Airbnb Market Analytics, Statistics and Data in Visalia, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Visalia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Visalia:

Average Daily Rate

$148

Occupancy Rate

46.07%

Annual Revenue

$23,790

Revenue Growth YoY

28.79%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

335

How much do Airbnb hosts make on average per month in Visalia?

The short-term rental market in Visalia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,224 per month
Strong performing properties (top 25%) make $3,776 or more
Best-in-class properties (top 10%) achieve $5,535+ monthly
Entry-level properties (bottom 25%) typically earn around $981

Revenue Variations by Month

Occupancy Rates Throughout the Year in Visalia

The market in Visalia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 49% occupancy rates
Strong performing properties (top 25%) achieve 68% or higher
Best-in-class properties (top 10%) reach 84%+occupancy
Entry-level properties (bottom 25%) average around 25%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Visalia

Daily rates in Visalia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $112 per night
Strong performing properties (top 25%) secure $182 or more
Best-in-class properties (top 10%) pull in $267+ per night
Entry-level properties (bottom 25%) earn around $67

Daily Rate Variations by Month

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Seasonality patterns in Visalia

Peak Season (June, July, May)

Revenue peaks at $3198.20 per month
Occupancy rates reach 57.00%
Daily rates average $148.87

Shoulder Season

Revenue averages $2666.96 per month
Occupancy maintains 47.76%
Daily rates hold at $139.58

Low Season (September, December, January)

Revenue drops to $1758.86 per month
Occupancy decreases to 37.82%
Daily rates adjust to $129.16

Is it still profitable to do Airbnb in Visalia in 2025?

Yes! Visalia demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2667 and With 335 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Visalia

Area	Why Choose This Area	Key Attractions
Downtown Visalia	The heart of Visalia featuring numerous restaurants, shops, and cultural attractions. This area is popular among tourists and business travelers looking for convenience and local flavor.	Visalia Convention Center, Fox Theatre, Visalia Farmers Market, ImagineU Children's Museum, Downtown Visalia Art Walk
Mooney Grove Park	A beautiful park area featuring a variety of recreational activities and natural beauty. It attracts families and nature lovers, making it ideal for hosting families.	Mooney Grove Park, Tulare County Museum, Picnic areas, Walking trails, Playgrounds
Visalia Bypass	Conveniently located near the main highways, this area is appealing for road trippers and travelers looking for easy access to surrounding attractions such as Sequoia National Park.	Sequoia National Park, Kings Canyon National Park, Dining options along the Bypass, Costco, Shopping centers
South Visalia	This residential area is growing and becoming popular among families looking for vacation rentals to explore the area. Residential feel but close to amenities.	Local parks, Shopping centers, Dining options, Visalia Mall, Community events
North Visalia	This area is known for its quieter neighborhoods and accessibility to schools and parks. Ideal for longer stays or family visits.	Norton Dietz Park, Sequoia Mall, Restaurants, Library, Sports fields
Civic Center	Home to government buildings and civic events, this area is located near popular attractions and is suitable for business travelers.	Visalia City Hall, Tulare County Courthouse, Museums, Local events, Civic Center Park
West Visalia	A growing area with a mix of residential and commercial properties. It's becoming popular due to new developments and proximity to services.	Local shops, Dining, Parks, Community centers, Less crowded attractions
Tule River	Scenic natural area known for outdoor activities such as hiking and camping, perfect for attracting nature enthusiasts and outdoor adventurers.	Tule River, Hiking Trails, Camping Areas, Fishing spots, Natural scenery

Do you need a license for Airbnb in Visalia?

$300.80

Daily Rate

Top Performing Professional Hosts in Visalia

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Aaron	15	$714,154	1481	4.93/5.0
Guest Equity	20	$550,122	1259	4.78/5.0
Jansen	7	$340,017	1016	4.92/5.0
Amber	6	$181,215	883	4.92/5.0
Willie	9	$164,511	314	4.53/5.0
Susan	4	$157,870	322	4.93/5.0
Lisa	6	$154,425	558	4.76/5.0
Yanet	3	$151,236	345	5.00/5.0
Evolve	2	$138,565	56	4.91/5.0
Linda	3	$134,896	464	4.96/5.0

Additional analytics on vacation rental, real estate, short term rental data in Visalia

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (71%), with house and boutique & hotels properties comprising 87.5% of inventory
Untapped potential in others, outdoor & mobile, unique stays segments (7.5% combined)

Room Capacity Distribution

Analysis of 335 properties in Visalia shows that 1 bedroom properties are most prevalent, making up 26.3% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 50.1% of all listings.

Key Insights

Most common: 1 bedroom (26.3%)
Least common: 5+ bedrooms (4.8%)
Market concentration: 50.1% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 335 properties in Visalia reveals that 8+ guests properties dominate the market, representing 26.9% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 41.5% of the market.

Key Insights

Most common capacity: 8+ guests (26.9% of market)
Least common capacity: 5 guests (2.4% of market)
Average guest capacity: 4.2 guests per property
Market concentration: 41.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 335 properties in Visalia, the most common availability pattern is 181-270 days (31.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.6% of properties).

Key Insights

Most common availability window: 181-270 days (31.9%)
Most common booking duration: 91-180 days (31.6%)
Properties with high availability (180+ days): 62.1%
Properties with long-term bookings (180+ days): 40.6%

Minimum Stay Distributions

1 Night (38.9%)

1 Night

118 listings

38.9% of total

2 Nights (41.9%)

2 Nights

127 listings

41.9% of total

3 Nights (4%)

3 Nights

12 listings

4% of total

4-6 Nights (3.3%)

4-6 Nights

10 listings

3.3% of total

7-29 Nights (4.3%)

7-29 Nights

13 listings

4.3% of total

30+ Nights (7.6%)

30+ Nights

23 listings

7.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 80.8%
Mid-length stays (4-6 nights) represent 3.3% of listings
Monthly+ stays (7.6%) suggest a stable extended-stay market
High market flexibility with 84.8% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (28%)

Flexible

84 listings

28% of total

Moderate (39%)

Moderate

117 listings

39% of total

Firm (16.3%)

Firm

49 listings

16.3% of total

Strict (16.7%)

Strict

50 listings

16.7% of total

Key Insights

Moderate is the preferred policy at 39.0% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 67.0% of the market
Firm policies are least common at 16.3% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, May, Jul, averaging 51 days
Shortest booking windows are in Oct, Dec, Jan, averaging 29 days
Summer shows the longest average booking window at 49 days, while Winter has the shortest at 32 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Oct-Jan when lead times are shortest

Popular Airbnb Amenities in Visalia

Every property in Visalia comes standard with Wifi. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 86.6% of total guests, indicating a dominant local market share.
Primary international markets: Germany (2.3%) and Canada (1.7%)
English is the top language at 67.2%, followed by Spanish (20.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%

Recommendations

Target marketing campaigns for Los Angeles and San Diego markets
Develop localized content for Germany and Canada
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Visalia. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Wawona	62	$7,189	$515.43	48%
Avila Beach	90	$6,519	$551.91	42%
Yosemite National Park	230	$6,428	$461.99	47%
Yosemite West	27	$5,737	$324.23	54%
Templeton	157	$5,304	$465.66	41%
Three Rivers	392	$5,147	$343.32	50%
Paso Robles	730	$4,788	$394.13	41%
Cayucos	183	$4,499	$390.14	42%
Oakhurst	637	$4,234	$295.98	48%
San Luis Obispo	345	$4,193	$334.81	48%

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