Santa Clarita Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Santa Clarita in 2025? Explore comprehensive Airbnb analytics for Santa Clarita, California, United States to uncover income potential. This 2025 STR market report for Santa Clarita, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 234 active listings.
Whether you're considering an Airbnb investment in Santa Clarita, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Clarita Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Clarita Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Clarita (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Clarita is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Clarita is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Clarita across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,638 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,232 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $777, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Clarita
Santa Clarita Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Clarita STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Clarita:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Clarita
Average Daily Rate (ADR) Airbnb Trends in Santa Clarita (2025)
Effective short term rental pricing strategy in Santa Clarita involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Clarita typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $462+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Santa Clarita
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Airbnb Seasonality Analysis & Trends in Santa Clarita (2025)
Peak Season (March, July, April)
- Revenue averages $3,639 per month
- Occupancy rates average 45.7%
- Daily rates average $252
Shoulder Season
- Revenue averages $3,112 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $223
Low Season (February, November, December)
- Revenue drops to average $2,572 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $219
Seasonality Insights for Santa Clarita
- The Airbnb seasonality in Santa Clarita shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Clarita's highest earning potential, with monthly revenues capable of climbing to $3,840, occupancy reaching a high of 49.4%, and ADRs peaking at $284.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,397, occupancy could drop to 36.4%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Clarita.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Clarita seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Clarita (2025)
Exploring the top neighborhoods for short-term rentals in Santa Clarita? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Valencia | A family-friendly neighborhood with great schools, parks, and shopping centers. Popular for those looking to stay in a suburban atmosphere with plenty of amenities nearby. | Six Flags Magic Mountain, Valencia Town Center, William S. Hart Park, Castaic Lake, Santa Clarita Aquatic Center |
| Newhall | Rich in history and charm, Newhall is known for its quaint old town feel, and attracts visitors looking for a unique stay with easy access to attractions. | William S. Hart Museum, Old Town Newhall, Santa Clarita Historical Society, Newhall Community Park |
| Saugus | A peaceful residential area known for its affordability and family-oriented vibe. Great for budget travelers and those looking for a quiet stay. | Santa Clarita Sports Complex, Saugus High School, Central Park, Canyon Country Park |
| Canyon Country | This area offers beautiful natural parks and hiking trails, appealing to outdoor enthusiasts. Perfect for those who enjoy nature and adventure. | Placerita Canyon Nature Center, Lost Canyon Trail, Santa Clara River, Canyon Country Park |
| Santa Clarita Valley | Covers several neighborhoods, it's a great base for exploring the greater Los Angeles area and accessing various attractions. | Magic Mountain, California Institute of the Arts, Vasquez Rocks, Santa Clarita Valley Historical Society |
| Soledad Canyon | Known for its scenic views and recreational activities. A popular spot for visitors who appreciate outdoor adventures. | Soledad Canyon Park, Hiking trails, Horseback riding, Camping areas |
| Rosedale | A newer community with modern amenities and parks. Attractive for young families and those seeking a contemporary neighborhood. | Rosedale Park, Canyon Country Park, Shopping and dining options |
| Plum Canyon | Offers a blend of suburban comfort and nature, appealing to visitors looking for a relaxed environment close to amenities. | Plum Canyon Park, Hiking trails around the area, Community events |
Understanding Airbnb License Requirements & STR Laws in Santa Clarita (2025)
While Santa Clarita, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Clarita to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Santa Clarita (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Claritabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Whispers of the Oak - A Sprawling Ranch Revival
Entire Place • 4 bedrooms
Cheerful four bedroom house with charming view!
Entire Place • 4 bedrooms
Magic Mountain 4 Bedroom 3 Bath Escape Modern Home
Entire Place • 4 bedrooms
GOODE.HOMES | Luxury 3-bedroom home w/ lush garden
Entire Place • 3 bedrooms
Beautiful 3 Bedroom Casita with Large Pool
Entire Place • 3 bedrooms
Heart of Valencia California
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Clarita (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Clarita based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Goode Homes | 10 | $432,286 | 193 | 4.67/5.0 |
| Katy And Team | 8 | $227,407 | 31 | 4.76/5.0 |
| Sarah | 1 | $164,280 | 32 | 5.00/5.0 |
| Deluxe Living | 3 | $147,790 | 399 | 4.83/5.0 |
| Blanca | 3 | $138,973 | 179 | 4.72/5.0 |
| George | 2 | $129,505 | 553 | 4.98/5.0 |
| Tigran | 1 | $125,702 | 65 | 4.66/5.0 |
| Svetlana | 2 | $121,268 | 65 | 4.87/5.0 |
| Tanner And Jess | 2 | $117,926 | 201 | 4.98/5.0 |
| Alex | 2 | $99,088 | 214 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Clarita.
Dive Deeper: Advanced Santa Clarita STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Clarita. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Clarita Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Clarita
- The Santa Clarita Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.2% of the 234 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Clarita, House properties are the most common (65.8%), reflecting the local real estate landscape.
- Houses represent a significant 65.8% portion, catering likely to families or larger groups.
- The presence of 10.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 8.6%) offer potential for unique stay experiences.
Santa Clarita Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Clarita
- The dominant room capacity in Santa Clarita is 1 bedroom listings, making up 22.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 38.4% of the active Airbnb listings in Santa Clarita, indicating a high concentration in these sizes.
- A significant 34.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Clarita.
Santa Clarita Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Clarita
- The most common guest capacity trend in Santa Clarita vacation rentals is listings accommodating 8+ guests (24.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santa Clarita STR market, accounting for 39.3% of listings.
- 40.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Clarita.
- On average, properties in Santa Clarita are equipped to host 3.9 guests.
Santa Clarita Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Clarita
- The most common availability pattern in Santa Clarita falls within the 271-366 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Clarita (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Clarita Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
87 listings
37.7% of total
2 Nights
45 listings
19.5% of total
3 Nights
18 listings
7.8% of total
4-6 Nights
9 listings
3.9% of total
7-29 Nights
35 listings
15.2% of total
30+ Nights
37 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Clarita is 1 Night, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16%) caters to monthly stays (30+ nights) in Santa Clarita, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.7% of Santa Clarita hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Clarita.
Santa Clarita Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.4% of total
Flexible
57 listings
26.9% of total
Moderate
48 listings
22.6% of total
Firm
38 listings
17.9% of total
Strict
66 listings
31.1% of total
Cancellation Policy Insights for Santa Clarita
- The prevailing Airbnb cancellation policy trend in Santa Clarita is Strict, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (49.5%) and stricter (49.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.1% market standard in Santa Clarita.
- With 31.1% using Strict terms, this is a viable option in Santa Clarita, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Clarita.
Santa Clarita STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Clarita
- The overall average booking lead time for vacation rentals in Santa Clarita is 28 days.
- Guests book furthest in advance for stays during June (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (33 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Santa Clarita.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Santa Clarita averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Clarita (2025)
Amenity Prevalence
Amenity Insights for Santa Clarita
- Essential amenities in Santa Clarita that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Clarita: Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Clarita to stay competitive.
Santa Clarita Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Clarita
- The typical guest profile for Airbnb in Santa Clarita consists of primarily domestic travelers (91%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United States (90.9%) and Canada (1.8%).
- Top languages spoken are English (61.1%) followed by Spanish (20.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Clarita Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 383 | $8,393 | $1251.93 | 38% |
| Montecito | 147 | $7,537 | $855.60 | 45% |
| Newport Beach | 1,295 | $7,035 | $676.79 | 45% |
| Avalon | 219 | $6,437 | $647.37 | 38% |
| Toro Canyon | 38 | $6,424 | $720.65 | 41% |
| Rancho Santa Fe | 32 | $6,378 | $912.00 | 38% |
| Unincorporated Santa Monica Mountains | 162 | $6,243 | $736.33 | 42% |
| Tenaja | 10 | $5,907 | $599.31 | 46% |
| Manhattan Beach | 275 | $5,848 | $512.78 | 50% |
| Santa Margarita Ranchos | 19 | $5,704 | $464.05 | 37% |