Airbnb Market Analytics, Statistics and Data in Sebastopol, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sebastopol? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sebastopol:

Average Daily Rate

$368

Occupancy Rate

48.12%

Annual Revenue

$54,394

Revenue Growth YoY

-3.05%

Best Month

July

Worst Month

January

Regulation

Moderate

Active Listings

117

How much do Airbnb hosts make on average per month in Sebastopol?

The short-term rental market in Sebastopol shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $4,134 per month
Strong performing properties (top 25%) make $7,510 or more
Best-in-class properties (top 10%) achieve $12,155+ monthly
Entry-level properties (bottom 25%) typically earn around $2,562

Revenue Variations by Month

Occupancy Rates Throughout the Year in Sebastopol

The market in Sebastopol shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 50% occupancy rates
Strong performing properties (top 25%) achieve 75% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 30%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Sebastopol

Daily rates in Sebastopol vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $220 per night
Strong performing properties (top 25%) secure $444 or more
Best-in-class properties (top 10%) pull in $706+ per night
Entry-level properties (bottom 25%) earn around $143

Daily Rate Variations by Month

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Seasonality patterns in Sebastopol

Peak Season (July, June, August)

Revenue peaks at $7718.64 per month
Occupancy rates reach 63.14%
Daily rates average $373.63

Shoulder Season

Revenue averages $5705.43 per month
Occupancy maintains 51.37%
Daily rates hold at $349.50

Low Season (December, February, January)

Revenue drops to $3399.09 per month
Occupancy decreases to 36.44%
Daily rates adjust to $319.87

Is it still profitable to do Airbnb in Sebastopol in 2025?

Yes! Sebastopol demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $5705 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Sebastopol

Area	Why Choose This Area	Key Attractions
Sebastopol Downtown	The heart of Sebastopol, known for its small-town charm, local shops, and vibrant community events. An appealing spot for visitors looking for a local experience and access to nearby wineries.	Sebastopol Center for the Arts, The Barlow, Rivendale Gallery, local farmers markets, West County Museum
Gravenstein Apple Ranch	Famous for its apple orchards, especially known for the Gravenstein apple. This area attracts visitors during harvest season and offers a quaint agricultural experience.	Apple picking, Seasonal festivals, Gravenstein Apple Fair, Nearby wineries
Russian River	A beautiful area along the Russian River, popular for outdoor activities such as kayaking, fishing, and hiking. Ideal for nature lovers and families looking for a retreat.	Russian River Recreation Area, Johnson's Beach, Armstrong Redwoods State Natural Reserve, Various water activities
Sonoma Coast State Park	Stunning coastal views and rugged coastline. Perfect for those seeking relaxation by the beach or adventure on scenic coastal trails.	Bodega Bay, Doran Regional Park, Scenic hiking trails, Whale watching
Farmers' Markets and Organic Farms	Sebastopol is surrounded by rich agricultural land. Hosts a variety of farmers' markets and organic farms, drawing food enthusiasts and eco-conscious travelers.	Sebastopol Farmers Market, Local organic farms tours, Culinary experiences, Cooking classes
Wineries of West Sonoma County	Known for boutique wineries and tasting rooms. Attracts wine lovers looking for a relaxed and intimate wine-tasting experience.	Kanzler Vineyards, Chestnut Home Winery, Hanna Winery, Wine tasting events
Annadel State Park	A large park offering diverse landscapes and trails. Great for hiking, biking, and birdwatching, attracting outdoor enthusiasts.	Scenic hiking trails, Nature observation, Picnic areas, Mountain biking
Petaluma	Nearby city offering a charming downtown and historic architecture. A great option for visitors who want a mix of small-town appeal and accessibility to larger amenities.	Petaluma Village Plaza, Petaluma Historical Museum, local craft breweries, vintage shops

Do you need a license for Airbnb in Sebastopol?

$929.10

Daily Rate

Top Performing Professional Hosts in Sebastopol

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Randy	4	$426,287	199	4.86/5.0
George	2	$317,307	142	4.88/5.0
Vanessa	1	$305,168	64	4.95/5.0
Mary	3	$269,980	655	4.95/5.0
Richard And Daniella	4	$229,945	316	4.88/5.0
River Homes	2	$177,654	144	4.91/5.0
Jane	2	$160,639	46	5.00/5.0
Ehab	1	$150,799	63	4.97/5.0
Raghni	1	$149,905	95	4.92/5.0
Michael	1	$144,877	26	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Sebastopol

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (92.3%), with house and boutique & hotels properties comprising 81.2% of inventory
Strong specialty sector (22.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in apartment & condo, outdoor & mobile, unique stays segments (8.5% combined)

Room Capacity Distribution

Analysis of 117 properties in Sebastopol shows that 1 bedroom properties are most prevalent, making up 31.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.3% of all listings.

Key Insights

Most common: 1 bedroom (31.6%)
Least common: 5+ bedrooms (6%)
Market concentration: 57.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 117 properties in Sebastopol reveals that 2 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 49.6% of the market.

Key Insights

Most common capacity: 2 guests (27.4% of market)
Least common capacity: 7 guests (0.9% of market)
Average guest capacity: 4.4 guests per property
Market concentration: 49.6% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 117 properties in Sebastopol, the most common availability pattern is 271-366 days (30.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.5% of properties).

Key Insights

Most common availability window: 271-366 days (30.8%)
Most common booking duration: 91-180 days (26.5%)
Properties with high availability (180+ days): 57.3%
Properties with long-term bookings (180+ days): 43.6%

Minimum Stay Distributions

1 Night (13.5%)

1 Night

15 listings

13.5% of total

2 Nights (40.5%)

2 Nights

45 listings

40.5% of total

3 Nights (14.4%)

3 Nights

16 listings

14.4% of total

4-6 Nights (1.8%)

4-6 Nights

2 listings

1.8% of total

7-29 Nights (3.6%)

7-29 Nights

4 listings

3.6% of total

30+ Nights (26.1%)

30+ Nights

29 listings

26.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 54.0%
Mid-length stays (4-6 nights) represent 1.8% of listings
Monthly+ stays (26.1%) suggest a stable extended-stay market
High market flexibility with 68.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (5.6%)

Super Strict 30 Days

6 listings

5.6% of total

Flexible (10.3%)

Flexible

11 listings

10.3% of total

Moderate (37.4%)

Moderate

40 listings

37.4% of total

Firm (24.3%)

Firm

26 listings

24.3% of total

Strict (22.4%)

Strict

24 listings

22.4% of total

Key Insights

Moderate is the preferred policy at 37.4% of listings
The market shows a balanced distribution between guest-friendly (47.7%) and strict (46.7%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 5.6% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, May, Sep, averaging 74 days
Shortest booking windows are in Mar, Jan, Feb, averaging 52 days
Summer shows the longest average booking window at 68 days, while Winter has the shortest at 54 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Feb when lead times are shortest

Popular Airbnb Amenities in Sebastopol

Below is the distribution of amenities across listings in Sebastopol:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
Primary international markets: Canada (1.6%) and United Kingdom (0.8%)
English is the top language at 71.8%, followed by Spanish (15.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%

Recommendations

Target marketing campaigns for San Francisco and Oakland markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Sebastopol. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sonoma	226	$9,950	$763.78	46%
Eldridge	18	$9,899	$862.21	44%
Glen Ellen	79	$9,092	$738.01	44%
Dillon Beach	79	$8,690	$647.65	44%
Moss Beach	35	$8,668	$635.23	51%
Kenwood	55	$8,081	$707.34	40%
Marshall	19	$7,915	$521.97	52%
St. Helena	43	$7,459	$764.62	39%
Montara	24	$7,170	$423.86	55%
Los Altos Hills	35	$6,996	$454.68	46%

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