Airbnb Market Analytics, Statistics and Data in Sunnyvale, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sunnyvale? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sunnyvale:

Average Daily Rate

$135

Occupancy Rate

47.91%

Annual Revenue

$18,792

Revenue Growth YoY

14.20%

Best Month

July

Worst Month

December

Regulation

High

Active Listings

266

How much do Airbnb hosts make on average per month in Sunnyvale?

The short-term rental market in Sunnyvale shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,766 per month
Strong performing properties (top 25%) make $3,485 or more
Best-in-class properties (top 10%) achieve $5,587+ monthly
Entry-level properties (bottom 25%) typically earn around $871

Revenue Variations by Month

Occupancy Rates Throughout the Year in Sunnyvale

The market in Sunnyvale shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 56% occupancy rates
Strong performing properties (top 25%) achieve 77% or higher
Best-in-class properties (top 10%) reach 90%+occupancy
Entry-level properties (bottom 25%) average around 26%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Sunnyvale

Daily rates in Sunnyvale vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $105 per night
Strong performing properties (top 25%) secure $175 or more
Best-in-class properties (top 10%) pull in $252+ per night
Entry-level properties (bottom 25%) earn around $65

Daily Rate Variations by Month

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Seasonality patterns in Sunnyvale

Peak Season (July, August, May)

Revenue peaks at $3067.92 per month
Occupancy rates reach 62.88%
Daily rates average $142.33

Shoulder Season

Revenue averages $2553.02 per month
Occupancy maintains 52.16%
Daily rates hold at $135.33

Low Season (February, January, December)

Revenue drops to $2096.13 per month
Occupancy decreases to 42.27%
Daily rates adjust to $129.38

Is it still profitable to do Airbnb in Sunnyvale in 2025?

Yes! Sunnyvale demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $2553 and With 266 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Sunnyvale

Area	Why Choose This Area	Key Attractions
Downtown Sunnyvale	The heart of Sunnyvale with many restaurants, shops, and parks. Close to major tech companies and makes an ideal location for business travelers and tourists.	Sunnyvale Farmers Market, Murphy Avenue, Sunnyvale Heritage Park, The Sunnyvale Theatre, Historic Murphy Avenue
Sunnyvale Baylands	Located along the bay, this area offers stunning views and access to outdoor activities. Popular for nature lovers and those seeking a peaceful retreat.	Baylands Park, Sunnyvale Baylands Park Trails, Bayne's Park, Birdwatching, Picnic Areas
California Circle	A suburban neighborhood that is close to major tech companies and has residential areas popular for extended stays. Good for families and business travelers alike.	Calabazas Park, Sunnyvale Tennis Center, local cafes, California Circle Park
Las Palmas	A residential neighborhood with a family-friendly atmosphere and close proximity to nature parks. Attracts families looking for a comfortable place to stay.	Las Palmas Park, Sunnyvale Community Center, Sunnyvale Golf Course
Muirwood	Very close to tech companies and Silicon Valley, it appeals to business professionals and those looking for short-term or extended stay options.	Muirwood Park, local hiking trails
Lakewood	Features a peaceful environment and lake views, attracting visitors who appreciate nature and quiet surroundings.	Lakewood Park, local dining options
Sunnyvale Northwest	This growing area is becoming more popular with renters and short-term stay visitors due to its amenities and proximity to tech campuses.	local parks, shopping centers, dining options
Sunnyvale East	Residential area with family homes provides a cozy atmosphere and good options for visitors looking for more home-like accommodations.	local parks, Sunnyvale Public Library, community centers

Do you need a license for Airbnb in Sunnyvale?

$289.95

Daily Rate

Top Performing Professional Hosts in Sunnyvale

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Emily	10	$394,451	63	4.41/5.0
James	1	$236,613	48	4.98/5.0
Rainee	3	$161,351	376	4.92/5.0
Marbella	1	$146,094	64	4.73/5.0
Wilson	2	$137,596	279	4.89/5.0
Maria	3	$129,766	160	3.27/5.0
Marbella	1	$121,130	29	4.59/5.0
Ying	12	$117,531	102	4.49/5.0
Joey	2	$108,698	124	4.93/5.0
Tristan	5	$106,126	97	4.95/5.0

Additional analytics on vacation rental, real estate, short term rental data in Sunnyvale

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (51.9%), with house and apartment & condo properties comprising 81.2% of inventory

Room Capacity Distribution

Analysis of 266 properties in Sunnyvale shows that 1 bedroom properties are most prevalent, making up 35.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 47.4% of all listings.

Key Insights

Most common: 1 bedroom (35.7%)
Least common: 5+ bedrooms (0.4%)
Market concentration: 47.4% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 266 properties in Sunnyvale reveals that 2 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 2.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 37.6% of the market.

Key Insights

Most common capacity: 2 guests (26.7% of market)
Least common capacity: 7 guests (1.1% of market)
Average guest capacity: 2.1 guests per property
Market concentration: 37.6% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 266 properties in Sunnyvale, the most common availability pattern is 271-366 days (42.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.8% of properties).

Key Insights

Most common availability window: 271-366 days (42.5%)
Most common booking duration: 91-180 days (27.8%)
Properties with high availability (180+ days): 69.9%
Properties with long-term bookings (180+ days): 30.8%

Minimum Stay Distributions

1 Night (23.2%)

1 Night

54 listings

23.2% of total

2 Nights (19.7%)

2 Nights

46 listings

19.7% of total

3 Nights (9.9%)

3 Nights

23 listings

9.9% of total

4-6 Nights (6.4%)

4-6 Nights

15 listings

6.4% of total

7-29 Nights (6.9%)

7-29 Nights

16 listings

6.9% of total

30+ Nights (33.9%)

30+ Nights

79 listings

33.9% of total

Key Insights

Short stays (1-2 nights) dominate the market at 42.9%
Mid-length stays (4-6 nights) represent 6.4% of listings
Monthly+ stays (33.9%) suggest a stable extended-stay market
High market flexibility with 52.8% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (21.8%)

Flexible

48 listings

21.8% of total

Moderate (25.9%)

Moderate

57 listings

25.9% of total

Firm (17.7%)

Firm

39 listings

17.7% of total

Strict (34.5%)

Strict

76 listings

34.5% of total

Key Insights

Strict is the preferred policy at 34.5% of listings
The market shows a balanced distribution between guest-friendly (47.7%) and strict (52.2%) policies
Firm policies are least common at 17.7% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Diverse policy distribution indicates an opportunity to differentiate through policy choice

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, Aug, averaging 73 days
Shortest booking windows are in Mar, Apr, Jan, averaging 34 days
Summer shows the longest average booking window at 73 days, while Winter has the shortest at 37 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Jan when lead times are shortest

Popular Airbnb Amenities in Sunnyvale

Every property in Sunnyvale comes standard with Smoke alarm. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 82.3% of total guests, indicating a dominant local market share.
Primary international markets: China (2.8%) and Canada (2.6%)
English is the top language at 68%, followed by Spanish (11.8%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%

Recommendations

Target marketing campaigns for Sunnyvale and Los Angeles markets
Develop localized content for China and Canada
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Sunnyvale. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Carmel Point	14	$17,197	$1060.21	54%
Big Sur	10	$13,758	$1307.48	49%
Del Monte Forest	102	$10,351	$907.23	47%
Sonoma	226	$9,950	$763.78	46%
Eldridge	18	$9,899	$862.21	44%
Glen Ellen	79	$9,092	$738.01	44%
Carmel-by-the-Sea	309	$8,776	$666.30	48%
Dillon Beach	79	$8,690	$647.65	44%
Moss Beach	35	$8,668	$635.23	51%
Kenwood	55	$8,081	$707.34	40%

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