Airbnb Market Analytics, Statistics and Data in Topanga, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Topanga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Topanga:
How much do Airbnb hosts make on average per month in Topanga?
The short-term rental market in Topanga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,004 per month
- Strong performing properties (top 25%) make $7,055 or more
- Best-in-class properties (top 10%) achieve $12,032+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,155
Revenue Variations by Month
Occupancy Rates Throughout the Year in Topanga
The market in Topanga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Topanga
Daily rates in Topanga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $246 per night
- Strong performing properties (top 25%) secure $421 or more
- Best-in-class properties (top 10%) pull in $757+ per night
- Entry-level properties (bottom 25%) earn around $159
Daily Rate Variations by Month
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Seasonality patterns in Topanga
Peak Season (July, August, June)
- Revenue peaks at $7211.33 per month
- Occupancy rates reach 62.07%
- Daily rates average $363.66
Shoulder Season
- Revenue averages $5807.61 per month
- Occupancy maintains 50.70%
- Daily rates hold at $355.35
Low Season (November, December, January)
- Revenue drops to $3315.04 per month
- Occupancy decreases to 31.08%
- Daily rates adjust to $349.33
Is it still profitable to do Airbnb in Topanga in 2025?
Yes! Topanga demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $5808 and With 300 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Topanga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Topanga Canyon | A picturesque canyon area known for its scenic beauty, hiking trails, and a close-knit artistic community. Ideal for nature lovers and those seeking a peaceful retreat yet close to Los Angeles. | Topanga State Park, Topanga Lookout, Hiking Trails, The Topanga Zoo, Local Artisan Shops, Theatricum Botanicum |
| Topanga Village | The charming village at the canyon's base with a bohemian vibe. Popular for boutique shopping, unique dining options, and local art studios. | Topanga Village Arts, The Topanga General Store, The Topanga Library, Local Cafes, Art Galleries |
| Pacific Palisades | Adjacent to Topanga, this affluent neighborhood offers stunning ocean views and luxury homes. Attracts wealthy travelers and families looking for upscale vacation stays. | Will Rogers State Beach, Temescal Canyon, Palisades Park, Shopping at Palisades Village, Brentwood Country Mart |
| Malibu | Famous for its beaches and celebrity homes, Malibu is a prime location for high-end vacation rentals. It attracts sun-seekers and those wanting a luxurious coastal experience. | Malibu Pier, Zuma Beach, El Matador State Beach, Malibu Lagoon State Beach, Shopping at Malibu Colony Plaza |
| Santa Monica | A vibrant coastal city with a bustling pier, shopping, and dining options. Great for attracting tourists due to its beach, culture, and proximity to Los Angeles. | Santa Monica Pier, Third Street Promenade, Santa Monica Farmers Market, Palisades Park |
| Brentwood | A suburban neighborhood known for its upscale homes and quiet streets. Popular with families and those looking for a tranquil stay while being close to LA attractions. | Brentwood Country Mart, sunset canyons, Local Farmers Market, Hiking in the Santa Monica Mountains |
| Hidden Hills | A gated community known for its privacy and luxury estates, often attracting celebrities. Ideal for exclusive and high-end vacation rentals. | Hidden Hills Riding Club, Local Parks, Community Events |
| Agoura Hills | A scenic suburban area with access to the Santa Monica Mountains and many outdoor activities. Attracts families and outdoor enthusiasts looking for a peaceful getaway. | Malibu Creek State Park, Chumash Park, Local Wine Tasting Rooms, Agoura Hills Recreation Center |
Do you need a license for Airbnb in Topanga?
We recommend checking directly with Topanga's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Topanga
Coastline Oceanview Oasis | Pool & Jacuzzi
Entire Place • 3 bedrooms
Luxury Ocean-View Home above Malibu Bluffs
Entire Place • 4 bedrooms
Boho Chic House w Panoramic Views
Entire Place • 4 bedrooms
The Topanga A-Frame & Spa
Entire Place • 2 bedrooms
Villa Amore nature retreat & detached yoga studio
Entire Place • 5 bedrooms
Breathtaking Views Modern Design-Malibu/Palisades
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Topanga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Open Air | 4 | $630,168 | 96 | 4.88/5.0 |
| Oraklus | 2 | $511,749 | 76 | 4.74/5.0 |
| Lisa | 1 | $418,290 | 95 | 4.91/5.0 |
| 4235108 | 3 | $373,398 | 90 | 4.95/5.0 |
| Lynne | 3 | $338,127 | 458 | 4.96/5.0 |
| Mani | 6 | $309,733 | 312 | 4.86/5.0 |
| Cheryl Williams / Dream Stays | 4 | $282,289 | 549 | 4.78/5.0 |
| Lacy | 2 | $265,062 | 128 | 4.93/5.0 |
| Deena | 1 | $263,532 | 66 | 5.00/5.0 |
| Grace | 1 | $255,782 | 70 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Topanga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.7%), with house and boutique & hotels properties comprising 65.7% of inventory
- Strong specialty sector (30.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.3% combined)
Room Capacity Distribution
Analysis of 300 properties in Topanga shows that 1 bedroom properties are most prevalent, making up 45.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 64.0% of all listings.
Key Insights
- Most common: 1 bedroom (45.7%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 64.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 300 properties in Topanga reveals that 2 guests properties dominate the market, representing 38.3% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.3% of the market.
Key Insights
- Most common capacity: 2 guests (38.3% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 57.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 300 properties in Topanga, the most common availability pattern is 91-180 days (30.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34% of properties).
Key Insights
- Most common availability window: 91-180 days (30.3%)
- Most common booking duration: 181-270 days (34%)
- Properties with high availability (180+ days): 58.7%
- Properties with long-term bookings (180+ days): 46.0%
Minimum Stay Distributions
1 Night
84 listings
30.7% of total
2 Nights
104 listings
38% of total
3 Nights
35 listings
12.8% of total
4-6 Nights
27 listings
9.9% of total
7-29 Nights
12 listings
4.4% of total
30+ Nights
12 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.7%
- Mid-length stays (4-6 nights) represent 9.9% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 81.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Super Strict 60 Days
2 listings
0.7% of total
Flexible
39 listings
14.2% of total
Moderate
68 listings
24.7% of total
Firm
52 listings
18.9% of total
Strict
113 listings
41.1% of total
Key Insights
- Strict is the preferred policy at 41.1% of listings
- The market shows a balanced distribution between guest-friendly (38.9%) and strict (60.0%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 44 days
- Shortest booking windows are in Sep, Mar, Jan, averaging 31 days
- Summer shows the longest average booking window at 42 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 42 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Topanga
Below is the distribution of amenities across listings in Topanga:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.3%) and United Kingdom (3.3%)
- English is the top language at 70.1%, followed by Spanish (16.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Los Angeles and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Topanga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Summerland | 72 | $6,573 | $465.83 | 48% |
| Toro Canyon | 38 | $6,413 | $536.84 | 41% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
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