Airbnb Market Analytics, Statistics and Data in Santa Clara, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Clara? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Clara:
How much do Airbnb hosts make on average per month in Santa Clara?
The short-term rental market in Santa Clara shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,093 per month
- Strong performing properties (top 25%) make $4,571 or more
- Best-in-class properties (top 10%) achieve $6,849+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,011
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Clara
The market in Santa Clara shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Clara
Daily rates in Santa Clara vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $199 or more
- Best-in-class properties (top 10%) pull in $294+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
Get Live Santa Clara Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Santa Clara
Peak Season (July, June, May)
- Revenue peaks at $3661.19 per month
- Occupancy rates reach 64.45%
- Daily rates average $160.95
Shoulder Season
- Revenue averages $3041.90 per month
- Occupancy maintains 51.95%
- Daily rates hold at $152.66
Low Season (February, December, January)
- Revenue drops to $2170.02 per month
- Occupancy decreases to 40.38%
- Daily rates adjust to $146.05
Is it still profitable to do Airbnb in Santa Clara in 2025?
Yes! Santa Clara demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $3042 and With 350 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Clara
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Santa Clara | A hub of activity with restaurants, shops, and proximity to major attractions like Levi's Stadium and the Santa Clara Convention Center. Great for both business and leisure travelers. | Levi's Stadium, Santa Clara Convention Center, California's Great America, SAP Center, Central Park |
| Mission Santa Clara | Historical and cultural significance with the beautiful Mission Santa Clara de Asís right at its heart, attracting visitors interested in local history and culture. | Mission Santa Clara, De Saisset Museum, Santa Clara University, Heritage Rose Garden, Central Park |
| Santa Clara University | A vibrant area with a prestigious university, drawing visitors for educational events, alumni reunions, and sports events. | Santa Clara University, Levi's Stadium, California's Great America, The Tealium Fortune Center for Innovation, Historic Campus Grounds |
| Central Park | A lovely area featuring a large park with plenty of greenery, picnic spots, and recreational activities, popular among families and nature lovers. | Central Park, Santa Clara Skate Park, Central Park Library, Children's Discovery Museum, Lake Elizabeth |
| Gold Street District | An emerging neighborhood known for its eclectic mix of dining, shopping, and entertainment options, appealing to younger travelers and locals. | Harris-Lass Historic Museum, Gold Street art installations, Local eateries, Shops and boutiques, Nearby parks |
| Tully/Saratoga | A family-friendly neighborhood with schools and parks, ideal for attracting longer-term guests, especially families or professionals. | Schools, Local parks, Shopping centers, Community events, Tully Community Center |
| Northside | A quiet residential area with easy access to major highways, making it appealing for guests who want a local experience while still being close to attractions. | Parks, Community centers, Shopping, Nearby tech companies, Good public transport links |
| Civic Center | Home to government buildings and events, the Civic Center area is often bustling with visitors attending government functions and nearby events. | Santa Clara City Hall, Santa Clara Library, Various cultural events, Civic events, The nearby Santa Clara Convention Center |
Do you need a license for Airbnb in Santa Clara?
We recommend checking directly with Santa Clara's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Clara
NEW Modern 8B/5B - Spacious Home in Santa Clara
Entire Place • 8 bedrooms
@ Marbella Lane - Stylish Cozy4BR in SiliconValley
Entire Place • 4 bedrooms
Santa Clara 6Br Stunning Entire house
Entire Place • 6 bedrooms
SantaClara Cozy Entire 5Br Home
Entire Place • 5 bedrooms
Charming Home near Santana Row/Valley Fair
Entire Place • 4 bedrooms
M&J @ Spacious 5B3B SFH nr Apple Park * AC | 3897
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Santa Clara
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 9 | $417,610 | 230 | 4.82/5.0 |
| Walter & Celina | 10 | $378,925 | 295 | 4.92/5.0 |
| Teng Chun | 5 | $362,739 | 32 | 4.64/5.0 |
| Khoa | 5 | $353,946 | 194 | 4.97/5.0 |
| Serena | 8 | $267,100 | 70 | 4.88/5.0 |
| Joey | 3 | $244,388 | 131 | 4.77/5.0 |
| Julia | 3 | $199,065 | 166 | 4.93/5.0 |
| Robert & Shelly | 3 | $185,664 | 338 | 4.81/5.0 |
| Amelia | 2 | $174,645 | 158 | 4.80/5.0 |
| Michalis + Marina | 3 | $152,156 | 122 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Clara
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (49.1%), with house and apartment & condo properties comprising 90.9% of inventory
- Untapped potential in others, outdoor & mobile segments (3.4% combined)
Room Capacity Distribution
Analysis of 350 properties in Santa Clara shows that 1 bedroom properties are most prevalent, making up 26.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 42.6% of all listings.
Key Insights
- Most common: 1 bedroom (26.6%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 42.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 350 properties in Santa Clara reveals that 2 guests properties dominate the market, representing 17.7% of all listings. The average property accommodates 2.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 6 guests make up 28.6% of the market.
Key Insights
- Most common capacity: 2 guests (17.7% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 2.6 guests per property
- Market concentration: 28.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 350 properties in Santa Clara, the most common availability pattern is 271-366 days (38.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.6% of properties).
Key Insights
- Most common availability window: 271-366 days (38.6%)
- Most common booking duration: 91-180 days (30.6%)
- Properties with high availability (180+ days): 68.9%
- Properties with long-term bookings (180+ days): 32.9%
Minimum Stay Distributions
1 Night
84 listings
25.8% of total
2 Nights
94 listings
28.9% of total
3 Nights
56 listings
17.2% of total
4-6 Nights
25 listings
7.7% of total
7-29 Nights
39 listings
12% of total
30+ Nights
27 listings
8.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.7%
- Mid-length stays (4-6 nights) represent 7.7% of listings
- Monthly+ stays (8.3%) suggest a stable extended-stay market
- High market flexibility with 71.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
2 listings
0.6% of total
Flexible
52 listings
16.8% of total
Moderate
113 listings
36.5% of total
Firm
63 listings
20.3% of total
Strict
79 listings
25.5% of total
Key Insights
- Moderate is the preferred policy at 36.5% of listings
- The market shows a balanced distribution between guest-friendly (53.3%) and strict (45.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 72 days
- Shortest booking windows are in Jan, Feb, Mar, averaging 32 days
- Summer shows the longest average booking window at 72 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Santa Clara
Below is the distribution of amenities across listings in Santa Clara:
Traveler Demographics
Key Insights
- Domestic travelers make up 85% of total guests, indicating a dominant local market share.
- Primary international markets: China (2.9%) and Canada (2%)
- English is the top language at 66.9%, followed by Spanish (13.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for San Jose and Los Angeles markets
- Develop localized content for China and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Clara. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights