Airbnb Market Analytics, Statistics and Data in Sonora, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sonora? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sonora:
How much do Airbnb hosts make on average per month in Sonora?
The short-term rental market in Sonora shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,960 per month
- Strong performing properties (top 25%) make $3,456 or more
- Best-in-class properties (top 10%) achieve $5,173+ monthly
- Entry-level properties (bottom 25%) typically earn around $992
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sonora
The market in Sonora shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sonora
Daily rates in Sonora vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $142 per night
- Strong performing properties (top 25%) secure $202 or more
- Best-in-class properties (top 10%) pull in $289+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Sonora
Peak Season (June, July, May)
- Revenue peaks at $3477.75 per month
- Occupancy rates reach 52.28%
- Daily rates average $196.90
Shoulder Season
- Revenue averages $2599.53 per month
- Occupancy maintains 40.88%
- Daily rates hold at $186.48
Low Season (November, September, January)
- Revenue drops to $1803.44 per month
- Occupancy decreases to 30.28%
- Daily rates adjust to $174.63
Is it still profitable to do Airbnb in Sonora in 2025?
Yes! Sonora demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $2600 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sonora
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Tahoe | A stunning alpine lake that draws visitors year-round for skiing in winter and hiking, boating, and beaches in summer. Ideal for outdoor enthusiasts and families. | Heavenly Ski Resort, Emerald Bay State Park, Lake Tahoe beaches, Stateline casinos, Sand Harbor |
| Yosemite Valley | Offering breathtaking natural beauty with iconic landmarks like El Capitan and Half Dome, Yosemite is a prime destination for nature lovers and adventurers. | Yosemite National Park, Glacier Point, Yosemite Falls, Half Dome, El Capitan |
| Sonora | The historic town of Sonora, rich in Gold Rush history, attracts visitors interested in heritage and charm along with access to natural wonders. | Sonora Pass, Black Oak Casino Resort, Historic Downtown Sonora, Railtown 1897 State Historic Park, Columbia State Historic Park |
| Murphys | Known as the heart of California's wine country, Murphys offers wine tasting and a quaint small-town atmosphere, perfect for couples and travelers seeking relaxation. | Murphys Historic Hotel, Ironstone Vineyards, Murphys Community Park, Old Timers Museum, Wine tasting rooms |
| Groveland | Gateway to Yosemite National Park, Groveland is a charming town with outdoor activities and historical significance due to the Gold Rush. | Groveland Yosemite Gateway Museum, Pine Mountain Lake, Yosemite National Park, Lava Cap Winery |
| Calaveras Big Trees State Park | Famous for its giant sequoias, this park attracts nature lovers and camping enthusiasts throughout the year. | Giant Sequoias, Hiking Trails, Visitor Center, Nature Programs |
| Angels Camp | Rich in Gold Rush history and known as the home of Mark Twain's character Jim Smiley, it's a unique cultural destination. | Mark Twain Cabin, Angels Camp Museum, California Cavern, Frogtown |
| Sonora Hills | A beautiful residential area with scenic views and proximity to outdoor activities, a tranquil retreat for tourists seeking comfort and nature. | Sonora Hills Golf Club, Nearby hiking trails, Local wineries, Nature parks |
Do you need a license for Airbnb in Sonora?
We recommend checking directly with Sonora's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sonora
Prospector’s Paradise Sonora and Twain Harte
Entire Place • 4 bedrooms
Wy's Acres * Pool * Hot Tub * Pickle Ball
Entire Place • 7 bedrooms
Spanish Villa w/ Pool
Entire Place • 4 bedrooms
The Cozy-A Yosemite Dodge Rdg Pinecrest Lk *HotTub
Entire Place • 3 bedrooms
Spacious-Gourmet Kitchen-Sauna-Games-Nespresso
Entire Place • 4 bedrooms
Mountain top Luxury Mansion 2 hours from Bay Area
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sonora
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay Sonora | 9 | $509,413 | 530 | 4.86/5.0 |
| Biji | 1 | $189,465 | 26 | 5.00/5.0 |
| Evolve | 6 | $124,351 | 97 | 3.73/5.0 |
| Lisa | 2 | $109,142 | 305 | 4.97/5.0 |
| Vanessa & Steven | 6 | $86,350 | 34 | 2.46/5.0 |
| Aaron | 2 | $79,453 | 87 | 4.75/5.0 |
| Nathasha | 1 | $77,995 | 63 | 4.98/5.0 |
| Igor | 1 | $77,815 | 79 | 4.91/5.0 |
| Kanwar | 1 | $67,004 | 74 | 4.93/5.0 |
| Cybele | 1 | $66,058 | 91 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sonora
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.2%), with house and outdoor & mobile properties comprising 69.0% of inventory
- Strong specialty sector (33.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 116 properties in Sonora shows that 1 bedroom properties are most prevalent, making up 26.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.4% of all listings.
Key Insights
- Most common: 1 bedroom (26.7%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 53.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 116 properties in Sonora reveals that 4 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.4% of the market.
Key Insights
- Most common capacity: 4 guests (25.9% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 47.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 116 properties in Sonora, the most common availability pattern is 271-366 days (32.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.9% of properties).
Key Insights
- Most common availability window: 271-366 days (32.8%)
- Most common booking duration: 91-180 days (31.9%)
- Properties with high availability (180+ days): 62.9%
- Properties with long-term bookings (180+ days): 37.9%
Minimum Stay Distributions
1 Night
35 listings
33.7% of total
2 Nights
57 listings
54.8% of total
3 Nights
1 listings
1% of total
4-6 Nights
3 listings
2.9% of total
7-29 Nights
2 listings
1.9% of total
30+ Nights
6 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.5%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 89.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
23 listings
23.2% of total
Moderate
34 listings
34.3% of total
Firm
27 listings
27.3% of total
Strict
15 listings
15.2% of total
Key Insights
- Moderate is the preferred policy at 34.3% of listings
- The market shows a balanced distribution between guest-friendly (57.5%) and strict (42.5%) policies
- Strict policies are least common at 15.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 49 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 26 days
- Summer shows the longest average booking window at 46 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 46 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Sonora
Every property in Sonora comes standard with Smoke alarm, and Heating. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.2% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (1.5%) and Canada (1.3%)
- English is the top language at 71.8%, followed by Spanish (16.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for San Francisco and San Jose markets
- Develop localized content for Germany and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sonora. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Glenbrook | 33 | $9,573 | $836.73 | 42% |
| Wawona | 62 | $7,189 | $515.43 | 48% |
| Yosemite National Park | 230 | $6,428 | $461.99 | 47% |
| Zephyr Cove | 189 | $6,239 | $568.98 | 36% |
| Yosemite West | 27 | $5,737 | $324.23 | 54% |
| Incline Village-Crystal Bay | 163 | $5,690 | $538.47 | 40% |
| Stateline | 30 | $5,426 | $515.55 | 45% |
| Meyers | 192 | $5,417 | $423.92 | 44% |
| Homewood | 134 | $5,273 | $515.95 | 40% |
| Kyburz | 11 | $4,991 | $320.61 | 45% |
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