Sonora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Sonora in 2025? Explore comprehensive Airbnb analytics for Sonora, California, United States to uncover income potential. This 2025 STR market report for Sonora, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 123 active listings.
Whether you're considering an Airbnb investment in Sonora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sonora Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sonora Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sonora (2025)
Understanding the monthly revenue variations for Airbnb listings in Sonora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sonora is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sonora across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,737+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,165 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $857, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sonora
Sonora Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sonora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sonora:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sonora
Average Daily Rate (ADR) Airbnb Trends in Sonora (2025)
Effective short term rental pricing strategy in Sonora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sonora typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Sonora
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Airbnb Seasonality Analysis & Trends in Sonora (2025)
Peak Season (June, July, May)
- Revenue averages $3,037 per month
- Occupancy rates average 42.4%
- Daily rates average $241
Shoulder Season
- Revenue averages $2,258 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $210
Low Season (January, February, November)
- Revenue drops to average $1,867 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $202
Seasonality Insights for Sonora
- The Airbnb seasonality in Sonora shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sonora's highest earning potential, with monthly revenues capable of climbing to $3,323, occupancy reaching a high of 46.2%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,857, occupancy could drop to 32.1%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sonora.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sonora seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sonora (2025)
Exploring the top neighborhoods for short-term rentals in Sonora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Tahoe | A premier destination for outdoor enthusiasts with stunning natural beauty, skiing in winter, and hiking in summer. Attracts a variety of tourists year-round looking for recreational activities and relaxation by the lake. | Emerald Bay State Park, Heavenly Ski Resort, Sand Harbor, Mount Tallac, Lake Tahoe Scenic Drive |
| Sonoma Coast | Known for its rugged coastline and beautiful beaches, the Sonoma Coast offers a peaceful getaway with opportunities for wine tasting and exploring nature. Perfect for travelers seeking tranquility and scenic views. | Sonoma Coast State Park, Bodega Head, Pigeon Point Beach, Goat Rock Beach, Armstrong Redwoods State Natural Reserve |
| Yosemite National Park | One of the most famous national parks in the USA, attracting visitors for its stunning landscapes, waterfalls, and hiking trails. Great for nature lovers and adventure seekers. | Yosemite Valley, Half Dome, Yosemite Falls, Glacier Point, Mariposa Grove of Giant Sequoias |
| San Francisco North Bay | Ranging from wine country to coastal views, the North Bay offers numerous experiences and is a gateway for visitors wanting to explore the Bay Area and its attractions. | Napa Valley Vineyards, Marin Headlands, Point Reyes National Seashore, Muir Woods National Monument, Sonoma Valley |
| Sacramento | California's capital offers a rich history, government buildings, and a growing cultural scene. Perfect for business travelers and those interested in California's history. | California State Capitol, Old Sacramento, Sacramento Zoo, Crocker Art Museum, Discovery Park |
| Santa Cruz | Famous for its beach boardwalk and surf culture, Santa Cruz attracts families and young adults looking for fun in the sun, making it a vibrant tourist spot. | Santa Cruz Beach Boardwalk, Natural Bridges State Beach, Mystery Spot, Santa Cruz Surfing Museum, Henry Cowell Redwoods State Park |
| Big Sur | Renowned for its dramatic scenery with cliffs along the Pacific coast, Big Sur is a bucket-list destination for travelers seeking adventure and stunning views. | Pfeiffer Beach, McWay Falls, Big Sur River, Point Lobos State Natural Reserve, Bixby Creek Bridge |
| Palm Springs | A desert oasis known for its luxury resorts, spas, and golf courses, attracting visitors year-round for relaxation, outdoor activities, and major events such as Coachella. | Joshua Tree National Park, Palm Springs Aerial Tramway, The Living Desert Zoo and Gardens, Palm Springs Art Museum, Trails of Palm Springs |
Understanding Airbnb License Requirements & STR Laws in Sonora (2025)
While Sonora, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sonora to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sonora (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sonorabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Prospector’s Paradise Sonora and Twain Harte
Entire Place • 5 bedrooms
Wy's Acres * Pool * Hot Tub * Pickle Ball
Entire Place • 7 bedrooms
Spacious-Gourmet Kitchen-Sauna-Games-Nespresso Bar
Entire Place • 4 bedrooms
Cozy-A Pinecrest Lake | Yosemite | Ski Dodge Rdg
Entire Place • 3 bedrooms
Birds Nest, cozy, rustic, romantic, pond front
Entire Place • 1 bedroom
Spectacular Views. Hot Tub. Stars. Massage Retreat
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sonora (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sonora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay Sonora | 11 | $438,504 | 738 | 4.83/5.0 |
| Biji | 1 | $193,850 | 45 | 5.00/5.0 |
| Lisa | 2 | $116,586 | 354 | 4.98/5.0 |
| Evolve | 5 | $112,810 | 74 | 4.90/5.0 |
| Igor | 1 | $70,412 | 104 | 4.91/5.0 |
| Nathasha | 1 | $68,109 | 86 | 4.99/5.0 |
| Vanessa & Steven | 7 | $58,524 | 41 | 4.93/5.0 |
| Eagle View Retreat | 1 | $56,803 | 105 | 4.90/5.0 |
| Dave And Teree | 1 | $52,183 | 192 | 4.98/5.0 |
| Peggy | 1 | $46,490 | 186 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sonora.
Dive Deeper: Advanced Sonora STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sonora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSonora Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sonora
- The Sonora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 123 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sonora, House properties are the most common (49.6%), reflecting the local real estate landscape.
- Houses represent a significant 49.6% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Sonora Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sonora
- The dominant room capacity in Sonora is 2 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 52.1% of the active Airbnb listings in Sonora, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sonora.
Sonora Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sonora
- The most common guest capacity trend in Sonora vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sonora STR market, accounting for 47.1% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sonora.
- On average, properties in Sonora are equipped to host 4.5 guests.
Sonora Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sonora
- The most common availability pattern in Sonora falls within the 271-366 days range, representing 49.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sonora (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sonora Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
32.8% of total
2 Nights
52 listings
43.7% of total
3 Nights
1 listings
0.8% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
4 listings
3.4% of total
30+ Nights
22 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sonora is 2 Nights, adopted by 43.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Sonora Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Sonora, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.7% of Sonora hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sonora.
Sonora Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Flexible
29 listings
24.4% of total
Moderate
37 listings
31.1% of total
Firm
30 listings
25.2% of total
Strict
22 listings
18.5% of total
Cancellation Policy Insights for Sonora
- The prevailing Airbnb cancellation policy trend in Sonora is Moderate, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (43.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.1% market standard in Sonora.
- Regularly review your cancellation policy against competitors and market demand shifts in Sonora.
Sonora STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sonora
- The overall average booking lead time for vacation rentals in Sonora is 26 days.
- Guests book furthest in advance for stays during June (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Sonora.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Sonora averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sonora (2025)
Amenity Prevalence
Amenity Insights for Sonora
- Essential amenities in Sonora that guests expect include: Smoke alarm, Heating, Wifi, Free parking on premises, Carbon monoxide alarm, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Fire extinguisher, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sonora: Smoke alarm, Heating, Wifi, Free parking on premises, Carbon monoxide alarm, Dishes and silverware.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi, Free parking on premises, Carbon monoxide alarm, Dishes and silverware.
- Consider adding popular differentiators like Air conditioning or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sonora to stay competitive.
Sonora Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sonora
- The typical guest profile for Airbnb in Sonora consists of primarily domestic travelers (92%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.2% of guests.
- Key international markets include United States (92.2%) and Germany (1.3%).
- Top languages spoken are English (59.7%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and San Jose.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sonora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenbrook | 31 | $7,144 | $833.97 | 39% |
| Wawona | 61 | $7,115 | $534.19 | 46% |
| Yosemite National Park | 229 | $6,312 | $482.64 | 44% |
| Zephyr Cove | 190 | $6,151 | $634.56 | 37% |
| Carnelian Bay | 360 | $5,107 | $538.84 | 38% |
| Meyers | 202 | $5,073 | $459.94 | 41% |
| Homewood | 150 | $4,775 | $566.03 | 37% |
| Tahoma | 199 | $4,721 | $565.70 | 36% |
| Stateline | 31 | $4,680 | $540.26 | 42% |
| Incline Village-Crystal Bay | 222 | $4,528 | $540.04 | 35% |