Airbnb Market Analytics, Statistics and Data in Solvang, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Solvang? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Solvang:
How much do Airbnb hosts make on average per month in Solvang?
The short-term rental market in Solvang shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,159 per month
- Strong performing properties (top 25%) make $7,766 or more
- Best-in-class properties (top 10%) achieve $12,556+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,486
Revenue Variations by Month
Occupancy Rates Throughout the Year in Solvang
The market in Solvang shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Solvang
Daily rates in Solvang vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $288 per night
- Strong performing properties (top 25%) secure $402 or more
- Best-in-class properties (top 10%) pull in $647+ per night
- Entry-level properties (bottom 25%) earn around $194
Daily Rate Variations by Month
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Seasonality patterns in Solvang
Peak Season (June, May, December)
- Revenue peaks at $7452.05 per month
- Occupancy rates reach 56.45%
- Daily rates average $406.85
Shoulder Season
- Revenue averages $6051.30 per month
- Occupancy maintains 47.38%
- Daily rates hold at $364.73
Low Season (September, February, January)
- Revenue drops to $3258.00 per month
- Occupancy decreases to 29.99%
- Daily rates adjust to $325.81
Is it still profitable to do Airbnb in Solvang in 2025?
Yes! Solvang demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $6051 and The market's 140 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Solvang
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Solvang | The heart of Solvang, filled with Danish-inspired architecture, shops, and restaurants. Great for tourists who want to experience local culture and attractions within walking distance. | Elverhøj Museum, Solvang Festival Theater, Hans Christian Andersen Museum, Solvang Antique Center, Danish Days Festival |
| Santa Ynez Valley | A picturesque valley known for its wineries and beautiful landscapes. Attracts wine enthusiasts and those seeking a peaceful retreat in nature. | Wine Tasting Rooms, Bridlewood Estate Winery, Sunken Gardens, Old Mission Santa Ines, Santa Ynez Valley Historical Museum |
| Mission Oaks | A family-friendly neighborhood with parks and access to outdoor activities. Ideal for families and visitors seeking a quieter environment. | Solvang Park, Hans Christian Andersen Park, Alisal River Golf Course, Pioneer Park |
| Near the Solvang Windmill | A charming area known for its iconic windmill and close proximity to shops and eateries. A picturesque site for tourists and photographers. | The Solvang Windmill, Danish Bakeries, Tasting Rooms, Nearby Gift Shops |
| Copenhagen Drive | A vibrant street lined with unique shops and eateries that embody the Danish theme. A popular spot for tourists looking for souvenirs and dining options. | Danish Bakeries, Wine Tasting Rooms, Boutique Shops, Restaurants with Danish Cuisine |
| Lake Cachuma | A beautiful scenic area perfect for outdoor activities such as fishing, boating, and hiking, appealing to both nature lovers and adventure seekers. | Lake Cachuma Recreation Area, Wilderness Trails, Fishing and Boating, Picnic Areas |
| Solvang Vintage Motorcycle Museum | An attraction for motorcycle enthusiasts and a unique sight for visitors, located in a central area with great access to other attractions. | Vintage Motorcycle Collection, Local Events, Workshops |
| Ballard | A quaint nearby town known for its rural charm and vineyards, perfect for those looking for a more laid-back ambiance while still close to Solvang. | Ballard Canyon, Local Vineyards, Ballard School House, Art Galleries |
Do you need a license for Airbnb in Solvang?
We recommend checking directly with Solvang's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Solvang
Santa Ynez Sanctuary
Entire Place • 4 bedrooms
Gated Solvang Custom Craftsman Home w/ amenities
Entire Place • 5 bedrooms
Little Tuscany
Entire Place • 4 bedrooms
Coyote Creek Luxury: A Solvang Sanctuary
Entire Place • 3 bedrooms
Amara Ranch
Entire Place • 4 bedrooms
*Lavender Hill Ranch: Elegant Estate w/ Epic Views
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Solvang
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jordan | 2 | $464,960 | 128 | 4.96/5.0 |
| David | 4 | $358,424 | 982 | 4.90/5.0 |
| Michelle | 2 | $311,517 | 44 | 2.49/5.0 |
| 486954387 | 1 | $301,509 | 13 | 5.00/5.0 |
| Jen B. / Anavo.Org | 2 | $256,104 | 352 | 4.98/5.0 |
| Hamlet | 7 | $219,217 | 527 | 4.75/5.0 |
| Catherine | 1 | $218,166 | 17 | 4.94/5.0 |
| Angie | 5 | $214,769 | 943 | 4.82/5.0 |
| Sarah And Marko | 4 | $204,036 | 303 | 4.83/5.0 |
| Vikki | 1 | $199,875 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Solvang
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.9%), with house and apartment & condo properties comprising 67.9% of inventory
- Strong specialty sector (26.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (4.3% combined)
Room Capacity Distribution
Analysis of 140 properties in Solvang shows that 1 bedroom properties are most prevalent, making up 41.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.1% of all listings.
Key Insights
- Most common: 1 bedroom (41.4%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 67.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 140 properties in Solvang reveals that 4 guests properties dominate the market, representing 27.9% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 4 guests (27.9% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 140 properties in Solvang, the most common availability pattern is 91-180 days (36.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.1% of properties).
Key Insights
- Most common availability window: 91-180 days (36.4%)
- Most common booking duration: 181-270 days (37.1%)
- Properties with high availability (180+ days): 57.9%
- Properties with long-term bookings (180+ days): 43.6%
Minimum Stay Distributions
1 Night
56 listings
42.4% of total
2 Nights
62 listings
47% of total
3 Nights
4 listings
3% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
7 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.4%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 92.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.5% of total
Flexible
34 listings
26.2% of total
Moderate
27 listings
20.8% of total
Firm
21 listings
16.2% of total
Strict
46 listings
35.4% of total
Key Insights
- Strict is the preferred policy at 35.4% of listings
- The market shows a balanced distribution between guest-friendly (47.0%) and strict (51.6%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Nov, averaging 73 days
- Shortest booking windows are in Feb, Aug, Jan, averaging 41 days
- Spring shows the longest average booking window at 64 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Solvang
Every property in Solvang comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.7%) and Canada (0.6%)
- English is the top language at 73.2%, followed by Spanish (18.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Los Angeles and San Diego markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Solvang. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Los Olivos | 24 | $9,227 | $687.47 | 50% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Santa Ynez | 95 | $7,898 | $539.36 | 48% |
| Summerland | 72 | $6,573 | $465.83 | 48% |
| Avila Beach | 90 | $6,519 | $551.91 | 42% |
| Toro Canyon | 38 | $6,413 | $536.84 | 41% |
| Carpinteria | 144 | $5,649 | $442.93 | 45% |
| Santa Barbara | 949 | $5,581 | $427.53 | 49% |
| Buellton | 22 | $5,390 | $354.84 | 44% |
| Templeton | 157 | $5,304 | $465.66 | 41% |
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