Truckee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Truckee in 2025? Explore comprehensive Airbnb analytics for Truckee, California, United States to uncover income potential. This 2025 STR market report for Truckee, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,492 active listings.
Whether you're considering an Airbnb investment in Truckee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Truckee Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Truckee Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Truckee (2025)
Understanding the monthly revenue variations for Airbnb listings in Truckee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Truckee is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Truckee across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,909+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,288 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,129 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Truckee
Truckee Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Truckee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Truckee:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Truckee
Average Daily Rate (ADR) Airbnb Trends in Truckee (2025)
Effective short term rental pricing strategy in Truckee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Truckee typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $983+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $624 or more.
- Typical properties (Median) charge around $416 per night.
- Entry-level properties (Bottom 25%) earn around $291 per night.
Average Daily Rate (ADR) Trend by Month in Truckee
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Airbnb Seasonality Analysis & Trends in Truckee (2025)
Peak Season (February, January, December)
- Revenue averages $8,256 per month
- Occupancy rates average 42.0%
- Daily rates average $621
Shoulder Season
- Revenue averages $5,866 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $521
Low Season (September, October, November)
- Revenue drops to average $3,177 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $476
Seasonality Insights for Truckee
- The Airbnb seasonality in Truckee shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Truckee's highest earning potential, with monthly revenues capable of climbing to $8,553, occupancy reaching a high of 48.2%, and ADRs peaking at $634.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,666, occupancy could drop to 24.6%, and ADRs may adjust down to $469.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Truckee.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Truckee seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Truckee (2025)
Exploring the top neighborhoods for short-term rentals in Truckee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Tyrack | A charming neighborhood with vintage cabins and a rustic feel, attracting families and travelers looking for a cozy retreat in nature, with easy access to outdoor activities all year round. | Donner Lake, Tahoe National Forest, Historic downtown Truckee, Truckee River, The Train Depot, Sugar Bowl Ski Resort |
| Northstar | A popular ski resort area that draws winter sports enthusiasts and summer visitors alike, known for luxury accommodations and amenities. Ski-in/ski-out options appeal greatly to tourists. | Northstar California Resort, Gold Coast Mountain Tour, Northstar Village, alpine skiing, mountain biking trails, The Ritz-Carlton, Lake Tahoe |
| Donner Summit | Famous for its stunning mountain views and hiking trails, this area is perfect for adventure seekers in both winter and summer, providing excellent rental options for outdoor lovers. | Donner Pass, Hiking Trails, Historic Emigrant Trail, Lake Donner, Ski Resorts, Bicycle Trails |
| Truckee River | Ideal for those who love outdoor activities, this area offers picturesque river views and access to fishing, hiking, and biking, making it a prime location for nature enthusiasts. | Truckee River Rafting, Riverwalk, Kayaking, Fishing spots, Scenic walking trails, Biking paths |
| Tahoe Donner | A family-friendly community with easy access to year-round recreational activities, known for its well-maintained beaches, parks, and seasonal events that attract families and visitors. | Tahoe Donner Beach Club, Hiking Trails, Winter Sports, Community events, Golfing, Camping |
| Prosser Lake | A tranquil area that emphasizes outdoor experience with lakeside activities. Ideal for finding peace in nature while still being close to the main Truckee town attractions. | Prosser Lake, Water sports, Fishing, Camping grounds, Picnic areas, Winter activities |
| Glenshire | A beautiful residential neighborhood that attracts visitors looking for a more secluded spot while still providing access to plenty of outdoor activities and a local community feel. | Glenshire Association, Trail networks, Community events, Family-friendly parks, Tennis courts, Picnic spots |
| Truckee Town Center | The heart of Truckee featuring local shops, restaurants, and a vibrant community atmosphere. Attractive to travelers seeking a more urban, yet small-town experience. | Historic sites, Shops and boutiques, Cafes and restaurants, Art galleries, Live music venues, Seasonal festivals |
Understanding Airbnb License Requirements & STR Laws in Truckee (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Truckee. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Truckee to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Truckee (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Truckeebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ski-in/out Northstar, After Ski Villa, 10.6K SqFt
Entire Place • 10 bedrooms
Skislope-Mountain Villa
Entire Place • 9 bedrooms
True North Lodge - Mountain Luxury.
Entire Place • 5 bedrooms
Luxury 5000 sf Home w/ Amazing Game Rm, Sleeps 21
Entire Place • 8 bedrooms
Luxury River Retreat - TLUXP
Entire Place • 5 bedrooms
Skislope-Tahoe Villa
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Truckee (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Truckee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tahoe Getaways Llc | 84 | $4,333,280 | 841 | 3.99/5.0 |
| Evolve | 50 | $2,670,935 | 1564 | 4.41/5.0 |
| Tahoe Luxury Properties | 22 | $2,196,876 | 131 | 3.11/5.0 |
| East West | 76 | $1,983,468 | 400 | 2.91/5.0 |
| Tahoe Alpenglow Properties | 25 | $1,883,207 | 1195 | 4.82/5.0 |
| VRA Tahoe | 11 | $1,833,247 | 583 | 4.88/5.0 |
| AvantStay Tahoe | 23 | $1,812,022 | 792 | 4.71/5.0 |
| Tahoe Signature Properties | 37 | $1,607,636 | 440 | 4.44/5.0 |
| Tahoe Mountain Properties | 27 | $1,604,735 | 577 | 4.51/5.0 |
| Tahoe Truckee Vacation | 47 | $1,539,712 | 544 | 3.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Truckee.
Dive Deeper: Advanced Truckee STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Truckee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTruckee Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Truckee
- The Truckee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 1,492 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Truckee, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.9%) offer potential for unique stay experiences.
Truckee Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Truckee
- The dominant room capacity in Truckee is 3 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 57.3% of the active Airbnb listings in Truckee, indicating a high concentration in these sizes.
- A significant 65.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Truckee.
Truckee Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Truckee
- The most common guest capacity trend in Truckee vacation rentals is listings accommodating 8+ guests (54.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Truckee STR market, accounting for 74.1% of listings.
- 77.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Truckee.
- On average, properties in Truckee are equipped to host 6.6 guests.
Truckee Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Truckee
- The most common availability pattern in Truckee falls within the 271-366 days range, representing 54.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Truckee (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Truckee Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
73 listings
5.1% of total
2 Nights
570 listings
39.9% of total
3 Nights
182 listings
12.7% of total
4-6 Nights
34 listings
2.4% of total
7-29 Nights
17 listings
1.2% of total
30+ Nights
553 listings
38.7% of total
Key Insights
- The most prevalent minimum stay requirement in Truckee is 2 Nights, adopted by 39.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (38.7%) caters to monthly stays (30+ nights) in Truckee, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.9% of Truckee hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.1% currently do.
- A 2-night minimum appears standard (39.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 38.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Truckee.
Truckee Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
200 listings
15.5% of total
Super Strict 60 Days
60 listings
4.6% of total
Flexible
34 listings
2.6% of total
Moderate
206 listings
15.9% of total
Firm
310 listings
24% of total
Strict
481 listings
37.2% of total
Cancellation Policy Insights for Truckee
- The prevailing Airbnb cancellation policy trend in Truckee is Strict, used by 37.2% of listings.
- A majority (61.2%) of hosts in Truckee utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.2% market standard in Truckee.
- With 37.2% using Strict terms, this is a viable option in Truckee, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Truckee.
Truckee STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Truckee
- The overall average booking lead time for vacation rentals in Truckee is 56 days.
- Guests book furthest in advance for stays during February (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Fall (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Truckee.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Truckee averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Truckee (2025)
Amenity Prevalence
Amenity Insights for Truckee
- Essential amenities in Truckee that guests expect include: Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm, Kitchen, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Truckee: Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm, Kitchen, Coffee maker.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm, Kitchen, Coffee maker.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Truckee to stay competitive.
Truckee Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Truckee
- The typical guest profile for Airbnb in Truckee consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (0.4%).
- Top languages spoken are English (62.8%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and San Jose.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Truckee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenbrook | 29 | $9,613 | $813.36 | 45% |
| Zephyr Cove | 178 | $6,596 | $585.58 | 38% |
| Incline Village-Crystal Bay | 162 | $5,653 | $537.06 | 40% |
| Meyers | 190 | $5,189 | $420.43 | 43% |
| Carnelian Bay | 349 | $5,186 | $487.70 | 40% |
| Stateline | 29 | $5,155 | $479.76 | 45% |
| Tahoma | 188 | $4,936 | $494.37 | 40% |
| Homewood | 129 | $4,705 | $481.51 | 39% |
| Kyburz | 11 | $4,639 | $327.85 | 42% |
| Tahoe Vista | 206 | $4,529 | $425.40 | 40% |