Airbnb Market Analytics, Statistics and Data in San Jose, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Jose? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Jose:
How much do Airbnb hosts make on average per month in San Jose?
The short-term rental market in San Jose shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,936 per month
- Strong performing properties (top 25%) make $3,891 or more
- Best-in-class properties (top 10%) achieve $6,384+ monthly
- Entry-level properties (bottom 25%) typically earn around $943
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Jose
The market in San Jose shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Jose
Daily rates in San Jose vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $102 per night
- Strong performing properties (top 25%) secure $184 or more
- Best-in-class properties (top 10%) pull in $302+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in San Jose
Peak Season (July, June, May)
- Revenue peaks at $3577.10 per month
- Occupancy rates reach 65.23%
- Daily rates average $169.02
Shoulder Season
- Revenue averages $2900.89 per month
- Occupancy maintains 51.66%
- Daily rates hold at $156.75
Low Season (December, February, January)
- Revenue drops to $2160.13 per month
- Occupancy decreases to 41.26%
- Daily rates adjust to $147.90
Is it still profitable to do Airbnb in San Jose in 2025?
Yes! San Jose demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $2901 and As a mature market with 1855 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Jose
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Santana Row | A premier shopping and dining destination with a vibrant atmosphere. Attracts tourists and locals alike looking for upscale experiences with numerous shops and restaurants. | Santana Row Shopping Center, AMC Santana Row 17, The Montalvo Arts Center, Rose Garden, The 808 Bar |
| Downtown San Jose | The urban center filled with cultural attractions, nightlife, and business hubs. Ideal for guests interested in arts, technology, and city life. | SAP Center, The Tech Interactive, San Jose Museum of Art, The San Jose Convention Center, Japanese Friendship Garden |
| Willow Glen | A charming neighborhood known for its historic homes, unique shops, and tree-lined streets. Popular among families and those seeking a quiet, suburban feel. | Willow Glen Shopping District, Guadalupe River Park, History Park, Los Gatos Creek Trail, Willow Glen Community Center |
| Alum Rock | A diverse area with beautiful parks and views of the mountains. Perfect for nature lovers and those seeking outdoor activities. | Alum Rock Park, Mount Hamilton, Coyote Creek Trail, Mackie Park, California State University, East Bay |
| Rose Garden | Known for its beautiful rose garden and historic homes, this area appeals to couples and garden enthusiasts looking for a relaxing atmosphere. | San Jose Municipal Rose Garden, Rosicrucian Egyptian Museum, Holly Hills, The Garden Theater, Muir Woods National Monument |
| Evergreen | A suburban, family-friendly neighborhood with great schools and parks. Attractive for families and groups looking for a quiet stay. | Evergreen Village Square, Silver Creek County Park, Evergreen Hills Park, Muirwood Park, East San Jose Historic District |
| North San Jose | A rapidly growing area with a mix of residential and commercial developments, attracting business travelers and guests attending events nearby. | Great Mall of the Bay Area, San Jose International Airport, Cisco Systems Headquarters, Coyote Creek, Shoreline Park |
| Campbell | A small charming town known for its historic downtown area, quaint shops, and restaurants, appealing to travelers looking for a community feel. | Downtown Campbell, Campbell Park, The Campbell Historical Museum, Los Gatos Creek Trail, The Ainsley House |
Do you need a license for Airbnb in San Jose?
We recommend checking directly with San Jose's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Jose
Scenic Vista - 6 bedrooms, 7.5 baths
Entire Place • 6 bedrooms
Luxurious and grand stay at the heart of San Jose
Entire Place • 8 bedrooms
Bay Area Views Retreat and Events @ Veranda Hills
Entire Place • 6 bedrooms
MSP12: 2 Lovely Homes Right Next to Each Other
Entire Place • 8 bedrooms
2Q,4S,4SB_Slp12_LotPrk_EzFwy_EV_AC_KiT_Wifi_BBQ
Entire Place • 3 bedrooms
2K,4S,4SB_Slp12_LotPrk_EzFwy_AC_KiT_BBQ_WiFi_W/D
Entire Place • 4 bedrooms
Top Performing Professional Hosts in San Jose
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 37 | $1,400,609 | 538 | 3.94/5.0 |
| Nan | 33 | $1,255,894 | 3389 | 4.87/5.0 |
| Van | 11 | $820,583 | 256 | 1.81/5.0 |
| Deborah | 15 | $757,349 | 578 | 4.56/5.0 |
| Robert & Shelly | 10 | $670,838 | 618 | 4.76/5.0 |
| 496944100 | 15 | $650,171 | 6 | 0.33/5.0 |
| Santana Row Properties | 7 | $551,796 | 1000 | 4.89/5.0 |
| Charles | 3 | $427,962 | 121 | 4.87/5.0 |
| James | 11 | $410,654 | 604 | 4.82/5.0 |
| Camada | 5 | $391,327 | 37 | 2.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Jose
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (56.4%), with house and apartment & condo properties comprising 82.8% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (0.9% combined)
Room Capacity Distribution
Analysis of 1,855 properties in San Jose shows that 1 bedroom properties are most prevalent, making up 34.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 49.3% of all listings.
Key Insights
- Most common: 1 bedroom (34.6%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 49.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,855 properties in San Jose reveals that 2 guests properties dominate the market, representing 19.8% of all listings. The average property accommodates 2.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 31.7% of the market.
Key Insights
- Most common capacity: 2 guests (19.8% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 31.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,855 properties in San Jose, the most common availability pattern is 271-366 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.8% of properties).
Key Insights
- Most common availability window: 271-366 days (34.3%)
- Most common booking duration: 91-180 days (30.8%)
- Properties with high availability (180+ days): 64.6%
- Properties with long-term bookings (180+ days): 36.5%
Minimum Stay Distributions
1 Night
533 listings
31.6% of total
2 Nights
397 listings
23.5% of total
3 Nights
217 listings
12.8% of total
4-6 Nights
152 listings
9% of total
7-29 Nights
246 listings
14.6% of total
30+ Nights
144 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.1%
- Mid-length stays (4-6 nights) represent 9% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 67.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Super Strict 60 Days
10 listings
0.6% of total
Flexible
315 listings
20.2% of total
Moderate
575 listings
36.8% of total
Firm
237 listings
15.2% of total
Strict
424 listings
27.1% of total
Key Insights
- Moderate is the preferred policy at 36.8% of listings
- The market shows a balanced distribution between guest-friendly (57.0%) and strict (42.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 53 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 29 days
- Summer shows the longest average booking window at 53 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in San Jose
Every property in San Jose comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 88% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.1%) and China (1.6%)
- English is the top language at 69.8%, followed by Spanish (17.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for San Jose and Los Angeles markets
- Develop localized content for Canada and China
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Jose. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
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