Airbnb Market Analytics, Statistics and Data in Unincorporated Santa Monica Mountains, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Unincorporated Santa Monica Mountains? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Unincorporated Santa Monica Mountains:
How much do Airbnb hosts make on average per month in Unincorporated Santa Monica Mountains?
The short-term rental market in Unincorporated Santa Monica Mountains shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $6,779 per month
- Strong performing properties (top 25%) make $12,863 or more
- Best-in-class properties (top 10%) achieve $23,267+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,677
Revenue Variations by Month
Occupancy Rates Throughout the Year in Unincorporated Santa Monica Mountains
The market in Unincorporated Santa Monica Mountains shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Unincorporated Santa Monica Mountains
Daily rates in Unincorporated Santa Monica Mountains vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $506 per night
- Strong performing properties (top 25%) secure $864 or more
- Best-in-class properties (top 10%) pull in $1,540+ per night
- Entry-level properties (bottom 25%) earn around $258
Daily Rate Variations by Month
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Seasonality patterns in Unincorporated Santa Monica Mountains
Peak Season (July, August, June)
- Revenue peaks at $12934.60 per month
- Occupancy rates reach 63.66%
- Daily rates average $719.77
Shoulder Season
- Revenue averages $10237.61 per month
- Occupancy maintains 48.65%
- Daily rates hold at $687.15
Low Season (February, December, January)
- Revenue drops to $5449.48 per month
- Occupancy decreases to 33.90%
- Daily rates adjust to $656.09
Is it still profitable to do Airbnb in Unincorporated Santa Monica Mountains in 2025?
Yes! Unincorporated Santa Monica Mountains demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $10238 and The market's 154 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Unincorporated Santa Monica Mountains
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Malibu | Famous for its stunning beaches and celebrity homes, Malibu is a prime location for tourists seeking luxury and relaxation by the ocean. | Malibu Pier, El Matador Beach, Point Dume State Beach, Adamson House, Malibu Lagoon State Beach |
| Topanga Canyon | This rustic mountainous area offers a bohemian lifestyle and is popular with those looking to escape the urban environment while still being close to Los Angeles. | Topanga State Park, Topanga Canyon Boulevard, The Getty Villa, Malibu Creek State Park, Meditation Gardens |
| Agoura Hills | Known for its suburban atmosphere and proximity to the Santa Monica Mountains, Agoura Hills attracts families and outdoor enthusiasts alike. | Paramount Ranch, Las Virgenes Canyon Open Space Preserve, Chumash Park, Agoura Hills Library, Civic Center Park |
| Calabasas | A wealthy community known for its gated communities and luxury stores, Calabasas appeals to those looking for upscale lodging options. | The Commons at Calabasas, Malibu Canyon State Park, Calabasas Creek Park, Leonis Adobe Museum |
| Thousand Oaks | Thousand Oaks boasts beautiful parks and nature trails, making it popular among families and nature lovers. | Conejo Valley Botanic Garden, Wildwood Regional Park, The Oaks Mall, Los Robles Regional Park |
| Lake Sherwood | A small, affluent community embraced by nature and known for its lake, perfect for vacationers looking for some tranquility. | Lake Sherwood, Sherwood Country Club, The Lakes at Sherwood |
| Hidden Hills | An exclusive and serene area known for equestrian properties and celebrity residents, ideal for upscale short-term rentals. | Hidden Hills Equestrian Center, Hidden Hills Park |
| Westlake Village | A charming town with scenic views and upscale amenities, Westlake Village attracts tourists who enjoy a luxurious yet laid-back lifestyle. | Westlake Village Inn, Westlake Lake, Bachman Park, The Promenade at Westlake |
Do you need a license for Airbnb in Unincorporated Santa Monica Mountains?
We recommend checking directly with Unincorporated Santa Monica Mountains's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (3% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Unincorporated Santa Monica Mountains
Spectacular Ocean and Mtn Views
Entire Place • 2 bedrooms
Malibu Rocky Oaks by Stay Awhile Villas
Entire Place • 5 bedrooms
Luxury in Malibu. Exquisite Views. Remarkable Serenity. Delightfully Private.
Entire Place • 6 bedrooms
4B/4.5B Malibu Estate with Incredible Ocean Views
Entire Place • 4 bedrooms
Latigo Beach Estate-Malibu- Pool/Spa w ocean views
Entire Place • 4 bedrooms
Mount Malibu Mansion - Ocean Views+Guest House
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Unincorporated Santa Monica Mountains
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oraklus | 10 | $2,120,935 | 384 | 4.81/5.0 |
| Crystal-Mae | 2 | $640,277 | 27 | 5.00/5.0 |
| Kathy | 2 | $514,815 | 346 | 4.98/5.0 |
| Ardie | 5 | $502,331 | 90 | 4.96/5.0 |
| Michele | 3 | $471,375 | 213 | 4.88/5.0 |
| OceanZenProperties | 2 | $438,206 | 295 | 4.92/5.0 |
| Stay Awhile | 1 | $400,710 | 30 | 5.00/5.0 |
| Steve + Lee | 1 | $396,802 | 217 | 4.95/5.0 |
| Austin | 1 | $346,914 | 52 | 4.96/5.0 |
| John Hilde Homes Hosting | 1 | $321,869 | 34 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Unincorporated Santa Monica Mountains
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.1%), with house and others properties comprising 77.9% of inventory
- Strong specialty sector (17.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays segments (5.1% combined)
Room Capacity Distribution
Analysis of 154 properties in Unincorporated Santa Monica Mountains shows that 1 bedroom properties are most prevalent, making up 31.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 53.2% of all listings.
Key Insights
- Most common: 1 bedroom (31.8%)
- Least common: 4 bedrooms (10.4%)
- Market concentration: 53.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 154 properties in Unincorporated Santa Monica Mountains reveals that 8+ guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 49.4% of the market.
Key Insights
- Most common capacity: 8+ guests (29.9% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 49.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 154 properties in Unincorporated Santa Monica Mountains, the most common availability pattern is 91-180 days (32.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.1% of properties).
Key Insights
- Most common availability window: 91-180 days (32.5%)
- Most common booking duration: 91-180 days (33.1%)
- Properties with high availability (180+ days): 56.5%
- Properties with long-term bookings (180+ days): 43.5%
Minimum Stay Distributions
1 Night
31 listings
22% of total
2 Nights
66 listings
46.8% of total
3 Nights
24 listings
17% of total
4-6 Nights
4 listings
2.8% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
15 listings
10.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.8%
- Mid-length stays (4-6 nights) represent 2.8% of listings
- Monthly+ stays (10.6%) suggest a stable extended-stay market
- High market flexibility with 85.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.4% of total
Super Strict 60 Days
2 listings
1.4% of total
Flexible
17 listings
12.1% of total
Moderate
35 listings
25% of total
Firm
33 listings
23.6% of total
Strict
51 listings
36.4% of total
Key Insights
- Strict is the preferred policy at 36.4% of listings
- The market shows a balanced distribution between guest-friendly (37.1%) and strict (60.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Apr, May, averaging 53 days
- Shortest booking windows are in Mar, Sep, Jan, averaging 37 days
- Summer shows the longest average booking window at 49 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Unincorporated Santa Monica Mountains
Every property in Unincorporated Santa Monica Mountains comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.2%) and Canada (2.7%)
- English is the top language at 70.8%, followed by Spanish (15.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Los Angeles and New York markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Unincorporated Santa Monica Mountains. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Summerland | 72 | $6,573 | $465.83 | 48% |
| Toro Canyon | 38 | $6,413 | $536.84 | 41% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
| Universal City | 13 | $6,067 | $408.16 | 44% |
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