Airbnb Market Analytics, Statistics and Data in Solana Beach, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Solana Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Solana Beach:
How much do Airbnb hosts make on average per month in Solana Beach?
The short-term rental market in Solana Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,737 per month
- Strong performing properties (top 25%) make $8,355 or more
- Best-in-class properties (top 10%) achieve $12,716+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,268
Revenue Variations by Month
Occupancy Rates Throughout the Year in Solana Beach
The market in Solana Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Solana Beach
Daily rates in Solana Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $339 per night
- Strong performing properties (top 25%) secure $469 or more
- Best-in-class properties (top 10%) pull in $661+ per night
- Entry-level properties (bottom 25%) earn around $243
Daily Rate Variations by Month
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Seasonality patterns in Solana Beach
Peak Season (July, August, June)
- Revenue peaks at $9511.82 per month
- Occupancy rates reach 62.40%
- Daily rates average $436.14
Shoulder Season
- Revenue averages $6140.29 per month
- Occupancy maintains 46.45%
- Daily rates hold at $395.23
Low Season (December, November, January)
- Revenue drops to $3986.67 per month
- Occupancy decreases to 35.69%
- Daily rates adjust to $367.95
Is it still profitable to do Airbnb in Solana Beach in 2025?
Yes! Solana Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $6140 and With 300 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Solana Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| South Cedros | Known for its eclectic mix of shops, restaurants, and galleries, South Cedros attracts visitors seeking a unique shopping and dining experience, making it ideal for those wanting to enjoy local culture. | Cedros Avenue Design District, Skinny’s BBQ, The Cottage, The Seed Cafe, The Del Mar Horsepark |
| Solana Beach Railway Station Area | This area is perfect for travelers looking to explore coastal Southern California, with easy access to nearby cities and scenic train rides along the coastline. | Solana Beach Train Station, Fletcher Cove Park, Seascape Surf Shops, Beach Walk, Swordfish Surfboards |
| Fletcher Cove | A beautiful beach park that offers scenic views and recreational activities, attracting families and outdoor enthusiasts looking to enjoy beach activities. | Fletcher Cove Park, Solana Beach, Blacks Beach, Surfing, Kayaking |
| San Elijo Lagoon | This natural area is great for nature lovers, offering trails and views of wildlife, drawing guests interested in hiking and bird watching. | San Elijo Lagoon Ecological Reserve, Nature Trails, Bird Observation Areas, Coastal Views, Wildlife Spotting |
| Pacific Avenue | Cascade of restaurants and shops located conveniently near the beach, making it a popular spot for guests who enjoy coastal living and dining options with ocean views. | Pacific Avenue Park, Restaurants and Cafes, Art Galleries, Beach Access, Coastal Walks |
| Del Mar Beach | Nearby Del Mar Beach offers a more upscale experience with its stunning views, fine dining, and luxury amenities, appealing to travelers looking for an elegant beach getaway. | Del Mar State Beach, Del Mar Racetrack, Seagrove Park, Fine Dining Restaurants, Shopping |
| Dog Beach | A favorite among pet owners and dog lovers alike, this beachfront area allows dogs off-leash, enticing visitors to bring their furry friends along for a vacation. | Dog Beach, Poochie Park, Water Sports, Pet-Friendly Restaurants, Community Events |
| Golf Courses | The area's golf courses attract both enthusiasts and vacationers looking for leisure activities, making it a good investment for those catering to golf lovers. | Lomas Santa Fe Country Club, Solana Beach Golf Course, Golf Lessons, Clubhouse Dining, Tournaments |
Do you need a license for Airbnb in Solana Beach?
We recommend checking directly with Solana Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Solana Beach
Custom Jewel in SB: Spa, Firepit, & walk to beach!
Entire Place • 5 bedrooms
Hi-Tech Hideaway: Modern, Fresh & Ocean Front!
Entire Place • 2 bedrooms
Solana Paradise - Coastal Luxury Dream Home!
Entire Place • 4 bedrooms
Private Hacienda with Pool and Spa. Amazing Views!
Entire Place • 3 bedrooms
Solana house
Entire Place • 4 bedrooms
Stunning Ocean Trails | Luxury Collection
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Solana Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenda | 5 | $880,117 | 221 | 4.97/5.0 |
| Nick | 7 | $747,545 | 298 | 4.97/5.0 |
| Deborah | 47 | $733,207 | 146 | 2.70/5.0 |
| Cody | 10 | $596,042 | 956 | 4.89/5.0 |
| Jb | 7 | $547,090 | 229 | 4.90/5.0 |
| Kimberly | 7 | $546,360 | 270 | 4.89/5.0 |
| Haustay Vacation Rentals | 4 | $448,778 | 128 | 4.86/5.0 |
| Coast Vacation Homes | 1 | $270,330 | 11 | 4.91/5.0 |
| Harcourts Avanti | 9 | $246,834 | 54 | 3.76/5.0 |
| Nicholas | 1 | $238,659 | 21 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Solana Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.7%), with apartment & condo and house properties comprising 93.3% of inventory
- Untapped potential in boutique & hotels, others segments (6.7% combined)
Room Capacity Distribution
Analysis of 300 properties in Solana Beach shows that 2 bedrooms properties are most prevalent, making up 44.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 68.7% of all listings.
Key Insights
- Most common: 2 bedrooms (44.3%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 68.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 300 properties in Solana Beach reveals that 4 guests properties dominate the market, representing 30% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 48.0% of the market.
Key Insights
- Most common capacity: 4 guests (30% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 48.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 300 properties in Solana Beach, the most common availability pattern is 271-366 days (45.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (24.7% of properties).
Key Insights
- Most common availability window: 271-366 days (45.7%)
- Most common booking duration: 181-270 days (24.7%)
- Properties with high availability (180+ days): 70.3%
- Properties with long-term bookings (180+ days): 31.7%
Minimum Stay Distributions
1 Night
47 listings
17.9% of total
2 Nights
18 listings
6.9% of total
3 Nights
19 listings
7.3% of total
4-6 Nights
81 listings
30.9% of total
7-29 Nights
67 listings
25.6% of total
30+ Nights
30 listings
11.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 24.8%
- Mid-length stays (4-6 nights) represent 30.9% of listings
- Monthly+ stays (11.5%) suggest a stable extended-stay market
- High market flexibility with 32.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.4% of total
Super Strict 60 Days
11 listings
4.4% of total
Super Strict 30 Days
17 listings
6.8% of total
Non-refundable
1 listings
0.4% of total
Flexible
11 listings
4.4% of total
Moderate
27 listings
10.8% of total
Firm
46 listings
18.3% of total
Strict
137 listings
54.6% of total
Key Insights
- Strict is the preferred policy at 54.6% of listings
- Stricter policies (Firm & Strict) dominate at 72.9% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 72.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Nov, Aug, averaging 85 days
- Shortest booking windows are in Apr, Dec, Feb, averaging 57 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 59 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Feb when lead times are shortest
Popular Airbnb Amenities in Solana Beach
Every property in Solana Beach comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.4%) and United Kingdom (1.3%)
- English is the top language at 75.9%, followed by Spanish (12.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for San Diego and Los Angeles markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Solana Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
| North Tustin | 12 | $5,984 | $626.44 | 55% |
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