Airbnb Market Analytics, Statistics and Data in Truckee, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Truckee? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Truckee:
How much do Airbnb hosts make on average per month in Truckee?
The short-term rental market in Truckee shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,125 per month
- Strong performing properties (top 25%) make $7,243 or more
- Best-in-class properties (top 10%) achieve $11,886+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,144
Revenue Variations by Month
Occupancy Rates Throughout the Year in Truckee
The market in Truckee shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Truckee
Daily rates in Truckee vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $395 per night
- Strong performing properties (top 25%) secure $598 or more
- Best-in-class properties (top 10%) pull in $929+ per night
- Entry-level properties (bottom 25%) earn around $280
Daily Rate Variations by Month
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Seasonality patterns in Truckee
Peak Season (February, July, March)
- Revenue peaks at $8426.02 per month
- Occupancy rates reach 49.86%
- Daily rates average $590.16
Shoulder Season
- Revenue averages $5717.53 per month
- Occupancy maintains 34.67%
- Daily rates hold at $510.00
Low Season (November, September, October)
- Revenue drops to $3185.67 per month
- Occupancy decreases to 24.72%
- Daily rates adjust to $444.96
Is it still profitable to do Airbnb in Truckee in 2025?
Yes! Truckee demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $5718 and As a mature market with 1518 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Truckee
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Northstar | A popular ski resort area offering year-round outdoor activities. Ideal for travelers looking for winter sports in the colder months and hiking, mountain biking in the summer. | Northstar California Resort, Lake Tahoe, Biking and Hiking Trails, Golf Courses, Fine Dining and Spas |
| Downtown Truckee | Charming historic downtown filled with boutiques, restaurants, and galleries. Perfect for travelers wanting a local experience and close access to festivals and events. | Truckee River, Historic downtown shops, Truckee Thursdays, Art galleries, Local breweries |
| Lake Tahoe | Famous for its stunning lake views and recreational opportunities, attracting tourists year-round for both summer and winter activities. | Lake Tahoe Beaches, Emerald Bay State Park, Heavenly Mountain Resort, Boat rentals, Hiking trails |
| Squaw Valley | Renowned ski destination with breathtaking scenery and outdoor activities. Great for winter sports enthusiasts and summer hikers. | Squaw Valley Ski Resort, Aerial Tram, Mountain biking, Live music events, Outdoor festivals |
| Tahoe Donner | Residential community with a variety of outdoor recreation options, perfect for families and nature lovers. | Tahoe Donner Ski Area, Golf Course, Lake Donner, Bike trails, Community events |
| Alpine Meadows | A less crowded alternative for skiing and snowboarding, offering a more laid-back atmosphere and beautiful alpine scenery. | Alpine Meadows Ski Resort, Hiking trails, Snowshoeing, Scenic views, Local eateries |
| Truckee River | Great for outdoor enthusiasts looking for water activities like rafting and fishing, with scenic views and nature trails. | Truckee River Rafting, Fishing spots, Trail access, Picnic areas, Wildlife viewing |
| Mount Rose | Another popular ski destination with stunning views, known for its challenging terrains and scenic vistas, attracting serious skiers and snowboarders. | Mount Rose Ski Tahoe, Snowboarding, Skiing, Winter hiking, Panoramic views |
Do you need a license for Airbnb in Truckee?
We recommend checking directly with Truckee's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (16% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Truckee
Ski-in/out Northstar, After Ski Villa, 10.6K SqFt
Entire Place • 10 bedrooms
Skislope-Mountain Villa
Entire Place • 9 bedrooms
True North Lodge - Mountain Luxury.
Entire Place • 5 bedrooms
Luxury 5000 sf Home w/ Amazing Game Rm, Sleeps 21
Entire Place • 8 bedrooms
Luxury River Retreat - TLUXP
Entire Place • 5 bedrooms
Tahoe Lux Retreat | 4 Kings | View | BBQ + FirePit
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Truckee
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tahoe Getaways Llc | 84 | $4,074,249 | 840 | 3.99/5.0 |
| Evolve | 52 | $2,694,246 | 1626 | 4.51/5.0 |
| East West | 76 | $2,165,255 | 400 | 2.91/5.0 |
| Tahoe Luxury Properties | 23 | $2,043,549 | 138 | 3.18/5.0 |
| Tahoe Alpenglow Properties | 26 | $2,004,725 | 1295 | 4.81/5.0 |
| VRA Tahoe | 11 | $1,768,343 | 583 | 4.88/5.0 |
| Tahoe Exclusive Vacation Renta | 40 | $1,758,713 | 163 | 3.56/5.0 |
| AvantStay Tahoe | 24 | $1,698,680 | 797 | 4.70/5.0 |
| Vacasa California | 40 | $1,676,726 | 1387 | 4.36/5.0 |
| Tahoe Signature Properties | 37 | $1,549,510 | 440 | 4.44/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Truckee
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.9%), with house and apartment & condo properties comprising 82.1% of inventory
- Strong specialty sector (17.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 1,518 properties in Truckee shows that 3 bedrooms properties are most prevalent, making up 36.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 57.4% of all listings.
Key Insights
- Most common: 3 bedrooms (36.5%)
- Least common: 5+ bedrooms (8%)
- Market concentration: 57.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 1,518 properties in Truckee reveals that 8+ guests properties dominate the market, representing 55.2% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 74.3% of the market.
Key Insights
- Most common capacity: 8+ guests (55.2% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 6.6 guests per property
- Market concentration: 74.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,518 properties in Truckee, the most common availability pattern is 271-366 days (55.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.3% of properties).
Key Insights
- Most common availability window: 271-366 days (55.3%)
- Most common booking duration: 31-90 days (40.3%)
- Properties with high availability (180+ days): 85.4%
- Properties with long-term bookings (180+ days): 15.4%
Minimum Stay Distributions
1 Night
94 listings
6.6% of total
2 Nights
648 listings
45.7% of total
3 Nights
275 listings
19.4% of total
4-6 Nights
81 listings
5.7% of total
7-29 Nights
18 listings
1.3% of total
30+ Nights
302 listings
21.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.3%
- Mid-length stays (4-6 nights) represent 5.7% of listings
- Monthly+ stays (21.3%) suggest a stable extended-stay market
- High market flexibility with 71.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
67 listings
5.1% of total
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
202 listings
15.2% of total
Flexible
39 listings
2.9% of total
Moderate
208 listings
15.7% of total
Firm
311 listings
23.5% of total
Strict
498 listings
37.6% of total
Key Insights
- Strict is the preferred policy at 37.6% of listings
- Stricter policies (Firm & Strict) dominate at 61.1% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 61.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jul, Jun, averaging 70 days
- Shortest booking windows are in Apr, Sep, Oct, averaging 46 days
- Summer shows the longest average booking window at 66 days, while Fall has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Oct when lead times are shortest
Popular Airbnb Amenities in Truckee
Below is the distribution of amenities across listings in Truckee:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.4%)
- English is the top language at 71%, followed by Spanish (15.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for San Francisco and San Jose markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Truckee. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Glenbrook | 33 | $9,573 | $836.73 | 42% |
| Zephyr Cove | 189 | $6,239 | $568.98 | 36% |
| Incline Village-Crystal Bay | 163 | $5,690 | $538.47 | 40% |
| Stateline | 30 | $5,426 | $515.55 | 45% |
| Meyers | 192 | $5,417 | $423.92 | 44% |
| Homewood | 134 | $5,273 | $515.95 | 40% |
| Kyburz | 11 | $4,991 | $320.61 | 45% |
| Carnelian Bay | 354 | $4,921 | $475.25 | 40% |
| Tahoma | 193 | $4,891 | $497.63 | 40% |
| Tahoe Vista | 212 | $4,722 | $427.58 | 40% |
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