Santa Clara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Santa Clara in 2025? Explore comprehensive Airbnb analytics for Santa Clara, California, United States to uncover income potential. This 2025 STR market report for Santa Clara, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 409 active listings.
Whether you're considering an Airbnb investment in Santa Clara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Clara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Clara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Clara (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Clara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Clara is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Clara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,046+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,836 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,157 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $921, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Clara
Santa Clara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Clara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Clara:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Clara
Average Daily Rate (ADR) Airbnb Trends in Santa Clara (2025)
Effective short term rental pricing strategy in Santa Clara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Clara typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Santa Clara
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Airbnb Seasonality Analysis & Trends in Santa Clara (2025)
Peak Season (July, June, May)
- Revenue averages $4,427 per month
- Occupancy rates average 55.9%
- Daily rates average $201
Shoulder Season
- Revenue averages $2,926 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $168
Low Season (January, February, November)
- Revenue drops to average $2,474 per month
- Occupancy decreases to average 47.0%
- Daily rates adjust to average $154
Seasonality Insights for Santa Clara
- The Airbnb seasonality in Santa Clara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Clara's highest earning potential, with monthly revenues capable of climbing to $5,071, occupancy reaching a high of 61.1%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,340, occupancy could drop to 37.0%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Clara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Clara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Clara (2025)
Exploring the top neighborhoods for short-term rentals in Santa Clara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown San Jose | The vibrant heart of Silicon Valley, filled with tech companies, entertainment, and cultural attractions. It's a prime spot for business travelers and tourists alike. | SAP Center, San Jose Museum of Art, The Tech Interactive, Children's Discovery Museum, Plaza de Cesar Chavez |
| Santana Row | An upscale shopping and dining destination that attracts affluent visitors and locals. Ideal for luxury accommodations near high-end shopping and dining options. | Santana Row Shopping Center, Sur La Table, The Rose Garden, Signature Theaters, Charming Bistro |
| Willow Glen | A picturesque neighborhood known for its historic homes and charming downtown. Attracts families and those looking for a quaint, local experience. | Willow Glen 10, Willow Street Frank Bramhall Park, Local shops and cafes, Los Gatos Creek Trail, Good Samaritan Hospital |
| Santa Clara Convention Center | A hub for business events and conventions, attracting many visitors. Great for short-term rentals catering to business attendees. | California’s Great America, Santa Clara Convention Center, Levi's Stadium, Intel Museum, Mission Santa Clara de Asís |
| Almaden Valley | A suburban area with beautiful parks and a family-friendly atmosphere. Perfect for those looking for a quieter, residential experience. | Almaden Quicksilver County Park, Bully's Restaurant, The Almaden Winery, Quicksilver Mining Museum, Local hiking trails |
| Sunnyvale | Another bustling area in Silicon Valley that attracts tech professionals. Offers convenience and many amenities. | Sunnyvale Baylands Park, Sunnyvale Farmers Market, California's Great America nearby, Shoreline Park, Local tech offices |
| Milpitas | Offers access to major tech companies and business hubs. Attracts both business travelers and tourists visiting nearby attractions. | Great Mall of the Bay Area, Milpitas City Library, Shanahan Park, Local dining options, Nearby parks |
| Cupertino | Home to Apple Inc. and several tech companies, popular among tech workers and business visitors. Provides a mixed urban-suburban feel. | Apple Park Visitor Center, DeAnza College, Cupertino Memorial Park, Rancho San Antonio County Park, Local shopping centers |
Understanding Airbnb License Requirements & STR Laws in Santa Clara (2025)
While Santa Clara, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Clara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Santa Clara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Clarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
JANE'S HOME (PR) | Bright 3b2b Walkable +AC
Entire Place • 3 bedrooms
Modern 8B/5B - Spacious Home in Santa Clara
Entire Place • 8 bedrooms
4b-3.5b Spacious and Bright/Office/SCU/BBQ/Train
Entire Place • 4 bedrooms
@ Marbella Lane - Stylish Cozy4BR in SiliconValley
Entire Place • 4 bedrooms
Silicon Valley Ctr | Quiet | Yard | Pets | Garage
Entire Place • 3 bedrooms
Modern, Renovated 5b/3ba near Apple, Kaiser
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Clara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Clara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 9 | $543,325 | 246 | 4.83/5.0 |
| Serena | 18 | $412,504 | 155 | 4.83/5.0 |
| Khoa | 5 | $345,850 | 291 | 4.97/5.0 |
| Jason | 4 | $287,881 | 207 | 4.75/5.0 |
| Walter & Celina | 11 | $276,043 | 329 | 4.92/5.0 |
| Teng Chun | 5 | $275,563 | 51 | 4.37/5.0 |
| Julia | 3 | $233,387 | 203 | 4.93/5.0 |
| Michalis And Marina | 3 | $199,080 | 148 | 4.94/5.0 |
| Amelia | 2 | $198,649 | 180 | 4.76/5.0 |
| Kevin | 2 | $137,172 | 556 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Clara.
Dive Deeper: Advanced Santa Clara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Clara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Clara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Clara
- The Santa Clara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.1% of the 409 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Clara, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
Santa Clara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Clara
- The dominant room capacity in Santa Clara is 1 bedroom listings, making up 20.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 38.6% of the active Airbnb listings in Santa Clara, indicating a high concentration in these sizes.
- A significant 21.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Clara.
Santa Clara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Clara
- The most common guest capacity trend in Santa Clara vacation rentals is listings accommodating 2 guests (12.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Santa Clara STR market, accounting for 23.7% of listings.
- 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Clara.
- On average, properties in Santa Clara are equipped to host 2.8 guests.
Santa Clara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Clara
- The most common availability pattern in Santa Clara falls within the 271-366 days range, representing 49.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Clara (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Clara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
104 listings
25.5% of total
2 Nights
81 listings
19.9% of total
3 Nights
41 listings
10% of total
4-6 Nights
25 listings
6.1% of total
7-29 Nights
72 listings
17.6% of total
30+ Nights
85 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Clara is 1 Night, adopted by 25.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Santa Clara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25.5% of Santa Clara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Clara.
Santa Clara Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
6 listings
1.5% of total
Flexible
68 listings
16.8% of total
Moderate
138 listings
34.1% of total
Firm
88 listings
21.7% of total
Strict
104 listings
25.7% of total
Cancellation Policy Insights for Santa Clara
- The prevailing Airbnb cancellation policy trend in Santa Clara is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (50.9%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Santa Clara.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Clara.
Santa Clara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Clara
- The overall average booking lead time for vacation rentals in Santa Clara is 30 days.
- Guests book furthest in advance for stays during June (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Santa Clara.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Santa Clara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Clara (2025)
Amenity Prevalence
Amenity Insights for Santa Clara
- Essential amenities in Santa Clara that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Clara: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Clara to stay competitive.
Santa Clara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Clara
- The typical guest profile for Airbnb in Santa Clara consists of primarily domestic travelers (86%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.9% of guests.
- Key international markets include United States (85.9%) and China (2.5%).
- Top languages spoken are English (57.6%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Jose.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Clara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $13,875 | $1034.02 | 52% |
| Del Monte Forest | 98 | $10,411 | $911.77 | 46% |
| Moss Beach | 35 | $9,515 | $663.59 | 54% |
| Sonoma | 221 | $9,266 | $804.92 | 42% |
| Dillon Beach | 77 | $8,469 | $707.65 | 42% |
| Carmel-by-the-Sea | 312 | $8,404 | $674.98 | 47% |
| Eldridge | 21 | $8,393 | $891.12 | 42% |
| Glen Ellen | 84 | $8,393 | $800.25 | 43% |
| Marshall | 17 | $8,319 | $575.81 | 49% |
| Stinson Beach | 83 | $7,953 | $729.16 | 46% |