San Bruno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in San Bruno in 2025? Explore comprehensive Airbnb analytics for San Bruno, California, United States to uncover income potential. This 2025 STR market report for San Bruno, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in San Bruno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Bruno Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Bruno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Bruno (2025)
Understanding the monthly revenue variations for Airbnb listings in San Bruno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Bruno is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Bruno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,183+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,017 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,327 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,290, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Bruno
San Bruno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Bruno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Bruno:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Bruno
Average Daily Rate (ADR) Airbnb Trends in San Bruno (2025)
Effective short term rental pricing strategy in San Bruno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Bruno typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in San Bruno
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Airbnb Seasonality Analysis & Trends in San Bruno (2025)
Peak Season (June, May, April)
- Revenue averages $3,835 per month
- Occupancy rates average 55.2%
- Daily rates average $203
Shoulder Season
- Revenue averages $2,850 per month
- Occupancy maintains around 54.2%
- Daily rates hold near $172
Low Season (January, February, November)
- Revenue drops to average $2,160 per month
- Occupancy decreases to average 47.9%
- Daily rates adjust to average $160
Seasonality Insights for San Bruno
- The Airbnb seasonality in San Bruno shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Bruno's highest earning potential, with monthly revenues capable of climbing to $4,110, occupancy reaching a high of 60.1%, and ADRs peaking at $209.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,083, occupancy could drop to 45.6%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Bruno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Bruno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Bruno (2025)
Exploring the top neighborhoods for short-term rentals in San Bruno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Mateo Avenue | The main commercial street in San Bruno, featuring various shops and dining options. It attracts visitors for its convenience to public transport and local amenities. | San Bruno Park, Tanforan Shopping Center, San Bruno Library, Local cafes and restaurants, Public transport access |
| Bellevue Avenue | Residential area with quiet, tree-lined streets that appeal to families and long-term visitors. Proximity to parks and schools makes it attractive for family travelers. | Centrally located parks, San Bruno Golf Club, Nearby schools, Safe community atmosphere, Access to public amenities |
| Crystal Springs | A scenic neighborhood known for its hillside views and proximity to outdoor recreation; perfect for guests looking for a quiet retreat. | Crystal Springs Reservoir, Hiking trails, Nature parks, Peaceful surroundings, Scenic beauty |
| Pacific Heights | An upscale neighborhood that offers luxury accommodations and is trending among professionals visiting the Bay Area for business. | Luxury homes, High-end dining, Proximity to tech companies, Shopping districts, Business services |
| Westbriar | A family-friendly neighborhood close to top schools and parks, ideal for families visiting the area. | Westbriar Park, Top-rated schools, Community events, Family-friendly atmosphere, Safe neighborhoods |
| Sierra Point | Known for its waterfront views and modern living options, this area draws professionals and tourists looking for a more upscale stay. | Waterfront park, Marina activities, Restaurants, Walking trails, Local wildlife |
| El Camino Real | Major thoroughfare that connects several towns in the Bay Area, attracting guests for easy access to transportation and local attractions. | Shopping centers, Restaurants, Public transport stops, Nearby attractions in neighboring towns, Local cultural spots |
| San Bruno Mountain | Offers hiking and outdoor activities, this area attracts nature lovers and tourists looking for connection to nature while being near urban amenities. | San Bruno Mountain State Park, Hiking and biking trails, Scenic viewpoints, Wildlife watching, Nature programs |
Understanding Airbnb License Requirements & STR Laws in San Bruno (2025)
While San Bruno, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Bruno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in San Bruno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Brunobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly Furnished 6Q/2BA Spacious House!
Entire Place • 4 bedrooms
Near SFO! Clean&Spacious Hot Tub w/ Stunning Views
Entire Place • 4 bedrooms
Lovely 3 Bedroom house in SFO/Bay Area Wi-Fi A/C
Entire Place • 3 bedrooms
Family Friendly great for 2 familys
Entire Place • 3 bedrooms
SFO Spacious & Beautiful 3BR house
Entire Place • 3 bedrooms
Fabulous Short term home rental
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Bruno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Bruno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew Lok Kin | 3 | $122,130 | 501 | 4.77/5.0 |
| Ally | 1 | $97,477 | 45 | 4.67/5.0 |
| Tiffany | 2 | $96,403 | 126 | 4.70/5.0 |
| Shannon | 1 | $83,017 | 210 | 4.97/5.0 |
| Christine | 1 | $82,711 | 346 | 4.88/5.0 |
| Maggie | 2 | $79,364 | 236 | 4.61/5.0 |
| Darren | 3 | $74,260 | 756 | 4.81/5.0 |
| Christine | 1 | $72,891 | 201 | 4.89/5.0 |
| Waine | 5 | $64,377 | 1 | Not Rated |
| Sammie Xiao | 2 | $60,552 | 25 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Bruno.
Dive Deeper: Advanced San Bruno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Bruno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Bruno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Bruno
- The San Bruno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.8% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in San Bruno, House properties are the most common (58.1%), reflecting the local real estate landscape.
- Houses represent a significant 58.1% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
San Bruno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Bruno
- The dominant room capacity in San Bruno is 2 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.0% of the active Airbnb listings in San Bruno, indicating a high concentration in these sizes.
- A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Bruno.
San Bruno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Bruno
- The most common guest capacity trend in San Bruno vacation rentals is listings accommodating 6 guests (21.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the San Bruno STR market, accounting for 38.7% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Bruno.
- On average, properties in San Bruno are equipped to host 3.6 guests.
San Bruno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Bruno
- The most common availability pattern in San Bruno falls within the 271-366 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in San Bruno (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Bruno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
42.5% of total
2 Nights
14 listings
16.1% of total
3 Nights
4 listings
4.6% of total
4-6 Nights
2 listings
2.3% of total
7-29 Nights
11 listings
12.6% of total
30+ Nights
19 listings
21.8% of total
Key Insights
- The most prevalent minimum stay requirement in San Bruno is 1 Night, adopted by 42.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.8%) caters to monthly stays (30+ nights) in San Bruno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.5% of San Bruno hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Bruno.
San Bruno Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
28.6% of total
Moderate
20 listings
23.8% of total
Firm
10 listings
11.9% of total
Strict
30 listings
35.7% of total
Cancellation Policy Insights for San Bruno
- The prevailing Airbnb cancellation policy trend in San Bruno is Strict, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.7% market standard in San Bruno.
- With 35.7% using Strict terms, this is a viable option in San Bruno, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Bruno.
San Bruno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Bruno
- The overall average booking lead time for vacation rentals in San Bruno is 27 days.
- Guests book furthest in advance for stays during July (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in San Bruno.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these San Bruno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Bruno (2025)
Amenity Prevalence
Amenity Insights for San Bruno
- Essential amenities in San Bruno that guests expect include: Smoke alarm, Wifi, Heating, Shampoo, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hangers, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Bruno: Smoke alarm, Wifi, Heating, Shampoo, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Shampoo, Hot water.
- Consider adding popular differentiators like Hair dryer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Bruno to stay competitive.
San Bruno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Bruno
- The typical guest profile for Airbnb in San Bruno consists of primarily domestic travelers (79%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 79.1% of guests.
- Key international markets include United States (79.1%) and Canada (3.5%).
- Top languages spoken are English (57.5%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Bruno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $13,624 | $1019.34 | 52% |
| Del Monte Forest | 100 | $9,858 | $864.70 | 47% |
| Moss Beach | 35 | $9,357 | $655.28 | 54% |
| Sonoma | 222 | $9,242 | $793.83 | 42% |
| Glen Ellen | 83 | $8,375 | $783.21 | 42% |
| Dillon Beach | 77 | $8,250 | $698.05 | 42% |
| Carmel-by-the-Sea | 319 | $8,117 | $676.50 | 48% |
| Eldridge | 21 | $8,043 | $870.84 | 42% |
| Marshall | 19 | $7,937 | $578.57 | 49% |
| Carmel | 31 | $7,856 | $650.66 | 48% |