Airbnb Market Analytics, Statistics and Data in Sonoma, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sonoma? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sonoma:
How much do Airbnb hosts make on average per month in Sonoma?
The short-term rental market in Sonoma shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $7,915 per month
- Strong performing properties (top 25%) make $16,098 or more
- Best-in-class properties (top 10%) achieve $28,298+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,642
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sonoma
The market in Sonoma shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sonoma
Daily rates in Sonoma vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $572 per night
- Strong performing properties (top 25%) secure $1,012 or more
- Best-in-class properties (top 10%) pull in $1,531+ per night
- Entry-level properties (bottom 25%) earn around $300
Daily Rate Variations by Month
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Seasonality patterns in Sonoma
Peak Season (June, May, August)
- Revenue peaks at $15772.33 per month
- Occupancy rates reach 53.32%
- Daily rates average $823.62
Shoulder Season
- Revenue averages $12190.00 per month
- Occupancy maintains 45.05%
- Daily rates hold at $763.21
Low Season (February, December, January)
- Revenue drops to $7135.70 per month
- Occupancy decreases to 28.74%
- Daily rates adjust to $706.02
Is it still profitable to do Airbnb in Sonoma in 2025?
Yes! Sonoma demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $12190 and With 226 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sonoma
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sonoma Plaza | The heart of Sonoma wine country, known for its charming historic plaza, boutique shops, and gourmet dining. Ideal for tourists who wish to explore local wineries and enjoy the vibrant community atmosphere. | Sonoma Plaza, Sonoma Valley Museum of Art, Historic Sonoma State Historic Park, Jack London State Historic Park, Wineries of Sonoma Valley |
| Glen Ellen | A picturesque village in the Sonoma Valley, known for its stunning views, outdoor activities, and close proximity to vineyards. Perfect for guests looking for a peaceful retreat amidst nature and wine-tasting experiences. | Jack London State Historic Park, Bodega Bay, Glen Ellen Village Market, local wineries, Sonoma Creek |
| Kenwood | A scenic area surrounded by vineyards and rolling hills, known for its wine tasting rooms and outdoor recreational opportunities. Appeals to visitors looking for an authentic Sonoma experience and natural beauty. | Matheson State Park, Kunde Family Winery, Falcor Winery, Kenwood Plaza Park, local art galleries |
| Napa Valley | Though primarily in Napa, the southern part of the Napa Valley wine region extends into Sonoma, creating a prime location for guests eager to explore world-class wineries and fine dining establishments. | Trefethen Family Vineyard, Napa Valley Wine Train, Collector's Vineyard, Bothe-Napa Valley State Park, Napa River |
| Sonoma Coast | Famous for its rugged coastline, beautiful beaches, and scenic views. Perfect for guests looking for adventure, outdoor activities, and stunning ocean views, making it a unique draw for Airbnb rentals. | Sonoma Coast State Park, Armstrong Redwoods, Gualala River, Goat Rock Beach, Bodega Dunes |
| Santa Rosa | The largest city in Sonoma County, known for its cultural scene, museums, and convenient access to both wine country and the coast. Offers a variety of attractions and services for travelers. | Charles M. Schulz Museum, Santa Rosa Plaza, Luther Burbank Home and Gardens, SRJC Planetarium, local breweries |
| Petaluma | A charming town known for its historic architecture and thriving culinary scene. It's a short drive from the wine country, making it an ideal spot for Airbnb hosts looking to attract visitors. | Petaluma Historic Downtown, Petaluma River, Petaluma Adobe State Historic Park, local artisan shops, restaurants |
| Sebastopol | Famous for its apple orchards and vibrant arts scene. Attracts eco-conscious visitors looking for a rural retreat, artisanal food, and cultural experiences. | Ragle Ranch Regional Park, Sebastopol Farmers Market, local wineries, Gravenstein Apple Fair, Sonoma County Museum |
Do you need a license for Airbnb in Sonoma?
We recommend checking directly with Sonoma's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (19% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sonoma
Valhall House, a slice of Heaven
Entire Place • 5 bedrooms
Sonoma 14Acres, 5BR 5BA 2Houses, Pool, Plaza 3 mi.
Entire Place • 5 bedrooms
Chateau Giglio Luxury Estate & Corporate Retreats
Entire Place • 7 bedrooms
Serene estate, an entertainer's paradise
Entire Place • 5 bedrooms
Fabulous Sonoma Farm House
Entire Place • 4 bedrooms
Explore 7-Acre Estate with Private Vineyard & Pool
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Sonoma
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hunt | 12 | $1,367,008 | 260 | 4.55/5.0 |
| Mike | 3 | $1,221,523 | 262 | 4.96/5.0 |
| Amber | 3 | $1,006,079 | 53 | 4.95/5.0 |
| Wine Country Estate Management | 6 | $1,004,169 | 446 | 4.87/5.0 |
| Woodfield | 11 | $940,376 | 71 | 2.19/5.0 |
| Lorna | 1 | $741,313 | 7 | 5.00/5.0 |
| Bora | 2 | $606,242 | 320 | 4.89/5.0 |
| Paul | 2 | $588,520 | 118 | 4.93/5.0 |
| Hilary | 2 | $570,567 | 390 | 4.97/5.0 |
| Armida | 1 | $531,951 | 48 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sonoma
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.2%), with house and boutique & hotels properties comprising 88.9% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 226 properties in Sonoma shows that 3 bedrooms properties are most prevalent, making up 25.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 46.9% of all listings.
Key Insights
- Most common: 3 bedrooms (25.2%)
- Least common: 5+ bedrooms (11.5%)
- Market concentration: 46.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 226 properties in Sonoma reveals that 8+ guests properties dominate the market, representing 35% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 56.2% of the market.
Key Insights
- Most common capacity: 8+ guests (35% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 56.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 226 properties in Sonoma, the most common availability pattern is 181-270 days (41.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (41.6% of properties).
Key Insights
- Most common availability window: 181-270 days (41.6%)
- Most common booking duration: 91-180 days (41.6%)
- Properties with high availability (180+ days): 66.8%
- Properties with long-term bookings (180+ days): 34.1%
Minimum Stay Distributions
1 Night
14 listings
6.6% of total
2 Nights
106 listings
50% of total
3 Nights
36 listings
17% of total
4-6 Nights
10 listings
4.7% of total
7-29 Nights
5 listings
2.4% of total
30+ Nights
41 listings
19.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.6%
- Mid-length stays (4-6 nights) represent 4.7% of listings
- Monthly+ stays (19.3%) suggest a stable extended-stay market
- High market flexibility with 73.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
2.5% of total
Super Strict 60 Days
11 listings
5.4% of total
Flexible
17 listings
8.3% of total
Moderate
34 listings
16.7% of total
Firm
56 listings
27.5% of total
Strict
81 listings
39.7% of total
Key Insights
- Strict is the preferred policy at 39.7% of listings
- Stricter policies (Firm & Strict) dominate at 67.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.5% of listings
Recommendations
- The market supports stricter policies, with 67.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 101 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 56 days
- Summer shows the longest average booking window at 94 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 94 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Sonoma
Below is the distribution of amenities across listings in Sonoma:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.5%) and DC (1.1%)
- English is the top language at 75.1%, followed by Spanish (14.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.2%
Recommendations
- Target marketing campaigns for San Francisco and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sonoma. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
| Marshall | 19 | $7,915 | $521.97 | 52% |
| St. Helena | 43 | $7,459 | $764.62 | 39% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
| Ross | 10 | $6,965 | $469.06 | 56% |
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