Airbnb Market Analytics, Statistics and Data in Santa Rosa, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Rosa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Rosa:
How much do Airbnb hosts make on average per month in Santa Rosa?
The short-term rental market in Santa Rosa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,889 per month
- Strong performing properties (top 25%) make $7,741 or more
- Best-in-class properties (top 10%) achieve $14,218+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,992
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Rosa
The market in Santa Rosa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Rosa
Daily rates in Santa Rosa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $228 per night
- Strong performing properties (top 25%) secure $429 or more
- Best-in-class properties (top 10%) pull in $741+ per night
- Entry-level properties (bottom 25%) earn around $114
Daily Rate Variations by Month
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Seasonality patterns in Santa Rosa
Peak Season (June, August, July)
- Revenue peaks at $7755.94 per month
- Occupancy rates reach 56.11%
- Daily rates average $391.77
Shoulder Season
- Revenue averages $6219.45 per month
- Occupancy maintains 49.09%
- Daily rates hold at $353.05
Low Season (March, February, January)
- Revenue drops to $3988.02 per month
- Occupancy decreases to 35.55%
- Daily rates adjust to $318.44
Is it still profitable to do Airbnb in Santa Rosa in 2025?
Yes! Santa Rosa demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $6219 and With 365 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Rosa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Santa Rosa | The vibrant heart of Santa Rosa, featuring a mix of shopping, dining, and entertainment options. This location appeals to business travelers and tourists looking for a lively atmosphere and cultural attractions. | Santa Rosa Plaza, Charles M. Schulz Museum, Luther Burbank Home and Gardens, Railroad Square Historic District, Brewery District |
| Fountaingrove | A beautiful hillside neighborhood known for its scenic views and upscale homes. Great for guests seeking a tranquil stay while still being close to the city. | Fountaingrove Golf and Athletic Club, Lake Ralphine, Annadel State Park, Wine Country, Outdoor hiking trails |
| Santa Rosa West | A burgeoning area with newer developments and proximity to wineries and nature parks. Ideal for visitors looking for easy access to Sonoma County. | Sonoma County Museum, Rosenberg's Bagels, Spring Lake Regional Park, Bodega Bay, Local wineries |
| Bennett Valley | A quieter, residential area that offers easy access to multiple parks and wineries. Perfect for families or guests who want a more relaxed environment. | Bennett Valley Golf Course, Howarth Park, Taylor Mountain Regional Park, Wine country tours, Picnic areas |
| Roseland | An up-and-coming culturally rich neighborhood with a diverse community. Attracts travelers interested in local culture and authentic experiences. | Los Arcos Shopping Center, Roseland Park, Nearby wineries, Culinary experiences, Local street fairs |
| Northeast Santa Rosa | This area features spacious homes and easy access to parks and outdoor activities, appealing to families and nature lovers. | Katherine McLane Regional Park, Madrone Trail, Nearby vineyards, Shopping centers, Excellent schools |
| Rincon Valley | A picturesque neighborhood with scenic views and access to various outdoor activities. Ideal for visitors seeking a peaceful retreat close to nature. | Rincon Valley Community Park, Piner High School, Sonoma County's wine country, Outdoor recreation, Local farmers market |
| Cottonwood | A neighborhood known for its family-friendly atmosphere and proximity to schools and parks. Attractive for those traveling with children or groups. | Cutting Edge Teen Center, Cottonwood School, Parks and play areas, Community events, Local shops |
Do you need a license for Airbnb in Santa Rosa?
We recommend checking directly with Santa Rosa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Rosa
Spectacular & Secluded Wine Country Estate
Entire Place • 6 bedrooms
Modern Bennett Valley Home With Privacy and Views
Entire Place • 5 bedrooms
Haven: Heated Pool & Hot Tub, Gigabit
Entire Place • 5 bedrooms
Sonoma Sky: newly remodeled - luxury pool & views
Entire Place • 5 bedrooms
Luxury Sonoma Wine Country Vineyard Home w/ Pool
Entire Place • 5 bedrooms
Iconia: Historic Mansion, Heated Pool, 9 Bedrooms
Entire Place • 9 bedrooms
Top Performing Professional Hosts in Santa Rosa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AvantStay Sonoma | 13 | $1,384,610 | 640 | 4.59/5.0 |
| Marvie | 4 | $1,254,738 | 295 | 4.95/5.0 |
| Wine Country Estate Management | 8 | $735,807 | 599 | 4.86/5.0 |
| Ted | 6 | $706,143 | 920 | 4.93/5.0 |
| Wine Country | 7 | $583,820 | 1029 | 4.81/5.0 |
| Dan | 6 | $545,364 | 326 | 3.27/5.0 |
| Gaetan | 3 | $515,314 | 69 | 3.32/5.0 |
| Cynthia | 14 | $513,134 | 996 | 4.18/5.0 |
| Jefferson | 2 | $457,818 | 119 | 4.96/5.0 |
| Amanda | 4 | $453,191 | 232 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Rosa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.6%), with house and boutique & hotels properties comprising 84.7% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.4% combined)
Room Capacity Distribution
Analysis of 365 properties in Santa Rosa shows that 1 bedroom properties are most prevalent, making up 22.7% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 43.6% of all listings.
Key Insights
- Most common: 1 bedroom (22.7%)
- Least common: 5+ bedrooms (9.3%)
- Market concentration: 43.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 365 properties in Santa Rosa reveals that 8+ guests properties dominate the market, representing 28.5% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 8+ guests (28.5% of market)
- Least common capacity: 5 guests (0.3% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 365 properties in Santa Rosa, the most common availability pattern is 181-270 days (34.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.7% of properties).
Key Insights
- Most common availability window: 181-270 days (34.2%)
- Most common booking duration: 181-270 days (33.7%)
- Properties with high availability (180+ days): 61.1%
- Properties with long-term bookings (180+ days): 41.4%
Minimum Stay Distributions
1 Night
46 listings
14.2% of total
2 Nights
133 listings
41% of total
3 Nights
40 listings
12.3% of total
4-6 Nights
5 listings
1.5% of total
7-29 Nights
13 listings
4% of total
30+ Nights
87 listings
26.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.2%
- Mid-length stays (4-6 nights) represent 1.5% of listings
- Monthly+ stays (26.9%) suggest a stable extended-stay market
- High market flexibility with 67.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
2.4% of total
Super Strict 60 Days
2 listings
0.6% of total
Flexible
33 listings
10.1% of total
Moderate
98 listings
29.9% of total
Firm
92 listings
28% of total
Strict
95 listings
29% of total
Key Insights
- Moderate is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (40.0%) and strict (57.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 68 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 45 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Santa Rosa
Below is the distribution of amenities across listings in Santa Rosa:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.7%) and United Kingdom (0.8%)
- English is the top language at 74.6%, followed by Spanish (14.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for San Francisco and Los Angeles markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Rosa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
| Marshall | 19 | $7,915 | $521.97 | 52% |
| St. Helena | 43 | $7,459 | $764.62 | 39% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
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