Visalia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Visalia in 2025? Explore comprehensive Airbnb analytics for Visalia, California, United States to uncover income potential. This 2025 STR market report for Visalia, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 341 active listings.
Whether you're considering an Airbnb investment in Visalia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Visalia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Visalia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Visalia (2025)
Understanding the monthly revenue variations for Airbnb listings in Visalia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Visalia is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Visalia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,291+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,542 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,968 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $854, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Visalia
Visalia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Visalia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Visalia:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Visalia
Average Daily Rate (ADR) Airbnb Trends in Visalia (2025)
Effective short term rental pricing strategy in Visalia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Visalia typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Visalia
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Airbnb Seasonality Analysis & Trends in Visalia (2025)
Peak Season (May, April, August)
- Revenue averages $2,998 per month
- Occupancy rates average 46.2%
- Daily rates average $184
Shoulder Season
- Revenue averages $2,439 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $154
Low Season (January, November, December)
- Revenue drops to average $2,025 per month
- Occupancy decreases to average 41.0%
- Daily rates adjust to average $145
Seasonality Insights for Visalia
- The Airbnb seasonality in Visalia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Visalia's highest earning potential, with monthly revenues capable of climbing to $3,146, occupancy reaching a high of 53.6%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,954, occupancy could drop to 38.9%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Visalia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Visalia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Visalia (2025)
Exploring the top neighborhoods for short-term rentals in Visalia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Visalia | The heart of Visalia with a vibrant atmosphere, featuring numerous restaurants, shops, and cultural attractions. Ideal for visitors looking to experience local events and nightlife. | Visalia Fox Theatre, The Farmers Market, Visalia Convention Center, Sequoia Mall, The Antique Mall |
| Sequoia National Park | Just a short drive from Visalia, this national park is famous for its giant redwoods and stunning natural beauty. Perfect for nature lovers and adventure seekers. | Giant Forest, Moro Rock, Kings Canyon, General Sherman Tree, Sequoia Visitor Center |
| Mooney Grove Park | A large park with beautiful landscapes and recreational areas. Family-friendly, great for picnic outings, and close to the city center. | History of Tulare County Museum, Mooney Grove Lake, Picnic areas, Playgrounds, Walking trails |
| Tulare | Neighboring city with its own attractions and events, providing convenient lodging for visitors to Visalia and the surrounding area. | Tulare Outlet Center, Tulare Historical Museum, International Agri-Center, Tulare County Fairgrounds, Taco Truck Throwdown |
| Visalia's Historic District | Rich in history and heritage, this area offers charming streets lined with historical buildings and local boutiques, perfect for those wanting a unique experience. | Visalia Historical Society, Old Town, Churros and Chocolate, The Goodie Company, Antique shops |
| Nob Hill | A quiet residential neighborhood known for its friendly atmosphere, making it appealing for families visiting the area. | Local parks, Community events, Family-owned businesses, Friendly neighborhood vibe, Nearby schools |
| Grocery Outlet Plaza | A shopping area that attracts both locals and tourists, providing a convenient base with access to various amenities and services. | Grocery Outlet, Restaurants, Fitness Centers, Retail Shops, Play Areas |
| Visalia's Art District | A vibrant community known for its artistic flair, featuring galleries, murals, and cultural events, attracting art enthusiasts and visitors. | Visalia Art Museum, Local galleries, Art walks, Public installations, The Coffee Shop |
Understanding Airbnb License Requirements & STR Laws in Visalia (2025)
While Visalia, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Visalia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Visalia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Visaliabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Family Home near Sequoia National Park
Entire Place • 5 bedrooms
5bd 3ba Pool&Hot Tub House w/dedicated workspace
Entire Place • 5 bedrooms
Luxury treehouse with views of the Sierras
Entire Place • 1 bedroom
Heated Pool/Spa Near Sequoia National Park
Entire Place • 4 bedrooms
6 bedroom home-heated pool/spa near Sequioa/Kings
Entire Place • 6 bedrooms
Santorini inspired BrisBar Villa
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Visalia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Visalia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aaron | 15 | $664,329 | 1420 | 4.93/5.0 |
| Guest Equity | 20 | $457,212 | 1279 | 4.77/5.0 |
| Jansen | 8 | $325,628 | 1022 | 4.93/5.0 |
| Amber | 6 | $171,232 | 932 | 4.91/5.0 |
| Lisa | 5 | $161,465 | 572 | 4.76/5.0 |
| Linda | 3 | $149,255 | 464 | 4.96/5.0 |
| Don | 4 | $146,858 | 306 | 4.97/5.0 |
| Anabel | 2 | $141,844 | 35 | 4.74/5.0 |
| Elizabeth | 2 | $139,966 | 275 | 4.86/5.0 |
| Willie | 8 | $138,917 | 254 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Visalia.
Dive Deeper: Advanced Visalia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Visalia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVisalia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Visalia
- The Visalia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71% of the 341 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Visalia, House properties are the most common (78.3%), reflecting the local real estate landscape.
- Houses represent a significant 78.3% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, outdoor/unique, unique stays (combined 11.4%) offer potential for unique stay experiences.
Visalia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Visalia
- The dominant room capacity in Visalia is 1 bedroom listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 49.3% of the active Airbnb listings in Visalia, indicating a high concentration in these sizes.
- A significant 40.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Visalia.
Visalia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Visalia
- The most common guest capacity trend in Visalia vacation rentals is listings accommodating 8+ guests (27.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Visalia STR market, accounting for 44.0% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Visalia.
- On average, properties in Visalia are equipped to host 4.3 guests.
Visalia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Visalia
- The most common availability pattern in Visalia falls within the 271-366 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Visalia (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Visalia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
118 listings
35.3% of total
2 Nights
116 listings
34.7% of total
3 Nights
7 listings
2.1% of total
4-6 Nights
12 listings
3.6% of total
7-29 Nights
21 listings
6.3% of total
30+ Nights
60 listings
18% of total
Key Insights
- The most prevalent minimum stay requirement in Visalia is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Visalia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18%) caters to monthly stays (30+ nights) in Visalia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.3% of Visalia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Visalia.
Visalia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
83 listings
26% of total
Moderate
124 listings
38.9% of total
Firm
51 listings
16% of total
Strict
61 listings
19.1% of total
Cancellation Policy Insights for Visalia
- The prevailing Airbnb cancellation policy trend in Visalia is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.9%) and stricter (35.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Visalia.
- Regularly review your cancellation policy against competitors and market demand shifts in Visalia.
Visalia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Visalia
- The overall average booking lead time for vacation rentals in Visalia is 37 days.
- Guests book furthest in advance for stays during June (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Visalia.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Visalia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Visalia (2025)
Amenity Prevalence
Amenity Insights for Visalia
- Essential amenities in Visalia that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Visalia: Wifi, Air conditioning, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Visalia to stay competitive.
Visalia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Visalia
- The typical guest profile for Airbnb in Visalia consists of primarily domestic travelers (86%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.9% of guests.
- Key international markets include United States (85.9%) and Germany (2%).
- Top languages spoken are English (57.3%) followed by Spanish (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Visalia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wawona | 62 | $6,681 | $527.85 | 46% |
| Avila Beach | 88 | $6,555 | $570.04 | 40% |
| Yosemite National Park | 224 | $6,523 | $479.18 | 46% |
| Templeton | 155 | $4,735 | $483.69 | 40% |
| Lone Pine | 32 | $4,553 | $257.98 | 60% |
| Three Rivers | 406 | $4,498 | $356.34 | 49% |
| Yosemite West | 28 | $4,451 | $384.08 | 49% |
| Paso Robles | 718 | $4,361 | $427.12 | 40% |
| June Lake | 85 | $4,262 | $331.50 | 50% |
| Cayucos | 191 | $4,095 | $408.44 | 41% |