Airbnb Market Analytics, Statistics and Data in Aspen, Colorado, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Aspen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Aspen:
How much do Airbnb hosts make on average per month in Aspen?
The short-term rental market in Aspen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $8,344 per month
- Strong performing properties (top 25%) make $15,844 or more
- Best-in-class properties (top 10%) achieve $26,063+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,944
Revenue Variations by Month
Occupancy Rates Throughout the Year in Aspen
The market in Aspen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Aspen
Daily rates in Aspen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $809 per night
- Strong performing properties (top 25%) secure $1,374 or more
- Best-in-class properties (top 10%) pull in $2,269+ per night
- Entry-level properties (bottom 25%) earn around $470
Daily Rate Variations by Month
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Seasonality patterns in Aspen
Peak Season (February, March, July)
- Revenue peaks at $17237.63 per month
- Occupancy rates reach 52.06%
- Daily rates average $1212.38
Shoulder Season
- Revenue averages $11889.56 per month
- Occupancy maintains 38.96%
- Daily rates hold at $1084.23
Low Season (April, November, October)
- Revenue drops to $6604.34 per month
- Occupancy decreases to 28.83%
- Daily rates adjust to $928.54
Is it still profitable to do Airbnb in Aspen in 2025?
Yes! Aspen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $11890 and As a mature market with 551 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Aspen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Aspen | The heart of Aspen, known for its world-class shopping, dining, and vibrant cultural scene. It's a prime location for tourists seeking luxury and convenience near Aspen Mountain. | Aspen Mountain, Aspen Art Museum, Wheeler Opera House, Silver Queen Gondola, John Denver Sanctuary |
| Aspen Highlands | Famous for its skiing and breathtaking mountain views, Aspen Highlands offers an exclusive experience for guests looking for outdoor adventures and winter sports. | Aspen Highlands Ski Area, Maroon Bells, Hiking Trails, Highlands Village, Restaurant at Aspen Highlands |
| Buttermilk | Home to the renowned X Games, Buttermilk is popular among families and beginner skiers. It's a laid-back area that appeals to those looking for a relaxed vibe. | Buttermilk Ski Area, Buttermilk Mountain, Biking Trails, Parks and Playgrounds, Easy Skiing Options |
| Snowmass Village | A family-friendly destination with a great variety of outdoor activities year-round, Snowmass Village attracts visitors for its skiing, hiking, and festivals. | Snowmass Ski Area, Snowmass Village Mall, Nature Trails, Snowmass Rodeo, Concerts at Snowmass |
| Castle Creek | Known for its stunning views and tranquil setting, Castle Creek is perfect for those wanting a peaceful retreat while still being close to Aspen's attractions. | Castle Creek Road, Fishing and Rafting, Nature Parks, Beautiful Hiking Trails, Scenic Drives |
| Aspen Grove | A charming residential area with a sense of community, Aspen Grove is ideal for guests who want a quieter stay while still being near the action. | Grove Park, Aspen Golf Club, Grocery Stores, Local Dining, Trailhead to Hiking |
| Ajax Mountain | Ski in, ski out access makes Ajax Mountain a top choice for avid skiers and snowboarders looking for convenience and luxury right off the slopes. | Ajax Mountain Ski Area, Luxury Lodges, Fine Dining Restaurants, Ski Schools, Scenic Views |
| Old Snowmass | A serene escape with a rustic charm, Old Snowmass offers larger private homes for families and groups looking for a cozy mountain getaway. | Historic Sites, Local Wildlife, Peaceful Trails, Community Events, Natural Beauty |
Do you need a license for Airbnb in Aspen?
We recommend checking directly with Aspen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Aspen
Peak Paradise | Luxe Aspen Mtntop Estate for 22
Entire Place • 9 bedrooms
$7 Million Newly Built Home by GuaranteedRental
Entire Place • 4 bedrooms
$10 Million Home Walk to Town by GuaranteedRental
Entire Place • 5 bedrooms
Walk to town! 4 King Beds! 4.5 baths!
Entire Place • 4 bedrooms
Ski-in/out! 3 BR, 3 BA Aspen Condo w/ Hot-tub!
Entire Place • 3 bedrooms
Magpie House: Renovated 5Bd/5Ba in Heart of Aspen
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Aspen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ali | 20 | $4,392,539 | 823 | 4.47/5.0 |
| Frias | 83 | $3,588,590 | 381 | 3.13/5.0 |
| Kim | 29 | $2,768,015 | 518 | 4.69/5.0 |
| Guaranteed Rental | 6 | $1,960,106 | 297 | 4.86/5.0 |
| Boutique Mountain | 8 | $1,648,658 | 185 | 4.87/5.0 |
| Charles | 22 | $1,598,325 | 921 | 4.80/5.0 |
| Chris | 10 | $1,076,165 | 208 | 4.92/5.0 |
| Matthew | 7 | $734,834 | 214 | 4.23/5.0 |
| 97828782 | 7 | $651,352 | 3 | 0.00/5.0 |
| Lina | 3 | $636,253 | 57 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Aspen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94%), with apartment & condo and house properties comprising 88.6% of inventory
- Untapped potential in boutique & hotels, others segments (5.0% combined)
Room Capacity Distribution
Analysis of 551 properties in Aspen shows that 2 bedrooms properties are most prevalent, making up 30.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 54.3% of all listings.
Key Insights
- Most common: 2 bedrooms (30.5%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 54.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 551 properties in Aspen reveals that 4 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 49.9% of the market.
Key Insights
- Most common capacity: 4 guests (25.2% of market)
- Least common capacity: 7 guests (2.9% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 49.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 551 properties in Aspen, the most common availability pattern is 271-366 days (60.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (30.5% of properties).
Key Insights
- Most common availability window: 271-366 days (60.6%)
- Most common booking duration: 1-30 days (30.5%)
- Properties with high availability (180+ days): 85.3%
- Properties with long-term bookings (180+ days): 16.2%
Minimum Stay Distributions
1 Night
54 listings
10.8% of total
2 Nights
63 listings
12.7% of total
3 Nights
160 listings
32.1% of total
4-6 Nights
133 listings
26.7% of total
7-29 Nights
23 listings
4.6% of total
30+ Nights
65 listings
13.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 23.5%
- Mid-length stays (4-6 nights) represent 26.7% of listings
- Monthly+ stays (13.1%) suggest a stable extended-stay market
- High market flexibility with 55.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
33 listings
7% of total
Super Strict 30 Days
111 listings
23.5% of total
Flexible
5 listings
1.1% of total
Moderate
62 listings
13.1% of total
Firm
83 listings
17.6% of total
Strict
178 listings
37.7% of total
Key Insights
- Strict is the preferred policy at 37.7% of listings
- The market shows a balanced distribution between guest-friendly (14.2%) and strict (55.3%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 100 days
- Shortest booking windows are in Apr, Nov, Oct, averaging 66 days
- Summer shows the longest average booking window at 100 days, while Fall has the shortest at 73 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 100 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Oct when lead times are shortest
Popular Airbnb Amenities in Aspen
Below is the distribution of amenities across listings in Aspen:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.1% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (0.8%) and Mexico (0.8%)
- English is the top language at 70%, followed by Spanish (18.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Denver and New York markets
- Develop localized content for Australia and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Aspen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Blue River | 203 | $6,534 | $501.46 | 48% |
| El Jebel | 31 | $6,230 | $423.34 | 52% |
| Clear Creek County | 11 | $6,147 | $356.77 | 54% |
| Black Hawk | 121 | $5,571 | $302.81 | 58% |
| Grand County | 10 | $5,246 | $476.54 | 48% |
| Crested Butte | 229 | $5,139 | $498.68 | 43% |
| Indian Hills | 11 | $5,111 | $354.76 | 52% |
| Snowmass | 17 | $5,022 | $597.66 | 37% |
| Glenwood Springs | 227 | $4,844 | $319.63 | 51% |
| Conifer | 43 | $4,754 | $336.67 | 49% |
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