Airbnb Market Analytics, Statistics and Data in Templeton, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Templeton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Templeton:
How much do Airbnb hosts make on average per month in Templeton?
The short-term rental market in Templeton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,738 per month
- Strong performing properties (top 25%) make $7,802 or more
- Best-in-class properties (top 10%) achieve $13,942+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,000
Revenue Variations by Month
Occupancy Rates Throughout the Year in Templeton
The market in Templeton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Templeton
Daily rates in Templeton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $288 per night
- Strong performing properties (top 25%) secure $563 or more
- Best-in-class properties (top 10%) pull in $1,055+ per night
- Entry-level properties (bottom 25%) earn around $182
Daily Rate Variations by Month
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Seasonality patterns in Templeton
Peak Season (July, June, August)
- Revenue peaks at $8566.75 per month
- Occupancy rates reach 54.43%
- Daily rates average $492.88
Shoulder Season
- Revenue averages $6123.68 per month
- Occupancy maintains 41.30%
- Daily rates hold at $457.17
Low Season (December, February, January)
- Revenue drops to $3893.84 per month
- Occupancy decreases to 30.58%
- Daily rates adjust to $417.88
Is it still profitable to do Airbnb in Templeton in 2025?
Yes! Templeton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $6124 and The market's 157 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Templeton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Templeton | The heart of Templeton, offering access to local shops, cafes, and restaurants. Ideal for visitors looking to explore the local community and its charm. | Templeton Farmers Market, Templeton Community Park, Local Wine Tasting Rooms, Historic Downtown Buildings |
| Templeton Wine Country | Nestled among vineyards and wineries, this area attracts wine enthusiasts and travelers seeking a tranquil getaway in the countryside. | Nowhere Inn, Ranchita Canyon Vineyard, Michele's Vineyard & Winery, Adelaida Cellars |
| West Templeton | Known for its suburban charm and proximity to outdoor pursuits, West Templeton is great for families and nature lovers looking for a peaceful retreat. | Santa Margarita Lake, Hiking Trails, Local Parks, Family-Friendly Restaurants |
| East Templeton | A quiet and friendly neighborhood offering a mix of residential and vacation renting options, perfect for those wanting to experience local life. | Templeton Historical Society, Local Art Studios, Rural Scenery, Community Events |
| Templeton Hills | With beautiful views and spacious homes, this area attracts visitors looking for a more rural and tranquil experience, perfect for relaxation. | Hiking Trails, Scenic Views, Peaceful Environment |
| South Templeton | A laid-back area with easy access to both urban and rural attractions, making it appealing for a diverse range of visitors. | Local Restaurants, Wine Tours, Quaint Shops |
| North Templeton | Known for its larger properties and quiet streets, North Templeton appeals to visitors seeking a family-friendly environment. | Community Events, Parks, Family Activities |
| Creston Road Area | This area provides a rustic and pastoral experience, popular among guests looking for a true countryside stay, close to nature and agriculture. | Creston Park, Local Farms, Scenic Drives, Natural Beauty |
Do you need a license for Airbnb in Templeton?
We recommend checking directly with Templeton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (25% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Templeton
Luxury Wine Country Retreat
Entire Place • 5 bedrooms
7BR/4BA (6000sf) Farmhouse & Barn on 5-acre
Entire Place • 7 bedrooms
Luxe 5/3.5 w/Pool, HotTub, FirePit & Movie Room
Entire Place • 5 bedrooms
Luxe Ranch w/Pool, Hot Hub, Game Room & Disc Golf.
Entire Place • 6 bedrooms
Vaquero Vines - Pool, Spa, Firepit and more!
Entire Place • 6 bedrooms
Private Vineyard & 6BR Mid-Century w/ Game House
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Templeton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paso Robles Vacation Rentals® | 14 | $1,502,205 | 507 | 4.53/5.0 |
| Kathy | 11 | $1,072,015 | 227 | 4.84/5.0 |
| Stephanie | 1 | $451,048 | 16 | 4.94/5.0 |
| Luke & Lauren | 2 | $321,612 | 256 | 4.95/5.0 |
| Concierge | 5 | $276,242 | 93 | 5.00/5.0 |
| Pauline | 3 | $230,095 | 415 | 4.91/5.0 |
| 40740051 | 1 | $224,788 | 22 | 5.00/5.0 |
| David | 1 | $223,171 | 57 | 4.75/5.0 |
| Nathaniel | 1 | $205,784 | 68 | 4.99/5.0 |
| Monica | 2 | $203,662 | 65 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Templeton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.3%), with house and outdoor & mobile properties comprising 77.0% of inventory
- Strong specialty sector (22.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, apartment & condo segments (3.2% combined)
Room Capacity Distribution
Analysis of 157 properties in Templeton shows that 1 bedroom properties are most prevalent, making up 28% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 45.9% of all listings.
Key Insights
- Most common: 1 bedroom (28%)
- Least common: 5+ bedrooms (15.9%)
- Market concentration: 45.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 157 properties in Templeton reveals that 8+ guests properties dominate the market, representing 40.8% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 63.1% of the market.
Key Insights
- Most common capacity: 8+ guests (40.8% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 63.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 157 properties in Templeton, the most common availability pattern is 181-270 days (40.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.1% of properties).
Key Insights
- Most common availability window: 181-270 days (40.8%)
- Most common booking duration: 91-180 days (40.1%)
- Properties with high availability (180+ days): 70.1%
- Properties with long-term bookings (180+ days): 31.8%
Minimum Stay Distributions
1 Night
35 listings
24% of total
2 Nights
86 listings
58.9% of total
3 Nights
8 listings
5.5% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
16 listings
11% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (11%) suggest a stable extended-stay market
- High market flexibility with 88.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
2.6% of total
Flexible
22 listings
14.5% of total
Moderate
45 listings
29.6% of total
Firm
41 listings
27% of total
Strict
40 listings
26.3% of total
Key Insights
- Moderate is the preferred policy at 29.6% of listings
- The market shows a balanced distribution between guest-friendly (44.1%) and strict (53.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Nov, averaging 67 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 42 days
- Fall shows the longest average booking window at 58 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Templeton
Below is the distribution of amenities across listings in Templeton:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and United Kingdom (0.5%)
- English is the top language at 73.3%, followed by Spanish (17.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Los Angeles and San Francisco markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Templeton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Los Olivos | 24 | $9,227 | $687.47 | 50% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Santa Ynez | 95 | $7,898 | $539.36 | 48% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Marina | 58 | $6,665 | $379.64 | 53% |
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