Airbnb Market Analytics, Statistics and Data in Santa Clarita, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Clarita? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Clarita:
How much do Airbnb hosts make on average per month in Santa Clarita?
The short-term rental market in Santa Clarita shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,500 per month
- Strong performing properties (top 25%) make $4,925 or more
- Best-in-class properties (top 10%) achieve $7,862+ monthly
- Entry-level properties (bottom 25%) typically earn around $988
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Clarita
The market in Santa Clarita shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Clarita
Daily rates in Santa Clarita vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $137 per night
- Strong performing properties (top 25%) secure $277 or more
- Best-in-class properties (top 10%) pull in $418+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Santa Clarita
Peak Season (March, April, June)
- Revenue peaks at $4083.93 per month
- Occupancy rates reach 52.18%
- Daily rates average $224.60
Shoulder Season
- Revenue averages $3475.52 per month
- Occupancy maintains 46.42%
- Daily rates hold at $209.31
Low Season (November, December, January)
- Revenue drops to $2546.49 per month
- Occupancy decreases to 39.93%
- Daily rates adjust to $195.28
Is it still profitable to do Airbnb in Santa Clarita in 2025?
Yes! Santa Clarita demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3476 and With 216 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Clarita
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Valencia | Family-friendly area with excellent schools and many parks, appealing to families and long-term renters. Conveniently located near shopping and dining options. | Six Flags Magic Mountain, Valencia Town Center, Santa Clarita Aquatic Center, Guidi's Lane Park |
| Newhall | Charming historic area with a mix of old-town vibes and modern amenities. Popular among visitors seeking a unique experience with local shops and dining. | Newhall Library, William S. Hart Museum, Placerita Canyon Nature Center, Old Town Newhall |
| Saugus | Residential area that offers a suburban feel with plenty of rental options. Close to schools and parks, attracting families looking for short-term rentals. | Central Park, Saugus High School, Santa Clarita Sports Complex, Pico Canyon Park |
| Castaic | Growing area near Castaic Lake, popular with outdoor enthusiasts and families looking for large rental properties. Great for those wishing to enjoy nature activities. | Castaic Lake State Recreation Area, Castaic Sports Complex, Lake Hughes, Pyramid Lake |
| Sand Canyon | Upscale neighborhood offering a quieter environment with spacious homes. Attracts visitors looking for a serene escape close to nature. | Sand Canyon Golf Club, Placerita Canyon State Park, Scenic hiking trails |
| Plum Canyon | A growing residential area that is increasingly popular for its community feel and proximity to nature. A great place for hosting families and groups. | Plum Canyon Park, local schools, access to hiking trails |
| Stevenson Ranch | An affluent area known for its well-planned neighborhoods and amenities. Great for hosting travelers seeking comfort and convenience. | Stevenson Ranch Library, local parks, The Ranch Shopping Center |
| Knollwood | A quiet neighborhood that offers a suburban lifestyle with access to golf courses and parks, appealing to both families and retirees. | Knollwood Country Club, local parks, hiking trails nearby |
Do you need a license for Airbnb in Santa Clarita?
We recommend checking directly with Santa Clarita's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Clarita
Stunning Ranch Home w-Heated Pool & Basketball
Entire Place • 4 bedrooms
Cheerful four bedroom house with charming view!
Entire Place • 4 bedrooms
Stylist Haven| Retreat| Six Flag| UniversalStudio!
Entire Place • 4 bedrooms
Santa Clarita Dream home
Entire Place • 5 bedrooms
Luxe Haven: Theater, Spa, Office | NestNights
Entire Place • 5 bedrooms
Villa Style Home in Santa Clarita/w Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Santa Clarita
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Goode Homes | 10 | $387,369 | 192 | 4.21/5.0 |
| Zion | 8 | $251,485 | 72 | 3.86/5.0 |
| Katy And Team | 6 | $239,869 | 31 | 3.17/5.0 |
| Sarah | 1 | $185,568 | 27 | 5.00/5.0 |
| Ella | 3 | $161,862 | 28 | 3.27/5.0 |
| Ashot | 2 | $154,078 | 19 | 4.84/5.0 |
| Deluxe Living | 3 | $136,861 | 396 | 4.83/5.0 |
| George | 2 | $134,502 | 553 | 4.98/5.0 |
| Tanner And Jess | 2 | $131,701 | 201 | 4.98/5.0 |
| Blanca | 3 | $126,031 | 179 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Clarita
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (63%), with house and apartment & condo properties comprising 80.6% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (9.7% combined)
Room Capacity Distribution
Analysis of 216 properties in Santa Clarita shows that 1 bedroom properties are most prevalent, making up 28.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 43.1% of all listings.
Key Insights
- Most common: 1 bedroom (28.2%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 43.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 216 properties in Santa Clarita reveals that 8+ guests properties dominate the market, representing 21.3% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 39.4% of the market.
Key Insights
- Most common capacity: 8+ guests (21.3% of market)
- Least common capacity: 3 guests (2.8% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 39.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 216 properties in Santa Clarita, the most common availability pattern is 271-366 days (42.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.8% of properties).
Key Insights
- Most common availability window: 271-366 days (42.1%)
- Most common booking duration: 91-180 days (27.8%)
- Properties with high availability (180+ days): 67.1%
- Properties with long-term bookings (180+ days): 34.3%
Minimum Stay Distributions
1 Night
80 listings
41.2% of total
2 Nights
47 listings
24.2% of total
3 Nights
15 listings
7.7% of total
4-6 Nights
11 listings
5.7% of total
7-29 Nights
15 listings
7.7% of total
30+ Nights
26 listings
13.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.4%
- Mid-length stays (4-6 nights) represent 5.7% of listings
- Monthly+ stays (13.4%) suggest a stable extended-stay market
- High market flexibility with 73.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.7% of total
Flexible
43 listings
24.2% of total
Moderate
43 listings
24.2% of total
Firm
35 listings
19.7% of total
Strict
54 listings
30.3% of total
Key Insights
- Strict is the preferred policy at 30.3% of listings
- The market shows a balanced distribution between guest-friendly (48.4%) and strict (50.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Oct, averaging 46 days
- Shortest booking windows are in Apr, Sep, Jan, averaging 30 days
- Spring shows the longest average booking window at 40 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 40 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Santa Clarita
Every property in Santa Clarita comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.9%) and Mexico (1.5%)
- English is the top language at 69.6%, followed by Spanish (21.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Los Angeles and Las Vegas markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Clarita. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Summerland | 72 | $6,573 | $465.83 | 48% |
| Toro Canyon | 38 | $6,413 | $536.84 | 41% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
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