228382/original/d60f330a-89cd-486e-9432-fdb39f3b375a.jpeg)
Hotel Residential of Denver [Suite #1]
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Denver
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Atomic | 37 | $2,144,577 | 2831 | 4.90/5.0 |
| JZ Vacation Rentals | 24 | $1,930,525 | 666 | 4.80/5.0 |
| Evolve | 52 | $1,545,294 | 1063 | 4.38/5.0 |
| John And Kimberly | 19 | $1,295,114 | 836 | 4.62/5.0 |
| Scott | 31 | $1,246,921 | 934 | 3.93/5.0 |
| Christina | 28 | $1,245,382 | 1700 | 4.92/5.0 |
| Zuni Lofts | 20 | $1,174,806 | 2158 | 4.88/5.0 |
| Sonder (Denver) | 23 | $972,720 | 4479 | 4.61/5.0 |
| The Curtis Park Club | 9 | $883,572 | 1901 | 4.78/5.0 |
| Ben | 40 | $881,478 | 276 | 4.28/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Denver
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.5%), with house and apartment & condo properties comprising 79.7% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (0.3% combined)
Room Capacity Distribution
Analysis of 3,712 properties in Denver shows that 1 bedroom properties are most prevalent, making up 38.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.6% of all listings.
Key Insights
- Most common: 1 bedroom (38.9%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 66.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,712 properties in Denver reveals that 2 guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.5% of the market.
Key Insights
- Most common capacity: 2 guests (26.2% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 50.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,712 properties in Denver, the most common availability pattern is 91-180 days (30.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.2% of properties).
Key Insights
- Most common availability window: 91-180 days (30.1%)
- Most common booking duration: 181-270 days (30.2%)
- Properties with high availability (180+ days): 54.7%
- Properties with long-term bookings (180+ days): 47.0%
Minimum Stay Distributions
1 Night
731 listings
21.7% of total
2 Nights
852 listings
25.3% of total
3 Nights
248 listings
7.4% of total
4-6 Nights
112 listings
3.3% of total
7-29 Nights
652 listings
19.4% of total
30+ Nights
772 listings
22.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.0%
- Mid-length stays (4-6 nights) represent 3.3% of listings
- Monthly+ stays (22.9%) suggest a stable extended-stay market
- High market flexibility with 54.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
10 listings
0.3% of total
Non-refundable
1 listings
0% of total
Super Strict 60 Days
3 listings
0.1% of total
Flexible
523 listings
16.2% of total
Moderate
998 listings
30.9% of total
Firm
804 listings
24.9% of total
Strict
889 listings
27.5% of total
Key Insights
- Moderate is the preferred policy at 30.9% of listings
- The market shows a balanced distribution between guest-friendly (47.1%) and strict (52.4%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 63 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 37 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Denver
Below is the distribution of amenities across listings in Denver:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.4%) and DC (0.8%)
- English is the top language at 76.8%, followed by Spanish (15.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Denver and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Denver. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Clear Creek County | 11 | $6,147 | $356.77 | 54% |
| Black Hawk | 121 | $5,571 | $302.81 | 58% |
| Grand County | 10 | $5,246 | $476.54 | 48% |
| Indian Hills | 11 | $5,111 | $354.76 | 52% |
| Conifer | 43 | $4,754 | $336.67 | 49% |
| Bailey | 112 | $4,710 | $265.66 | 57% |
| Idaho Springs | 159 | $4,535 | $271.19 | 53% |
| Morrison | 55 | $4,403 | $311.01 | 52% |
| Cascade-Chipita Park | 89 | $4,388 | $267.13 | 53% |
| Tabernash | 76 | $4,341 | $442.02 | 38% |
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