Aspen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States
Is Airbnb profitable in Aspen in 2025? Explore comprehensive Airbnb analytics for Aspen, Colorado, United States to uncover income potential. This 2025 STR market report for Aspen, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 547 active listings.
Whether you're considering an Airbnb investment in Aspen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aspen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aspen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aspen (2025)
Understanding the monthly revenue variations for Airbnb listings in Aspen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aspen is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aspen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $25,912+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $16,004 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $8,762 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $4,014, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aspen
Aspen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aspen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aspen:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aspen
Average Daily Rate (ADR) Airbnb Trends in Aspen (2025)
Effective short term rental pricing strategy in Aspen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aspen typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $2,396+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $1,447 or more.
- Typical properties (Median) charge around $852 per night.
- Entry-level properties (Bottom 25%) earn around $509 per night.
Average Daily Rate (ADR) Trend by Month in Aspen
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Airbnb Seasonality Analysis & Trends in Aspen (2025)
Peak Season (February, January, July)
- Revenue averages $16,870 per month
- Occupancy rates average 50.3%
- Daily rates average $1,233
Shoulder Season
- Revenue averages $11,882 per month
- Occupancy maintains around 37.4%
- Daily rates hold near $1,140
Low Season (September, October, November)
- Revenue drops to average $7,036 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $1,032
Seasonality Insights for Aspen
- The Airbnb seasonality in Aspen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aspen's highest earning potential, with monthly revenues capable of climbing to $17,583, occupancy reaching a high of 51.6%, and ADRs peaking at $1,293.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,730, occupancy could drop to 29.2%, and ADRs may adjust down to $969.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aspen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aspen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aspen (2025)
Exploring the top neighborhoods for short-term rentals in Aspen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Aspen | The heart of Aspen, filled with shops, restaurants, and cultural attractions. Ideal for those wanting to be in the midst of the action and luxury experience. | Aspen Art Museum, Wheeler Opera House, Aspen Mountain Ski Resort, Galena Street, Aspen Historical Society |
| Aspen Highlands | Known for its skiing and breathtaking mountain views, this area is perfect for outdoor enthusiasts and those looking for a quieter, upscale environment. | Aspen Highlands Ski Area, Highlands Bowl, The Aspen Music Festival, Dining at The 39 Degrees Kitchen & Bar |
| Aspen Valley | A scenic area offering a more suburban feel, attracting families and those seeking tranquility without straying far from the Aspen amenities. | Maroon Bells, Independence Pass, Aspen Golf Club, Pine Creek Cookhouse |
| Snowmass Village | Just a short drive from Aspen, Snowmass is a popular destination for skiing, hiking, and family-friendly activities, appealing to a broad range of tourists. | Snowmass Ski Resort, Snowmass Village Mall, Elk Camp, The Snowmass Rodeo |
| West Aspen | Offers a peaceful retreat with beautiful homes and stunning views, ideal for those looking for a quieter vacation experience close to nature. | Castle Creek, Hiking Trails, Aspen River Park |
| Aspen East | A residential area that combines easy access to downtown Aspen with a serene environment, suitable for longer-term stays and family vacations. | Aspen Mountain Gondola, Music Tent, Shopping in the East End |
| Upper Castle Creek | Features luxurious properties amidst stunning natural beauty, popular with affluent travelers seeking exclusivity and breathtaking scenery. | Castle Creek Falls, Maroon Bells-Snowmass Wilderness, Hiking and mountain biking trails |
| Aspen Historic District | Rich in history and charm, this district attracts those who appreciate culture and the artistic vibe of Aspen, with easy access to historical landmarks. | John Denver Sanctuary, Wheeler-Stallard House, Historic Red Brick School |
Understanding Airbnb License Requirements & STR Laws in Aspen (2025)
While Aspen, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aspen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Aspen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aspenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alpine Chic 3-Bed Ski Condo
Entire Place • 3 bedrooms
Peak Paradise | Luxe Aspen Mtntop Estate for 22
Entire Place • 9 bedrooms
Walk to town! 4 King Beds! 4.5 baths!
Entire Place • 4 bedrooms
$7 Million Newly Built Home by GuaranteedRental
Entire Place • 4 bedrooms
Magpie House: Renovated 5Bd/5Ba in Heart of Aspen
Entire Place • 5 bedrooms
$10 Million Home Walk to Town by GuaranteedRental
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aspen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aspen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ali | 19 | $4,276,298 | 777 | 4.44/5.0 |
| Frias | 68 | $2,639,673 | 363 | 3.60/5.0 |
| Kim | 28 | $2,499,764 | 516 | 4.86/5.0 |
| Guaranteed Rental | 6 | $1,811,014 | 297 | 4.86/5.0 |
| Charles | 19 | $1,768,806 | 839 | 4.79/5.0 |
| Boutique Mountain | 8 | $1,727,538 | 185 | 4.87/5.0 |
| Chris | 8 | $1,136,181 | 172 | 4.95/5.0 |
| Host #97828782 | 7 | $989,522 | 2 | 0.00/5.0 |
| Tami | 8 | $715,196 | 195 | 3.70/5.0 |
| Host #20120594 | 21 | $714,310 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aspen.
Dive Deeper: Advanced Aspen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aspen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAspen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aspen
- The Aspen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 547 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aspen, Apartment/Condo properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 19% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.3%) offer potential for unique stay experiences.
Aspen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aspen
- The dominant room capacity in Aspen is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.6% of the active Airbnb listings in Aspen, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aspen.
Aspen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aspen
- The most common guest capacity trend in Aspen vacation rentals is listings accommodating 4 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Aspen STR market, accounting for 48.2% of listings.
- 48.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aspen.
- On average, properties in Aspen are equipped to host 5.0 guests.
Aspen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aspen
- The most common availability pattern in Aspen falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Aspen (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aspen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
10.1% of total
2 Nights
51 listings
9.7% of total
3 Nights
100 listings
19.1% of total
4-6 Nights
105 listings
20% of total
7-29 Nights
28 listings
5.3% of total
30+ Nights
187 listings
35.7% of total
Key Insights
- The most prevalent minimum stay requirement in Aspen is 30+ Nights, adopted by 35.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (35.7%) caters to monthly stays (30+ nights) in Aspen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.7% of Aspen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aspen.
Aspen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
28 listings
6.3% of total
Super Strict 30 Days
96 listings
21.6% of total
Flexible
4 listings
0.9% of total
Moderate
62 listings
13.9% of total
Firm
84 listings
18.9% of total
Strict
171 listings
38.4% of total
Cancellation Policy Insights for Aspen
- The prevailing Airbnb cancellation policy trend in Aspen is Strict, used by 38.4% of listings.
- A majority (57.3%) of hosts in Aspen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.4% market standard in Aspen.
- With 38.4% using Strict terms, this is a viable option in Aspen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Aspen.
Aspen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aspen
- The overall average booking lead time for vacation rentals in Aspen is 80 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 65 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Fall (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Aspen.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Aspen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aspen (2025)
Amenity Prevalence
Amenity Insights for Aspen
- Essential amenities in Aspen that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aspen: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aspen to stay competitive.
Aspen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aspen
- The typical guest profile for Airbnb in Aspen consists of primarily domestic travelers (94%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and Australia (0.8%).
- Top languages spoken are English (64.2%) followed by Spanish (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aspen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aspen Park | 10 | $7,088 | $438.39 | 55% |
| Blue River | 197 | $6,903 | $523.87 | 48% |
| El Jebel | 30 | $6,432 | $433.35 | 52% |
| Snowmass | 17 | $6,424 | $664.24 | 43% |
| Grand County | 11 | $5,754 | $516.53 | 48% |
| Clear Creek County | 11 | $5,644 | $343.75 | 53% |
| Black Hawk | 120 | $5,331 | $299.77 | 57% |
| Crested Butte | 235 | $5,141 | $504.30 | 43% |
| Indian Hills | 11 | $5,056 | $349.42 | 52% |
| Glenwood Springs | 224 | $4,864 | $323.69 | 52% |